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Using Social Media to Strengthen
        the Work You Do
         By Danielle Brigida
         brigidad@nwf.org
             @starfocus
Today’s Agenda
•   Introductions - 10 mins
•   Social Media Tools - 15 mins
•   Discussion - 15 mins
•   Question and Answers - 20 mins
Danielle Brigida
@starfocus




                   Nerd at
                    Your
                   Service
Always Remember to…


•   Identify an Audience
•   Pick Specific Goals
•   Know Your Capacity
•   Have an Outreach Plan
•   Have a Long-term Plan


                                 Image: Flickr / Iowa Red Bulls
Listen, Communicate, Create, Track
          Time on Social Media



          15%
                       30%
                                 Listening
                                 Communicating
    25%                          Creating/Experimenting
                                 Tracking
                   30%
Using Social Media to Improve the Work You Do
Establish Community to Reach the Crowd
Be Present, Wherever You Are




Each network has strengths, communities
         and solutions to offer.

 You will get out of it what you invest.
Consider ALL Communication
         Channels
Do NOT Just “Push it Out”
Find Solutions in Social Media
• Ask questions and establish focus groups
• Use the free/affordable tools
• Give your supporters the power to help you
Bring the FUN to fundraising
Integrate Social Media
into the work you’re ALREADY doing
Empower Your Community
•   Use social media to listen
•   Be consistent and form relationships
•   Ask questions
•   Find ways to give your supporters a voice
Share and Tell…
What ways can the work you do be enriched by
social media?
Discussion Questions
• Do you have questions about tools you’re
  currently using?

• Name a time when social media has let you
  down or has surprised you.

• When was the last time you experimented
  with social media?

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Using Social Media to Improve the Work You Do