The Social Media Strategy Development Guide that is a useful worksheet that relates to the Delta Sigma Phi Fraternity Social Media for Social Organizations presentation that I shared in July 2011 in Orlando, FL.
Delta Sigma Phi - Social Media Strategy PresentationAndy Huston
A presentation by Andy Huston at the 2011 Delta Sigma Phi Fraternity Convention in Orlando, FL. This presentation discussed how to create and build a social media strategy to help chapters reach & exceed their organizational goals and objectives.
An overview of foursquare so you can use it effectively for your organization or business. Contact us at info@4sqindy.com for more information, speaking engagements, or consulting services. http://4sqindy.com
Social Media Strategy at #FCA2012 [Fraternity Communications Association]Andy Huston
Having a Facebook page, Twitter account or maybe even a Pinterest account does not mean you have a social media strategy. From reputation management and media monitoring to engaging communication and collaboration, learn what the best businesses and organizations are doing to utilize social media that deliver measurable results. A fundamental social media strategy applies as much to your existing presence as it can with any future, super-shiny new social media sites. Learn how to measure and evaluate the impact of social media within the context of our fraternal niche.
Social Media Strategy for Fraternal Organizations at @AFLV's #CFLNBGLCAndy Huston
Having accounts on Twitter and Facebook doesn't make a social media strategy. Participants learned about the steps and processes to review when planning & implementing their social media strategy for their Interfraternity Council, Panhellenic Council, NPHC Council or fraternity / sorority chapters.
Delta Sigma Phi - Social Media Strategy PresentationAndy Huston
A presentation by Andy Huston at the 2011 Delta Sigma Phi Fraternity Convention in Orlando, FL. This presentation discussed how to create and build a social media strategy to help chapters reach & exceed their organizational goals and objectives.
An overview of foursquare so you can use it effectively for your organization or business. Contact us at info@4sqindy.com for more information, speaking engagements, or consulting services. http://4sqindy.com
Social Media Strategy at #FCA2012 [Fraternity Communications Association]Andy Huston
Having a Facebook page, Twitter account or maybe even a Pinterest account does not mean you have a social media strategy. From reputation management and media monitoring to engaging communication and collaboration, learn what the best businesses and organizations are doing to utilize social media that deliver measurable results. A fundamental social media strategy applies as much to your existing presence as it can with any future, super-shiny new social media sites. Learn how to measure and evaluate the impact of social media within the context of our fraternal niche.
Social Media Strategy for Fraternal Organizations at @AFLV's #CFLNBGLCAndy Huston
Having accounts on Twitter and Facebook doesn't make a social media strategy. Participants learned about the steps and processes to review when planning & implementing their social media strategy for their Interfraternity Council, Panhellenic Council, NPHC Council or fraternity / sorority chapters.
#NACAMAM Social Media Strategy For Social OrganizationsAndy Huston
Develop a social media strategy for to build bigger, more engaging campus activities and programs by tactically using social media before, during and after the event.
Presented by Andy Huston at the 2011 NACA Mid America Regional Meeting.
#GivingTuesday this year will be on December 1, 2015. The movement was started by philanthropists in 2012 as a way to help nonprofits raise money by piggybacking on the energy of the holiday shopping season. #GivingTuesday is always on the first Tuesday after Thanksgiving.
Charities, donors, businesses, and community groups are encouraged to use the hashtag to promote philanthropic giving among friends, family, and co-workers.
In this presentation delivered by Erica Klinger (The Seattle Foundation), Michelle Johnson (Legal Voice) and Sarah MacDonald (Legal Voice), you will learn how to plan the best #GivingTuesday crowdfunding campaign for your organization.
This presentation is hosted by 501 Commons and SeaTech4Good.
Stories give context to data and facts. They make the abstract concrete, and create relationships where none existed. Significantly, stories create emotional connections between an organization and its audience that can last well beyond the initial contact. This presentation, given for organizations participating in Valley Gives 2014, highlights
• What makes a good story
• The organizational stories you have right now
• The types of stories that can power your fundraising/crowdfunding campaign
• Social media tools to tell your story
Where's the Return on Engagement? Measuring Social Media ROEDebra Askanase
This presentation looks at how to measure real social media engagement, and defines metrics that lead to ROE and metrics that actually measure activism based on ROE. We also look at what social media activities lead to the highest ROE and how to use that information to design your programs and social media implementation. Lastly, the presentation covers three ROE supportive case studies.
Designing and Measuring Return on Engagement Debra Askanase
Numbers don't convert to Return on Engagement (ROE), so what does? This presentation reviews all as your social media strategy and activities for the highest ROE, based on the latest research. The presentation also covers an approach to ROE measurement.
Deck used to support "Is There An App For That' discussion at Digital Capital Week - June 15, 2010. Co-Presenters included Tammy Gordon (@floridagirlindc), Wendy Harman (@wharman) and Alison McQuade (akmcquade).
Measuring & Monitoring Social Media Efforts
Are your social media efforts paying off? Join us for this hands-on workshop where we’ll look at important metrics of success for nonprofit social media campaigns, best practices, and some useful, free and low-cost measurement tools.
Please download the accompanying handout at: bit.ly/MVCESd.
Social Media Hu J Term - Heather SchoeglerAndrew Hoffman
Day 2 of Friends, Tweets & Change included a presentation by Heather Schoegler, Director of Communications at Parkview Foundation in Northeast Indiana.
This is the presentation from which she led a discussion with the students.
An overview of social media tactics and best practice from a PR and marketing perspective. Includes case studies of both for-profit and not-for-profit organizations.
Social media expert Lisa Colton shares tips and strategies for using social media for your next nonprofit event — building participation, capturing special moments, and keeping momentum going after everyone heads home. Topics covered include: hashtags, live tweeting and Twitter walls, ideas for live coverage, and more.
Learn more about the @home documentary and social media boot camps at: www.athomedocumentary.org
FB: https://www.facebook.com/athomecampaign
TW: @home_campaign
Intro to Shaping Online Content, The Edge April 2013Nicole Jensen
What does it take to stand out on the internet? Promoting events, a business, or yourself online has advantages; a potentially enormous audience, a multitude of free channels and the ability to share not only words, but images, video and sound.
In this workshop, join a general discussion on current social media landscape. You will learn the basics of digital project management, knowing your audience and crafting the right messages and receive some tools for measuring success.
It can be challenging to determine what social media tools you can use to enhance your strategy- but by following these objectives you can actually use social to allocate resources and receive feedback!
#NACAMAM Social Media Strategy For Social OrganizationsAndy Huston
Develop a social media strategy for to build bigger, more engaging campus activities and programs by tactically using social media before, during and after the event.
Presented by Andy Huston at the 2011 NACA Mid America Regional Meeting.
#GivingTuesday this year will be on December 1, 2015. The movement was started by philanthropists in 2012 as a way to help nonprofits raise money by piggybacking on the energy of the holiday shopping season. #GivingTuesday is always on the first Tuesday after Thanksgiving.
Charities, donors, businesses, and community groups are encouraged to use the hashtag to promote philanthropic giving among friends, family, and co-workers.
In this presentation delivered by Erica Klinger (The Seattle Foundation), Michelle Johnson (Legal Voice) and Sarah MacDonald (Legal Voice), you will learn how to plan the best #GivingTuesday crowdfunding campaign for your organization.
This presentation is hosted by 501 Commons and SeaTech4Good.
Stories give context to data and facts. They make the abstract concrete, and create relationships where none existed. Significantly, stories create emotional connections between an organization and its audience that can last well beyond the initial contact. This presentation, given for organizations participating in Valley Gives 2014, highlights
• What makes a good story
• The organizational stories you have right now
• The types of stories that can power your fundraising/crowdfunding campaign
• Social media tools to tell your story
Where's the Return on Engagement? Measuring Social Media ROEDebra Askanase
This presentation looks at how to measure real social media engagement, and defines metrics that lead to ROE and metrics that actually measure activism based on ROE. We also look at what social media activities lead to the highest ROE and how to use that information to design your programs and social media implementation. Lastly, the presentation covers three ROE supportive case studies.
Designing and Measuring Return on Engagement Debra Askanase
Numbers don't convert to Return on Engagement (ROE), so what does? This presentation reviews all as your social media strategy and activities for the highest ROE, based on the latest research. The presentation also covers an approach to ROE measurement.
Deck used to support "Is There An App For That' discussion at Digital Capital Week - June 15, 2010. Co-Presenters included Tammy Gordon (@floridagirlindc), Wendy Harman (@wharman) and Alison McQuade (akmcquade).
Measuring & Monitoring Social Media Efforts
Are your social media efforts paying off? Join us for this hands-on workshop where we’ll look at important metrics of success for nonprofit social media campaigns, best practices, and some useful, free and low-cost measurement tools.
Please download the accompanying handout at: bit.ly/MVCESd.
Social Media Hu J Term - Heather SchoeglerAndrew Hoffman
Day 2 of Friends, Tweets & Change included a presentation by Heather Schoegler, Director of Communications at Parkview Foundation in Northeast Indiana.
This is the presentation from which she led a discussion with the students.
An overview of social media tactics and best practice from a PR and marketing perspective. Includes case studies of both for-profit and not-for-profit organizations.
Social media expert Lisa Colton shares tips and strategies for using social media for your next nonprofit event — building participation, capturing special moments, and keeping momentum going after everyone heads home. Topics covered include: hashtags, live tweeting and Twitter walls, ideas for live coverage, and more.
Learn more about the @home documentary and social media boot camps at: www.athomedocumentary.org
FB: https://www.facebook.com/athomecampaign
TW: @home_campaign
Intro to Shaping Online Content, The Edge April 2013Nicole Jensen
What does it take to stand out on the internet? Promoting events, a business, or yourself online has advantages; a potentially enormous audience, a multitude of free channels and the ability to share not only words, but images, video and sound.
In this workshop, join a general discussion on current social media landscape. You will learn the basics of digital project management, knowing your audience and crafting the right messages and receive some tools for measuring success.
It can be challenging to determine what social media tools you can use to enhance your strategy- but by following these objectives you can actually use social to allocate resources and receive feedback!
In this second session, Balderaz focused on how to use the results of social media research and analysis, and how your company can develop a cohesive strategy.
Marketing Summary (Choose a hypothetical busines.docxinfantsuk
Marketing Summary
(
Choose a
hypothetical
business/organization and develop a Social Media Marketing P
lan for it.
Explain here the purpose of your Social Media Marketing Plan and why it is important for your
chosen
entity
’s overall advertising campaign. How will it support your company’s mission?
)
Social Media Objectives
Main Objectives - Summaries
Objective 1
Objective 2
Objective 3
(
Summarize how your objectives work together for the growth of your
chosen
entity
’s communication with consumers, as well as how they contribute to your overall marketing strategy.
)
Target Audiences
Audience Description
Objectives
Audience 1
Audience 2
Audience 3
(
State the characteristics of
your target audiences
including any data you have about demographics
(based on segmentation)
. How will these audiences
influence
your
social media
marketing campaign
strategy
?
What tactics will you use to get
your messages
to
reach
all
three different
audience
s
?
)
Message Synchronization and Integration
(
Identify which venues
/methods
you will use to deliver your messages to your audiences.
Business/Organization’s
website
Business/Organization’s
message board
E-Mail marketing campaign
Print and/or mail media
Events
Etc.
Identify which Social Media venues you will use to deliver your messages to your audiences.
Twitter
Facebook
Google+
Pinterest
Tumblr
Youtube
Instagram
Flickr
Myspace
Other
)
Monitoring and Listening
(
Describe your plan for listening to your audience, monitoring conversation, and replying to audience questions/comments/concerns/messages.
What is the structure of your Social Media team? Is there a daily, weekly, or monthly schedule for who will monitor the pages?
If questions arise,
whom
should your team members contact for answers?
)
Social Marketing Strategy
(
Consider your audience and describe what type
s
of messages you will send. Will they be news, promotional, sale-related, community building, or all of the above? How will each strategy contribute to your marketing plan?
)
Venues and Monitoring Tools
(
Draw from your chosen list of Social Media venues
/methods
and summarize here why you chose them, then update the chart about monitoring.
)
Update/Monitor Frequency
Monitoring Tool(s)
Facebook
Twitter
Google+
Pinterest
Tumblr
Youtube
Instagram
Flickr
Myspace
Other
Measurement Tools
(
Summarize how you will gauge audience interaction and page growth. What tools will you use to gather data and how will you package this data into reports? Will the reports be weekly, monthly, or yearly?
Facebook Insights
Hootsuite
Analytics
Google Analytics
Simply Measured
Klout
PeerIndex
Topsy
Other
)
Measurement Data Evaluation
(
Go into detail about what you will do with the data. Will you look for ways to instigate growth if you see problem areas? If you need to re-evaluate your overall marketing plan to adju ...
Social Media Marketing - Bài giảng tại chương trình TOPICA FMSCharlie Tran
Social media là gì? Làm thế nào để hiểu được người dùng trên Social networks. Các làm một kế hoạch social media. Bài giảng của Charlie Trần - Account Director của Admeta Communication & Advertising
Plan and (HYPOTHETICALLY) evaluate a public health intervention ut.docxajoy21
Plan and (HYPOTHETICALLY) evaluate a public health intervention utilizing the MAP-IT Tool.
Based upon the key findings, gaps, and recommendations obtained from the family assessment and the community assessment perform an evaluation of an actual or hypothetical public health intervention. The intervention
MUST address one of the Healthy People Topics & Objectives
No two public health interventions are exactly alike. But most interventions share a similar path to success: Mobilize, Assess, Plan, Implement, Track.
Otherwise known as MAP-IT, this framework can be used to plan and evaluate public health interventions to achieve Healthy People 2020 objectives. Whether you are a seasoned public health professional or new to the field, the MAP-IT framework will help you create your own path to a healthy community and a healthier Nation.
MOBLIZE -
Questions To Ask and Answer: What is the vision and mission of the coalition? Why do I want to bring people together?
Who should be represented?
Who are the potential partners (organizations and businesses) in my
community? Assess both needs and assets (resources) in your community.
This will help you get a sense of what you can do, versus what you would like
to do. Work together as a coalition to set priorities.
What do community members and key stakeholders see as the most important issues? Consider feasibility, effectiveness, and measurability as you determine your priorities. Start collecting State and local data to paint a realistic picture of community needs.
The data you collect during the assessment phase will serve as baseline data. Baseline data provide information you gather before you start a program or intervention. They allow you to track your progress.
CRITICAL ELEMENTS -
1. Key individuals and organizations are identified to address the community need
2. Appropriate community coalitions already in place are asked to join the MAP-IT project 3. Vision for the community defined and stated
ASSESS -
Questions To Ask and Answer:
Who is affected and how?
What resources do we have?
What resources do we need?
Assess both needs and assets (resources) in your community.
This will help you get a sense of what you can do, versus what you would like to do. Work together as a coalition to set priorities.
What do community members and key stakeholders see as the most important issues? Consider feasibility, effectiveness, and measurability as you determine your priorities.
Start collecting State and local data to paint a realistic picture of community needs.
The data you collect during the assessment phase will serve as baseline data. Baseline data provide information you gather before you start a program or intervention. They allow you to track your progress.
CRITICAL ELEMENTS -
4. Community assessment includes all required demographic data 5. Assessment includes all required morbidity and mortality data
6. Three behavioral risk factors that are modifiable are identified the com.
This is for Dr. DorcasAs discuss, I will need part one as quickly .docxabhi353063
This is for Dr. Dorcas
As discuss, I will need part one as quickly as possible. the rest will be on the due date. (Plagiarism free).
In the role of a health care manager, for the final project you will develop and write a comprehensive marketing and communication plan for your fictitious health care organization. The final project will be divided into four parts:
Health Care Organization Profile (Due Module 2)
Communication Plan
Marketing Plan
Community Collaboration Plan
For Part 2 of the final project, you are to develop communication strategies and write a communication plan for your health care organization.
Part 2, the Communication Plan
should include the following components:
Types of internal and external communication networks
Stakeholder analysis
Media methods
Tag lines, logos, photos, etc.
Letterhead, newsletters, etc.
For Part 3 of the final project, you are to conduct a market analysis for your health care organization and develop a marketing plan. The market analysis
should address the following:
External environmental analysis
Internal environmental analysis
Strategic choice and strategic goals
SWOT analysis
How will marketing initiatives involve cross-functional team members?
How and when will marketing strategies be evaluated?
For Part 4 of the final project, you are to develop a community outreach plan for your health care organization. The community outreach planshould answer the following questions:
What methods will be used to engage the attention of and involve community members in the accomplishment of your organization’s goals?
How will community diversity issues be addressed?
This assignment uses a grading rubric. Instructors will be using the rubric to grade the assignment; therefore, students should review the rubric prior to beginning the assignment to become familiar with the assignment criteria and expectations for successful completion of the assignment.
rubric
1
Unsatisfactory
0.00%
2
Less than Satisfactory
65.00%
3
Satisfactory
75.00%
4
Good
85.00%
5
Excellent
100.00%
95.0 %
Content
15.0 %
Health Care Organization Profile 1) Name and type of healthcare organization 2) Mission, vision, goals 3) Bed number, volumes 4) Types of services provided 5) Quality indicators 6) Financial performance indicators 7) Human resource challenges 8) Diversity issues 9) Community population statistics 10) Additional information
Does not create a profile of the health care organization.
Creates a healthcare organization, but is missing several essential components necessary for a health care organization as outlined by the project criteria.
Creates a realistic healthcare organization by developing mission, vision, and goals and essential components of a healthcare organization as outlined by the project criteria.
Creates a realistic healthcare organization by developing mission, vision, and goals and essential components of a healthcare organization as outlined by the project criteria. Includes additional informat ...
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Delta Sigma Phi - Social Media Strategy Development Worksheet
1. SOCIAL MEDIA STRATEGY DEVELOPMENT GUIDE Revised: 7/28/11
What Is Your Organization’s Brand? (Think Values, Mission, Purpose)
Define Your Organization (120 characters – to be used in social media profiles)
List The Various Stakeholders Of Your Organization?
How Will The Organization Manage Its Social Presence? (Specify who & how they’ll collaborate)
Policy: What Are Your Social Media Commandments? (Thou Shall Not…)
Top Three Organizational Objectives/Goals:
1.
2.
3.
Who Is The Target Audience Related to Organizational Goals? (1-3 correspond to the above)
1.
2.
3.
Their Knowledge of Your Organization (Segment organization presence based on this knowledge)
1. 1 – 2 – 3 – 4 – 5 – 6 – 7 – 8 – 9 - 10
2. 1 – 2 – 3 – 4 – 5 – 6 – 7 – 8 – 9 - 10
3. 1 – 2 – 3 – 4 – 5 – 6 – 7 – 8 – 9 - 10
How Does The Target Audience Use Social Media? (Pick channels that relate to the demographic)
What Are The Keywords Associated With:
Your Organization Your Audience Your Objectives
2. How Will You Measure Success Toward Organizational Goals? (Key Performance Indicators)
1.
2.
3.
Write An Online Crisis Plan (Use & adapt existing Risk Management & PR Policies)
Create a Content Calendar
1. Existing Events & Activities
2. How Frequently You’ll Post
3. Who Is Responsible
4. Monthly Themes or Topics
5. Shared Among The Social Media Team
What Content Already Exists That Can Be “Re-Imagined” Online?
How Will You Be Socially Excellent In Social Media?
(How the organization will engage, respond, and meet norms and expectations of that social media channel)
Measure Your Impact (Monthly is good for starters)
1. Each Channel Has “Insights”
2. Refine Your Content Based On What Insights Say Are Your Top Keywords & Topics
3. Ask: How has our social presence impacted our Key Performance Indicators?
How Will You Transition Accounts? (Succession Planning, Education, Logistics)
Refine and Reevaluate Each Semester.
(What Has Been Learned, What Works, Where To Improve, Opportunities for Growth)
* Andy Huston / @hust0058 / andy@nicindy.org / 317.872.1112 #DSPCONV11
For social media tips, tricks, how-to’s and thoughts visit: http://hust0058.wordpress.com