The Social Learning Summit was a two day student-run conference all about social media, technology and education. With 300+ attendees, $5K+ in sponsorship and speakers from Google and LinkedIn, the event featured some of the brightest, visionary leaders from DC and NYC.

1. FRIDAY MARCH 30
SATURDAY MARCH 31
AMERICAN UNIVERSITY
WASHINGTON, DC

2. SOCIAL LEARNING SUMMIT
Welcome to the 2012
It’s been a big year for social media, technology and education and
we have a lot to talk about. We are so excited to have you with us for
the weekend and on behalf of the American University Social Media
Club, I want to thank you for attending the 2012 Social Learning
Summit. As many of you know, the bar has been set high.
This year’s Social Learning Summit is back and better than ever.
We’ve got new speakers, new sponsors, and new topics to discuss.
This year’s conference aims to bring together students, educators,
and professionals to learn from and with each other. Topics will
cover a wide range of issues at the intersection of education, technology,
and social media. This year, we’ll have new discussion topics including so-
cial entertainment, fashion and how big businesses are using social
media.
We are lucky to have speakers from iStrategyLabs, Uber DC,
Google, Ogilvy & Mather, Edelman, LinkedIn, the White House and
many more. We have received lots of support from the community,
and this event would not be possible without generous donations
from our sponsors.
Last year, #sls11 became a trending topic in DC... twice! Like social
media, this conference is not a one-way street, it is a conversation.
We hope you will help us to make this conference as interactive as
possible and join us in live-tweeting our way through the weekend,
interacting with speakers and asking juicy questions.
Thank you SO much for coming, and I hope this weekend is a game-
changer!
Best,
Chloë Troia, President AU Social Media Club (@ChloeTroia)
About the AU Social Media Club
Founded in the fall of 2011 by Alex Priest and Megan Ackerman,
the AU Social Media Club has become one of the most active and
rapidly growing organizations at American University. With over 50
active members, a robust Executive board and a supportive Faculty
presence, the club has three main goals: bring social media into the
classroom, increase social media literacy, and connect our members
with DC professionals.
If you take a peek at our Twitter feed, you’ll see that the 2011-2012
academic year has been jam-packed with events, training sessions, and
campus-wide campaigns. In true social media fashion, we thought we’d
give you an Instagram recap of some of our favorite moments.
#FrumpyShirt Twitter Campaign
with Hugh & Crye
No Profit, No Problem Film
Screening for DC Week
Prep Yourself Before You Rep Your-
self, a Social Media Week DC Event
AU SMC + AU PRSSA present The
HyperNetwork

3. Schedule Overview
FRIDAY, MARCH 30
4–5 PM Faculty Faceoff Ward 1
7:30–8:15 PM SLS Kickoff SIS Founder’s Room
8:15–9 PM Keynote with Alex Priest SIS Founder’s Room
SATURDAY, MARCH 31 New SIS Building
9–10 AM Registration and Breakfast SIS Atrium
10–11 AM Social Media & 2012 SIS Founder’s Room
11–11:30 AM “Honest Tea Break” SIS Atrium
11:30–12:30 PM Breakout Session 1:
• Social Start-Ups SIS Founder’s Room
• The Facebook Candidate Room 102
• Tweeting & Eating Room 233
12:30–2 PM vitaminwater Break: Lunchtime and Programming
SIS Atrium
2–3 PM Breakout Session 2:
• Caught in the Blog Room 233
• Online & in the Audience: Social Entertainment
Room 113
• Out of Print & Onscreen: Journalism & Social Media
SIS Founder’s Room
• Social Business Success: Sponsored by DoubleTree by Hilton
Room 102
What is Social Learning?
By Miranda Gale, @MirandaGale
AU SMC Director of Online Operations 2011
Welcome to the social age.
Bolstered by technology, our communications are now instanta-
neous. Individuals all over the world are being empowered with a
digital voice.
For the last century, social learning theory has argued that learning
takes place in a social context, through observational modeling and
imitation of superiors. Indeed, we believe the best type of learn-
ing is conversational. It is collaborative. It is social and encourages
close communication between educator and novice to explore new
topics, expose erroneous beliefs, and bring clarity to current events.
However, amidst the use of social media for booming enterprise and
world revolutions, the wide array of digital tools have been largely
unengaged for the purpose of learning.
It is time we learn from each other and with each other about what’s
next in education. The American University Social Media Club
seeks to work with educators, students, and professionals to inte-
grate these revolutionary new social teaching methods which utilize
social media and new technologies into higher education. The Social
Learning Summit was organized to bring awareness to this growing
movement of individuals looking towards the future of social media
curriculum in higher education.
Let the conversations begin.

4. Schedule Overview
3–3:30 PM Break SIS Atrium
3:30–4:30 PM Breakout Session 3:
• Digital Runway Room 233
• The Digital Me: Personal Branding
SIS Founder’s Room
• Tweeting for Change: Social Media & Activism
Room 102
4:30–5 PM Break SIS Atrium
5–6 PM “Looking Ahead” Closing Keynote
with Peter Corbett SIS Founder’s Room
“I’m proud of SOC’s focus on strategy in the communication process.
And Washington is a great place to study public relations, particularly
if you want an emphasis on public affairs.”
—David Drobis MA’65 Chairman Emeritus, Ketchum;
Lifetime Achievement Award, Arthur W. Page Society
Award-winning strategic public
relations at American University’s
School of Communication
Study in Washington with experts
Empower yourself with the knowledge
others don’t have
Plug-in at the highest level to
implement your key insights
Full-time, part-time, and weekend programs available.
Merit aid available for qualified candidates.
Panelists
PETER CORBETT
iStrategyLabs
@Corbett_3000
STEVE COBB
Activ8Social
@steve_cobb
NICHOLE BROWN
Ogilvy & Mather
@napril1023
NIDHAL CHARFI
LinkedIn
@LinkedIn
SVETLANA LEGETIC
BrightestYoungThings.com
@BYT
BEN BALTER
White House
@benbalter
LISA BYRNE
DCeventjunkie
@DCEventJunkie, @LisaByrne
GREG CYPES
Clearspring
@GregCypes
ALLEN GANNETT
EmployInsight
@AllenGannett
KATHERINE BOYLE
Washington Post
@KTmBoyle
DARYN CAMBRIDGE
International Center on
Nonviolent Conflict
@daryncambridge
CORRIE DAVIDSON
Google
@CorrieDavidson

5. Panelists
CHRIS EDELSON
American University
@AU_SPA
CARLY HEITLINGER
College Prepster
@collegeprepster
GREG KIHLSTROM
Carousel30
@gregkihlstrom
EASTEN LAW
Washington Semester,
American University
@eastenlaw
BRIAN GLUCKMAN
The Glover Park Group
@bgluckman
LAUREN LYNCH FLICK
Pillsbury Winthrop Shaw
Pittmap LLP
@LaurenLynchFlic
PAUL KRUCHOSKI
U.S. Department of State
@Kruchoski
REBECCA LOVERIDGE
Bitches Who Brunch
@BeccaClaraLove,
@BtchesWhoBrunch
ARI GREENBERG
MWW Group
@agreenberg
RACHAEL KING
Social Media Club DC,
iostudio
@rachaelgking
KATIE LANCOS
iStrategyLabs
@katielancos
RYAN LYTLE
U.S. News & World Report
@rlytle
Panelists
LACEY MAFFETTONE
A Lacey Perspective/
CapFABB
@LacePerspective
@CapFABB
CORI SUE MORRIS
Bitches Who Brunch
@corisuemorris,
@btchesWhoBrunch
ALEX PRIEST
Uber DC
@alexpriest
LAUREN ROTHMAN
Styleauteur
@styleauteur
NEVIN MARTELL
Washington Post
Something else here?
DANIEL ORAN
Former Microsoft Product
Designer
@danieloran
BENNETT RESNIK
Social Media Club
@bennettresnik
CARLA ALEJANDRA SANCHEZ
& KATYA ANANIEVA
Spicy Candy DC
@SpicyCandyDC
KERRY MILAZZO
Chiazza Trattoria
Restaurant
@KerryMilazzo
ALEJANDRA OWENS
AARP
@frijolita
BENNETT RICHARDSON
David All Group
@bennettrich
EMILY SCHWARTZ
WaPo Labs
@wapolabs

6. Panelists
LESLEY SIU
American University
@LesleySiu,
@HerCampusAU
VANESSA FRENCH
Pivot Point
Communications
@VanessaFrench
CHRIS GEIDNER
Metro Weekly
@chrisgeidner
AMOS SNEAD
Famous DC
@amossnead
MEGHAN FOSTER
American University
@unfmeghan
LAUREN FRIEDMAN
My Closet in Sketches
@closetsketches
JOE GIZZI
New Media Strategies,
American University
@districtjoe
TANNIS SPENCER
Productofthe90s.com
@LaVisionary
PATRICK FOSTER
USA Today
@mrpattyfoster
GREGORY GALANT
Sawhorse Media
@gregory
BOB SMITH
Brighthub.com
@brighthub
DAVID SIMNICK
TalkChalk.com, SoapBox
@davesimnick
DAVE STROUP
Sierra Club
@davestroup
Panelists
GAYLE WEISWASSER
Discovery Communications
@gweiswasser
ERIN YOGASUNDRAM
Shop Jeen
@ShopJeen, @ErinJeen
STEF WOODS
Citygirlblogs.com
@citygirlblogs
ADAM ZUCKERMAN
Foster.ly
@AdamZ
PRANAV VORA
Hugh & Crye
@hughandcrye
ELAINE MENSAH
SVELTE, LLC
@SVELTELLC
#SLS12

7. FRIDAY, MARCH 30 4 PM
Faculty Face-Off
Ward 1 /// #FacFaceOff
Faculty members from each of AU’s schools discuss how they are using
social media in the classroom.
• Meghan Foster @unfmeghan
• Scott Talan @talan
• Stef Woods @citygirlblogs
• Jill Klein @au_jillklein
• Chris Edelson @AU_SPA
• Daryn Cambridge @daryncambridge
• Easten Law @eastenlaw
FRIDAY, MARCH 30 7:30 PM
SLS Kick-off
SIS Founder’s Room
Meet and greet the SLS 12 attendees and prep for a jam-packed weekend!
FRIDAY, MARCH 30 8:15 PM
Keynote with Alex Priest, @alexpriest
SIS Founder’s Room /// #SLSKey
SATURDAY, MARCH 31 10 AM
Social Media and 2012
SIS Founder’s Room /// #SM2012
From Pinterest to GetGlue to Google Plus, a lot has happened in the past
year for social media. This keynote panel will feature industry experts
discussing the best, the worst and the weirdest of social media in the past
year and will touch on what’s to come in 2012.
Schedule
• Ryan Lytle @rlytle
• Nichole Brown @napril1023
• Corrie Davidson @CorrieDavidson
• Joe Gizzi @districtjoe
• Andrew MacDowell @amacdowell
• Ari Greenberg @agreenberg
SATURDAY, MARCH 31 11:30 AM
Social Start-Ups
SIS Founder’s Room /// #SocStart
Social media’s role in business is continually expanding and becoming
more important. From metrics and measurement to creative application,
we’ll talk to some start-ups and entrepreneurs about navigating the inter-
section of social and business.
• Kayden Horwitz @kaydenh
• Allen Gannett @AllenGannett
• Dan Oran @danieloran
• Bob Smith @brighthub
• Michael Mayernick @mmayernick
• Steve Cobb @steve_cobb
• Pranav Vora @hughandcrye
The Facebook Candidate
Room 102 /// #FBCandidate
Social media is becoming increasingly important in politics. Candidates
must balance transparency and connecting with constituents, but also pro-
tecting themselves from over-sharing or scandal. This panel will explore
the relationship between social media and government, as well as how
social media will impact the 2012 election.
• Chris Golden @chrisgolden
• Christine Cotter @christinecotter
Schedule

8. • Brian Gluckman @bgluckman
• Dave Stroup @davestroup
• Rich Mintz @richmintz
Tweeting & Eating
Room 233 /// #TweetAndEat
Smart phones and social media are quickly finding themselves at the din-
ner table next to our plates and silverware. Customers are now checking-
in, photographing, and sharing where they’re eating and what they’re eat-
ing with their friends. This panel will explore how foodies are using social
media to share their insights and how the restaurants and food companies
can leverage social media to attract customers.
• Kerry Milazzo @KerryMilazzo
• Mark Gunderson @DCDunkin
• Tammy Gordon @Floridagirlindc
• Alejandra Owens @frijolita
• Nevin Martell @nevinmartell
• Cori Sue Morris @corisuemorris, @BtchesWhoBrunch
• Becca Loveridge @BeccaClaraLove, @BtchesWhoBrunch
SATURDAY, MARCH 31 2 PM
Caught in the Blog
Room 233 /// #InTheBlog
Generating high quality content is a critical part of any digital strategy.
This panel will include a number of blogging experts who will tell you how
to create high quality content that people will want to read and interact with.
• Amos Snead @amossnead
• Lisa Byrne @DCEventJunkie, @LisaByrne
• Carly Heitlinger @collegeprepster
• Lesley Siu @LesleySiu, @HerCampusAU
• Svetlana Letgic @BYT
Schedule
• Tannis Spencer @LaVisionary
• Lauren Reddington @DCGirlinPearls
Online & in the Audience: Social Entertainment
Room 113 /// #OnAud
From live tweeting awards shows to checking into your favorite show on
Get Glue, the way we consume content has radically changed. Like the
other areas of our life, we crave connection and we want to discuss our fa-
vorite shows, complain about bizarre plots twists and form a more intimate
connection with our favorite stars. This panel will focus on the intersection
of social media and entertainment and discuss what’s next on the horizon.
• Joe Gizzi @districtjoe
• Gregory Galant @gregory
• Gayle Weiswasser @gweiswasser
• Lauren Lynch Flick @LaurenLynchFlic
• Elaine Mensah @SVELTELLC
Out of Print & Onscreen: Journalism & Social Media
SIS Founder’s Room /// #OPrint
In an age when we get the news from blogs and apps instead of the Sunday
newspaper, it’s safe to say that journalism is a totally different ball game.
Social media is changing how we consume news and turning it into a
two-way street. With decreasing attention spans and increasing commit-
ments, we’ve become accustomed to 140 character tweets instead of 4 page
articles. How do print publications including magazines and newspapers
adapt and what technologies currently exist to facilitate these changes?
• Emily Schwartz @wapolabs
• Amy Eisman @aeisman
• Chris Geidner @chrisgeidner
• David Johnson @darthcheeta
• Ethan Klapper @ethanklapper
• Patrick Foster @mrpattyfoster
• Ryan Lytle @rlytle
Schedule

9. Social Business Success:
Sponsored by DoubleTree by Hilton
Room 102 /// #SocialBiz
How do you give a company of thousands a single voice? It is no easy task
and companies today must find a way to give themselves a clear, consistent
and eloquent voice that reflects their mission and values all while mak-
ing sure that no angry ex-employees hack the Twitter account. Hear from
corporate comm experts that know a thing or two about social business.
• Greg Cypes @GregCypes
• Greg Kihlstrom @gregkihlstrom
• Vanessa French @VanessaFrench
• Peter LaMotte @PeterLaMotte
• Adam Zuckerman @AdamZ
SATURDAY, MARCH 31 3:30 PM
Digital Runway
Room 233 /// #DigRunway
With the cult-like popularity of fashion bloggers, (á la Man Repeller, Bry-
anboy, and Oscar PR girl) fans are given minute-by-minute updates that
have propelled the industry into social media mecca. The fashion industry
is embracing social media platforms as a way to live stream new collec-
tions, show off the latest trends, debut new designers, and connect with
followers. The digitization of fashion has made it possible for the best kind
of brand engagement that advertising dollars can’t buy: a conversation.
• Christyanna Nguyen @ChristyannaWynn
• Erin Yogasundram @ShopJeen, @ErinJeen
• Carla Alejandra Sanchez @SpicyCandyDC
• Katya Ananieva @SpicyCandyDC
• Lacey Maffettone @LacePerspective, @CapFABB
• Lauren Rothman @styleauteur
• Lauren Friedman @closetsketches
• Katherine Boyle @KTmBoyle
Schedule
The Digital Me: Personal Branding
SIS Founder’s Room /// #DigMe
We grew up with social media, of course we know what to do. Right?
WRONG. Social media is about more than just liking things and posting
funny cat pictures, social media is an opportunity to develop a personal
brand and improve your job prospects. This panel will include experts on
personal branding and job hunting. Attendees can expect to come out of
this panel with some great tips for developing a personal brand and finding a job.
• Tod Plotkin @GreenBuzzAgency
• Ben Balter @benbalter
• Bennett Richardson @bennettrich
• Bennet Resnik @bennettresnik
• Nidhal Charfi @LinkedIn
• Rachael King @rachelgking
Tweeting for Change: Social Media & Activism
Room 102 /// #TweetAct
When you’re clicking “like” or tweeting about a cause, what’s your impact
and how effective is it? Is this generation of students less motivated to truly
act than in the past? Or are they simply armed with different tools? With
the ability to communicate globally and provide on-the-spot news, where
is social media and activism heading? Will the conversations stay online or
will they translate into action?
• Chris Droukas @ChrisDroukas
• Asher Huey @asherhuey
• Paul Kruchoski @Kruchoski
• Cody Steele @steele_cody
• David Simnick
SATURDAY, MARCH 31 5 PM
“Looking Ahead” Closing Keynote w/ Peter
Corbett, @Corbett_3000
SIS Founder’s Room /// #SLSKey
Schedule

10. Thank you to
OUR SPONSORS

11. Thank you to
OUR EBOARD
MICHAEL LANGMAN
Treasurer
@michaellangman
CHLOË TROIA
President
@ChloeTroia
SONIA GAILLIS-DELEPINE
Secretary
@SoniaGaillisDel
ANDRE SANCHEZ-MONTOYA
VP of Communications
@AndreSanMont
BEN LOEB
Vice President
@Loebben
VICKI DIEZ
Conference Co-Chair
@vicki_dee
TAIGA KODA
Director of Online
Operations
@taigakoda
JENNA ROWAN
VP of Marketing
@JennaRowan8
BEN WAX
SLS Planning Team
@TonyMuhPlaah
KATIE CASTELLANO
SLS Planning Team
@KTcast93
MELANIE LOFF-BIRD
SLS Planning Team
@melaniebirdd
HANNAH KARL
SLS Graphic Designer
@hannah_karl
CLAIRE SHRIVER
SLS Planning Team
@claireshriver
LELA FELDMEIER
SLS Planning Team
@lelafeldmeier
COLIN MUSSELMAN
Conference Co-Chair
@ColinMusselman

12. Sommer Brugal @sbrugal
Jessica Darmawan @jeedarmawan
Lela Feldmeier @LelaFeldmeier
Ileana Feoli
Iulia Gheorghiu @IMGlorious
Kayden Horwitz @kaydenh
Nia McCarthy @hiimnia
Erin McMackin @McMackinIt
Kerry Milazzo @KerryMilazzo
OUR MEMBERS & FACULTY
Thank you to
AMERICAN UNIVERSITY
Thank you to
We want to thank American University for
hosting the 2012 Social Learning Summit and
for being the home of the AU Social Media
Club. Thank you for giving us the opportunity,
the resources and the innovative environment
for an event like this to happen.
Extra Thanks to the following departments and offices:
• American University Career Center @aucareercenter
• American University Marketing and Communications @AmericanU
• American University Media Relations @aumedia
• The New Media Center @aulibmedia
• Bender Library @aulibrary
• K-LAB: Kogod Leadership and Applied Business
• The Kogod Center for Career Development @theKCCD
• Kogod School of Business @kogodbiz
• School of Communication @AUSOCMedia
• School of International Service @AU_SIS
On behalf of the entire AU Social Media Club, we would like to thank
Hannah Karl, the wildly talented designer that has created this year’s logo,
posters and this superb program. Hannah has worked with us since the
beginning and we have enjoyed every second of it. SLS 12 would not have
happened without her work ethic, vision and innovative solutions. Thank
you, Hannah! We love you! @hannah_karl, hannahkarl.com
NONE of this would be possible without the
help of our INCREDIBLE volunteers! You are
the reason that this event happens. Thank
you, thank you, thank you!
Caty Borum Chattoo @CatyBC
Derrick L. Cogburn, Ph.D. @DerrickCogburn
Pallavi Kumar @PDKDC
Easten Law @EastenLaw
Dr. Gwanhoo Lee @GwanhooLee
Yong C. Lee @YongCLee
Robin Roemer @RobinLibrarian
Stef Woods @citygirlblogs
Allie Negron @allielee118
Christyanna Nguyen @ChristyannaWynn
Allie Redavid
Elizabeth Seeger
Claire Shriver @claireshriver
Kelsey Tomlinson @kelzzbellzz
Ryan Travitz @rtravitz
MEMBERS
FACULTY
SCOTT TALAN
Faculty Advisor
@talan

13. FIRST FLOOR
SECOND FLOOR
#SLS12
ROOM 233
ROOM 102
ENTRANCE
ROOM 113
FOUNDER’S
ROOM
ELEVATORS
ATRIUM
AMPHITHEATERELEVATORS
STAIRS
STAIRS
STAIRS
STAIRS
(at bottom of stairs)
@AU_SMCEDU
facebook.com/AUSMCEDU
ausmcedu.org