Here are the results of our recent study about how people search online. We dive into this complex world of searching for people, which has become quite a hot topic thanks to the popularity of social networking websites. The goals were: - To discover how people search online for personal information on someone. - Understand people’s impressions, likes and dislikes when using a social networking site or search engine when searching for someone.

1. Webinar: Searching Online for People Dec 2009 26/02/10

4. Sunnyvale (CA) London (UK) Barcelona (Spain)

6. Study Background Goals To discover how people search online for personal information on someone. Understand people’s impressions, likes and dislikes when using a social networking site or search engine when searching for someone. Profiles Males and females 18-65 that currently have and use social networking accounts. 103 participants completed the study.

14. Task Results 78% of the participants started their search on Google. A search engine was used primarily to conduct searches for Saeed Amidi over using a social networking site. 100% 2% 4% 8% 78% 2% Blank Webpage Google Yahoo LinkedIn Facebook Plaxo

15. Task Results

18. Why a site is preferred for searching “ I can find more personal information on social networking sites.” “ The information has been added by the individual I am searching for, so it is more reliable.” Social Networking Sites Search Engine “ Fast, accurate, and what I am looking for.” “ Variety of Information.”

21. Important features in social networking: 3 2 1

24. More about UZ Self-Serve Edition

25. Easily create and manage your studies with UZ Manager

26. Easily create and manage your studies with UZ Manager

27. Analyze results with UZ Analytics

28. Analyze results with UZ Analytics: Clickstreams per task

29. Analyze results with UZ Analytics: Clickmaps/heatmaps per page

30. Analyze results with UZ Analytics: Clickmaps/heatmaps per page