Presented by Courtney Pemberton at the APMP Houston Chapter's August Luncheon 2013 - Aug. 7 in Houston, TX
Everyone loves a good story. They spark emotion, they inspire, and they often unlock ideas that we never dreamt possible. Now imagine if storytelling were applied to your proposal development process. They are no longer textbooks full of facts and figures. It becomes a compelling narrative with thought-provoking visuals, making the buyer the hero.
This presentation discusses how to change your perspective and start writing stories that buyers will want to read.
You will learn:
1. Character development in proposals and how this leads to stronger business relationships
2. Research techniques and tools to help you truly understand your buyer’s needs and pain, and begin developing a valuable proposal plot
3. How to incorporate the 4 elements of a great story to create an even better proposal
4. Real examples of how to incorporate visual storytelling within each stage of your capture planning and development process.
This document provides information on user experience (UX) and user interface (UI) design for mobile apps. It discusses how UX is defined by how a person feels when interacting with a product or service and the importance of usability, which aims to minimize steps and make tasks easy. The document recommends spending time on design, which can yield large returns, and emphasizes user-centered design and understanding users through research. It provides tips for mobile app design, such as adaptive design, flow charts, intuitive navigation, and keeping designs simple. Trends mentioned include designing for wearables and customization.
Brand activation is about bringing brands to life through innovative experiences that drive consumer action and engagement. The key is to set goals, understand audiences, and use appropriate channels to deliver messages. Tactics may include experiential marketing, sampling campaigns, digital marketing, and guerilla marketing. Metrics should measure awareness, leads, wins, and ROI. An example campaign had customers unlock lockers for prizes to effortlessly drive people to stores and collect customer data.
The document is a presentation by Kharisma Cendhika Putra on UI/UX design. It discusses Putra's role as a UI/UX supervisor and includes information on design development roles like UX designer, UI designer, and interaction designer. The presentation concludes by thanking the audience and providing Putra's contact information.
This document outlines the UI/UX design process from concept to final product. The process involves sketching ideas, creating 3D models, texturing, rigging for animation, and integrating the animated 3D models into an app. It also describes the typical design process steps of sketching ideas on paper, digitalizing the sketches, creating digital wireframes, developing the visual concept including color, typography and graphics, and prototyping.
Adsota is a pioneering agency providing a full spectrum of creative marketing services in Hanoi.
With solid experience in creative and technological combination, we provide a “tailored” comprehensive marketing solution to enhance our client’s brand awareness and optimize their internal resources for long-term growth.
The ROI of UX Research - Featuring Susan Weinshenk of The Team WUserZoom
In this webinar on-demand Dr. Susan Weinschenk will share not only the basic methods of discussing and calculating ROI, but also some new techniques based on behavioral economics.
You will learn:
- How to determine the best way to talk about ROI depending on who you are talking to
- Typical and powerful ROI indices
- Basic and not so basic calculations of ROI you can apply to your project
The Design System is an essential part of today's UX world which provides agility and performance in the longer term. Atomic Design is a part of Design System for designers and developers to build the parts of a complete design.
This document provides information on user experience (UX) and user interface (UI) design for mobile apps. It discusses how UX is defined by how a person feels when interacting with a product or service and the importance of usability, which aims to minimize steps and make tasks easy. The document recommends spending time on design, which can yield large returns, and emphasizes user-centered design and understanding users through research. It provides tips for mobile app design, such as adaptive design, flow charts, intuitive navigation, and keeping designs simple. Trends mentioned include designing for wearables and customization.
Brand activation is about bringing brands to life through innovative experiences that drive consumer action and engagement. The key is to set goals, understand audiences, and use appropriate channels to deliver messages. Tactics may include experiential marketing, sampling campaigns, digital marketing, and guerilla marketing. Metrics should measure awareness, leads, wins, and ROI. An example campaign had customers unlock lockers for prizes to effortlessly drive people to stores and collect customer data.
The document is a presentation by Kharisma Cendhika Putra on UI/UX design. It discusses Putra's role as a UI/UX supervisor and includes information on design development roles like UX designer, UI designer, and interaction designer. The presentation concludes by thanking the audience and providing Putra's contact information.
This document outlines the UI/UX design process from concept to final product. The process involves sketching ideas, creating 3D models, texturing, rigging for animation, and integrating the animated 3D models into an app. It also describes the typical design process steps of sketching ideas on paper, digitalizing the sketches, creating digital wireframes, developing the visual concept including color, typography and graphics, and prototyping.
Adsota is a pioneering agency providing a full spectrum of creative marketing services in Hanoi.
With solid experience in creative and technological combination, we provide a “tailored” comprehensive marketing solution to enhance our client’s brand awareness and optimize their internal resources for long-term growth.
The ROI of UX Research - Featuring Susan Weinshenk of The Team WUserZoom
In this webinar on-demand Dr. Susan Weinschenk will share not only the basic methods of discussing and calculating ROI, but also some new techniques based on behavioral economics.
You will learn:
- How to determine the best way to talk about ROI depending on who you are talking to
- Typical and powerful ROI indices
- Basic and not so basic calculations of ROI you can apply to your project
The Design System is an essential part of today's UX world which provides agility and performance in the longer term. Atomic Design is a part of Design System for designers and developers to build the parts of a complete design.
What do UX specialist and PHP developers have in common? Probably more than you are aware.
I will be doing a session covering what UX is, how it's different than UI and how UX is a close cousin to development with plenty of "how to get started" info.
So come join us this Oct for a light philosophical discussion on disciplines and how to get start doing UX in your programming life.
Demystifying UX, CX and Digital TransformationMelissa Wilfley
I presented this talk for the WPP/Wunderman Thompson Singapore educational series.
In order to get your organisation, team and/or agency to enable digital transformation through customer experience you need to level-set definitions and get everyone on the same page on what these terms mean. This talk is meant to help you understand:
1. The difference between UI / UX / CX
2. Importance of Customer Experience Management and CX Business Strategies
3. How CX fits into Digital Transformation
Talk presented at 2017 Digital Experience Strategy conference in Singapore. Presentation covers 1) Finding the 'T' in CX, UX, UI, 2) How to design with the customer first, 3) Common strategies for mobile vs. web and 4) Best practices to include East vs. West and conversational UI.
These slides are from a 2 hour presentation called Design for Developers.
The goal of Design for Developers is to teach interface design as a set of rules: there are some good default values for a lot of design decisions that you should remember, there is a “scientific” way of approaching things like alignment, even though many designers will tell you it’s something you should “feel”.
Deorwine is the best IT Company in India provides the best UX/UI Design Solution. UI and UX design services providing by high-level specialists for web, mobile, applications, and services. For any query call us at +91-911-611-5717.
Visit us: https://deorwine.com/ui-ux-design/
UX refers to the user experience with a product, which includes how users feel when interacting with it, rather than just the user interface which is what is used to interact. UX designers focus on the overall experience, not just the visual interface, and work together with UI developers who implement the interface designs. UX is a broader concept than UI alone.
The document provides an overview of user experience (UX) design. It begins with definitions of key terms like user experience, user interface, and discusses the difference between the two. It then covers UX design processes and methods like creating personas, user flows, user stories, information architecture, prototyping, usability testing and more. The document emphasizes that UX design should be integrated throughout the entire product development lifecycle from ideation to deployment. It also discusses best practices for integrating UX design into agile development processes.
An introduction to UX - User Experience.
Where does UX come from, what are the benefits of using it, and how can it be applied to day to day agency work?
Understanding the User Centred Design process and how UX is an integral part of every piece of digital work that is produced.
UI and UX design are related fields that both aim to improve the customer experience. UI design focuses on the visual design and layout of interfaces, while UX design takes a more analytical approach to understanding user needs and improving usability. Both fields involve iterative testing and design improvements based on user research. Key aspects of UX design include user-centered design, information architecture, interaction design, and usability testing, while UI design principles emphasize consistency, minimal surprises, and user guidance.
This document contains slides from a presentation on user experience (UX) design. It discusses UX principles and processes, design mantras, and hands-on experience with UX. Various slides pose questions about usability, how to improve a product's usability, and how to evaluate products. Other slides discuss user-centric design, thinking from the user's perspective, and designing for errors rather than just success.
A design system can vastly improve your team's productivity, but most of all, it leads to better products! The challenge lies in creating a mature system and leading its adoption across the company successfully. Let's talk about how we learned to meet the needs of different designers and developers on different products, on different tech stacks, on different platforms. Attendees will go home with tips they can use to improve design systems of any stage.
Your guide to picking the right User Interface (UI) and creating the best User Experience (UX) in just a short amount of time. Learn how to quickly create mockups, landing pages, and build mock integrations that turn into large ideas.
Have more questions about UX/UI? Contact mvp@koombea.com for additional information or questions and we will get back to you shortly.
Large organizations with layers of management require a thorough brand identity system that provides a unified vision and tools that help everyone build the brand. This presentation will walk you through the major steps required to craft a professional brand identity. Read more here: http://crtv.mk/gxQZ
This is the first session (Sep 4) of our Free Open Advanced Branding Masterclass at www.mootee.typepad.com. Pls rememebr no books are needed. We will forward additional reading material for all registered participants.
The Experience Design Framework: A Design Thinking Guide for Product Success ...Lang Richardson
A presentation outlining how Experience Design Improves Product Businesses. Langston synthesized structures from his past experiences as well as common industry practices to present to a local Bay Area MeetUp his ideas on structuring teams to produce excellent products.
- Total Performance Marketing provides total marketing solutions to drive business performance for clients through optimizing marketing performance.
- They have a team of over 100 employees with experts in performance marketing, and have worked with over 200 clients on 400+ projects.
- The document discusses their services, solutions, case studies and achievements in helping clients across industries increase sales, revenue, leads and brand awareness through digital performance marketing strategies and campaigns.
Bringing Order to the Chaos: Good UX GovernanceStephen Denning
The document discusses bringing order to chaos through good UX governance. It advocates establishing a UX governance strategy aligned with organizational vision and goals. Key aspects of governance include defining processes, roles, and metrics to provide consistency while allowing flexibility. Governance helps communicate priorities, provide guidance, and ensure accountability to move from informal practices to an integrated, mature approach.
This document discusses digital strategy, branding, and design. Digital strategy is the process of identifying opportunities to increase competitive advantage through digital means more cost effectively than traditional marketing. It helps with business development, increasing brand reach, and business adaptability. Digital branding involves tagging owned and viral content with brand information to deliver potential customers search results. Digital design uses creativity and computer skills to design visuals for electronic technology like websites, TV, and devices in a growing specialty of graphic design.
Using Storytelling in Your Proposals to Make Your Buyers the Hero and Win Mor...Courtney Hood
Presented by Courtney Pemberton at APMP's Bid & Proposal Conference 2013 - May 28-31 in Atlanta, GA
Everyone loves a good story. They spark emotion, they inspire, and they often unlock ideas that we never dreamt possible. Now imagine if storytelling were applied to your proposal development process. They are no longer textbooks full of facts and figures. It becomes a compelling narrative with thought-provoking visuals, making the buyer the hero.
Join Courtney Pemberton, Business Development Manager at Schipul Technologies, to discuss how to change your perspective and start writing stories that buyers will want to read.
In this session you will learn:
-Character development in proposals and how this leads to stronger business relationships
-Research techniques and tools to help you truly understand your buyer’s needs and begin developing the proposal’s plot
-How to incorporate the 4 elements of a great story to create an even better proposal
-Real examples of how to incorporate visual storytelling within each stage of your capture planning and development process.
The 2012 UK Salary Survey from Bid Solutions provides key findings on salaries and roles in the bidding and proposal industry:
1) Average salaries increased slightly from 2008, with men earning 28.6% more than women on average. Salaries have not kept up with inflation.
2) Highest average salaries are in Greater London, while the lowest are in South Wales. Many work long hours.
3) Senior roles such as Head of Bid Management earn over £74k on average, while more junior roles earn under £23k.
4) There is a lack of diversity, with fewer women and younger participants compared to men in senior roles later in their careers.
What do UX specialist and PHP developers have in common? Probably more than you are aware.
I will be doing a session covering what UX is, how it's different than UI and how UX is a close cousin to development with plenty of "how to get started" info.
So come join us this Oct for a light philosophical discussion on disciplines and how to get start doing UX in your programming life.
Demystifying UX, CX and Digital TransformationMelissa Wilfley
I presented this talk for the WPP/Wunderman Thompson Singapore educational series.
In order to get your organisation, team and/or agency to enable digital transformation through customer experience you need to level-set definitions and get everyone on the same page on what these terms mean. This talk is meant to help you understand:
1. The difference between UI / UX / CX
2. Importance of Customer Experience Management and CX Business Strategies
3. How CX fits into Digital Transformation
Talk presented at 2017 Digital Experience Strategy conference in Singapore. Presentation covers 1) Finding the 'T' in CX, UX, UI, 2) How to design with the customer first, 3) Common strategies for mobile vs. web and 4) Best practices to include East vs. West and conversational UI.
These slides are from a 2 hour presentation called Design for Developers.
The goal of Design for Developers is to teach interface design as a set of rules: there are some good default values for a lot of design decisions that you should remember, there is a “scientific” way of approaching things like alignment, even though many designers will tell you it’s something you should “feel”.
Deorwine is the best IT Company in India provides the best UX/UI Design Solution. UI and UX design services providing by high-level specialists for web, mobile, applications, and services. For any query call us at +91-911-611-5717.
Visit us: https://deorwine.com/ui-ux-design/
UX refers to the user experience with a product, which includes how users feel when interacting with it, rather than just the user interface which is what is used to interact. UX designers focus on the overall experience, not just the visual interface, and work together with UI developers who implement the interface designs. UX is a broader concept than UI alone.
The document provides an overview of user experience (UX) design. It begins with definitions of key terms like user experience, user interface, and discusses the difference between the two. It then covers UX design processes and methods like creating personas, user flows, user stories, information architecture, prototyping, usability testing and more. The document emphasizes that UX design should be integrated throughout the entire product development lifecycle from ideation to deployment. It also discusses best practices for integrating UX design into agile development processes.
An introduction to UX - User Experience.
Where does UX come from, what are the benefits of using it, and how can it be applied to day to day agency work?
Understanding the User Centred Design process and how UX is an integral part of every piece of digital work that is produced.
UI and UX design are related fields that both aim to improve the customer experience. UI design focuses on the visual design and layout of interfaces, while UX design takes a more analytical approach to understanding user needs and improving usability. Both fields involve iterative testing and design improvements based on user research. Key aspects of UX design include user-centered design, information architecture, interaction design, and usability testing, while UI design principles emphasize consistency, minimal surprises, and user guidance.
This document contains slides from a presentation on user experience (UX) design. It discusses UX principles and processes, design mantras, and hands-on experience with UX. Various slides pose questions about usability, how to improve a product's usability, and how to evaluate products. Other slides discuss user-centric design, thinking from the user's perspective, and designing for errors rather than just success.
A design system can vastly improve your team's productivity, but most of all, it leads to better products! The challenge lies in creating a mature system and leading its adoption across the company successfully. Let's talk about how we learned to meet the needs of different designers and developers on different products, on different tech stacks, on different platforms. Attendees will go home with tips they can use to improve design systems of any stage.
Your guide to picking the right User Interface (UI) and creating the best User Experience (UX) in just a short amount of time. Learn how to quickly create mockups, landing pages, and build mock integrations that turn into large ideas.
Have more questions about UX/UI? Contact mvp@koombea.com for additional information or questions and we will get back to you shortly.
Large organizations with layers of management require a thorough brand identity system that provides a unified vision and tools that help everyone build the brand. This presentation will walk you through the major steps required to craft a professional brand identity. Read more here: http://crtv.mk/gxQZ
This is the first session (Sep 4) of our Free Open Advanced Branding Masterclass at www.mootee.typepad.com. Pls rememebr no books are needed. We will forward additional reading material for all registered participants.
The Experience Design Framework: A Design Thinking Guide for Product Success ...Lang Richardson
A presentation outlining how Experience Design Improves Product Businesses. Langston synthesized structures from his past experiences as well as common industry practices to present to a local Bay Area MeetUp his ideas on structuring teams to produce excellent products.
- Total Performance Marketing provides total marketing solutions to drive business performance for clients through optimizing marketing performance.
- They have a team of over 100 employees with experts in performance marketing, and have worked with over 200 clients on 400+ projects.
- The document discusses their services, solutions, case studies and achievements in helping clients across industries increase sales, revenue, leads and brand awareness through digital performance marketing strategies and campaigns.
Bringing Order to the Chaos: Good UX GovernanceStephen Denning
The document discusses bringing order to chaos through good UX governance. It advocates establishing a UX governance strategy aligned with organizational vision and goals. Key aspects of governance include defining processes, roles, and metrics to provide consistency while allowing flexibility. Governance helps communicate priorities, provide guidance, and ensure accountability to move from informal practices to an integrated, mature approach.
This document discusses digital strategy, branding, and design. Digital strategy is the process of identifying opportunities to increase competitive advantage through digital means more cost effectively than traditional marketing. It helps with business development, increasing brand reach, and business adaptability. Digital branding involves tagging owned and viral content with brand information to deliver potential customers search results. Digital design uses creativity and computer skills to design visuals for electronic technology like websites, TV, and devices in a growing specialty of graphic design.
Using Storytelling in Your Proposals to Make Your Buyers the Hero and Win Mor...Courtney Hood
Presented by Courtney Pemberton at APMP's Bid & Proposal Conference 2013 - May 28-31 in Atlanta, GA
Everyone loves a good story. They spark emotion, they inspire, and they often unlock ideas that we never dreamt possible. Now imagine if storytelling were applied to your proposal development process. They are no longer textbooks full of facts and figures. It becomes a compelling narrative with thought-provoking visuals, making the buyer the hero.
Join Courtney Pemberton, Business Development Manager at Schipul Technologies, to discuss how to change your perspective and start writing stories that buyers will want to read.
In this session you will learn:
-Character development in proposals and how this leads to stronger business relationships
-Research techniques and tools to help you truly understand your buyer’s needs and begin developing the proposal’s plot
-How to incorporate the 4 elements of a great story to create an even better proposal
-Real examples of how to incorporate visual storytelling within each stage of your capture planning and development process.
The 2012 UK Salary Survey from Bid Solutions provides key findings on salaries and roles in the bidding and proposal industry:
1) Average salaries increased slightly from 2008, with men earning 28.6% more than women on average. Salaries have not kept up with inflation.
2) Highest average salaries are in Greater London, while the lowest are in South Wales. Many work long hours.
3) Senior roles such as Head of Bid Management earn over £74k on average, while more junior roles earn under £23k.
4) There is a lack of diversity, with fewer women and younger participants compared to men in senior roles later in their careers.
The document provides an overview of the APMP Accreditation Program, which aims to promote professionalism in project management. It discusses the background and benefits of the program, outlines its different levels (Foundation, Practitioner, Professional), and prerequisites and processes for obtaining each level. Statistics on participation rates since inception are presented. Fees for each accreditation level are listed. Requirements for maintaining accreditation through continuing education units are also summarized.
APMP Foundation: Establishing RequirementsBid to Win Ltd
The document discusses gathering intelligence about customers and competitors, including determining who the decision makers are, understanding customer needs and buying processes, and knowing how customers perceive competitors. It also covers organizing intelligence into a knowledge base and participating in sales activities to understand different sales methodologies. The overall goal is to improve understanding of prospects and how they view competitors in order to submit more competitive proposals.
Doha, Qatar is proposing to host the 2030 Olympics. The key positives are that it would be the first Olympics in the Middle East and Qatar is hosting the 2024 World Cup. However, the negatives are the extreme summer heat in June-August and Qatar's desert climate. The proposal outlines plans for new and upgraded venues and facilities for sports like swimming, diving, gymnastics and tennis. It also details transportation, security, accommodation and environmental plans to account for the heat, including using solar power and holding some outdoor events at night.
Stiver Max Small Prop Team 2014 Final - Amy Stiver (NXPowerLite)Amy Stiver, CF.APMP
The document discusses maximizing the potential of a small proposal team. It recommends creating processes, resources, and tools like templates to improve efficiency. Areas for improvement include preparation, processes, and past performance. Enabling succession involves documenting workloads, steps, and providing training materials to showcase value added.
Bid Solutions is the leading global provider of bid and proposal professionals. From Consulting to Recruitment and Direct Source Solutions, we are focused on getting results. If you are looking to improve your win rate, we have the people that can make the difference.
How to get noticed and recognised as a presales, bid and proposal management ...Abhijit Majumdar CP.APMP
APMP offers the world’s first, best and only industry recognized Certification Program for professionals working in a bid and proposal environment. APMP certification is the global standard for developing and demonstrating proposal management competency. Achieving APMP Certification:
# Demonstrates your personal commitment to your career and profession
# Improves your business development capabilities
# Creates a focus on best practices for your team
# Gains you the respect and credibility of your peers, clients and organization’s leaders and in some cases additional compensation.
# Reinforces bid/proposal management as an important role within your organization and not an ad hoc function that anyone can do.
This document provides information for attaining APMP Foundation Level Accreditation, including an overview of the course objectives, topics covered in the syllabus such as requirements development, proposal strategy, risk management, and production management. It also describes the self-study and examination process, noting that the Foundation Exam tests skills in choosing opportunities, proposal process management, and managing time, cost and quality.
MS Word is the standard software to develop proposals. Hone your skills & learn how to build a proposal template. Knowing how to best present the information so that the recipients can read it is an often overlooked, but key factor in getting contracts.
(For less than the cost of 4 participants in any public program, we could do an exclusive CUSTOM –DESIGNED In-house Session at your Premises if you have 6 or more personnel)
Ask for a detailed Proposal TODAY!
Tailored to Need,
Cost Effective,
Convenient!
Understand & Manage a Bid-Accurately, Clearly & Effectively! Also get a Professional Certificate added to your Credentials!
From an RFP to a Winning Solution- this 2 Day Bid & Proposal Management Skills Session will not only help improve your RFP Win Rates, but will also help you win New clients & realize better margins.
Call Today! +91 98400 99899
Email: Training@SalesTrainingMiddleEast.com
Winning Business in Todays Market: Optimizing Bid Decisions - Joe YeartaDecosimoCPAs
This document discusses optimizing bid decisions and improving capture processes. It provides an overview of the current market challenges with fewer opportunities and more competition. It then outlines various factors to consider in bid/no bid decisions including fit, value and risk. A number of myths related to incumbent advantages are debunked. The document also details best practices for the capture process including developing win themes, conducting price-to-win analyses, assembling a capture team, and incorporating lessons learned.
Forensic Analysis of Financial Statements: Anything Look Odd to You? - Shanno...DecosimoCPAs
This document discusses financial statement analysis and the information that a financial expert may request when analyzing statements. It provides:
- A list of additional documents and information that should be requested beyond basic financial statements, such as detailed general ledgers, tax returns, board minutes, and accounts receivable/payable reports.
- An overview of the different types of financial statements (balance sheet, income statement, cash flow statement), their purpose, and how they relate to each other.
- A discussion of the different bases of accounting (GAAP, tax basis, cash basis) and how to identify which was used in a set of statements.
- Descriptions of the levels of assurance provided by audits,
Week8 portfolio project_bestpracticesinbusinesswritingandcommunication_k_leeKate Lee
This document provides an overview of best practices in business writing and communication. It discusses what employers want in employees, effective communication processes and strategies, and tips for different types of business writing and presentations. The document is divided into 8 sections that cover topics such as oral and written communication, ethical communication, intercultural communication, writing tips, use of digital media, dealing with positive and negative messages, creating multimedia presentations, and writing business reports, plans and proposals.
Week8_portfolio project_best_practices_in_business_writing_and_communication_...Kate Lee
This document provides an overview of best practices in business writing and communication. It discusses what employers want in employees, effective communication processes and strategies, dealing with conflict, and tips for written, oral, intercultural, and electronic business communication. The document also covers developing ethical business communication, professionalism in the workplace, creating multimedia presentations, writing business reports, plans and proposals.
Week portfolio project best practices in business writing and communication_kleeKate Lee
This document provides an overview of best practices in business writing and communication. It discusses what employers want in employees, effective communication processes and strategies, dealing with conflict, and tips for written, oral, intercultural, and electronic business communication. The document also covers developing ethical business communication, professionalism in the workplace, creating multimedia presentations, writing business reports, plans and proposals.
This document discusses how storytelling is an effective branding and communications strategy. It outlines a workshop process to help companies refresh, challenge, or create a new brand and communications strategy through storytelling exercises. The workshop is designed to provide immediate ideas and actions, empower teams, and teach processes in an affordable way. It involves conducting research, holding one or two storytelling workshops, and producing deliverables like a master presentation, project plans, and priority communications outputs. The workshop uses established and original tools to help companies understand their purpose and audience, develop a "master story" and communications strategy, and generate stories and tactics to share their brand in a meaningful way.
Don't Write for Spiders: Content Marketing Presentation Autumn Sullivan
The document discusses content strategy and content creation. It covers topics like conducting a content audit, developing a style guide, creating a content plan and calendar, brainstorming ideas, writing content, optimizing for search engines, using visuals, teamwork, and content distribution. The document provides advice and best practices for each topic in brief sections with examples and quotes. It emphasizes the importance of understanding audiences, telling compelling stories, collaboration, and flexibility.
Within the framework of its Research Communications Capacity Building Program, GDNet produced, in collaboration with CommsConsult, a series of 7 handouts providing some guidelines for a great presentation. They cover several aspects starting from how you look and feel while presenting, and structuring your presentation, to how to make your messages effective. It also explains how to manage your information and research using social media, in addition to providing some tips for writing to an online audience, and ending with a template for leave-behind handouts.
Building an effective content creation plan for your business in 2017Pearl Omotoyinbo
In this presentation, you will learn:
- Why content marketing is so important for your business
- 5 steps to developing a content plan
- Using A Content Calendar
- How to create world-class content
Accelerating international growth with perfectly tuned communications| Ed Fie...Enterprise Ireland
The document discusses developing perfectly tuned communications to accelerate international growth. It outlines a 9-stage process to rethink an organization's branding and communications, including establishing brand foundations like personality, purpose and positioning. Key stages involve reworking identity and visual style, creating compelling copy and images, building a customer-centric website, and developing sales materials. The goal is to engage prospects and drive sales through clear, simple messaging aligned with audiences' needs.
Sales Training Program.
Covered:
1. Basic Concepts of Sales/ Marketing (7P/ 4A)
2. 50 Tips
3. BCG Matrix/ few other Marketing Concepts
4. Cases studies/ Practical Examples
5. Sales Process
6. B2B/ B2C etc.
Duration: 5 Hours.
The PPT has content which we covered for a university in India. It was Online session where students did role play, case scenarios etc.
Various Sales tips were discussed.
Real cases were discussed to give students a complete idea about sales process.
For customized plan, please connect at partner@edu4sure.com or call/ whatsapp at +91-9555115533
This document provides media relations resources for physicians attending the Family Medicine Congressional Conference in May 2012. It includes contact information for two public relations strategists and an overview of AAFP's online media center. The bulk of the document outlines best practices for media interviews, including tips for print, radio and television interviews, as well as strategies for crafting clear messages and answering difficult questions. Physicians are provided with materials to help effectively communicate their viewpoints to reporters.
Writing content that keeps your audience engaged is one of the biggest challenges marketers face. But with a little extra time and effort, you can make your content stand out.
Here's what we'll cover:
Batching for social media — how to do it and why this approach should be a major part of your social media marketing workflow
Reaching your audience — what you need to know in order to connect with your followers in a meaningful way
Finding content — where and how to find content your audience will love
This document provides tips for creating effective marketing content that engages customers. It emphasizes the importance of understanding customer personas, making emotional connections, and using case studies and success stories. It also offers best practices for different types of content like whitepapers, industry briefs, ebooks, guides, and web content. The overall message is that content should be targeted, relevant, and create value for customers in order to get noticed and meaningfully engage them.
This presentation aims to teach others how to use the user centered design methodology known as personas.
Personas are archetypes (models) that represent groups of real users who have similar behaviors, attitudes, and goals. A persona describes an archetypical user of software as it relates to the area of focus or domain you are designing for as a lens to highlight the relevant attitudes and the specific context associated with the area of work you are doing.
The document outlines the 7 C's of effective communication: completeness, conciseness, consideration, clarity, concreteness, courtesy, and correctness. It provides examples of features and characteristics of each C, such as complete communication providing all necessary information, concise communication avoiding excessive words, and considerate communication emphasizing the needs and perspective of the audience. Mastering the 7 C's makes one an effective communicator across both written and oral formats.
This document provides guidance on developing an effective elevator pitch to introduce one's work. It recommends identifying core messages such as the problem/context, your role/solution, proposed actions, and potential results. You should know why the audience should listen, take action, and what actions you want them to take. Then tailor the core message based on content, style, appropriate messengers, delivery timing and location. Consider engaging with different stakeholders like academics, media, policymakers, and practitioners. When pitching, be clear, concise, frame points for the audience, and use context and stories to make ideas stick.
Branding for Startups - Initialized CapitalKim-Mai Cutler
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Using Storytelling in Proposals - APMP Houston
1. Using Storytelling in Your Proposals
to Make your Buyers the Hero and Win
More Deals
Presented By: Courtney Pemberton
@cpembyrun|cpemberton@schipul.com|www.schipul.com
3. What we will talk
about today
1. Before you even begin
writing
1. Effectively incorporating
the elements of a
story…and then some
2. What to do when formality
overrules creativity
4. Cognitive psychologists describe how the
human mind, in an attempt to understand
and remember, assembles the bits and
pieces of experience into a story…Stories
are how we remember.
-Bronwyn Fryer, Storytelling That Moves People, Harvard Business Review
5. We are biology programmed to
utilize storytelling as a memory
enhancing technique.
-Andy Goodman, Storytelling as a Best Practice
12. 1.Know ALL the
characters – you may
not have met them all
What is important to
each character?
Who makes the final
decision?
Character Development
13. Character Wants/Values
Executive Director
*Decision Maker
Advancing the overall mission and growth
of the organization
-Previously serving Planned Giving and educational institutions
-On multiple Boards and highly involved in the community
Marketing & PR Manager
*Initial Contact
Mobilize community outreach and
participation
Donor/Grants Coordinator Increasing donations and expanding
fundraising programs
Financial Officer Developing payment installments that fall
in line with the organization’s cash flow
Business Development Team Engage community partners and foster
long-term relationships
Board of Directors
*Decision Maker and Majority Vote
Meets the policies and standards of the
organization
14. Tools for Character Development
1. LinkedIn Profile
2. Website
(Bios)
3. Social Media
4. Google Search
5. Social Mention -
www.socialmention.com
6. CRM – Salesforce, InsideView
28. Character Wants/Values
Executive Director
*Decision Maker
Advancing the overall mission and growth
of the organization
-Previously serving Planned Giving and educational institutions
-On multiple Boards and highly involved in the community
Marketing & PR Manager
*Initial Contact
Mobilize community outreach and
participation
-Will be using the product [website] the most
Donor/Grants Coordinator Increasing donations and expanding
fundraising programs
Financial Officer Developing payment installments that fall
in line with the organization’s cash flow
Business Development Team Engage community partners and foster
long-term relationships
Board of Directors
*Decision Maker and Majority Vote
Meets the policies and standards of the
organization
29. Characters Buyers
1. Specifically address objectives per
character within your written content
2. Use content formats and
language the buyer is accustom
too
3. Highlight meaningful examples
4. Itemize costs
5. Educate, knowledge share & be
transparent
6. Acknowledge a specific concern
38. Simple
1. Clearly defined
Section Titles
2. Consistent branding
and tone
3. Use sub-headers
4. Bulleted Lists and
Numbering
5. Not filled with
unnecessary jargon
39. Paints a Picture
1. Use visuals to explain
a process
2. Utilize first-person
words like “you” or
“your team”
3. Explain how you will
work together, listing
out responsibilities
When we take in visual information alongside verbal
information, our brain’s ability to encode it to long term
memory is significantly enhanced...showing visuals with
text increases learning by 89%
-University of Cambridge, Visual Storytelling
40. Talk to people about themselves and
they’ll listen for hours.
-Dale Carnegie, How to Win Friends and Influence People
41. Personable
The Feature: Keyword Research
The Benefit: “Data such as this will play a pivotal
role in determining specific niche terms that target
this ‘connected consumer’ and increase product
sales for [your company]”
47. Pre-Prosposal, Proposal
The pre-proposal, proposal allows both parties
to exchange ideas and agree on a scope that
is truly a win/win. The document then enables
the formal proposal to become just that, a
formality.
48. Step outside the proposal
1. Unique Proposal Delivery
2. Webinars and training
3. Fact Sheets
4. Free [Useful] ‘Swag’
50. Tips to Save you Time
1. Create Templates
2. Reuse Graphics
3. Proposal Generator Software
a. Quote Roller – www.quoteroller.com
b. Tinder Box – www.gettinderbox.com
c. Qorus - www.qorusdocs.com
d. seProposals - www.saleselement.com
e. SAVO - www.savogroup.com
f. Proposal Software - www.proposalsoftware.com
51. Immediate Take-aways
1. Do your research - know
your characters, make the
buyer the hero
2. Paint a picture - use
visuals
3. Think outside the
proposal
4. Make templates
52. Courtney Pemberton
Business Development
281.497.6567 x537
cpemberton@schipul.com
Schipul – The Web Marketing Company
www.schipul.com
Blog.schipul.com
Find these presentations slides at,
www.slideshare.net/cpembyrun
Thank you! Questions?
Editor's Notes
Introduce your role as Business Development ManagerIntroduce what Schipul does
Introduce the types of proposals we write
Discuss Harry Potter and How to Win Friends and Influence People
Ask everyone to put a business card in bowl for the Dale Carnegie book drawingWhat are some things you hope to gain out of this session?
What industry are you typically writing proposals for?
How many of you feel limited on adding anything outside of the box and/or creative elements to your proposals?
How many people participate in the prospecting process? Meaning, you attended the initial meeting, you follow up etc. How many simply take the information from marketing and/or business development and write your proposals from there?
*I believe we can all learn something from each other today so please feel free to share your stories in proposal writing
*Today I want to discuss why you should be incorporating ;‘story’ into your proposals and effective ways to do so. But why should you even care?
The 4 things you should know before you even begin – Who is your hero, 4 elements of a story, research, questions you should ask
What to do when formality overrules creativity (focus on the content)
Stories take a long time to write…tips for saving you time
[Read quote] At Schipul we used to send these really short electronic proposals. Efficency was key, but to be honest, content was not. When I moved into the Sales Associate role, I really wanted to take a look at our proposals and see how we can close more deals by making our proposals better. When we switched from electronic to PDF, incorporating storyteling of course, our close ratio when from about 49% Closed Won, to over 60% Closed Won.
Our proposals were reinterating our initial conversations, our brand, our companies story. We were continuing to build trust even through our proposals. How can someone buy from you, if they don’t remember you?
We are biologically programmed to utilize storytelling as a memory enhancing technique – Andy Goodman, Free Range Journal
Do you all have some kind of emotion attached to Snow White? What about your favorite book? My guilty pleasure since I was in 5th grade, is the Harry Potter series (hold up book)....1. Snow White
a. Do you all have some kind of emotion attached to Snow White? What about your favorite book? My guilty pleasure since I was in 5th grade, is the Harry Potter series (hold up book)....
b. We all have an emotion attached to a story…your customers make buying decisions emotionally – THIS IS WHY IT MATTERS TO YOU!
a. Before you begin writing your proposals, you must put strategic pieces in place to truly develop a story worth reading, but the first thing you must always remember as you develop the parts of the story…IT’S ALL ABOUT THE RELATIONSHIP!
What is important to your reader!? Even though it’s a proposal, stories are all about the relationship. People inherently want to work with people they like. You read a book because you like the story…it’s giving you something you did not have before.
When you incorporate storytelling, visual stories, etc. into your proposals…you taking a genuine interest in the reader.
Think of it this way....how can I make my proposal build that relationship? It’s possible, and it’s done through storytelling.
Let’s go over the 3 most important things you should do before you even begin...
The first is to identify “Why?”
Why are you writing this proposal, what needs to be accomplished? You need to have a firm idea as to why you are writing the proposal in the first place. The obvious is you are hoping be a chosen vendor for a project.
What makes you pick a book off of the bookshelf over another? What is your Unique Selling Proposition? You not only need to address your USP, you need to address your company’s value specific to each character (person) involved in the buying process…
How can you address their pain and make it better based on your solution
You must determine who your reader is. What are there interests, what are their buying habits, what do they value…
Authors know who their end reader will be without even meeting them. They write directly to that person in an effort to make a connection between their story and their reader. Your proposal should be no different. You must take the time for character development if you are to truly address each buyer’s needs. [Discuss more about incorporating content specific to your “characters” later in the presentation]
Even taking it a step further...who is the customer’s target audience...who is the customer’s customer?
Know all of the characters – you may not have met them all
Identify what is important to each character – your solution will be meeting different needs based on that person’s role in the company
Who makes the final decision?
We work with a lot of nonprofits and going through each proposal, I identify each character and what is important to them.
Let’s look at an example of characters when I am going through the proposal process.
The internet is a beautiful thing – use it to your advantage to get an in-depth overview of who your buyers are:
LinkedIn Profile Search
Website and bio
Are they using social media?
Simply search their name in Google
Social Mention – pulls real time feeds across social networks and blogs based on keyword
CRMs – are you using a CRM to track your conversations with your buyer?
How many in here rely on someone else to tell them the proposed solution? Speak to other team members who would be involved
Get down to the root of why they are seeking your services
Remember, stories are emotional. Have you identified the need, the real pain of their situation. If you can do this, and address it in your proposal you will set yourself apart from all other vendors.
Identify your value proposition specific to the buyer’s objectives and specifically to their pain – i.e. your customer service, writing style, your process, your people & company culture, your customer base
Imputed value – people form an opinion about a product or company based on the signals that it conveys. You may have the best product, best people, best process etc. but if you present them in a way that in sloppy, unorganized or confusing, your company and product will be perceived in the same way. Your proposals should directly reflect your ideals and your story. You must identify why someone is buying from you and reinforce that in your story (proposal).
Now let’s start composing our story
Review the elements of a story – setting, characters, plot, conflict and theme
Summary of how these equate to a proposal
The Setting
Don’t leave your buyer guessing as to what your solution is going to be.
You must set yourself apart right away. Let’s look at an example of 2, similar in context, sales books.
The Sales Bible
3D Negotation
You must set yourself apart from your competition right away. If you consider your reader and respect their time, your buyer will remember you above the others. You are adding value before you even begin working together.
Without reading one word, you are letting the prospect know that you envision a partnership together. Engage your prospect/reader right away Weave a story of their current challenges and how your agency is going to meet their goals. Make sure you are talking about them and how you would like to partner with them. An Executive Summary is like the Prologue (introduction) – you are establishing the setting and background…why you should partner together and why your solution will directly meet their objectives
Let them know you understand their values and objectives from a high level.
It’s ok to use words like “love,” “partnership,” and “collaboration” if you truly mean it.
Now let's go back to the Characters and address to how to actually weave them into a narrative..
Do you recall the example of “characters” I addressed earlier? Let’s talk about how to go about meeting each of their objectives within your proposal…
Specifically address objectives
Use content formats the buyer is accustomed to
Highlight meaningful examples - Reference the things you spoke about in initial meetings or phone calls
Itemize costs
Educate and share knowledge
Acknowledge a specific concern
The Plot - the events that make up your story
How many of you jump right from the Executive Summary into any research you have done? How many of you begin discussing the solution? Why not weave your research into your solution?
Remember, apply your imputed value. The content should continue to reflect your personality, tone, etc. that was portrayed & discussed in original conversations. Similar to the feeling you get when you are reading a book by your favorite author. Clearly outline the scope of work in language that they would understand..
James Patterson novel
*2 Designs Example* In initial sales meetings, I always explain our process. In the proposal, I re-address this process but have now applied it to their needs within the scope of work discussed. There are no surprises and the buyer knows what to expect.
DO NOT just list out service lines and functionality. Example - “Take online registrations so you [as the Event Coordinator] can save time registering attendees at your monthly luncheons.”
Make sure your proposal is satisfying a need or pain, not selling your product or service. Remember, it’s about them, not you. – we discussed identifying your characters in the very beginning. The characters [the buyer] should be incorporated throughout the entire proposal.
Also, your scope of work should be CLEAR! Know what you are talking about and have confidence that your scope of work is the best solution for their needs.
The Conflict
So how can you tell a story with dollar amounts? Or even legal terms for that matter?!
This is one of the best examples that I have seen as far as continuing to make your proposals personable and continuing to develop that relationship. [Explain the resource Docracy]. Text like this allows your seemingly your “scary legal terms” not so scary anymore.
Well what if you do if you are constrained by your legal team? Simply ask to include introductory text like the above example. You are being incredibly thoughtful of your reader (the prospect) by displaying an effort to maintain interest. This goes a LONG way in not only setting you apart from your competition, but receiving payment with a smile.
The content [or the theme] is really your opportunity to put everything we discussed together. It is what your entire proposal should be based around.
It’s all about your content. Catch their attention immediately and has a consistent theme. It must be compelling, engaging and simple. Would you read a story that did not keep your attention or was difficult to read, etc.? Think of your proposals in the same way.
As I go through each item, I would love for volunteers to share an example of how they “catch a buyer’s attention,” “keep their content simple,”paint a picture,” “ensures that it’s personable,” and “affirms credibility.”
In this particular example that I pulled, in our original conversations, the buyer was a bit hesitant on the value of landing pages. I referenced Seth Godin in our discussions and did so again in the proposal.
Custom and branded cover letters
Use words like partnership, love, etc..
Highlight key points within your test in a summary graphic
Use visuals
Clearly defined “Chapters” – straight forward language that is not filled with unnecessary jargon. Use bulleted lists, headings, and consistent numbering
When you are reading a fiction novel, do you often times imagine what that setting is, what the characters look like, possibly what the ending will be? You want to have your buyers read your proposal and begin to imagine the future partnership with your company. What will the process be like? What deliverables can they expect?
You must be PERSONABLE - Dale Carnegie sums this “personable” thought up quite nicely – “Talk to people about themselves and they’ll listen for hours.”
This is your opportunity to really let the prospect know that you heard their needs. How will your solution benefit their needs?
Example, how Keyword Research will benefit Simple Fit - “Data such as this will play a pivotal role in determining specific nice terms that target this ‘connected consumer’ and increase product sales for your company
There is a lot of power in third party validation. This is why authors often times highlight awesome reviews, or make sure that you are aware that previous work has been deemed as a “bestseller.” Show example work, case studies. Show that you have completed similar projects that were successful.
You want to be a seen as a “New York Times Bestseller” – think about how books do that (testimonials, reviews, author bios)Now is the time to talk about your company’s background, qualifications, include testimonials. I consider this the part of the proposal [or story] that your buyer will read when they have extra time. If it came down to you and another vendor, this is the time to literally show-off you as a credible company for the job.
Highlight the people in the company (screenshot of our proposal) – people ultimately work with people they like
How many of you have creative freedom to a certain extent when writing proposals? Meaning, you can easily add a graphic here or a statistic there without a rigorous approval process. How many of you must stick to strong guidelines – how strong are they? Can someone share?
Request for Proposals typically have quite a bit of restrictions and guidelines. We tend to simply follow them without question. Have you ever thought that this could present your solution in a negative light?
I always try to schedule a phone call with the buyer to introduce myself, but to also see the kind of flexibility I have in submitting the final proposal. It is ok to propose something different so they can truly understand the scope of work.
The pre-proposal, proposal could almost be useful in the section “Before you even begin.” However, it is only appropriate in some cases, formalities being one. If you feel restrained by your proposal process, meaning not being able to add visuals, or making the content simpler. Before writing your proposal, send your buyer a document outlining specific ideas for the project. This let’s them know that you are truly invested and not approaching the project from just a template. I have sent over mock-ups, links, etc. before so they can truly visualize our proposed scope of work, understand our vocabulary and have a better idea of what the final proposal is really outlining. This document enables both parties to agree and the final proposal becomes just that, a formality.
It’s almost impossible to fit everything you truly want in your proposal. You have to be smart, and edit. I always looks for ways send supplementary material when sending over my final proposal. A few examples that I use are:
Webinars that would be useful for their objective - positions you as a thought leader
Fact Sheets for your product
Are you having an open event that you could invite the buyer to?
Resources online that you can link them to. I personally love sending over reports that validate a certain topic we addressed in the proposal (example: visual storytelling)
Invest the time in creating a template – don’t feel the need to start your story from scratch every time. Even break down templates by industry. For example, we have a template specific for corporations and another for non-profits and associations
But remember to write your story for the buyer each timehttp://www.quoteroller.com/http://gettinderbox.com/