Delivering Optimal Images for Phones and Tablets on the Modern WebJoshua Marantz
Ā
Evolving mobile hardware and networks have made it challenging for web sites to deliver an optimal experience to each client. If you send the same image to both a WiFi Retina tablet and a 3G phone, you compromise speed and bandwidth cost against image quality. We'll look at using HTML and CSS image markup, CDNs, HTTP caching directives and how WPO can deliver a great UX with minimal effort.
A bit of background as to the growth and how we use mobile plus a web developers perspective for going mobile for a non-technical audience. Primarily for an arts/ cultural and ticketing audience.
BarkleyREI & Hannon Hill Webinar - Responsive Web Designhannonhill
Ā
In this webinar, Hannon Hill partner BarkelyREI will show how Chapman University used Responsive Web Design for their website redesign this spring and how they used Cascade Server to accomplish this. Highlights will include a discussion of the advantages, considerations, and implications for the website redesign process if you choose to implement RWD.
Delivering Optimal Images for Phones and Tablets on the Modern WebJoshua Marantz
Ā
Evolving mobile hardware and networks have made it challenging for web sites to deliver an optimal experience to each client. If you send the same image to both a WiFi Retina tablet and a 3G phone, you compromise speed and bandwidth cost against image quality. We'll look at using HTML and CSS image markup, CDNs, HTTP caching directives and how WPO can deliver a great UX with minimal effort.
A bit of background as to the growth and how we use mobile plus a web developers perspective for going mobile for a non-technical audience. Primarily for an arts/ cultural and ticketing audience.
BarkleyREI & Hannon Hill Webinar - Responsive Web Designhannonhill
Ā
In this webinar, Hannon Hill partner BarkelyREI will show how Chapman University used Responsive Web Design for their website redesign this spring and how they used Cascade Server to accomplish this. Highlights will include a discussion of the advantages, considerations, and implications for the website redesign process if you choose to implement RWD.
Drupal is the premiere CMS, used by thousands of businesses, public agencies, and schools. Drupal is changing to accommodate new web technologies such as mobile. This touches upon how Drupal works for mobile.
Webinar Agenda:
- Benefits of Continuous Deployment in delivering engaging UX
- Problems with monolithic architecture
- Use of microservices and containers as a solution
According to Gartner, a productās UX is more important than its brand. Containerized microservices using Docker and orchestration tools such as Kubernetes have made it much simpler to deliver a continuous stream of small increments to the product features and functionality. However this advanced capability pays off only when used for building a better UX.
Building UX is a journey of a series of experiments to validate triggers that motivate users to take certain actions and rewards that build habits.
Cloud-enabled Development: Putting the Agile into the Infrastructurebrian.white
Ā
As software development teams seek greater efficiency and effectiveness, they often find that they are held back by old IT architecture for development and test. They wrestle with low-powered servers, difficult-to-scale static environments, and a slow IT provisioning and change processes. Today, software leaders have radically changed the way they build, test, and deploy softwareāalmost exclusively using cloud computing to power their development processes. This presentation provides specifics on which application workloads are ideal for the cloud model and how the use of cloud computing supports Agile development practices.
How do you foster innovation? How do you create a Culture of Openness, Change and Creativity? How do you create a Sustainable Competitive Advantage? It starts with getting your people to work and create together as one team. OK great! How do you do that? Answer: using Lync.
Presentation by Allen Wirfs-Brock
Agile Portugal 2011, June 23, 2011
www.wirfs-brock.com/allen
@awbjs
One dimension of software agility is the ability to adapt to changing development technologies and infrastructure. Long-lived software systems may have to be adapted to several major technology changes over the course of their active use. Today, many project are increasing focused on web based applications that use web browsers as their primarily user interface. How durable is this application style going to be? Is the browser likely to continue to expand its primacy? Can we expect the basic structure of our web facing applications to remain fairly stable for the foreseeable future or do we need to be preparing to make drastic changes? If the browser is a transitional technology, what will replace it? In this talk Iāll explore these and related issues about what is likely to happen with web develop technologies over the next few years.
Den Multi Device Konsumenten zufrieden stellen ā¦Connected-Blog
Ā
M-Days 2012
Stephan Haux
Director Product Management
Netbiscuits GmbH
Blog by Messe Frankfurt for the Digital Business:
http://connected.messefrankfurt.com/en/
"Guerrilla usability is the unconventional process to improve conversion in which flexible companies use agile tactics in the form of lean and mean tests to combat larger and less agile companies."
Adobe AIR Development for the BlackBerry PlayBookKyle McInnes
Ā
The BlackBerry PlayBook is expected to be a killer tablet. It features a wide range of features and the ability to make native apps in a variety of languages including Adobe AIR.
Open Data in the Newsroom: What's the story? (Talk from OK Con 2011 in Berlin)Mirko Lorenz
Ā
Data-driven journalism: Data in the newsroom
These are the slides from my talk at OK Con 2011. It provides a brief overview, then discussess barriers and challenges for data-journalism.
NOTE: This version is slightly edited, I primarily cleaned up missing image credits, etc. The message is the same.
CC-BY 3.0
Driving the Future of Smart Cities - How to Beat the TrafficVMware Tanzu
Ā
As traffic volumes in cities around the world are constantly growing we are faced with the challenge to track and control car movements in a more detailed and intelligent way to beat the traffic. Real-time information on traffic including automotive sensors and crowd-sourced data feeds are an interesting new source of data. However, to utilize this data to its full extent and turn it into valuable information, intelligent methods for analyzing and predicting traffic are needed.
Pivotalās Data Science Team has developed several innovative methods to analyze this traffic flow information harvested from real-time and in-car data sources including GPS. These methods by themselves are highly useful for predicting future traffic conditions and dissecting traffic data. We will describe how we created these algorithms and show different interesting results from their application. This example demonstrates how deeper insights into a problem can be found by combining different machine learning methods.
The methods developed by our team enable more intelligent routing systems through a more detailed velocity prediction based on a number of influencing factors. This is highly valuable for planning routes to far-away destinations and also useful on inner-city routes where traffic can be influenced by a lot of different factors. However, we recently tapped another valuable source of data that could enrich traffic prediction models even further.
Local transport authorities already make a lot of traffic and travel disruption freely available. These reports form the basis of traffic updates across a wide range of media. Currently however the reports are limited to acknowledging the start of a disruption, and then providing updates as the situation develops. In the smart city of the future these disruption reports will also predict the duration and severity of the disruptions, enabling route guidance systems to make better decisions.
We will also demonstrate a traffic disruption model that can predict the duration of recently begun incidents, learning the distinct traffic and disruption patterns of a major global city. The disruption prediction model incorporates historical traffic count data, previous incident reports and local weather conditions and uses an interesting variety of machine learning methods running on a massively parallel analytics database system.
We will conclude by outlining how the crowd-sourced real-time data could be matched to traffic disruption and open government data, to push the envelope in traffic analysis and prediction even further.
Presented at Strata Santa Clara 2014 Conference: Making Data Work
Ian Huston (Pivotal), Alexander Kagoshima (Pivotal), Noelle Sio (Pivotal)
Drupal is the premiere CMS, used by thousands of businesses, public agencies, and schools. Drupal is changing to accommodate new web technologies such as mobile. This touches upon how Drupal works for mobile.
Webinar Agenda:
- Benefits of Continuous Deployment in delivering engaging UX
- Problems with monolithic architecture
- Use of microservices and containers as a solution
According to Gartner, a productās UX is more important than its brand. Containerized microservices using Docker and orchestration tools such as Kubernetes have made it much simpler to deliver a continuous stream of small increments to the product features and functionality. However this advanced capability pays off only when used for building a better UX.
Building UX is a journey of a series of experiments to validate triggers that motivate users to take certain actions and rewards that build habits.
Cloud-enabled Development: Putting the Agile into the Infrastructurebrian.white
Ā
As software development teams seek greater efficiency and effectiveness, they often find that they are held back by old IT architecture for development and test. They wrestle with low-powered servers, difficult-to-scale static environments, and a slow IT provisioning and change processes. Today, software leaders have radically changed the way they build, test, and deploy softwareāalmost exclusively using cloud computing to power their development processes. This presentation provides specifics on which application workloads are ideal for the cloud model and how the use of cloud computing supports Agile development practices.
How do you foster innovation? How do you create a Culture of Openness, Change and Creativity? How do you create a Sustainable Competitive Advantage? It starts with getting your people to work and create together as one team. OK great! How do you do that? Answer: using Lync.
Presentation by Allen Wirfs-Brock
Agile Portugal 2011, June 23, 2011
www.wirfs-brock.com/allen
@awbjs
One dimension of software agility is the ability to adapt to changing development technologies and infrastructure. Long-lived software systems may have to be adapted to several major technology changes over the course of their active use. Today, many project are increasing focused on web based applications that use web browsers as their primarily user interface. How durable is this application style going to be? Is the browser likely to continue to expand its primacy? Can we expect the basic structure of our web facing applications to remain fairly stable for the foreseeable future or do we need to be preparing to make drastic changes? If the browser is a transitional technology, what will replace it? In this talk Iāll explore these and related issues about what is likely to happen with web develop technologies over the next few years.
Den Multi Device Konsumenten zufrieden stellen ā¦Connected-Blog
Ā
M-Days 2012
Stephan Haux
Director Product Management
Netbiscuits GmbH
Blog by Messe Frankfurt for the Digital Business:
http://connected.messefrankfurt.com/en/
"Guerrilla usability is the unconventional process to improve conversion in which flexible companies use agile tactics in the form of lean and mean tests to combat larger and less agile companies."
Adobe AIR Development for the BlackBerry PlayBookKyle McInnes
Ā
The BlackBerry PlayBook is expected to be a killer tablet. It features a wide range of features and the ability to make native apps in a variety of languages including Adobe AIR.
Open Data in the Newsroom: What's the story? (Talk from OK Con 2011 in Berlin)Mirko Lorenz
Ā
Data-driven journalism: Data in the newsroom
These are the slides from my talk at OK Con 2011. It provides a brief overview, then discussess barriers and challenges for data-journalism.
NOTE: This version is slightly edited, I primarily cleaned up missing image credits, etc. The message is the same.
CC-BY 3.0
Driving the Future of Smart Cities - How to Beat the TrafficVMware Tanzu
Ā
As traffic volumes in cities around the world are constantly growing we are faced with the challenge to track and control car movements in a more detailed and intelligent way to beat the traffic. Real-time information on traffic including automotive sensors and crowd-sourced data feeds are an interesting new source of data. However, to utilize this data to its full extent and turn it into valuable information, intelligent methods for analyzing and predicting traffic are needed.
Pivotalās Data Science Team has developed several innovative methods to analyze this traffic flow information harvested from real-time and in-car data sources including GPS. These methods by themselves are highly useful for predicting future traffic conditions and dissecting traffic data. We will describe how we created these algorithms and show different interesting results from their application. This example demonstrates how deeper insights into a problem can be found by combining different machine learning methods.
The methods developed by our team enable more intelligent routing systems through a more detailed velocity prediction based on a number of influencing factors. This is highly valuable for planning routes to far-away destinations and also useful on inner-city routes where traffic can be influenced by a lot of different factors. However, we recently tapped another valuable source of data that could enrich traffic prediction models even further.
Local transport authorities already make a lot of traffic and travel disruption freely available. These reports form the basis of traffic updates across a wide range of media. Currently however the reports are limited to acknowledging the start of a disruption, and then providing updates as the situation develops. In the smart city of the future these disruption reports will also predict the duration and severity of the disruptions, enabling route guidance systems to make better decisions.
We will also demonstrate a traffic disruption model that can predict the duration of recently begun incidents, learning the distinct traffic and disruption patterns of a major global city. The disruption prediction model incorporates historical traffic count data, previous incident reports and local weather conditions and uses an interesting variety of machine learning methods running on a massively parallel analytics database system.
We will conclude by outlining how the crowd-sourced real-time data could be matched to traffic disruption and open government data, to push the envelope in traffic analysis and prediction even further.
Presented at Strata Santa Clara 2014 Conference: Making Data Work
Ian Huston (Pivotal), Alexander Kagoshima (Pivotal), Noelle Sio (Pivotal)
(Short version) Building a Mobile, Social, Location-Based Game in 5 WeeksJennie Lees
Ā
A 5-week experiment to practice Lean methods in game development by testing and iterating concepts around mobile, location-based social gaming and apps. (Short version for Where 2.0)
Social Gold: The Design of FarmVille and Other Social Games (Web2Expo 2010)Amitt Mahajan
Ā
Amitt Mahajan discusses common game design techniques used within Zynga's popular social games to create experiences that encourage user acquisition, retention, and investment.
Mobilising the world's Natural History - Open Data + Citizen ScienceMargaret Gold
Ā
my slides for the Ignite Talks at OSCON 2016 in London.
Mobilizing the worldās natural history: Open data + citizen science
Margaret Gold
The Natural History Museum is embarking on an epic journey to digitize 80 million specimens from one of the worldās most important natural history collections. But alongside this, the museumās citizen science projects invite you to actively contribute to its science research. Margaret explains where the two meet and how they might change the face of natural history.
Web 2.0 Expo speech May 6, 2010 by Charlene Li entitled, "Open Leadership: How Social Technology Can Transform How You Lead". Learn more at open-leadership.com
Data Science and Smart Systems: Creating the Digital Brain VMware Tanzu
Ā
Big Data technologies enable us to build the digital brain of smart systems. I will illustrate with examples how we build a digital brain by collecting data from a large number of sensors and using the brain to find value in that data. We build a Data Lake using cutting edge technology from Pivotal and use it to store large amounts of sensor and other data. Then we can find patterns in that data by applying the Data Science methodology using sophisticated machine learning and statistical algorithms customized to run on big data within the Data Lake. Armed with these patterns the system can detect anomalies and respond in an appropriate manner. Data Science combined with sensors and actuators can make a system smart!
Hadoop's Impact on the Future of Data Management | Amr AwadallahCloudera, Inc.
Ā
Speaker: Amr Awadallah
As Hadoop and the surrounding projects & vendors mature, their impact on the data management sector is growing. Amr will talk about his views on how that impact will change over the next five years. How central will Hadoop be to the data center of 2020? What industries will benefit most? Which technologies are at risk of displacement or encroachment?
Did Social Media Hijack My Communications StrategyMike Smith
Ā
This presentation focuses on the challenges facing communications teams and chart viable strategies for creating an effective presence in the Web 2.0 worldāpunctuated by valuable lessons learned from our biggest failures. The discussion will be relevant to businesses that need to gain footing and find a path to maintain relevance in the social web.
Locked Out in London (and tweeting about it) - version with my notesSylvain Carle
Ā
Last year I talked about how people sucked at naming places.
This year I was talking about anecdotes about us humans and what we tweet about, and where.
All my examples are from Needium, our platfrom that matches needs expressed to a location and to businesses that can answer them.
Kobo: What Do eBook Customers Really, Really Want? (Michael Tamblyn at Tools ...Kobo
Ā
Michael Tamblyn at Tools of Change 2011 - An In-depth, Research, and Data-driven Exploration of Reading Behavior, Content Consumption, and Consumer Attitudes Toward eReaders and eReading
Securing Application Deployments in CI/CD Environments (Updated slides: http:...Binu Ramakrishnan
Ā
In a multi-tenant CI/CD environment, developers trust and delegate CI/CD systems to deploy their applications to production. But, what is the basis of this trust? How the trust is enforced from commit-to-deploy? What is the trustworthiness of the application deployed by CI/CD through automation? This talk highlights security risks with CI/CD deployments and offer solutions to mitigate those risks
Forking Successfully - or is a branch better?Colin Charles
Ā
Forking Successfully or do you think a branch will work better? Learn from history, see what's current, etc. Presented at OSCON London 2016. This is forking beyond the github generation. And if you're going to do it, some tips on how you could be successful.
The ācaching ecosystemā has evolved over the years ā what, where, and how long you cache your web assets are now important considerations for anyone doing business on the internet. Browser cache, html5 application cache, sophisticated reverse proxies like Varnish, and the evolution of CDNs have all elevated caching as the single most effective tool for creating high performing and scalable web applications.
Using live demos, we will dive into some advance caching concepts that will enable you to squeeze the most benefits from this caching ecosystem, including:
Prefresh
Prefetching for sites
Prefetching for single page apps
Burst caching: caching for an extremely short burst of time, even a few seconds
Dynamic page caching
Cache invalidation and revalidation
However, with caching power comes caching responsibility. If not implemented correctly, these advanced techniques can degrade or even break site functionality. We will conclude with some practical exercises to define the caching strategy for key use cases:
E-commerce website
Mobile application
High traffic events.
Managing a large open source community - OSCON 2016{code}
Ā
Increasing your online presence in the open source community involves more than just writing and committing code. We need to create safe places to collaborate and communicate freely in order to involve more people than just our closest team members. Jonas Rosland and Stephanie Carlson outline a few of the tools they use to tackle this big task and discuss failures, successes, and lessons learned.
Strata San Jose 2016: Deep Learning is eating your lunch -- and mineSri Ambati
Ā
In recent years, deep learning has taken the lead in predictive accuracy in many fields of machine learning, and companies are struggling to keep up with the speed of innovation. Arno Candel demonstrates how successful enterprises can augment simple statistical models with more accurate data-driven models to gain a competitive edge.
Arno describes how to build smart applications that include data munging, model training and validation, and real-time production deploymentāevery step is based on open source code (R, Python, Java, Scala, JavaScript, REST) that runs on distributed platforms including Hadoop, Spark, and standard compute clusters. Arno also presents use cases from verticals including insurance, fraud, churn, fintech, and marketing and offers live demos of smart applications on large real-world datasets in distributed clusters.
- Powered by the open source machine learning software H2O.ai. Contributors welcome at: https://github.com/h2oai
- To view videos on H2O open source machine learning software, go to: https://www.youtube.com/user/0xdata
In "The ROI of User Experience: From Strategy and Conception to Development and Execution,"
EffectiveUI President Anthony Franco demonstrates why companies need to invest in user experience and user experience research, and how to optimize and measure UX ROI.
A webinar on Best practices of User Experience and how you use XPages to incorporate them in Lotus Applications. Presented by Gayathri Viswanathan of Maarga Systems and Durgaprasad of Peepal Design
WinOps Conf 2016 - Matteo Emili - Development and QA Dilemmas in DevOpsWinOps Conf
Ā
The quick rise of Continuous Delivery in the enterprise means that common problems are often approached the other way round. Concepts like Feature Flags and Testing In Production caused several headaches to developers and QA engineers, especially where they have a wealth of experience about traditional development.
There are some challenges and approaches which are very common, and they still scare newcomers. Let's have a look at a few of these, with the most common solutions.
Guerrilla Usability: Insight on a ShoestringDavid Sturtz
Ā
Presented at Iowa Code Camp, May 2010: Iterative and Agile development mean shorter cycles and a desperate need for quick feedback. Luckily, improving the user experience of your software doesnāt require days in a lab. This session will present more than twenty-five tools and techniques for gaining insight into your usersā minds and actions.
neodes is an award winning design firm helping various businesses & non-profits create integrated value for various stakeholders. We achieve this by employing our domain knowledge from the fields of Industrial design, Interaction design & Visual communication.
This presentation taget basics of UX design fundamentals. Itās a quick overview, so you can go from zero-to-hero as quickly as possible. One more Advance course on UX practices is coming soon...
Case Studies in Enterprise Messaging FederationAlan Quayle
Ā
Frank Geck, Director of Customer Success, Mio
Mio powers seamless communication between Slack, Microsoft Teams & Webex Teams.
Mioās technology solves a common problem that exists within modern enterprises today: too many siloed messaging apps. Mio keeps teams in sync by enabling employees to chat directly or in groups, share files, edit messages, and more ā all from their tool of choice.
Weāll introduce Mio, share some of our interesting case studies, and a vision of how federation with Mio will evolve?
Similar to The Laws of User Experience: Making it or Breaking It with the UX Factor (20)
EffectiveUI's Ari Weissman (Lead Experience Architect) and Lys Maitland (Senior Experience Planner) spoke at Denver Startup Week 2016. Discussion description:
Test early, test often.
Itās a mantra thatās been proven successful time and again when it comes to innovation and design. So why arenāt you doing it? In the start-up world, when everything is moving so quickly, it can be easy to overlook or postpone collecting feedback from real people because of cost, time, or lack of preparation. Donāt let those things stop you. Valid data can be captured cheaply, quickly, and with half-finished products and strategies.
This talk will cover:
What is user testing and why is it important
How to plan for user testing
What are ways to make testing cheaper
What are ways to make testing quicker
How to test with different fidelities of concept and design
How to collect data more frequently
Opportunities for getting the whole team engaged
What to do with the insights/outcomes of research
EffectiveUI's Raschel Iarocci, Lead Experience Architect, spoke at Denver Startup Week 2016. Discussion description:
When a design tests poorly with usability participants it can feel pretty defeating ā especially when it has tested well in the past. After this happens, your UX team may go through a thought process similar to grieving, first denying that feedback is valid, then perhaps experiencing anger, then progressing through bargaining and depression, to finally acceptance.
During her talk, Raschel shared contemporary strategies for dealing with each of these five stages, enabling the group to move past initial reactions and get down to the work of addressing the design challenges.
UX Design Process 101: Where to start with UXEffective
Ā
EffectiveUI's Ari Weissman, Lead Experience Architect, spoke at Denver Startup Week 2016. Discussion description:
Youāve probably heard about user experience, design thinking, and a host of other terminology for following a human-centered approach to product design, but where do you start? If youāre thinking about working with a UX agency for the first time or tackling design on your own, this session is for you. EffectiveUI lead experience architect Ari Weissman will cover the key things you need to know:
What UX is (and what itās not)
The UX design process
Measuring and validating experience
Points of frequent failure and how to avoid them
Give Them What They Want: Discovering Customer Need with Wearable TechnologyEffective
Ā
Presented at Design Thinking for Banking and Financial Services 2015
Dennis Ganesh, mobile platform lead architect, TIAA-CREF
Dan Saltzman, VP of design and user experience, EffectiveUI
As financial services companies race to disrupt the marketplace in any way possible, wearables are an attractive investment opportunity (and for good reason). Wearables can create quite the quandary, though: rapid innovation is key in getting a digital product to market when it still has the ability to disrupt, but thereās tremendous risk in being first to market, only to deliver a product that fails to improve customer experience. So how do you innovate quickly enough to beat your competitors to market and deliver a delightful experience to your customers?
In this session, EffectiveUI and TIAA-CREF explain the model they used together for rapid innovation and prototyping to deliver based on customer needs. We cover these topics:
ā¢ Why did we do it?
ā¢ How did we do it?
ā¢ What did we create?
ā¢ What were the critical elements for collaboration?
ā¢ How can you generate a market-viable product idea and prototype it in one day?
Common Innovation Myths (World Usability Day)Effective
Ā
From Green Screens to Lone Genius: Common Innovation Myths. Presented by EffectiveUIās Steve Fors and Art Chinda at BNY Mellonās World Usability Day celebration on November 12, 2015. Dispelling innovation myths, what innovation really is, the process of innovation and how to avoid innovation pitfalls.
Introduction to UX provides an overview of user experience design including what it encompasses and how the process works, the goal and principles of UX design, how to measure and improve UX, and the role of a UX agency. Presented by Ari Weissman, lead experience architect at EffectiveUI.
2016 SXSW Measures for Justice Panel Picker PresentationEffective
Ā
UNMASKING THE CRIMINAL JUSTICE SYSTEM:
(2016 SXSW Panel Picker Submission)
The two women behind Measures for Justice and EffectiveUI discuss developing the first platform of its kind to simplify the complexities of criminal justice performance data, creating transparency and driving action.
EffectiveUI and Water For People teamed up again for a dramatic new take on the non-profit's reporting tool. To promote Water For People's mission of providing sustainable water to "Everyone Forever" the tool relies on data-driven design concepts and progressive visualization.
Getting into the Game: How EA Put User Research into PracticeEffective
Ā
Presented at Total Customer Experience, February 2015, by:
ā¢Ā Jordan Girman, group user experience director, EA
ā¢Ā Shane Johnston, lead experience planner, EffectiveUI
Personas and journey maps are becoming more commonplace these days, as companies realize the value of understanding their customers beyond their age, gender and income. Getting a clear picture of customersā needs, goals, motivations and attitudes plays a critical role in designing products and solutions that resonate with your audience.
But what happens after the project is complete and the personas are delivered? In many cases, they may live in posters on the wall, or in a PowerPoint presentation in a file. How do companies make sure that their investment in this important research actually serves its purpose?
EA conducted a large ethnographic research project with user experience agency EffectiveUI, where 25 NHL and UFC gamers were observed playing their respective games and interviewed on expectations, perceptions and motivations. The result was a set of comprehensive persona profiles that clearly define EAs audiences for these specific games.
Through the lens of EAās experience, this session will cover how to embark on a persona project within a large corporate culture, as well as how to keep personas alive beyond the deliverable and make them prevalent within the organization.
Scottrade and Understanding the Customer Journey: When Segmentation Isnāt EnoughEffective
Ā
Presented at Engagement & Experience Expo 2014 by:
ā¢ Gina Bhawalkar, assistant vice president of user experience and accessibility at Scottrade
ā¢ Lys Maitland, senior user experience designer at EffectiveUI
By nature, Scottrade, Inc., a leading investing services firm clearly focused on numbers, had ample data and information on its clients from a UX and marketing research standpoint. As the company worked to enhance its strategic vision for client experience and add new services and solutions, company leaders knew they needed to not only bring all of their customer research together, but also fill in some gaps to gain a deeper understanding and get a full picture of its audience ā both current clients and potential clients they are looking to attract. Working in close collaboration with user experience agency EffectiveUI, Scottrade embarked on a comprehensive ethnographic study, interviewing 36 people in their own environments to uncover what trading and investing meant to their lives overall, how Scottrade fits into this, the tools they use, where they need guidance or help and how they feel along the way.
Scottrade came away with a better understanding of its clients and what they needed beyond what the companyās segmentation models provided. Scottrade is now actively working to turn what they learned into action and tailoring its tools around its audiences. This session will provide the following tips to customer experience professionals who also want to really know their customers:
ā¢ How to start the process of embarking on a large research project, including how to make sure stakeholders are on board
ā¢ How to combine ethnographic research with quantitative research for the best understanding
ā¢ How to bring participant stories from the research to life for team members who were not involved in the interviews
ā¢ How to effectively socialize personas and journey maps throughout an organization
ā¢Ā Using personas and journey maps to drive actual business decisions and initiatives
ā¢Ā Taking the next step in monitoring and addressing the customer pain points uncovered in the journey mapping process
A Blended Space for Heritage StorytellingEffective
Ā
Presented at the British 2014 HCI conference by Brian OāKeefe, lead experience architect
This presentation explores the role of Blending Theory as a framework to aid in design decisions while deploying mobile experiences for heritage storytelling. Blending Theory provides a structured way of thinking about how digital and physical spaces can be brought together to create new experiences in blended spaces. In this presentation, we describe the development of an app that aims to enhance the visitor experience to a heritage destination in New York State. We show how the blended spaces framework was used to guide the development of the app and provide evaluation data that highlights the effective UX that resulted. Heritage stories and augmented digital characters are used to guide a visitor from one point of interest to another, providing an engaging user experience.
Using Behavioral Modeling to Engage Customers Throughout the Decision-Making ...Effective
Ā
Presented at Integrated Marketing Week 2014
Richard Warnaka, manager of UX, Cabela's
Shane Johnston, lead experience planner, EffectiveUI
As retailers look to understand their customers, they often turn to tools like market segmentation and personas to better understand the different types of user groups within their target market. But this approach often overlooks the different stages a consumer goes through in making purchasing decisions.
Behavioral Modeling seeks to construct a universal representation of behavior: information is collected on the context, social structure, previous experience and emotion of a behavior.
This session explores why this approach was invaluable for Cabelaās, where ā working together with EffectiveUI ā the company uncovered the different stages its customers went through as they shopped. By understanding these various phases of decision-making, the company identified some new opportunities to provide meaningful engagement during the process to help guide customersā decisions.
During the session, we will cover:
ā¢ How to conduct effective behavioral research
ā¢Ā Turning behavioral models into actionable design
ā¢Ā Key lessons learned throughout the process
Liferay and Water For People: From Data to InformationEffective
Ā
Presented by Steve Clement, senior Java developer, at Liferay Symposium 2013.
Water For People, an international nonprofit organization dedicated to supporting improved access to water and sanitation systems and services in developing countries, was looking for a way to track and hone the progress it is making toward solving the water and sanitation crisis via its programs.
EffectiveUI was enlisted to create this new platform ā called Re-Imagine Reporting ā and selected Liferay as the backbone. This session, led by Steve Clement, Sr. Java Developer at EffectiveUI, will demonstrate how his team innovated on Liferay to build a new and transparent way for Water For People to manage data, improve outcomes, and prove its efficacy to stakeholders. Topics will include data import via Documents and Media all the way through to the final visualization using AJAX IPC calls and structured content, focusing on how they leveraged Liferay to roll up the data from the lowest geographical level up to a global view.
Michael Salamon, User Experience Practice Lead for EffectiveUI, on the fundamentals of creating engaging user experiences, as presented at E2 Boston (June 2013).
UX is a combination of science and art, but it doesn't need to be as complicated as it seems. If you follow these rules, you can immediately improve the experience your users have with your product.
Watch the presentation on our YouTube channel:
http://www.slideshare.net/effectiveui/making-mobile-meaningful-ny-2013
Presented by Anthony Franco, president and founder
The art of creating mobile experiences that gain adoption and integrate with your digital ecosystem.
ā¢ How to develop a mobile strategy that integrates business, user and technology needs
ā¢ What mobile insights Forrester Research and EffectiveUI uncovered in their upcoming Technology Adoption Profile
ā¢ How to leverage your existing technology platforms for mobile development, while addressing security issues and other constraints
ā¢ What questions to ask and answer to arrive at the right mobile feature set for your users
ā¢ What other companies have done wrong, and right, to encourage mobile adoption
Experience Driven Development - Future Insights Live 2013Effective
Ā
"Experience-Driven Development & Contract First Development" presented by EffectiveUI's Ryan McGinty and SuAnne Hall at Future Insights Live 2013.
Experience-Driven Development is a user-centered, top-down development methodology that puts the needs of the user first, even above system needs. When developing solutions from scratch and using this approach, the layers of the stack are designed from the user interface backward to the persistence layer. However, in the real-world, you often aren't starting from scratch and have to develop against pre-existing solutions and take a Contract-First approach.
This session provides tools and tips for both approaches, specifically how to meet the needs of the user as well as prevent your project and budget from turning into a raging inferno.
You'll learn:
- How Contract-First Development can reconcile discrepancies between the user's needs and system capabilities.
- How to decompose a wireframe into software contracts.
- How to be part of the experience design solution rather than saying, "No, we can't get there from here".
- How to use modern Javascript Frameworks, like Backbone, to build amazing experiences while adhering to software contracts.
EffectiveUIās team on the ground provides a daily recap of SXSW Interactive 2013 in Austin, March 7-11, 2013. Sunday featured a special event at SXSW, GoodxGlobal, dedicated to the local and global power of social good, technology and entrepreneurship. Here's EffectiveUI's recap of one of the GoodxGlobal panels, "Tech Powering Effectiveness," with Rebecca Flavin (EffectiveUI), Ned Breslin (Water For People), and Eric Stowe (Splash).
The Human Interface: Making UX An Integral Part of Your Technology Buying Dec...Effective
Ā
Presented by Anthony Franco, president and co-founder at Forrester's Application Development & Delivery Forum 2012
IT and marketing departments often collide when it comes building solutions, but in the end itās the technology evaluation that can have the greatest impact on user experience. Through real-world examples and best practices, Anthony Franco, president, EffectiveUI, shares the tools and know-how needed to evaluate technology using UX-focused criteria.
This session will answer the following questions:
ā¢ What are the UX factors I need to consider when evaluating technology solutions?
ā¢ How can I best communicate tech requirements for UX and functionality of a solution to my marketing counterparts?
ā¢ How can a focus on UX up front save time and budget down the road?
Visual Style and Aesthetics: Basics of Visual Design
Visual Design for Enterprise Applications
Range of Visual Styles.
Mobile Interfaces:
Challenges and Opportunities of Mobile Design
Approach to Mobile Design
Patterns
Fonts play a crucial role in both User Interface (UI) and User Experience (UX) design. They affect readability, accessibility, aesthetics, and overall user perception.
EASY TUTORIAL OF HOW TO USE CAPCUT BY: FEBLESS HERNANEFebless Hernane
Ā
CapCut is an easy-to-use video editing app perfect for beginners. To start, download and open CapCut on your phone. Tap "New Project" and select the videos or photos you want to edit. You can trim clips by dragging the edges, add text by tapping "Text," and include music by selecting "Audio." Enhance your video with filters and effects from the "Effects" menu. When you're happy with your video, tap the export button to save and share it. CapCut makes video editing simple and fun for everyone!
ARENA - Young adults in the workplace (Knight Moves).pdfKnight Moves
Ā
Presentations of Bavo Raeymaekers (Project lead youth unemployment at the City of Antwerp), Suzan Martens (Service designer at Knight Moves) and Adriaan De Keersmaeker (Community manager at Talk to C)
during the 'Arena ā¢ Young adults in the workplace' conference hosted by Knight Moves.
Decormart Studio is widely recognized as one of the best interior designers in Bangalore, known for their exceptional design expertise and ability to create stunning, functional spaces. With a strong focus on client preferences and timely project delivery, Decormart Studio has built a solid reputation for their innovative and personalized approach to interior design.
Explore the essential graphic design tools and software that can elevate your creative projects. Discover industry favorites and innovative solutions for stunning design results.
2. Join us for our other events this week
Tomorrow
āPitfalls to avoid in Anthony Franco
10:05, Room 2006
RIA developmentā
Wednesday
āWhy you canāt talk Anthony Franco
about UX in 10 minutesā 12:40, Exhibit Hall
join us for a ux networking RSVP your spot at
event on Cinco De Mayo UXFiesta@effectiveui.com
3. now 9:50 10:35 10:45 11:30
Laws Panel Research
break Q&A
Of UX Discussion & Testing
agenda
4. The effective laws of
Good User Experience
Anthony Franco
President, EffectiveUI
15. user adoption = ROI
customer self service x user adoption = ROI
employee data entry x user adoption = ROI
content participation x user adoption = ROI
user generated content x user adoption = ROI
process automation x user adoption = ROI
16. investing in a
Good User
Experience
is simply hyper focusing on
User Adoption
18. Flash Vector Graphics
MXML
Client Processing Cover-flow
Java Service Oriented Architecture
Sliverlight
Animation Social Networking
Streaming Video Aqua Multi-Channel
Runtime Skip Intro
Web 2.0 Productivity iPhone Accessibility
Google Reflections Audio
AJAX Thin Client
Security Sandbox Multi-Touch APIs
Apple Open Source
Flex Rich Conversions Microsoft Adobe
XAML Web Services Objective C SUN
does this equal success?
19. On Time
On Budget
No Hard Conversations
does this equal success?
23. ā¢ Founded 1999
ā¢ Roughly 200 employees
ā¢ Power 85% of online personal transactions
ā¢ Raised $116,000,000 in funding
ā¢ Focused on back-end services
for ļ¬nancial service companies
25. ā¢ Founded 2007
ā¢ 35 employees
ā¢ 1,000,000 personal ļ¬nancial customers
ā¢ Focused on front-end user experience
26.
27. Focus Back End Front End
Years in Business 10 2
Employees ~200 35
$116,000,000 $35,000,000
investment investment
Financials
$16,500,000 $170,000,000
est annual revenue acquired by intuit
who would you rather be?
43. the 8 criteria for good user experiences:
ā provide valuable feedback
ā behave with consistency
ā behave in a familiar way
ā be obvious and efficient
ā be responsive and perform
ā help people & businesses accomplish goals
ā be brand consistent & elegant
ā be progressive & trustworthy
59. ABC CORP SYSTEM
ARCHITECTURE
TRANSACTION
CUSTOMER DATA
SERVER
LEGACY
BPM AUTOMATION CMS
FRAMEWORK project teams to
minimize the user
3rd PARTY 3rd PARTY
WORKFLOW CONTENT in almost every
process
SOA
SEARCH ENGINE OPTIMIZATION
UI
this is our fault
87. - Richard Monson-Haefel
āWhen you try to guess at
future requirements, 50%
of the time youāre wrong
and 49% of the time
youāre very, very wrongā
89. TriGeo Console Project Milestone v_0.1
Last Modi ed: October 30, 2008 9:12 AM
USER INTERVIEWS INTERVIEW #1 NOTES nds something then looks at details :( con gure/manage tools
Only person take action takes forever to load
technical support resolve address
other people on technical sta use it check attacks source Dashboard
monitor logs who is/traceroute CPU, memory
not as dedicated Others check logs/trouble shooting Dial, inspection log
not regular basis Would like to nd all for IP for week/ overall network security health
calls the TriGeo Console āthe TriGeoā day/month (Green/Yellow/Red)
Runs it in the background Deep dive in IGS Version of software
set up alerts Block IP name of device
gets alert google.com for IP to see if we do attackers/source hold
always open on separate computer business with graph - top 10 attackers
wants sounds Filters Graph/pie chart
uses blinking 58 (all) some TriGeo/some created top devices generating IP events In/
Cisco IPS 37 in tabs (dynamic and changing) = 6 Out TriGeo Console Project Milestone v_0.1
rows of tabs Last Modi ed: October 30, 2008 9:12 AM
uses the management console line graph/real time
Monitors TriGeo and any alerts that Mentioned the usage of ā lter setsā attacks over time
come through IPS then uses that TriGeo #of alerts generated
console for that event. Custom top alerts
USER INTERVIEWS CONT. describes this as āsynergyā INTERVIEW #2 NOTES
āDay in the Lifeā
what kind/how many
functioning 20 - 3 rows
logs IGS - servers, edge, rewall suspicious tra c create and delete a lot
monitors servers, workstations
consolidate logs Morning activity/events Wishlist 10-11 on dedicated
research
nd out what events are coming from checkdatabases
sql lters Top Tasks
scheduling reports
which thing check tools on team, some semi-trained
4 people (status=up?) remain in directory where you put the
Console runs 24/7 Windows
IGS console has better capabilities run/check person
primary reports last one *same location
view tabs jumps around from window to
let it run all day
not enough licenses for all comps, but ? -rule builder
favorite serving locations window
Top Activities
going that route tools lag time
tools create lter from alert Context Scenarios
run on desktop to get a sense of Windowing
120 workstations would like ad hoc reports/custom
reports for rules too ! Logs in to the console
whatās going on the network (tabs) most apps run like that there are already prebuilt ones likes drag and drop for rules and lters
go through tabs to see whatās going
! Monitors network feeds
Usage
not much thought analyzeLife on internet (IP, domain,
Day in info
on throughout the day (made on navigating through window when other alerts? no?
see accounts) Dashboard ! Sets advanced filters
general health monitoring
TriGeo most custom) looking into speci c task
security functions knowledge base
same day to day what each server is doing ! Establishes rules
login errors, hardware errors
program rules for health uses it when needed
driven by lters
! Receives an alert
*trying to nd info that was stored by lter to nd whatās going on or
TriGeo through reports 9
! Drills down to problem area
run reports make notes of Ext.Info Wishlist ! Discovers and attack
tool alias wants to be able to deal with
monitor console
unmanaged Device ! Quarantines affected area
IDS make rules in rule builder
Rule Builder make notes, then goes into rule Quick reports with button click
dedicated machine builder
alerts Alert
general server health like being able to click and create rule TriGeo Console Project Milestone v_0.1
! James Woo
disk usage or has to take info and plug info rule Last Modi ed: October 30, 2008 9:12 AM
Power User Primary Persona
virus alerts automatically
windows time sync search alerts in Rule Builder?
29 savers rules in alpha order
go through log les order is confusing
USER RESEARCH SUMMARY backups succeeded CONSIDERATIONS to deal with
would like to be able James is an IT administrator for an internal network of a 3000 employee corporation. He is
services stopping? General
unmanaged workstations**
on call 24-7 and is responsible for maintaining a very complex, multi-tiered environment, Context Scenarios
restart Tabs take up a lot of space.
take action
Tactics for gaining insight into an application through the eyes of ! Logs in to the console
on/o line agents
users can be achieved many ways. User interviews, observation,
Navigation should be area- and task-
lter tabs from high-profile servers to employee computers.
based ! Reviews Network Activity
round-table discussions. This research directly impacts the
direction of the design and execution.
Multiple windows should be brought ! Sets New Rules
into the ācentralā portion of the
10
Being able to put his finger to the āpulse of the networkā, maintain fine-grain control of
application as much as possible
As part of the TriGeo project, user interviews were conducted
Primary tasks should be brought out traffic and maintain a high level of security is what James relies on. There are gigabits of
over the phone to gain a general insight to usage patterns,
pain points and usability. When progress is made incorporating
of āhiddenā contextual menus to be activity happening every hour that he must be able to respond to at a moments notice.
more top-level
this feedback, more focussed research is done to further re ne
Eliminate redundancy in menus
aspects of the application.
There is a separation between menus When James logs in to the application he is able to maintain an overview of his network.
and information
Initial phone interviews were made, however E ectiveUI was
Addition of a Dashboard (Ops Center) He knows the network inside and out and has customized his āworkspaceā to cater to the
asked to halt further user analysis and focus on the direct
feedback provided by primary stakeholders.
Ability to customize in various ways most critical areas.
Add methods of āprogressive
disclosureā allowing users to dive ! Marian Phillips
Altogether, six people were interviewed and written notes were
deeper.
obtained accordingly.
Based on the discussions with users and making an evaluation
Consistency in work ows and
interface elements Novice User Secondary Persona
of the console, a number of target areas were identi ed for
Ops Center
improvement and consideration. Feedback from TriGeo also
helped drive the focus on some of these areas.
Ability to customize view and content Marian is IT support for a 200 employee company. She monitors the network, but also
Ability to add pre-created āPortletsā or
create unique ones
helps with employee hardware and software.
āWork Areasā
Re ne results using a variety of criteria
The first order of business for Marian is checking email, voice messages and the current
In-context options for taking action on status of the network. She receives an email stating that employees are no longer allowed TriGeo Console Project Milestone v_0.1
areas of interest to browse YouTube.com. Last Modi ed: October 30, 2008 9:12 AM
In-line re nement of data
In addition to monitoring the network, Marian can perform a couple easy steps to creating
Context Scenarios
8 a rule to block employees from browsing to YouTube.com. Sure, Marian can view every
! Logs in to the console
EXPERIENCE MAP
network activity, but her primary concern is respondingGlancesimmediate demands of
! to the at Dashboard
enforcing company policies. ! Evaluates network āsavesā
The Experience Map acts as a diagram of the ā owā of an
application. It is important to hone in on this high-level
framework of the application so a clear direction may be
Context Scenarios
established. This map helps the direction of wireframes without
getting too far into the details. ! Demonstrates the application
! Drills into specific features
The content of the Experience Map is based on user research,
a current understanding of the application and methods of
! Clark McCarthy improving usability. As more information is gathered and
Experience Map evolves until a direction has been established.
Executive User Secondary Persona ! George Newstead
Creating the Experience Map was an ongoing process that ran
in tandem with wireframes and creating design compositions.
TriGeo Executive
Clark is CTO for a 3000 employee company and reports directly to board members. inconsistent overlap due to these areas
Although there was some
He likes to keep tabs on the companies networkproduct that being done in parallel, thinking around on the path to a to
George is looking for a response and effectiveness to see and headed wireframes helped
can be white labeled if
TriGeo Console Project Milestone v_0.1
spending all that money on new servers is really paying off. tightenwith required functionality. vice versa.
SaaS offering while delivered on time and areas of the Experience Map and
Last Modi ed: October 30, 2008 9:12 AM
Steve wants an easy-to-use dashboard that allows him to monitor just how great his of the TriGeo Console was generated
In the end, a solid overview
that acts as the foundation for additional development and user
network is running. It also doesnāt hurt that he has high level information he can use is still work to be done and directly
experience re nement. There Context Scenarios
to get get praise from the boss. correlates to the Wireframes. ! Gives a demo
WIREFRAMES : OPS CENTER
! Navigates through features
! Linda Deris
TriGeo Employee
Linda is focused on selling TriGeo offerings. She wants something easy to demo and
TriGeo Console Project Milestone v_0.1 sell while successfully conveying the value, ease and power of the application.
Last Modi ed: October 30, 2008 9:12 AM 20
WIREFRAMES : MONITOR
TriGeo Console Project Milestone v_0.1
Last Modi ed: October 30, 2008 9:12 AM
28
WIREFRAMES : OPS CENTER
34
31
planning only gets you 20% of the way there
97. TriGeo Console Project Milestone v_0.1
Last Modi ed: October 30, 2008 9:12 AM
EXPERIENCE MAP
The Experience Map acts as a diagram of the ā owā of an
application. It is important to hone in on this high-level
framework of the application so a clear direction may be
established. This map helps the direction of wireframes without
getting too far into the details.
The content of the Experience Map is based on user research,
a current understanding of the application and methods of
improving usability. As more information is gathered and
Experience Map evolves until a direction has been established.
Creating the Experience Map was an ongoing process that ran
in tandem with wireframes and creating design compositions.
Although there was some inconsistent overlap due to these areas
being done in parallel, thinking around wireframes helped to
tighten areas of the Experience Map and vice versa.
In the end, a solid overview of the TriGeo Console was generated
that acts as the foundation for additional development and user
experience re nement. There is still work to be done and directly
correlates to the Wireframes.
20
98.
99.
100.
101.
102. bad news:
GOOD UX IS HARD
good news:
THERE ARE REWARDS
FOR GETTING IT RIGHT
105. sales conversion time
reduced by 35%
manufacturing costs
dropped by 42%
online revenue grew from:
$5 million
to
$85 million
...all in less than 9 months
106. Anthony Franco
President & Founder
EffectiveUI
anthonyfranco.wordpress.com
twitter: anthonyfranco
thank you
107. Panel Discussion
UX in your Business
Adam Burrell
Navy Federal Credit Union
Paul Levine
National Geographic
Christopher Bevel
FedEx
Kelly Goto
GotoMedia
142. Contextual Personas
Gathering Explicit and Implicit Data
what device a what are you
where are you?
are you using? doing?
what ānoiseā is what time of what limitations
distracting you? day is it? are there?
are you able to
what stage of the how does it
complete your
task are you in? make you feel?
task?
147. ... the most effective mechanisms for
making inferences from user research
are human intuition and empathy.
The empathetic and intuitive capacity
of the team is what allows research on
a limited sample of users to be used as
an intelligent, expansible, and ļ¬exible
part of the framework requirements.
- Effective UI, The Art of
Building Great User
Experience in Software
148. Usability Testing
What are we trying to test and when?
Formal Semi-Formal Informal
Formal facility Remote or in-ofļ¬ce At participantās location or
cafe
8-15 carefully 3-10 recruited participants 3-5 Friends, co-workers or
screened participants family members
Formal test plan Test Script Task/Goals list
Complex video monitoring Simple screen capturing,
(picture in picture) with voice, using programs No video taping, only notes
practices, including high- like Windows Media and observations
light videos Encoder or Morae
Observation through one
way screen/remote viewing
software
158. Sample Project
Sitemap / Site Flow
Veeker Launch Redesign High Level Path Flow
PATH
Legend
Veeker Home Login Dashboard Explore Public Feeds
Special Page
Veeker Proļ¬les Login
Public Page
Learn Tour
- Send
Create New - Compose
Messages
Message - Reply
- Forward
Videos
Add New Video Add By Phone
Record From
Webcam
Contacts
Add Contact Add New
Result Found
(Search) Contact
Result Not Found Invite
159. Sample Project
Task Map / Experience Mapping
Veeker Task Map | Version 2 Unregistred User
TASK MAP LEGEND
Tour
(use case) Parent
Sample
Content/ How to
Channels
General Content
What is Veeker? Connecting Point
Reply
View Other Point of Entry
Forward Sender's
Proļ¬le
LEARN Recommended
about Veeker
Privacy
Get
Video Message
Embed
(Implicit Account)
URL
Company
News
Information
Partner
FROM Partner Tools
Landing REGISTRATION Veeker Home
Partner Site (Phase 2)
Page
Invitation
Landing
Page
Public Videos View
Feedback (vChannel) Proļ¬le
Login
FROM
Email Invitation
Support My Account Feedback
Update Proļ¬le
Invite Friends
(vCard)
Change
Settings
prepared by gotomedia | 04.27.07 1
161. Sample Project
Usability Task List
Task List Usability Testing Veeker
Thanks for coming
Questions about agreement
Highly confidential
Technical setup
Not testing you
Testing paper prototype, use imagination, scenarios, use pen as a mouse
Live website:
Task 1: homepage exploration and label check:
Questions:
BEFORE looking at website: Label Test
Before we start I would like to get your feedback on the name of the service we will be
looking at today
How do you think you spell āVeekerā?
o What do think of the name āVeekerā? Is it memorable? Hip?
o āA Veek is a āvideo peekāā ā does that make it more catchy? What do you
associate it with? (mobile? adult?)
First we will be looking at the live Website.
What is your first impression when looking at this website?
What do you think Veeker is all about?
What do you think of the name Veeker?
o What do you think you need and or need to do in order to be able to use Veeker?
o Where would you go in order to find out?
Looking at the main navigation: can you tell me, without clicking on anything yet what you
think you would see once you click on the tabs?
173. ā 5 participants 1 backup per day.
ā Team present or observes remotely
during testing.
ā Real-time note taking; notes
delivered immediately.
ā Team meeting following testing.
ā Less documentation; more action.
174. āDo-it-yourselfā usability tests
are deļ¬nitely qualitative. The
purpose isnāt to prove
anything; itās to get insights
that enable you to improve
what youāre building.
- Steve Krug, Rocket Surgery Made
Easy: The Do-It-Yourself Guide to
Finding and Fixing Usability Problems
176. Focus
High Level Goals & Objectives
Reality. You cannot test everything. Be
speciļ¬c.
Stage. Are you prototyping? Are you
redesigning? This affects the test plan.
Goals vs. Tasks. The team thinks in tasks,
the user has goals. Remember the difference.
Informal does not mean disorganized.
189. Test Timing
Remote - Start 10 minutes early to set up
viewing, download necessary software, and get
headset on prior to testing start time.
* Fill out and return participation and NDA forms prior to testing
5 min - Introduction & Initial Questions
45 min - Open Ended Tasks (pre-test to
ensure tasks are doable within timeframe)
5 min - Follow-Up Questions
Video - Allow for 30 minutes processing
between 1-hour sessions or use 2nd computer.
192. What to say:
āWeāre an independent
research group, we did not
āWeāre testing this
design the system, say
system and not YOU so
whatever you want.ā
there are no wrong
answers.ā
āThink aloud during
the session so we can
understand what you āYou may have
are thinking.ā questions, and I may or
may not be able to
answer.
Do you any
questions before
we start?ā
193. Testing Tips
Tasks: Donāt tell them what the tasks are in
advance. Keep to the script when possible, allow
usersā ļ¬ow to guide through tasks naturally.
Expectations: Donāt say āThis is so easy even a
6-year old can do it.ā
Rescuing: Donāt help struggling participants until
frustration level rises ... know when to āgive upā
and list as failed task.
Response: Donāt answer questions, respond
impartially, āHm. I wonder...ā
194. Testing Tips
Assess: What is this that we are looking at?
What do you think you can do here?
Explore: Allow participant some non-guided
exploration (within reason) before starting.
Probe: Was that what you expected to see?
Would you recommend this to a friend?
Elaborate: Can you show me what else you
use to complete the same task?
195. Testing Tips
Very important that the (client) team is
available to watch testing real time
remotely or at a testing facility.
196. Testing Tips
When Recording: Use two computer systems
or allow 50% time of session between sessions
for processing.
Small is Better: Use screen capture software
(like Snapz Pro X) to capture a portion of the
screen.
Breaking a Promise: If promised, have a
backup system in place. Maybe a Flip Mino.
You will use it.
198. Insights
Gathering Feedback
Rigorous Empathy: Engaged or disinterested;
delighted or frustrated?
Patterns: Were there repeated errors or insights that
formed patterns during the testing?
Aha Moments: Were there moments that were a
surprise to witness?
Low Hanging Fruit: What simple things can be
changed tomorrow to make the experience more
effective?
200. Insights
Discuss Findings with Team
Debrief: Spend 5 - 10 minutes after each
session to note high-level ļ¬ndings, highlight
notes or mark timing on video.
Distribute: Send raw notes, screenshots and
videos immediately. Important to name and
save ļ¬les and organize on the same day.
Discuss: Take 30 minutes to an hour at the end
of each day to discuss ļ¬ndings and
recommendations with the team.
203. Action
Implementation
Key Findings: What are the main takeaways
from the testing?
Immediate: What can be changed immediately
on the application or site to improve the UX?
Longer-term: What ļ¬ndings were ļ¬xable or
needed to be addressed down the road?
Planning: When should we conduct our next
test and what are the areas we need to explore
at a deeper level?
206. Effective UI provides a complete
roadmap to building groundbreaking
software centered on user experience
(UX) quality, how to get management
support, employing product
management strategies proven to
deliver greater success, and how to
manage the design, engineering,
stafļ¬ng, and business considerations
that must be centered on the user's
needs and working effectively in
tandem all throughout the project.
http://www.effectiveui.com/book-resources/index.php --> download some sample chapters!
207. A classic overview of
the testing process ā
surprisingly
straightforward and
now in a second
edition. Very basic,
and worthwhile.
208.
209. The ļ¬rst guide to
linking business
strategy with the
art and science of
the online user
experience
210.
211. Q&A
Adam Burrell
Navy Federal Credit Union
Paul Levine
National Geographic
Christopher Bevel
FedEx
Kelly Goto
GotoMedia
Anthony Franco
EffectiveUI
212. Join us for our other events this week
Tomorrow
āPitfalls to avoid in Anthony Franco
10:05, Room 2006
RIA developmentā
Wednesday
āWhy you canāt talk Anthony Franco
about UX in 10 minutesā 12:40, Exhibit Hall
join us for a ux networking RSVP your spot at
event on Cinco De Mayo UXFiesta@effectiveui.com