Using Social Media to Improve the Work You Do
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The document discusses how to use social media effectively to strengthen an organization's work. It recommends establishing goals and an outreach plan, allocating 15-30% of time equally to listening, communicating, creating content, and tracking results on social media. The document also suggests using social media to establish an online community, engage supporters through questions and focus groups, integrate social efforts with existing work, and empower supporters through consistent relationship building and giving them a voice.
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Using Social Media to Improve the Work You Do
- 1. Using Social Media to Strengthen the Work You Do By Danielle Brigida brigidad@nwf.org @starfocus
- 2. Today’s Agenda • Introductions - 10 mins • Social Media Tools - 15 mins • Discussion - 15 mins • Question and Answers - 20 mins
- 3. Danielle Brigida @starfocus Nerd at Your Service
- 4. Always Remember to… • Identify an Audience • Pick Specific Goals • Know Your Capacity • Have an Outreach Plan • Have a Long-term Plan Image: Flickr / Iowa Red Bulls
- 5. Listen, Communicate, Create, Track Time on Social Media 15% 30% Listening Communicating 25% Creating/Experimenting Tracking 30%
- 7. Establish Community to Reach the Crowd
- 8. Be Present, Wherever You Are Each network has strengths, communities and solutions to offer. You will get out of it what you invest.
- 9. Consider ALL Communication Channels
- 10. Do NOT Just “Push it Out”
- 11. Find Solutions in Social Media • Ask questions and establish focus groups • Use the free/affordable tools • Give your supporters the power to help you
- 12. Bring the FUN to fundraising
- 13. Integrate Social Media into the work you’re ALREADY doing
- 14. Empower Your Community • Use social media to listen • Be consistent and form relationships • Ask questions • Find ways to give your supporters a voice
- 15. Share and Tell… What ways can the work you do be enriched by social media?
- 16. Discussion Questions • Do you have questions about tools you’re currently using? • Name a time when social media has let you down or has surprised you. • When was the last time you experimented with social media?