A basic primer on how to think about branding from the very beginning when you're an early-stage company with a couple of employees and are just right around product-market fit.
This document provides guidance on developing effective marketing messages and copywriting. It discusses the importance of understanding audiences through research before developing messages. It then outlines different types of message frameworks to use, including focusing on personal or signaling value, gain vs loss framing, and emotions to evoke. It also discusses headline types, hooks, and ways to attract attention and persuade audiences by appealing to both rational and primal thinking. The overall message is that copywriting is an important expertise for digital marketers to develop effective ads and they should use frameworks like those outlined to improve performance.
A guide to building a habit forming community based on fun, tangible progress, and respect. How to gently guide your community members down the path toward mutual cooperation
This document provides a StrengthsFinder report for an individual named Ryan Roberts. The report details Ryan's top 5 themes: Ideation, Individualization, Input, Connectedness, and Empathy. For each theme, it provides a shared theme description, personalized strengths insights specific to Ryan, and questions for Ryan to consider to increase awareness of his talents and how to apply them. The report is intended to help Ryan understand his unique talents and strengths and provide ideas for how he can use this understanding to add value in his role, team, workgroup, department, division, and organization. It also includes specific action items Ryan can take to apply each of his top 5 themes in the next 30 days.
The Skills You Need To Make The Next Jump In Your Online Engagement Career - ...FeverBee Limited
The document provides an overview of microskills that can be used to improve communication and influence others. It discusses attending behaviors, questioning, responding, observing, noting meaning, confronting, focusing, and influencing. Specific techniques are described for each microskill, like active listening, paraphrasing, reframing, and providing feedback. The document emphasizes that developing these microskills is an iterative process to build understanding, credibility, and drive long-term behavior change.
Printed leave-behind for the Holland-Mark CEO Series event around how CEOs should be using Twitter to advance the interests of their businesses and personal brands.
This document provides a StrengthsFinder 2.0 report for Beatriz Gonzalez Torre. The report identifies her top 5 themes as Learner, Achiever, Connectedness, Responsibility, and Relator. It provides insights into how each of these themes is uniquely expressed in Beatriz. It also provides ideas for how Beatriz can apply each theme, such as seeking roles that require technical competence (Learner), setting challenging goals (Achiever), helping others see connections (Connectedness), taking on additional duties (Responsibility), and coaching others (Relator). The report is intended to help Beatriz better understand and apply her strengths.
The document discusses "The Golden Circle", which is a concept that organizations and individuals can use to inspire greater engagement. It suggests that all entities have a "why" (purpose/cause), "how" (strengths/values), and "what" (products/services). When these three elements are aligned and communicated from the inside-out starting with "why", it can inspire loyalty and engagement from both customers and employees by appealing to the limbic system of the brain which drives emotions and behaviors. The Golden Circle concept maps to the structure of the human brain, with the neocortex corresponding to "what", and the limbic system corresponding to "why" and "how".
The document summarizes an interview with Douglas Van Praet on the future of market research. He argues that market research is missing empathy and an understanding of consumer emotions. It also needs to move beyond post-hoc rationalizations and understand unconscious motivations. Looking ahead, he sees the industry focusing more on cognitive and behavioral sciences to better understand customers. Research also needs to improve how it measures emotions and incorporates that into product development. Overall, Van Praet prefers speaking to consumers directly to read micro-expressions rather than focus groups.
This document provides guidance on developing effective marketing messages and copywriting. It discusses the importance of understanding audiences through research before developing messages. It then outlines different types of message frameworks to use, including focusing on personal or signaling value, gain vs loss framing, and emotions to evoke. It also discusses headline types, hooks, and ways to attract attention and persuade audiences by appealing to both rational and primal thinking. The overall message is that copywriting is an important expertise for digital marketers to develop effective ads and they should use frameworks like those outlined to improve performance.
A guide to building a habit forming community based on fun, tangible progress, and respect. How to gently guide your community members down the path toward mutual cooperation
This document provides a StrengthsFinder report for an individual named Ryan Roberts. The report details Ryan's top 5 themes: Ideation, Individualization, Input, Connectedness, and Empathy. For each theme, it provides a shared theme description, personalized strengths insights specific to Ryan, and questions for Ryan to consider to increase awareness of his talents and how to apply them. The report is intended to help Ryan understand his unique talents and strengths and provide ideas for how he can use this understanding to add value in his role, team, workgroup, department, division, and organization. It also includes specific action items Ryan can take to apply each of his top 5 themes in the next 30 days.
The Skills You Need To Make The Next Jump In Your Online Engagement Career - ...FeverBee Limited
The document provides an overview of microskills that can be used to improve communication and influence others. It discusses attending behaviors, questioning, responding, observing, noting meaning, confronting, focusing, and influencing. Specific techniques are described for each microskill, like active listening, paraphrasing, reframing, and providing feedback. The document emphasizes that developing these microskills is an iterative process to build understanding, credibility, and drive long-term behavior change.
Printed leave-behind for the Holland-Mark CEO Series event around how CEOs should be using Twitter to advance the interests of their businesses and personal brands.
This document provides a StrengthsFinder 2.0 report for Beatriz Gonzalez Torre. The report identifies her top 5 themes as Learner, Achiever, Connectedness, Responsibility, and Relator. It provides insights into how each of these themes is uniquely expressed in Beatriz. It also provides ideas for how Beatriz can apply each theme, such as seeking roles that require technical competence (Learner), setting challenging goals (Achiever), helping others see connections (Connectedness), taking on additional duties (Responsibility), and coaching others (Relator). The report is intended to help Beatriz better understand and apply her strengths.
The document discusses "The Golden Circle", which is a concept that organizations and individuals can use to inspire greater engagement. It suggests that all entities have a "why" (purpose/cause), "how" (strengths/values), and "what" (products/services). When these three elements are aligned and communicated from the inside-out starting with "why", it can inspire loyalty and engagement from both customers and employees by appealing to the limbic system of the brain which drives emotions and behaviors. The Golden Circle concept maps to the structure of the human brain, with the neocortex corresponding to "what", and the limbic system corresponding to "why" and "how".
The document summarizes an interview with Douglas Van Praet on the future of market research. He argues that market research is missing empathy and an understanding of consumer emotions. It also needs to move beyond post-hoc rationalizations and understand unconscious motivations. Looking ahead, he sees the industry focusing more on cognitive and behavioral sciences to better understand customers. Research also needs to improve how it measures emotions and incorporates that into product development. Overall, Van Praet prefers speaking to consumers directly to read micro-expressions rather than focus groups.
Communication Hacks: Strategies for fostering collaboration and dealing with ...All Things Open
Communication Hacks: Strategies for fostering collaboration and dealing with conflict in open source
Presented by Nuritzi Sanchez, GitLab, Inc.
Presented at Open Source 101 2021
Abstract: During this talk, you'll learn about topics like cross-cultural collaboration, giving and receiving feedback, and active listening -- all things that are vital to the health of our open source communities.
After reading many self-help books, watching various TED Talks, and listening to a ton of podcasts, I've condensed my learnings to help you improve your communications skills, deal with conflict, and collaborate better than ever, not only in FOSS, but also everywhere else.
Here's what we'll cover:
Batching for social media — how to do it and why this approach should be a major part of your social media marketing workflow
Reaching your audience — what you need to know in order to connect with your followers in a meaningful way
Finding content — where and how to find content your audience will love
Excelente explicación de cómo es necesario empatizar cn las emociones de nuestros clientes, más allá de las explicaciones racionales que estos dan de sus actos y emociones
Creating a Healthy Digital Culture: How empathy can change our organizationsDomain7
We often think of empathy as an abstract, emotional concept, maybe even see it as a weakness in an organizational context. This presentations suggests that empathy might be our greatest secret weapon to changing our organizations to become higher-performing, more innovative, better places to work, serving happier customers.
From #NowWhat15, http://nowwhatconference.com/
Creating a Healthy Digital Culture by Kevan Gilbert (Now What? Conference 2015)Blend Interactive
Now that your new site is up, it’s the time to think for long-term. Next year, will you still be the only champion for change? Or will everyone from leadership to front-line workers embrace the power of digital? Was this web project just short-term relief work to solve itchy problems, or is it part of a pattern of thoughtful, iterative growth? Discover tools, approaches and facilitation tactics to help transform your organization into a culture of digital excellence.
This document discusses the importance of personalization and understanding audiences on a deeper level. It argues that traditional segmentation methods are not enough and personalization should go beyond demographics. Effective personalization requires understanding motivations, needs, values, attitudes and behaviors of audiences through qualitative research. It also stresses that companies should view their offerings from the perspective of the audience and understand how the offerings fit into audiences' lives. Taxonomies need to be as deep as the understanding of audiences and content should supplement discussions important to audiences.
Digital awareness combines traditional PR, content marketing, social media, and search to spread news further and faster to target audiences online. It allows creating conversations rather than just sharing static news. The document discusses using social media and blogs to create dialogue in addition to sharing news. It also provides three main guidelines for knowing, crafting, and training team communication styles and word usage. The objectives discuss repurposing content into different formats like blogs, articles and social media to further spread messages. Lastly, it talks about no longer using silos and instead promoting content across different channels for more exposure.
Digital awareness combines traditional PR, content marketing, social media, and search to spread news further and faster to target audiences online. It allows creating conversations rather than just sharing static news. The document discusses using social media and blogs to create dialogue in addition to sharing news. It also provides three main guidelines for knowing, crafting, and training team communication styles and word usage. The objectives discuss repurposing content into different formats like blogs, articles and social media to further spread messages. Lastly, it talks about no longer having communication silos and integrating cross-promotion across different channels.
The document discusses the need for agencies to transform from traditional advertising agencies to organizations focused on strategic problem solving, insights generation, and digital marketing. It argues that agencies must make five key changes: 1) have cross-functional teams work together throughout the entire process; 2) be genuinely interdisciplinary; 3) start with understanding the user; 4) rethink the traditional creative brief; and 5) become a learning organization that cultivates fresh thinking. This new approach is necessary to engage audiences in an interactive way and get them to tell brand stories, rather than simply broadcasting messages.
The Psychology Behind Inclusive International SEO StrategiesSarah Presch
Have you ever come across content that leaves you wondering how it was ever approved in the first place? Well, this ebook is all about making sure that doesn't happen.
Looking at bias, stereotyping, prejudice, and discrimination through the lenses of social learning theory and social identity theory, I explore the theories then look at what can be done to avoid these types of behaviour. Then, I look at some practical explamples of problematic campaigns and most importantly, steps you can take to make sure that your international SEO campaigns are inclusive.
Workshop: Marketing Beliefs – mARTketing and MATHketing
--Javier Sánchez Lamelas, Founder and CEO, Top Line Marketing; Former Vice President Marketing Europe, Coca Cola
This document discusses how to build a strong narrative for an organization. It defines what a narrative is and explains that great brands build narratives to explain themselves, reach out to others, and establish a system of beliefs. The document outlines a narrative hierarchy and provides exercises to assess a competitor's narrative strengths and weaknesses and then do the same assessment for one's own organization. It discusses how to develop the key components of a narrative including the "why", "how", "offer", and "proof". The goal is to develop a narrative that is aspirational, emotionally resonant, clearly about the organization, and answers prospects' questions to engage them further.
Perfectly Irrational: the importance of psychological validity in market rese...Angus Carbarns
Angus Carbarns, Director of Strategy at UX consultancy We Are Engines, explores key psychological biases underpinning consumer decision-making and their impact on market research and strategy. Rich in case studies and actionable take-aways, this talk should be of interest to brand managers, marketers, researchers and designers alike.
In this workshop at HubBog accelerator, we discussed on how can we develop growth mindset between our team. we covered the pirate startup metrics, analytics, growth hack case studies, product market fit and more.
This document summarizes key points from Jonah Berger's book "Contagious" about why certain products, ideas and behaviors spread more than others. It discusses the importance of word of mouth and social influence in driving adoption. Specifically, it notes that word of mouth is more effective than traditional advertising because it is more persuasive coming from friends. It also discusses how emotions, stories, scarcity, exclusivity and observability can help drive word of mouth and make products more contagious or likely to spread.
All of us want to be high potential, yet few of us have any idea how. Read on if you want ideas to help you chart your journey through your organization. And if you like it--please share it!
In which we share insights on:
(A) 5 principles of adult learning,
(B) 5 good-to-know, brain-related buzzwords,
(C) 2 formulas for great storytelling in facilitating professional development workshops.
Activities include:
(1) Sharing about excellent workshops learners have attended, the adult learning principles they already implement, and their new ideas based on the material we've covered,
(2) 140-character reactions to the content, group discussion, and what fellow learners have shared that resonates with us,
(3) group story development based on the villain + victim + hero or the challenge - connection - creativity plots by Gary Stone and Gary Klein.
Social media allows for word-of-mouth communication on a larger scale. It is an ongoing change in communication that requires strategy and expert guidance. Participating in social media can help businesses develop promoters, perform product research, build their brand, and engage with customers directly while demonstrating thought leadership in their industry.
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialNavah Hopkins
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
More Related Content
Similar to Branding for Startups - Initialized Capital
Communication Hacks: Strategies for fostering collaboration and dealing with ...All Things Open
Communication Hacks: Strategies for fostering collaboration and dealing with conflict in open source
Presented by Nuritzi Sanchez, GitLab, Inc.
Presented at Open Source 101 2021
Abstract: During this talk, you'll learn about topics like cross-cultural collaboration, giving and receiving feedback, and active listening -- all things that are vital to the health of our open source communities.
After reading many self-help books, watching various TED Talks, and listening to a ton of podcasts, I've condensed my learnings to help you improve your communications skills, deal with conflict, and collaborate better than ever, not only in FOSS, but also everywhere else.
Here's what we'll cover:
Batching for social media — how to do it and why this approach should be a major part of your social media marketing workflow
Reaching your audience — what you need to know in order to connect with your followers in a meaningful way
Finding content — where and how to find content your audience will love
Excelente explicación de cómo es necesario empatizar cn las emociones de nuestros clientes, más allá de las explicaciones racionales que estos dan de sus actos y emociones
Creating a Healthy Digital Culture: How empathy can change our organizationsDomain7
We often think of empathy as an abstract, emotional concept, maybe even see it as a weakness in an organizational context. This presentations suggests that empathy might be our greatest secret weapon to changing our organizations to become higher-performing, more innovative, better places to work, serving happier customers.
From #NowWhat15, http://nowwhatconference.com/
Creating a Healthy Digital Culture by Kevan Gilbert (Now What? Conference 2015)Blend Interactive
Now that your new site is up, it’s the time to think for long-term. Next year, will you still be the only champion for change? Or will everyone from leadership to front-line workers embrace the power of digital? Was this web project just short-term relief work to solve itchy problems, or is it part of a pattern of thoughtful, iterative growth? Discover tools, approaches and facilitation tactics to help transform your organization into a culture of digital excellence.
This document discusses the importance of personalization and understanding audiences on a deeper level. It argues that traditional segmentation methods are not enough and personalization should go beyond demographics. Effective personalization requires understanding motivations, needs, values, attitudes and behaviors of audiences through qualitative research. It also stresses that companies should view their offerings from the perspective of the audience and understand how the offerings fit into audiences' lives. Taxonomies need to be as deep as the understanding of audiences and content should supplement discussions important to audiences.
Digital awareness combines traditional PR, content marketing, social media, and search to spread news further and faster to target audiences online. It allows creating conversations rather than just sharing static news. The document discusses using social media and blogs to create dialogue in addition to sharing news. It also provides three main guidelines for knowing, crafting, and training team communication styles and word usage. The objectives discuss repurposing content into different formats like blogs, articles and social media to further spread messages. Lastly, it talks about no longer using silos and instead promoting content across different channels for more exposure.
Digital awareness combines traditional PR, content marketing, social media, and search to spread news further and faster to target audiences online. It allows creating conversations rather than just sharing static news. The document discusses using social media and blogs to create dialogue in addition to sharing news. It also provides three main guidelines for knowing, crafting, and training team communication styles and word usage. The objectives discuss repurposing content into different formats like blogs, articles and social media to further spread messages. Lastly, it talks about no longer having communication silos and integrating cross-promotion across different channels.
The document discusses the need for agencies to transform from traditional advertising agencies to organizations focused on strategic problem solving, insights generation, and digital marketing. It argues that agencies must make five key changes: 1) have cross-functional teams work together throughout the entire process; 2) be genuinely interdisciplinary; 3) start with understanding the user; 4) rethink the traditional creative brief; and 5) become a learning organization that cultivates fresh thinking. This new approach is necessary to engage audiences in an interactive way and get them to tell brand stories, rather than simply broadcasting messages.
The Psychology Behind Inclusive International SEO StrategiesSarah Presch
Have you ever come across content that leaves you wondering how it was ever approved in the first place? Well, this ebook is all about making sure that doesn't happen.
Looking at bias, stereotyping, prejudice, and discrimination through the lenses of social learning theory and social identity theory, I explore the theories then look at what can be done to avoid these types of behaviour. Then, I look at some practical explamples of problematic campaigns and most importantly, steps you can take to make sure that your international SEO campaigns are inclusive.
Workshop: Marketing Beliefs – mARTketing and MATHketing
--Javier Sánchez Lamelas, Founder and CEO, Top Line Marketing; Former Vice President Marketing Europe, Coca Cola
This document discusses how to build a strong narrative for an organization. It defines what a narrative is and explains that great brands build narratives to explain themselves, reach out to others, and establish a system of beliefs. The document outlines a narrative hierarchy and provides exercises to assess a competitor's narrative strengths and weaknesses and then do the same assessment for one's own organization. It discusses how to develop the key components of a narrative including the "why", "how", "offer", and "proof". The goal is to develop a narrative that is aspirational, emotionally resonant, clearly about the organization, and answers prospects' questions to engage them further.
Perfectly Irrational: the importance of psychological validity in market rese...Angus Carbarns
Angus Carbarns, Director of Strategy at UX consultancy We Are Engines, explores key psychological biases underpinning consumer decision-making and their impact on market research and strategy. Rich in case studies and actionable take-aways, this talk should be of interest to brand managers, marketers, researchers and designers alike.
In this workshop at HubBog accelerator, we discussed on how can we develop growth mindset between our team. we covered the pirate startup metrics, analytics, growth hack case studies, product market fit and more.
This document summarizes key points from Jonah Berger's book "Contagious" about why certain products, ideas and behaviors spread more than others. It discusses the importance of word of mouth and social influence in driving adoption. Specifically, it notes that word of mouth is more effective than traditional advertising because it is more persuasive coming from friends. It also discusses how emotions, stories, scarcity, exclusivity and observability can help drive word of mouth and make products more contagious or likely to spread.
All of us want to be high potential, yet few of us have any idea how. Read on if you want ideas to help you chart your journey through your organization. And if you like it--please share it!
In which we share insights on:
(A) 5 principles of adult learning,
(B) 5 good-to-know, brain-related buzzwords,
(C) 2 formulas for great storytelling in facilitating professional development workshops.
Activities include:
(1) Sharing about excellent workshops learners have attended, the adult learning principles they already implement, and their new ideas based on the material we've covered,
(2) 140-character reactions to the content, group discussion, and what fellow learners have shared that resonates with us,
(3) group story development based on the villain + victim + hero or the challenge - connection - creativity plots by Gary Stone and Gary Klein.
Social media allows for word-of-mouth communication on a larger scale. It is an ongoing change in communication that requires strategy and expert guidance. Participating in social media can help businesses develop promoters, perform product research, build their brand, and engage with customers directly while demonstrating thought leadership in their industry.
Similar to Branding for Startups - Initialized Capital (20)
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialNavah Hopkins
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
Empowering Influencers: The New Center of Brand-Consumer Dynamics
In the current market landscape, establishing genuine connections with consumers is crucial. This presentation, "Empowering Influencers: The New Center of Brand-Consumer Dynamics," explores how influencers have become pivotal in shaping brand-consumer relationships. We will examine the strategic use of influencers to create authentic, engaging narratives that resonate deeply with target audiences, driving success in the evolved purchase funnel.
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...Martal Group
Learn how your business's online presence affects outbound lead generation and what you can do to improve it with a complimentary 13-Point Trust Element Assessment.
Mastering Dynamic Web Designing A Comprehensive Guide.pdfIbrandizer
Dynamic Web Designing involves creating interactive and adaptable web pages that respond to user input and change dynamically, enhancing user experience with real-time data, animations, and personalized content tailored to individual preferences.
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxBoston SEO Services
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
We will explore the transformative journey of American Bath Group as they transitioned from a traditional monolithic CMS to a dynamic, composable martech framework using Kontent.ai. Discover the strategic decisions, challenges, and key benefits realized through adopting a headless CMS approach. Learn how composable business models empower marketers with flexibility, speed, and integration capabilities, ultimately enhancing digital experiences and operational efficiency. This session is essential for marketers looking to understand the practical impacts and advantages of composable technology in today's digital landscape. Join us to gain valuable insights and actionable takeaways from a real-world implementation that redefines the boundaries of marketing technology.
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your business
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Amsive
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth.
Key Takeaways:
Primary Learning Objective
1: Grasp when artificial general intelligence (""AGI"") will arrive, and how your brand can navigate the consequences. Primary Learning Objective
2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective
3: Grow revenue at lower costs with more efficient marketing and business operations.
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
1. Copyright Viget Labs, LLC This document is CONFIDENTIAL and should not be shared without permission.
Branding for Startups
Initialized Capital
Ally Fouts
February 2019
2. 1. What makes someone adopt a product?
2. How does a brand advance product
adoption?
3. What’s a brand strategy?
4. How does this apply to my startup?
5. How do I get started?
6. Get out what you put in.
What we’ll
be covering:
3. You started a business because you
have a product you want people to
adopt, and you’d like to expedite the
adoption of that product.
Fact #1
22. Stories help us understand.
Our brains are hardwired to detect patterns,
which is how we discern meaning.
1
23. ● We detect a visual pattern and we know it’s a face.
● We detect an audio pattern and we know it’s a
friendly greeting vs. a hostile one.
● We detect patterns in information (or stories)
and we better discern the meaning of that
information.
24. Stories help us make decisions.
Stories simplify information, which makes life
easier on our dorsolateral prefrontal cortex.
2
25. Michael Vaughan. (2014). Entrepreneur. Know Your Limits, Your Brain Can Only Take So Much.
““As people received more information, their
brain activity increased in the dorsolateral
prefrontal cortex, a region behind the forehead
that is responsible for making decisions and
controlling emotions. But when the
information load became too much, it was as
though a breaker in the brain was triggered,
and the prefrontal cortex suddenly shut down.”
26. “As people reach information overload...they
start making stupid mistakes and bad choices
because the brain region responsible for smart
decision making has essentially left the
premises.”
Michael Vaughan. (2014). Entrepreneur. Know Your Limits, Your Brain Can Only Take So Much.
“
27. Stories make us feel and act.
A little tweak of chemistry.
3
28. When we hear or see a story that captures our
attention and transports us into the world of the
story, our brains release oxytocin, which makes
us more sensitive to social cues around us.
Paul Zak. (2013). Greater Good Magazine. How Stories Change the Brain
29. Paul Zak. (2013). Greater Good Magazine. How Stories Change the Brain
““Once a story has sustained our attention long
enough, we may begin to emotionally resonate
with story’s characters. Narratologists call this
“transportation,” and you experience this when
your palms sweat as James Bond trades blows
with a villain on top of a speeding train.”
30. In many situations, social cues motivate us to
engage to help others, particularly if the other
person seems to need our help.
We start to feel what the subjects in the story
are feeling and often act upon those feelings.
Paul Zak. (2013). Greater Good Magazine. How Stories Change the Brain
31. How does a brand
(organizational story) advance
product adoption?
33. Brand stories help your customers:
● Remember and understand you.
● Make decisions based on that understanding.
● Like you, help you, and become willing to associate
themselves with you and respond positively to your
asks.
34. To effectively leverage a brand to
advance the expedited adoption of
your product, you need a brand
strategy.
Fact #3
36. Brand:
The distillation of your organizational story.
Adoption:
A decision driven by both logic and emotion.
Brand Strategy:
How you make your organizational story come to life.
43. When you make your organizational
story (brand) come to life (brand
strategy) via communication (words and
images) you affect adoption (emotional
and logical decision making) this way:
44. When you make your organizational
story (brand) come to life (brand
strategy) via communication (words and
images) you affect adoption (emotional
and logical decision making) this way:
45. When you make your organizational
story (brand) come to life (brand
strategy) via communication (words and
images) you affect adoption (emotional
and logical decision making) this way:
46. When you make your organizational
story (brand) come to life (brand
strategy) via communication (words and
images) you affect adoption (emotional
and logical decision making) this way:
47. When you make your organizational
story (brand) come to life (brand
strategy) via communication (words and
images) you affect adoption (emotional
and logical decision making) this way:
48. Logical Decision Making:
I see that their food is better because it
doesn’t have antibiotics or hormones,
the animals are raised outdoors, and
it’s grown locally. I’d eat there.
49. Emotional Decision Making:
These folks are funny. And honest.
And modern. And smart. And
self-aware. I like them. I’d eat there.
53. When you make your organizational
story (brand) come to life (brand strategy)
via functionality (features / experience)
you affect adoption (emotional and logical
decision making) this way:
54. When you make your organizational
story (brand) come to life (brand strategy)
via functionality (features / experience)
you affect adoption (emotional and logical
decision making) this way:
55. When you make your organizational
story (brand) come to life (brand strategy)
via functionality (features / experience)
you affect adoption (emotional and logical
decision making) this way:
56. When you make your organizational
story (brand) come to life (brand strategy)
via functionality (features / experience)
you affect adoption (emotional and logical
decision making) this way:
57. When you make your organizational
story (brand) come to life (brand strategy)
via functionality (features / experience)
you affect adoption (emotional and logical
decision making) this way:
58. Logical Decision Making:
I can see them preparing my food. The
ingredients look fresh. I can see them
cooking the food and cutting it up, not
frying or microwaving it. I’d eat there.
59. Emotional Decision Making:
This feels really modern. It doesn’t feel
like a fast food place. It feels sleek and
natural. I’d eat there.
74. By distilling your organizational story (brand) and
making it come to life (brand strategy) through
communication (words and images) and
functionality (features and experience) you can help
advance the expedited adoption (based on emotional
and logical decision making) of your product.
Theory
75. By distilling your organizational story and making it
come to life through communication and
functionality you can help advance the expedited
adoption of your product.
Theory
80. Buckle up and just try to stay
consistent.
Easiest...
81. Identify your core set of brand
attributes and your primary
communication problems and goals.
A Little Harder, But Still Not Bad...
82.
83.
84.
85. 1. In matters of taste, your taste matters. To be
known as a trusted curator of premier ideas and
experiences our taste has to be impeccable.
2. Our story is telling your story. We have to stand
out, but we can’t overshadow.
3. Why matters. We have to explain why what we do
actually matters.
4. Keeping it real. Build something real out of the
connections we’ve made.
1. The price is premier but the look is not. Polish
makes it psychologically easier to pay a premium
for value.
2. Now that we’re so connected, the ability to
connect people seems less valuable. The digital
age has commoditized many of our personal
connections — downgrading both their
significance and quality.
3. Ideas are getting cheaper. It’s getting harder to
charge a premium for access to information.
4. Male, pale, and stale. When people want inspiring
and innovative ideas, they don’t turn to an
organization that’s perceived as outdated or
out-of-touch.
Problems Goals
86. Start brainstorming ways to
articulate your brand in a clear,
concise, and compelling way.
Getting Trickier...
94. Start shaping your brand strategy.
If you have designers and writers in-house,
they can start building your style and voice
and tone guides using your core attributes,
problems & goals, and brand articulation
statement as their foundation.
Trickiest...
95.
96. As with most things in life, what you
get out of your branding depends on
what you put into it.
Lastly
101. Copyright Viget Labs, LLC This document is CONFIDENTIAL and should not be shared without permission.
Thanks.
Initialized Capital
Ally Fouts
February 2019