The document discusses strategies for maximizing productivity through content batching and managing tasks effectively. It emphasizes the importance of scheduling routines, communicating changes, and experimenting with new methods to refine work habits. It also highlights creating engaging content that resonates with the audience while building trust and fostering community interaction.

1. Content Batching Party!
If you try and do too many different types of work on the same day, you’re
making it hard for yourself. Simplify with batching strategies!

2. Ignoring the problem does not solve the problem

3. What’s Stopping
You From Forming
New Habits?
Is it…. Your Self Doubt
Is it…. Fear of Failure
Is it… Lack of Motivation
Is it… Starting too big
Is it… Your environment

4. 1. Examine your routines and schedule: how many hours you’re spending
on each task, What it would look and feel like if you put each into its own
block, day or week. Could you put all your meetings in one or two days?
Reserve one day a week for deep, creative thinking?
2. Communicate your new approach in advance to your clients and
colleagues. No one should be taken by surprise when they can’t reach you
at a specific time for a particular type of task & it will help you protect
that time better!
3. Tinker: There are many methods! Expect the first thirty days of any new
schedule to involve lots of trial and error to find what works for you!

5. Put your phone into “Airplane” or “Do Not Disturb” mode
We can still use Twitter and check email and read the news, but we can do it on our
terms.
Know your why: Batching can help you replace stress with new feelings of calm and
control over your time.
Remember: being less responsive during your batching time actually makes you a more
valuable colleague, because you can spend more time on the work that matters to your
team.
Protect Your New Habits and Batching Time

6. Get Proactive With Your Time: highlights for your day
What? Start the day out setting a highlight for the day, and finish your day
with a retro on your highlight
Why? It’s a rewarding focal point and priority your day. It helps add balance
by giving an awareness of why we’re adopting those behaviors.
How? Try asking yourself the question: When I look back on my day, what do I
want the Highlight to be?
You can create an environment that supports and enables
the kinds of decisions you want to make about your time.

7. Pomodoro Technique
1. Choose a task you'd like to get done.
2. Set the Pomodoro for 25 minutes.
3. Work on the task until the Pomodoro
rings.
4. When the Pomodoro rings, you get a 5
minute break to do whatever you
want
If a task will take more than 2
Pomodoro’s to get though,
break it down more into
smaller batches to accomplish.

8. Tips to Stay on Track
Replace your phone with a marketing book, and
inspirational quote book, or a note reminding you
to go for a walk
Sit down and assess yourself : Why are you
switching tasks or looking at your phone? Are u
bored, sad, avoiding work?
Moment App: Average person opens Insta 58
Times

9. What do I need
to get done
today before I
can serve
anyone else?
Create before you Consume

10. Before you write one update, have your lens set:
The people you want to serve
The problem you want to solve
The values you hold
The goals you want to reach

11. Know Your Avatar
When you say: I don’t know what to write / post
What you mean is: I don’t know my Avatar
How do you keep it:
Personal and Purposeful
PromotionWhat works for the algorithm? No what works for humans keep it social and speak
to one individual human.

12. Want to be an expert? The MOST important thing is to
determine what pillars of content your brand covers.
1. What do you see people in your niche asking?
2. Do you have a whole archive of blog posts?
3. What values do you hold with regards to life and business. What do you disagree with?
3. What challenges have you faced.
4. What is happening in your daily life?
5. Is it something you get asked about often and the answer comes easy to you?
Do you feel like you are saying the same thing over and over…
THAT’S OKAY, IT SHOWS YOU BELIEVE IN IT AND ARE AN EXPERT!

13. Identify Your Lead Magnet
What is your most compelling call to action people take
What products pages and articles are people visiting most frequently
What is the total number of people that convert from a page vs the visitors,
the higher the conversion rate, the higher the lead magnet.
Create more content and dial in on the language used
there so you are speaking to your target audience.
What is your offer, tune into the needs of the people you
want to be serving, it’s not about you its about them.

14. UpCycle: Strategies and Systems

15. Constantly Experiment with your Creative
VARIATIONS
People are in different phases of
their buyer's journey
What resonates with one person is
different than what resonates with
another
If someone saw your post last month,
and see it again, they will appreciate
your authenticity

16. Rephrase what you say
When you
tell the
same story
to two
different
groups of
people, for
example, it
doesn’t
always
come out
exactly the
same!

17. Change up your media
The one on the
right links to
the same blog
post, but
instead of
using a Twitter
card, we
attached an
image from
the blog post
itself.
Skimming and
quick
decisions!

18. Quote thyself
Similar to what
we saw with
ProBlogger
earlier in this
post, these two
Tweets share
the same
message, just
expressed in
different ways
– and in this
case, those
variations stem
from two direct
quotes.

19. Embrace your sense of mystery
When
you’re
whipping
up some
quick
variations
on a Tweet,
try varying
the level of
specificity
you offer.

20. Focus on different details
This one we wrote about The lessons we learned from broadcasting
live on Facebook, for example, includes points like:
● Some of your video stats may be a bit misleading
● The majority of your views may come after your broadcast ends
● Promoting a past broadcast can be really valuable
● Captioning your past broadcasts is extremely important
Make these your status updates!

21. Add In Emotion and Personality
Ask Yourself: If I saw this post, what would be the next logical step I would take?
Ask Yourself: How can I help people imagine a better life with my product that
they did not know existed.
Our emotional side
of the buying
process does not
care about features,
it cares about
benefits

22. Develop your Imagine Statement
WeWork:
“imagine a workplace — imagine a workplace where you can create
a life; imagine a workplace that’s so much more than an office,
desks and infrastructure; imagine a workplace built on your needs
— physically and digitally.”
“You’re not building work space. You’re here building a new
infrastructure to rebuild social fabric and rebuild up the potential
for human connection.”

23. Add Your
Curated
Content
Share a great article or
resource your target
audience would find helpful.
Your audience will love that
you’re bringing valuable
content to them.
It’s so much easier than
having to search for it
themselves!

24. Create Episodic Content
Batching content allows for u to
create cliffhanger episodic
content so your followers want
to know more of ur story
How can business writing be as
captivating as a detective novel?
How can you keep your followers
keep turning the page?

25. Engagement is everything
Stop being insecure if your questions don’t get answers or likes: that’s
how brands die
It takes so much time to build trust with your community
Put a ton of content out and see what sticks. Experiment so that you
can attract the right people for your tribe and let the rest go.
Communicate to persuade… algorithms watch the activities that
happen on the posts, they are watching for engagement, if you can
move people to engage with your words, your messages will be seen
more

26. Add your questions
Get your meaningful engagement game on
Fill in the blank
A/B Choices
Emoji Response
Ask for opinions
People like to share their story, give them a
space

27. Questions create virality
Questions help show
outcomes without process
People buy from people not
brands
Dinner Party Lens: Would
you sit down and start
selling to the table?
Build Trust

28. What Pain Point Does Entertainment Solve?
Boredom and Bad Moods: Go for
that emotional connection
Reminder: You don't want to go
for the 'ask' before you’ve earned
their trust
Laughter is an instant connection
in real life… Same online!

32. BuzzSumo Shows
Inspirational content
generates a ton of shares
on social
Google Brand Specific
Inspiration
Stay aligned to your
brand: Post quotes that
represent your business
philosophy.
Ask a question in your
caption! Do you agree,
have you tried this, etc.

33. Double Duty
Inspiration
&
Traffic
Driving

34. Great use of
Questions and
it’s Relatable
Shareable -
“I know
someone like
this!”

35. Great use of
Tagging
Influencers and
building
community

36. Tells Stories
for a personal
connection
and builds
social proof

37. Promotional
Make sure things are time
based: act now
Speak the language of belonging
Personify your Product:
Everyone wants to see the good
guy win, so make your product
the good guy fighting the villain
In order to have deeper
connection, you have to go
deeper and tell amazing stories

38. Give ‘em some Consistency
Daily Themes - Set up a Daily Category in Edgar
Monday: Motivation Monday, Mindful Monday, Monday Memories
Tuesday: Tuesday Tip, Trivia Tuesday, Topic Tuesday, Tuesday Treat
Wednesday: Wayback Wednesday, Wednesday Wisdom
Thursday: Throwback Thursday, Thursday Thoughts, Thankful Thursday
Friday: Feature Friday, TGIF, Friday Fun, Feel Good Friday
Makes it easier to come up with content for your social media accounts and gives
your audience something to look forward to every day.

39. Add A Day Specific
Post:
Celebrate a Funny or Unusual
Holiday
October 8th is “Octopus Day”
www.daysoftheyear.com

40. Seasonal
Category
Join the trending topics
Keeps your feeds relevant
and resonating with your
followers

41. Add a
Send Now
Post
Send to all
your social
networks from
one platform
with Edgar!

42. Last Thought….
Make people imagine
outcomes.
Example:
Imagine your social media
marketing budget going down,
because people are so
interested in your organic
posts they follow you and like
your content which signals it
gets seen by more people