The document outlines the Lean UX framework, emphasizing customer development, product strategy, and user engagement. It highlights the importance of personas in understanding user needs, scenarios of use, and features required to meet those goals. It also advocates for collaboration, rapid testing cycles, and balancing quantitative and qualitative research in product development.

1. Lean
UX
framework
Startup
Monthly
4
March
2011
Tim
McCoy
Cooper
www.cooper.com
@seriouslynow
Monday, March 7, 2011

2. UX
is
customer
development
know
your
audience
•
understand
context
•
develop
target
personas
http://www.flickr.com/photos/theklan/1029937633
Monday, March 7, 2011

3. UX
is
product
strategy
define
features
•
priori?ze
releases
•
establish
roadmaps
http://www.flickr.com/photos/bottleleaf/2684002442/
Monday, March 7, 2011

4. UX
is
engagement
invi?ng
experiences
•
compelling
workflows
•
desirable
products
http://www.flickr.com/photos/jeff-bauche/2230236391/
Monday, March 7, 2011

5. UX
is
usability
clear
ac?ons
•
appropriate
dialogue
•
matched
expecta?ons
http://www.flickr.com/photos/storm-crypt/3088906421
Monday, March 7, 2011

6. Lean
UX
framework
Personas
why 1. LOREM
what Needs/Goals 2. IPSUM
3. DOLORET
how people
product
BUSINESS THINKING
Bob can...
Scenarios of Use
Features
(CREATE SKETCHES,
WIREFRAMES & PIXELS)
This Week
via Janice Fraser,
Backlog/Releases
www.luxr.co
Monday, March 7, 2011

7. Lean
UX
cycles
Generative Research
Ideation THINK
Mental models
Behavior Models
Test Results
Competitive Analysis
MAKE Prototypes
Wireframes
Value Prop
Landing Page
A/B Testing Hypotheses
Site Analytics Comps
Usability Testing Deployed Code
Funnel
Sign-ups CHECK
via Janice Fraser,
www.luxr.co
Monday, March 7, 2011

8. Lean
UX
principles
+ Design
+
product
management
+
development
=
1
product
team
+ Focus
on
high-­‐value
issues
without
losing
sight
of
big
picture
+ Test
design
hypotheses
via
rapid
cycles
of
think–make–check
+ Externalize
your
work–be
collabora?ve
and
visible
+ Research
with
users
is
the
best
source
of
informa?on
+ Know
when
to
u?lize
quan?ta?ve
and
qualita?ve
info
Monday, March 7, 2011

9. Lean
UX
framework
Personas
why 1. LOREM
what Needs/Goals 2. IPSUM
3. DOLORET
how people
product
BUSINESS THINKING
Bob can...
Scenarios of Use
Features
(CREATE SKETCHES,
WIREFRAMES & PIXELS)
This Week
via Janice Fraser,
Backlog/Releases
www.luxr.co
Monday, March 7, 2011

10. Personas Personas
+ Represent
real
users
and
customers
+ Express
frustra?ons
and
desires Needs/Goals
+ Provide
focus
for
product
strategy
Scenarios of Use
Features
Backlog/Releases
Monday, March 7, 2011

11. Needs/Goals Personas
+ Iden?fy
issues
you
can
address
+ Suggest
opportuni?es
for
Needs/Goals
improved
experience
Scenarios of Use
Features
Backlog/Releases
Monday, March 7, 2011

12. Business
objec@ves Personas
+ Your
strategic
purpose
+ The
tac?cal
products
you
plan
to
deliver Needs/Goals
+ Implementa?on
environment
Business
Thinking
Scenarios of Use
Business Strategy Pyramid
why
Features
what
how
Backlog/Releases
Monday, March 7, 2011

13. Scenarios
of
Use Personas
+ Merge
business
objec?ves
with
customer
needs
Needs/Goals
+ Provide
context
and
mo?va?on
+ Describe
people
successfully
mee?ng
goals
Scenarios of Use
Features
Backlog/Releases
Monday, March 7, 2011

14. Features Personas
+ Func?onality
required
to
make
scenarios
possible Needs/Goals
+ Created
in
response
to
desired
behavior
+ Specific
solu?ons
to
contextual
problems
Scenarios of Use
+ Interac@ve
map
+ Direc@ons
+ Business
hours Features
+ Venue
type
filters
+ Price
filters
Backlog/Releases
Monday, March 7, 2011

15. Backlog/Releases Personas
+ User
stories
to
design
&
build
features
+ Priori?ze
stories
and
cycles
towards
MVP Needs/Goals
+ Theme
releases
contextually–do
one
thing
well
not
many
things
poorly
Scenarios of Use
Features
Backlog/Releases
Monday, March 7, 2011

16. Lean
UX
framework
Personas
why 1. LOREM
what Needs/Goals 2. IPSUM
3. DOLORET
how people
product
BUSINESS THINKING
Bob can...
Scenarios of Use
Features
(CREATE SKETCHES,
WIREFRAMES & PIXELS)
This Week
via Janice Fraser,
Backlog/Releases
www.luxr.co
Monday, March 7, 2011

17. Thank
you.
Tim
McCoy
Cooper
www.cooper.com
@seriouslynow
delight
•
inspire
•
serve
http://www.flickr.com/photos/ucumari/482359366/
Monday, March 7, 2011