Deepen your knowledge of your prospects through the use of social data.
You've got your list of major donor prospects, and now it's time to make or enrich your connections with them. In this session, we'll discuss cutting-edge methods for deepening your knowledge of your prospects through the use of social data.
Social data can help you learn what your prospects are truly passionate about, so you can better connect your organization's mission to their lives.
Social data can also help your organization:
Identify new sustainer gift givers
Increase mid-level gifts by knowing who to ask for more
Find new major gift prospects by identifying VP-level (and higher) executives
Implement a matching gift program by identifying where donors work
By referencing case studies and examples from nonprofits including the American Heart Association, CARE, Nature Conservancy, National Wildlife Federation, and others, you'll learn how to use social data to improve your fundraising.
Deep Dive Into Social Media and Content StrategyDanielle Brigida
Presentation for J.Boye Conference in Aarhus, Denmark. How you can use social media and content to enrich your strategy.By combining content strategy, social listening and measurement tactics it will help you make the most out of social media.
Consumer reliance on technology and addiction to social media have changed the way we search, share, and shop. Traditional push marketing and has fallen to the wayside as we become more and more selective about the types of information we consume. In this ever-changing environment, traditional public relations cannot stand alone. While public relations is essential in shaping messaging and establishing relationships, professionals must leverage social media tools and search marketing best practices to ensure that their message is heard.
As partner and head of public relations at 451 Marketing, Tom Lee will offer his unique insight on the importance of fully integrated campaigns in this free webinar. Using examples and case studies, Tom will teach attendees how to connect with customers by controlling how, when, and where their key demographics view their messages and, ultimately, perceive their brand.
Deep Dive Into Social Media and Content StrategyDanielle Brigida
Presentation for J.Boye Conference in Aarhus, Denmark. How you can use social media and content to enrich your strategy.By combining content strategy, social listening and measurement tactics it will help you make the most out of social media.
Consumer reliance on technology and addiction to social media have changed the way we search, share, and shop. Traditional push marketing and has fallen to the wayside as we become more and more selective about the types of information we consume. In this ever-changing environment, traditional public relations cannot stand alone. While public relations is essential in shaping messaging and establishing relationships, professionals must leverage social media tools and search marketing best practices to ensure that their message is heard.
As partner and head of public relations at 451 Marketing, Tom Lee will offer his unique insight on the importance of fully integrated campaigns in this free webinar. Using examples and case studies, Tom will teach attendees how to connect with customers by controlling how, when, and where their key demographics view their messages and, ultimately, perceive their brand.
It’s almost Thanksgiving and that means people (read: your prospective donors!) are looking back on the year with gratitude and renewed feelings of generosity. If you haven’t had the time to put together a year-end giving campaign, guess what? It’s not too late to pull one off! Kate Rose went over a step-by-step look at the importance of year-end giving, advice for setting the right goal, tips on choosing a theme, and guidance to find ways (through social media) to have a successful fundraising campaign to close out 2015. Watch the webinar recording here: http://socialmedia4nonprofits.org/its-not-too-late-close-out-2015-strong-with-year-end-giving/
FB MArketing and Advertisement through data mining, Data Captured by FB, Data Mining operations performed to create users profiles with the help of third-party data brokers, Transformation from web-based social networking stage into an income creating indicator of slant based markets
2014 ABC Chapter Presidents Presentation - Social Media Best PracticesBrian Razzaque
Presentation for the 2014 Associated Builders & Contractors Presidents Conference. Discusses landscape of social media and strategies and best practices for driving growth and achieving target outcomes.
Social Media Essentials for Mortgage and Real Estate ProfessionalsKristin Messerli
The essentials guide to social media for mortgage and real estate professionals. Use this freely to inform your own strategy and share with your referral partners and colleagues. Sign up for social media content and coaching at betterloanofficer.com.
Ben Teoh, Content and Community Coordinator from not for profit organisation, Connecting Up discusses some of the basic do's and don’ts in social media.
View webinar: https://blackbaud-au.webex.com/blackbaud-au/lsr.php?AT=pb&SP=EC&rID=73008662&rKey=5723e480f50572fe
Become a social media hero for your not-for-profitBen Teoh
Presented for Blackbaud Pacific, this is a collection of best practices and a basic approach to having a successful social media presence.
You can find the recording of this webinar, including some great questions here: http://ow.ly/hjpXD
AJ Gerritson, Founder of 451 Marketing and thought leader in the social media and digital public relations space, will teach attendees how to acquire fans, foster interaction and conversation, and convert these interactions into foot traffic in this free webinar. Using industry statistics, step-by-step instructions, and industry case studies, AJ will teach attendees how to optimize their Facebook presence and interactions to create new business and convert current customers into digital brand evangelists.
5 Real World Non-Profit Challenges Solved through Social MediaFlorida Blue
Social media can solve non-profits' five most common challenges, including:
Ensuring your mission and brand is accurately depicted.
Creating advocates.
Fundraising.
Keeping volunteers engaged.
Doing more with less money and less time.
This presentation was shared during the Florida Blue Foundation's 2014 Sapphire Awards and Symposium at the World Golf Village Renaissance Resort by Annie Erstling and Kate Warnock.
Are you discoverable on Linkedin such that HNWIs will consider your wealth management services and engage? Learn How -- with this “Smarter Linkedin for Financial Advisors E-Book" and Act -- with a 5-Minute Daily LinkedIn Marketing Plan
In this presentation, Orange County Library System staff will learn about our current social media accounts, strategic plan, as well as how they can help be ambassadors for the library in the current social media landscape.
People Still Give to People: Proven Approaches to Donor-Driven Online Givin’. Presented on May 17, 2012 in Portland Oregon.
A smart and practical assessment of the strategic value of peer-to-peer social fundraising drives, a promising trend in online giving, for NPOs large and small
Software vendors invest heavily in marketing and advertising online fundraising systems to potential clients in the nonprofit sector, taking particular care to highlight the massive amounts of online donations they have collected for large national charities.
For a Development Officer or Executive Director it's difficult to predict the strategic value these systems will bring to your organization. Do these systems do anything to inspire increased giving for small or mid sized groups? Are very large charities thriving because of the software they use, or in spite of it? This presentation provides a framework for evaluating the strategic value of online giving systems and takes a closer look at a very promising trend in online fundraising, peer-to-peer social fundraising drives.
Executive Next Practices - LinkedIn in presentation by Richard Sink march 20Ruben Gonzalez
Your Network is a Store of Distributed Intelligence That Can Enable You ―Reid Hoffman, LinkedIn
This was the presentation that Richard Sink shared with us at the Advisory Meeting of the Executive Next Practices Board.
It was amazing to learn how valuable and simple a tool LinkedIn can be if used properly to market yourself and your services.
5 Ways Nonprofits can Get Started with Marketing AutomationIdealist Consulting
Agenda:
What is Marketing Automation?
How can nonprofits use it?
5 ways to get started
Case Study: Jefferson Awards Foundation
Putting it all together/Q&A
Creating an Effective Social Media Strategy for your NonprofitDonorPath
Social media expert Beth Kanter walks through creating an effective social strategy for your nonprofit.
It includes practical tips, case studies, and fundamental advice to creating a networked and socially active nonprofit
It’s almost Thanksgiving and that means people (read: your prospective donors!) are looking back on the year with gratitude and renewed feelings of generosity. If you haven’t had the time to put together a year-end giving campaign, guess what? It’s not too late to pull one off! Kate Rose went over a step-by-step look at the importance of year-end giving, advice for setting the right goal, tips on choosing a theme, and guidance to find ways (through social media) to have a successful fundraising campaign to close out 2015. Watch the webinar recording here: http://socialmedia4nonprofits.org/its-not-too-late-close-out-2015-strong-with-year-end-giving/
FB MArketing and Advertisement through data mining, Data Captured by FB, Data Mining operations performed to create users profiles with the help of third-party data brokers, Transformation from web-based social networking stage into an income creating indicator of slant based markets
2014 ABC Chapter Presidents Presentation - Social Media Best PracticesBrian Razzaque
Presentation for the 2014 Associated Builders & Contractors Presidents Conference. Discusses landscape of social media and strategies and best practices for driving growth and achieving target outcomes.
Social Media Essentials for Mortgage and Real Estate ProfessionalsKristin Messerli
The essentials guide to social media for mortgage and real estate professionals. Use this freely to inform your own strategy and share with your referral partners and colleagues. Sign up for social media content and coaching at betterloanofficer.com.
Ben Teoh, Content and Community Coordinator from not for profit organisation, Connecting Up discusses some of the basic do's and don’ts in social media.
View webinar: https://blackbaud-au.webex.com/blackbaud-au/lsr.php?AT=pb&SP=EC&rID=73008662&rKey=5723e480f50572fe
Become a social media hero for your not-for-profitBen Teoh
Presented for Blackbaud Pacific, this is a collection of best practices and a basic approach to having a successful social media presence.
You can find the recording of this webinar, including some great questions here: http://ow.ly/hjpXD
AJ Gerritson, Founder of 451 Marketing and thought leader in the social media and digital public relations space, will teach attendees how to acquire fans, foster interaction and conversation, and convert these interactions into foot traffic in this free webinar. Using industry statistics, step-by-step instructions, and industry case studies, AJ will teach attendees how to optimize their Facebook presence and interactions to create new business and convert current customers into digital brand evangelists.
5 Real World Non-Profit Challenges Solved through Social MediaFlorida Blue
Social media can solve non-profits' five most common challenges, including:
Ensuring your mission and brand is accurately depicted.
Creating advocates.
Fundraising.
Keeping volunteers engaged.
Doing more with less money and less time.
This presentation was shared during the Florida Blue Foundation's 2014 Sapphire Awards and Symposium at the World Golf Village Renaissance Resort by Annie Erstling and Kate Warnock.
Are you discoverable on Linkedin such that HNWIs will consider your wealth management services and engage? Learn How -- with this “Smarter Linkedin for Financial Advisors E-Book" and Act -- with a 5-Minute Daily LinkedIn Marketing Plan
In this presentation, Orange County Library System staff will learn about our current social media accounts, strategic plan, as well as how they can help be ambassadors for the library in the current social media landscape.
People Still Give to People: Proven Approaches to Donor-Driven Online Givin’. Presented on May 17, 2012 in Portland Oregon.
A smart and practical assessment of the strategic value of peer-to-peer social fundraising drives, a promising trend in online giving, for NPOs large and small
Software vendors invest heavily in marketing and advertising online fundraising systems to potential clients in the nonprofit sector, taking particular care to highlight the massive amounts of online donations they have collected for large national charities.
For a Development Officer or Executive Director it's difficult to predict the strategic value these systems will bring to your organization. Do these systems do anything to inspire increased giving for small or mid sized groups? Are very large charities thriving because of the software they use, or in spite of it? This presentation provides a framework for evaluating the strategic value of online giving systems and takes a closer look at a very promising trend in online fundraising, peer-to-peer social fundraising drives.
Executive Next Practices - LinkedIn in presentation by Richard Sink march 20Ruben Gonzalez
Your Network is a Store of Distributed Intelligence That Can Enable You ―Reid Hoffman, LinkedIn
This was the presentation that Richard Sink shared with us at the Advisory Meeting of the Executive Next Practices Board.
It was amazing to learn how valuable and simple a tool LinkedIn can be if used properly to market yourself and your services.
5 Ways Nonprofits can Get Started with Marketing AutomationIdealist Consulting
Agenda:
What is Marketing Automation?
How can nonprofits use it?
5 ways to get started
Case Study: Jefferson Awards Foundation
Putting it all together/Q&A
Creating an Effective Social Media Strategy for your NonprofitDonorPath
Social media expert Beth Kanter walks through creating an effective social strategy for your nonprofit.
It includes practical tips, case studies, and fundamental advice to creating a networked and socially active nonprofit
6 Steps to a Well-Measured Social Fundraising Campaign by @Kanterfrank barry
npEXPERTS from around the nonprofit sector have joined forces to bring you battle proven fundraising ideas and marketing tips. For the next few weeks you'll have the opportunity to listen to each of the nonprofit experts live.
by Beth Kanter | @kanter
These are slides from a master class I taught at the 2013 NC Philanthropy Conference. The introductory slides are very much social media 101. Later in the presentation we deal with integrating social and digital media into fundraising campaigns. http://www.jenningsco.com
Social media workshop presentation for hotels and the hospitality industries. This presentation includes an introduction to social media platforms, case studies and examples, best practices, branding considerations, integration tactics and other recommendations. Presented by ChatterBlast Media to the Greater Philadelphia Hotel Association on 12/6/2011. NOTE: This presentation is designed to be explained verbally in-person therefore not all slides have notes or descriptions.
Social media presents real estate agents with the opportunity to build reach and relationships, generate referrals and increase loyalty. This presentation focuses on seven steps every agent can take to get started.
So you’ve got a Facebook page, a Twitter account, a YouTube channel, new e-newsletter strategies, and a blog on your website. Great... but what are these emerging communication channels really doing for your organization? Are they enabling you to increase your email list size, recruit volunteers or acquire new donors? How can you measure the value of your social media activity, and are your efforts helping your organization reach its goals? Kirstin will guide participants through the social media realm, measuring the ever-evolving impact of social media and detailing the best practices of online monitoring.
Attendees Will Walk Away With:
• Simple strategies for connecting online activities to marketing and organizational goals
• Guidelines and a framework for measuring social media ROI
• Tips and tools to help you measure effectively and efficiently
Online Donor Behaviour for #GivingTuesdayCa and BeyondGivingTuesdayCa
Claire Kerr of Frontstream explains how social and mobile giving trends impact the donor relationship and how you can benefit for #GivingTuesdayCa and beyond.
Are Nonprofit Raising Money on Social Media? This presentation digs into data on social media as a fundraising channel and highlights the best strategies for raising money.
What can we do now, to prepare for the best GivingTuesday yet? In this presentation, given at the AFP of Mahoning-Shenango County, I highlight what's hot in online giving, the digital giving and mobile trends, and how they inform GivingTuesday. The slide deck includes a successful GivingTuesday case study, and offers a framework for designing your own winning GivingTuesday fundraising or engagement campaign. The deck also includes a framework, campaign ideas, and a path for developing your own GivingTuesday campaign that will move your stakeholders to action.
Uploaded is the social media strategy project from project team #2 in course T-MKTG & T-MGMT 490B at Milgard School of Business, University of Washington Tacoma.
Similar to Prospect Research Using Social Data - Foundation Center, July 24, 2013 (20)
Social Media: Does It Actually Get Results? How Can I Coach Nonprofits to Use...Annie Lynsen
Social media has the potential to be a powerful marketing and fundraising tool. But how can time-strapped nonprofits use their limited time strategically and get the results they want?
Learn why nonprofits can't afford to ignore social media, some strategic advice for nonprofits to get started, and some general how-tos and etiquette tips that are applicable across Facebook, Twitter, and other networks.
LINKS:
Quick guides to Twitter, Facebook, and more
http://smallact.com/blog/bite-sized-social-strategy-twitter
http://smallact.com/blog/bite-sized-social-strategy-facebook
Quick tip: Post a picture with a URL in the caption to increase engagement! If you don’t have a photo, create a quick slide in PowerPoint or Keynote and save it as a jpg.
http://smallact.com/bitesized
Deeper dive on the toothbrush stat: http://smallact.com/blog/more-on-the-stat-more-people-have-mobile-phones-than-toothbrushes
Other stat sources linked in this post:
http://smallact.com/blog/slides-getting-started-with-social-media-why-and-how
Social Media 101: Why Is It Worth My Time? How Can I Get Started? (Good360)Annie Lynsen
Webinar presented by Good360 on Oct. 9, 2013. Presenter: Annie Lynsen of Small Act
Reach more people and build passion for your organization through social media.
Social media has the potential to be a powerful marketing and fundraising tool. But for time-strapped nonprofits, how do you use your limited time strategically and get the results you want?
In this webinar, the speaker will discuss why you can't afford to ignore social media, some strategic advice for getting started, and some general how-tos and etiquette tips that are applicable across Facebook, Twitter, and other networks.
Pinterest: Taking your social media to the next levelAnnie Lynsen
Presented by Annie Lynsen for the Washington Foundation Center on 4/23/13. (12/31/13 note: Reachli is no longer around, so ignore that section of the slide deck. There are other Pinterest measurement tools available - a quick Google search should help you find them.)
Presented by Annie Lynsen for the Foundation Center Washington D.C. in June of 2012.
Learn:
Why is Google+ important?
Google+ basics
-Circles
-Pages vs. Profiles
-What’s Hot/Hashtags
-Hangouts
Strategy
Etiquette
Your time is limited. You can't do it all. So where do you concentrate your social media efforts? Social Media Smackdown gives a quick overview of the best strengths and worst weaknesses of several major social networks to help you decide your next moves and what to expect in each arena.
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
In the Adani-Hindenburg case, what is SEBI investigating.pptxAdani case
Adani SEBI investigation revealed that the latter had sought information from five foreign jurisdictions concerning the holdings of the firm’s foreign portfolio investors (FPIs) in relation to the alleged violations of the MPS Regulations. Nevertheless, the economic interest of the twelve FPIs based in tax haven jurisdictions still needs to be determined. The Adani Group firms classed these FPIs as public shareholders. According to Hindenburg, FPIs were used to get around regulatory standards.
An introduction to the cryptocurrency investment platform Binance Savings.Any kyc Account
Learn how to use Binance Savings to expand your bitcoin holdings. Discover how to maximize your earnings on one of the most reliable cryptocurrency exchange platforms, as well as how to earn interest on your cryptocurrency holdings and the various savings choices available.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
FIA officials brutally tortured innocent and snatched 200 Bitcoins of worth 4...jamalseoexpert1978
Farman Ayaz Khattak and Ehtesham Matloob are government officials in CTW Counter terrorism wing Islamabad, in Federal Investigation Agency FIA Headquarters. CTW and FIA kidnapped crypto currency owner from Islamabad and snatched 200 Bitcoins those worth of 4 billion rupees in Pakistan currency. There is not Cryptocurrency Regulations in Pakistan & CTW is official dacoit and stealing digital assets from the innocent crypto holders and making fake cases of terrorism to keep them silent.
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...my Pandit
Dive into the steadfast world of the Taurus Zodiac Sign. Discover the grounded, stable, and logical nature of Taurus individuals, and explore their key personality traits, important dates, and horoscope insights. Learn how the determination and patience of the Taurus sign make them the rock-steady achievers and anchors of the zodiac.
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
How to Implement a Real Estate CRM SoftwareSalesTown
To implement a CRM for real estate, set clear goals, choose a CRM with key real estate features, and customize it to your needs. Migrate your data, train your team, and use automation to save time. Monitor performance, ensure data security, and use the CRM to enhance marketing. Regularly check its effectiveness to improve your business.
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdfthesiliconleaders
In the recent edition, The 10 Most Influential Leaders Guiding Corporate Evolution, 2024, The Silicon Leaders magazine gladly features Dejan Štancer, President of the Global Chamber of Business Leaders (GCBL), along with other leaders.
2. #FCWProspect#FCWProspect
What we’ll cover today
• What is Social Data?
• How do we gather it?
• How can it be implemented?
• How can we use it for prospect research?
• Examples
• Q&A
3. #FCWProspect#FCWProspect
Company Background
• With Small Act’s Social Data
intelligence platform,
organizations can identify,
profile and target high-value
relationships through social
media insight.
• Incorporated in October 2008
• Beta: Nov ’09, Commercial:
May ’10
• 180+ customers
• www.smallact.org
6. #FCWProspect#FCWProspect
Did you know…
• In the year 2000 there were 248
Million people online…compared to
1.01 Billion active users of
Facebook alone in 2012 (P.S. India
only has 1.1 Billion people)
• There is more content created
every single day than there was
created from the beginning of time
till the year 2000
• More people in the world have
mobile devices than toothbrushes
(4.8 billion vs. 4.2 billion)
8. #FCWProspect#FCWProspect
Why is Social Data important?
Social Data Intelligence is
“the management and analysis of
donor data from social sources,
used to activate and recalibrate
marketing and business programs.”
(Forrester Research)
16. #FCWProspect#FCWProspect
How can we implement Social
Data?
• Identify sustainer givers
• Identify mid-level gift givers
• Identify major gift givers
• Matching program
17. #FCWProspect#FCWProspect
• With Social Data, NWF found:
• People on social gave higher average
gifts
• People on social have better response
rate to mail
• Those on Facebook or Twitter were at
the top
• Response rates especially high for
• Donors above $1,000
• New Donor Acquisition
Case study
18. #FCWProspect
How can we use Social DataHow can we use Social Data
for prospect research?for prospect research?
19. #FCWProspect#FCWProspect
How can we use social media for
prospect research?
• Learn what is important to your donor, right now
• Learn what they like and
laugh about
• Present opportunities that
match their passions to
the needs of the
organization
21. #FCWProspect#FCWProspect
• Goal: Improve Online Fundraising Campaign Event
• Special campaign and promotion for 50th
Anniversary Event
• (50/50/50) – Raise $50,000 in 50 hours for 50th
Anniversary (July 2013)
• How: Use Social Data to identify best promoters
• Use social types (Engagers and Key Influencers) to determine those
best suited for personal engagement prior to the event.
• Implementation: Plant key seeds for performance lift
• Personal calls out to 600 Key Influencers
• Targeted email to 3,000 Engagers
22. #FCWProspect#FCWProspect
• Goal: Identify executives for larger gifts & corp gifts
• Increase mid-level giving ($1K-$100K)
• How: Use Social Data to find executives
• Identify Manager level and above for increased giving levels
• Identify VP level and above for corporate gift opportunities
• Implementation: Modify Asks and Cultivation Method
• Compare executive level to prior giving and increase accordingly
• Assign corporate development officer to VP and C-Level
23. #FCWProspect#FCWProspect
• Goal: Improve international campaigns and events
• Generate more local support of TNC initiatives in foreign countries
• How: Use Social Data to locate ‘locals’
• Use location component from Social Data to identify prospects in
countries/locations they will be having events and campaigns
• Implementation: Targeted outreach to individuals
• Multi-channel approach to get support for initiatives in their
respective countries/locations
• Personal outreach to international prospects who are VP and above
24. #FCWProspect#FCWProspect
• Goal: Improve current year performance
• Bring more relevant, engaging content to lift fundraising success
• How: Use Social Data segment participants
• Based on the social score, social type and network participation, create
target communication groups
• Example:
• Group 1 – Active Twitter participants
• Group 2 – Active Facebook participants
• Group 3 – Active LinkedIn participants
• Group 4 – Social Types: Engagers & Key Influencers
• Implementation: Targeted emails for each Group
• Including more content/links/activities for the social networks that participant
is a member of.
• Personal correspondence with Engagers & Key Influencers
25. #FCWProspect#FCWProspect
• Goal: Improve year over year retention for events
• Get more participants and teams to come back again
• How: Use Social Data to find high potential Captains
• Based on behaviors and networks on social media, find those who are not
captains this year, but could pick up next year if this years captain does not.
• Combine Social Data with past event participation to further identification
• Implementation: Recruit future Captains from this years
participants
• Specialized mid to high touch cultivation of those who are not captains this
year, but have capacity and natural drive to step in next year.
26. #FCWProspect#FCWProspect
• Goal: Prospect Segmentation for Telemarketing
• Special campaign and promotion for parents
• How: Use Social Data to find parents
• Based on self-bios and content they discuss, they can determine
those they know as active parents
• Use social types (moderate to high social) to determine those best
suited for sustainer, monthly gifts.
• Implementation: Promote Kids Programming
• Discuss Curious George, Wild Kratts, Martha Speaks, Dinosaur
Train, etc. to be relevant and on point with these donors
27. #FCWProspect#FCWProspect
• Goal: Improve email open and click thru rates
• How: Use Social Data optimize subject & body
• Iteratively modify subject line based upon which social networks they
are on and social types
• Modify body content & calls to action to match social networks they
participate in
• Implementation: On target wording and content
• Use Marketo to measure results, and iteratively optimize
performance
Information exchanged and communicated with friends, family and acquaintances on social networks Information about what is most important and/or relevant for a given person at this moment 90% of what you can know about a person is unstructured data. (IBM) This learning drives campaign success
Understand donors for high touch & also mass communications Know what’s important right now Know which constituents are right for which campaigns Bottom line… … the right offer… … to the right people… … for the right reasons… … at the right time.