How to Recruit using Social Media.
Peter Cosgrove
March 3rd 2011
Agenda
• Overview of Social media trends
• How to Recruit using Google, Linkedin, facebook, twitter, blogs
• Summary and T...
This talk is not going to be
given by an IT expert,
otherwise you will get just as
lost as I have at other talks
China will soon be the number one English
speaking country in the world
Changing workplace
Changing workplace
The top 10 in demand jobs in 2010
did not exist in 2004
We are living in exponential times
31 billion searches are performed on
Google every month
…this was 2.6 billion in 2006
- Over 150,000 new
videos per day
- 300,000,000 blogs
and counting.
How much time do you have to look at these?
Forrester ...
Changing workplace
We are currently preparing our students
for jobs that don’t exist
Using technology that has not been
in...
The Future of Recruitment is Social
Only 20% of people trust advertising.
But 78% of people trust the recommendations of
their network.
And 33% trust their se...
How are jobseekers responding....
Using for Recruiting
Using for Recruiting
Using for Recruiting
Using for Recruiting
Using for Recruiting
Using for Recruiting
Boolean operators ...what is a boolean
AND + Cinema AND Dublin
OR | “Birthday cake” or “Anniversary cake”
NOT - “Cheap lap...
author:
There are more…
intext:
allintext:
phonebook:
source:
subject:
location:
define:
Check them out....
inanchor:
An example of a search that you can do
I am looking for a Business Analyst based in Dublin with a
Telecommunications backg...
"Business Analyst" (Telecom | Telecommunication | "Tele communication") (intitle:resume |
inurl:resume | intitle:cv | inur...
546,000 results
248,000 results
"Business Analyst" (Telecom OR Telecommunication OR "Tele communication") AND Dublin
29,500 results
"Business Analyst" (Telecom OR Telecommunication OR "Tele communication") CV OR
Resume AND Dublin
15,100 results
"Business Analyst" (Telecom | Telecommunication | "Tele communication")
(intitle:resume | inurl:resume | intitle:cv | inur...
"Business Analyst" (Telecom | Telecommunication | "Tele communication")
(intitle:resume | inurl:resume | intitle:cv | inur...
"Business Analyst" (Telecom | Telecommunication | "Tele communication")
(intitle:resume | inurl:resume | intitle:cv | inur...
Six Search Steps
546,000 results down to 1
We did not use filetype: .doc or .pdf
We did not use the ~ symbol
…so there are...
Google Alerts
Google Alerts
Set up a job alert linked to a
boolean search string – try
one and see how it works
A candidate’s email
address and mobile
phone number is a
unique identifier. Clients
are looking at these
online to see wha...
Meta-search engines –
you do not get the same
search results from
Google, Bing and Yahoo
Advanced Search
Advanced search on Google
opens endless possibilities,
you can search linkedin
through Google
Search Linkedin.com vs ie.linkedin.com
Search Linkedin.com vs ie.linkedin.com
Using for Recruiting
Truly global. Ever-growing.
37
75M+ members
USA: 52%
CAN: 4%
BRZ:2%
EU: 22%
IND: 8%
AUS: 2%
+3M / month, 1 new member / se...
38
Maybe we follow
the US more than
we think
Truly global. Ever-growing.
39
75M+ members
USA: 52%
CAN: 4%
BRZ:2%
EU: 22%
IND: 8%
AUS: 2%
+3M / month, 1 new member / se...
Only 10-30% of Professionals
are Actively Looking
40Source: Wade Burgess, LinkedIn
PASSIVE
- May/not listen to opportunities
- May/not respond
- Information to be presented to her
41
ACTIVE
- Listens to op...
Know the rules of Linkedin –
having your profile 100%
complete and having
sufficient connections to aid
search results
e way to search – if
the person you found
ut “ viewers of this
Searching using LinkedIn
Mailtester.com – a
simple way to check if an
email address is correct
Using Discussion groups
Join Groups – it’s a great
way to improve your
knowledge
Set up and utilise your company page
The ago old question - To pay or not
to pay
The benefit of paying
• Full names displayed
• Unlimited searches
• More searc...
Ways NOT to improve your network
Ways NOT to improve your network
Personalise your message please….
I'd like to add you to my professional network on Linke...
The Linkedin Search bar
Gives you information
on your email as to
others who are linkedin
and you can connect
with them
Alumni groups
Actions
 Know how to search
 Know the “rules” in terms of your profile
 Look at groups, company pages and other tools
...
Its not about the software….
Using for Recruiting
What is Facebook?
Linkedin vs Facebook......
 V
S
Metaphor – a conversation on
Linkedin is akin to a business
meeting, a conversation on
fa...
How do you buy a bike?
How do you buy a bike…the new way
Peer recommendations….
- scroll to the bottom
Facebook © 2010 · English (US) About · Advertising · Developers · Careers · Privacy · Terms · Help
c
A huge ability to target
your audience using this
means
I want to find java developers
in Dublin
 I want to only search Facebook
 I want to look for words like Association or G...
I want to find java developers in Dublin
I want to find java developers in Dublin
Jobsites that collate the
job boards are now also
able to collate facebook
jobs
Setting up a Facebook page
Anyone
There?
I Like this!
Using for Recruiting
Uses:
Its as realtime as you get –
twitter is faster than the
Reuters News Service
Maybe companies (eg Eircom)
now use it ...
Don’t mistake your view vs the view
Forget how many followers
Ashton has it’s the fact that if
he recommends something on
...
How to use it for recruitment
1. The “Long Game” – get people to follow you and want
to listen to what you have to say;
2....
Jobs in Cork search on Twitter
Using a “hashtag” #
It works but it can be hard work….but it will get easier
Using for Recruiting
Using a for Recruiting
Blogging
Just before you think the
old media is dead….
http://www.youtube.com/watch?v=9ohhf0p8CFM&feature=player_embedded
Newspaper...
Final tips…
1. Mastery
2. It’s all online!
3. ROI
Master one tool as opposed
to learning everything at once
Remember all t...
Why did Cpl run this?
While anyone working as a
recruiter can use these tools,
we have access to our own
database of over ...
We can find you the guy
at the end of the earth
…who lives here!
Send any feedback to
peter.cosgrove@cpl.ie
Thank You for attending our event on
‘Social Media in Recruitment’
ANY QUESTIONS?
What Cpl do…
Professional
Services Recruitment
Healthcare Recruitment
Light Industrial
Recruitment
Recruitment Outsourcing...
Recruiting using Social media Cpl
Recruiting using Social media Cpl
Recruiting using Social media Cpl
Recruiting using Social media Cpl
Recruiting using Social media Cpl
Recruiting using Social media Cpl
Recruiting using Social media Cpl
Recruiting using Social media Cpl
Recruiting using Social media Cpl
Recruiting using Social media Cpl
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Recruiting using Social media Cpl

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  • For anyone who attended the presentation in the Science gallery on Feb 3rd, here are the slides. This is the presentation from October but is almost identical to the one Cpl ran last night. So the notes should reflect the presentation from the event.
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  • Facebook can be successfully leveraged for recruiting with the 'Work for Us' Facebook app:http://bit.ly/WorkforUS

    The app allows the recruiters to post all their jobs on their company's Facebook Fan Page and leverage the social network’s huge candidate pool. It pulls jobs automatically from your site, creates customized ads for your jobs through a proprietary statistical engine, and utilizes advanced social features to help jobs go viral. It can be set up in minutes, requires very little maintenance, and fits seamlessly into existing HR processes/ATS systems.

    Companies can even get a FREE trial for one whole month!

    Follow us on Facebook (http://on.fb.me/FBW4L) and Twitter (http://bit.ly/TwitterW4L)
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  • Check out this in depth summary and review of the above presentation from someone who was at the original presentation: http://selectpeople.wordpress.com/2010/11/07/recruiting-using-social-media-petercosgrove/
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Recruiting using Social media Cpl

  1. 1. How to Recruit using Social Media. Peter Cosgrove March 3rd 2011
  2. 2. Agenda • Overview of Social media trends • How to Recruit using Google, Linkedin, facebook, twitter, blogs • Summary and Tips • Networking & Drinks
  3. 3. This talk is not going to be given by an IT expert, otherwise you will get just as lost as I have at other talks
  4. 4. China will soon be the number one English speaking country in the world Changing workplace
  5. 5. Changing workplace The top 10 in demand jobs in 2010 did not exist in 2004
  6. 6. We are living in exponential times 31 billion searches are performed on Google every month …this was 2.6 billion in 2006
  7. 7. - Over 150,000 new videos per day - 300,000,000 blogs and counting. How much time do you have to look at these? Forrester research in Melbourne – companies that banned social media sites got 9% less productivity than those that did not.
  8. 8. Changing workplace We are currently preparing our students for jobs that don’t exist Using technology that has not been invented To solve problems that we do not even know are problems yet
  9. 9. The Future of Recruitment is Social
  10. 10. Only 20% of people trust advertising. But 78% of people trust the recommendations of their network. And 33% trust their selection of blogs. Source: Neilsen Trust in Advertising. Oct 2007 Our trust levels….
  11. 11. How are jobseekers responding....
  12. 12. Using for Recruiting Using for Recruiting Using for Recruiting Using for Recruiting Using for Recruiting
  13. 13. Using for Recruiting
  14. 14. Boolean operators ...what is a boolean AND + Cinema AND Dublin OR | “Birthday cake” or “Anniversary cake” NOT - “Cheap laptops” NOT Dell ( ) Gift AND (“Birthday cake” OR “Anniversary Cake” OR Buns OR sweets) “ ” “Brown Thomas” as opposed to Brown Thomas Intitle/Inurl: Returns documents with the keyword in the title or in the document Filetype: filetype.ppt Related: Shows pages that are similar to that webpage
  15. 15. author: There are more… intext: allintext: phonebook: source: subject: location: define: Check them out.... inanchor:
  16. 16. An example of a search that you can do I am looking for a Business Analyst based in Dublin with a Telecommunications background and ideally who once worked for Aviva
  17. 17. "Business Analyst" (Telecom | Telecommunication | "Tele communication") (intitle:resume | inurl:resume | intitle:cv | inurl:cv | intitle:Curriculum vitae | inurl:Curriculum vitae) -opening -submit -apply -free -sample -samples -eoe -job -jobs -”resume service” Dublin Aviva
  18. 18. 546,000 results
  19. 19. 248,000 results
  20. 20. "Business Analyst" (Telecom OR Telecommunication OR "Tele communication") AND Dublin 29,500 results
  21. 21. "Business Analyst" (Telecom OR Telecommunication OR "Tele communication") CV OR Resume AND Dublin 15,100 results
  22. 22. "Business Analyst" (Telecom | Telecommunication | "Tele communication") (intitle:resume | inurl:resume | intitle:cv | inurl:cv | intitle:Curriculum vitae | inurl:Curriculum vitae) Dublin 604 results
  23. 23. "Business Analyst" (Telecom | Telecommunication | "Tele communication") (intitle:resume | inurl:resume | intitle:cv | inurl:cv | intitle:Curriculum vitae | inurl:Curriculum vitae) -opening -submit -apply -free -sample -samples -eoe -job -jobs -”resume service” Dublin 9 results
  24. 24. "Business Analyst" (Telecom | Telecommunication | "Tele communication") (intitle:resume | inurl:resume | intitle:cv | inurl:cv | intitle:Curriculum vitae | inurl:Curriculum vitae) -opening -submit -apply -free -sample -samples -eoe -job -jobs - ”resume service” Dublin Aviva 1 (One) result
  25. 25. Six Search Steps 546,000 results down to 1 We did not use filetype: .doc or .pdf We did not use the ~ symbol …so there are plenty of permutations
  26. 26. Google Alerts
  27. 27. Google Alerts Set up a job alert linked to a boolean search string – try one and see how it works
  28. 28. A candidate’s email address and mobile phone number is a unique identifier. Clients are looking at these online to see what comes up
  29. 29. Meta-search engines – you do not get the same search results from Google, Bing and Yahoo
  30. 30. Advanced Search
  31. 31. Advanced search on Google opens endless possibilities, you can search linkedin through Google
  32. 32. Search Linkedin.com vs ie.linkedin.com
  33. 33. Search Linkedin.com vs ie.linkedin.com
  34. 34. Using for Recruiting
  35. 35. Truly global. Ever-growing. 37 75M+ members USA: 52% CAN: 4% BRZ:2% EU: 22% IND: 8% AUS: 2% +3M / month, 1 new member / second Source: Wade Burgess, LinkedIn
  36. 36. 38 Maybe we follow the US more than we think
  37. 37. Truly global. Ever-growing. 39 75M+ members USA: 52% CAN: 4% BRZ:2% EU: 22% IND: 8% AUS: 2% +3M / month, 1 new member / second Source: Wade Burgess, LinkedIn 1st 2nd After Holland we use Linkedin more than anyone else in Europe
  38. 38. Only 10-30% of Professionals are Actively Looking 40Source: Wade Burgess, LinkedIn
  39. 39. PASSIVE - May/not listen to opportunities - May/not respond - Information to be presented to her 41 ACTIVE - Listens to opportunities - Responds quickly - Seeks information Source: Wade Burgess, LinkedIn There are fundamental differences between active and passive candidates
  40. 40. Know the rules of Linkedin – having your profile 100% complete and having sufficient connections to aid search results
  41. 41. e way to search – if the person you found ut “ viewers of this
  42. 42. Searching using LinkedIn
  43. 43. Mailtester.com – a simple way to check if an email address is correct
  44. 44. Using Discussion groups Join Groups – it’s a great way to improve your knowledge
  45. 45. Set up and utilise your company page
  46. 46. The ago old question - To pay or not to pay The benefit of paying • Full names displayed • Unlimited searches • More search results Paying has several advantages but just ensure you know how the “free” site can do before you start to pay
  47. 47. Ways NOT to improve your network
  48. 48. Ways NOT to improve your network Personalise your message please…. I'd like to add you to my professional network on LinkedIn. - Peter Cosgrove
  49. 49. The Linkedin Search bar Gives you information on your email as to others who are linkedin and you can connect with them
  50. 50. Alumni groups
  51. 51. Actions  Know how to search  Know the “rules” in terms of your profile  Look at groups, company pages and other tools  Understand time vs reward
  52. 52. Its not about the software….
  53. 53. Using for Recruiting
  54. 54. What is Facebook?
  55. 55. Linkedin vs Facebook......  V S Metaphor – a conversation on Linkedin is akin to a business meeting, a conversation on facebook is more like a conversation around a bbq. Ensure your tone is right dependent on the medium
  56. 56. How do you buy a bike?
  57. 57. How do you buy a bike…the new way Peer recommendations….
  58. 58. - scroll to the bottom Facebook © 2010 · English (US) About · Advertising · Developers · Careers · Privacy · Terms · Help
  59. 59. c
  60. 60. A huge ability to target your audience using this means
  61. 61. I want to find java developers in Dublin  I want to only search Facebook  I want to look for words like Association or Group  I want it to be specific to Dublin  I want the word java and  I do not want jobsites  linkdomain:facebook.com (group OR association OR organization) “Java Developer" AND Dublin –jobs Its one thing to find the group, now you need to understand how you can connect with them – they don’t want a sales pitch
  62. 62. I want to find java developers in Dublin
  63. 63. I want to find java developers in Dublin
  64. 64. Jobsites that collate the job boards are now also able to collate facebook jobs
  65. 65. Setting up a Facebook page Anyone There?
  66. 66. I Like this!
  67. 67. Using for Recruiting
  68. 68. Uses: Its as realtime as you get – twitter is faster than the Reuters News Service Maybe companies (eg Eircom) now use it for customer care
  69. 69. Don’t mistake your view vs the view Forget how many followers Ashton has it’s the fact that if he recommends something on twitter – people will buy it! He is a product placement’s dream on twitter
  70. 70. How to use it for recruitment 1. The “Long Game” – get people to follow you and want to listen to what you have to say; 2. Use to post jobs; 3. Use it to find candidates on line who are “tweeting”.
  71. 71. Jobs in Cork search on Twitter
  72. 72. Using a “hashtag” #
  73. 73. It works but it can be hard work….but it will get easier Using for Recruiting
  74. 74. Using a for Recruiting
  75. 75. Blogging
  76. 76. Just before you think the old media is dead…. http://www.youtube.com/watch?v=9ohhf0p8CFM&feature=player_embedded Newspaper advertising may not be at the end of the road – it just needs to combine with new technology – check out this great ad from Axa.
  77. 77. Final tips… 1. Mastery 2. It’s all online! 3. ROI Master one tool as opposed to learning everything at once Remember all the information is online Be clear on measuring the ROI – how much time is all this taking?
  78. 78. Why did Cpl run this? While anyone working as a recruiter can use these tools, we have access to our own database of over 700,000 candidates which makes it easier for us to use this in tandem with social media tools
  79. 79. We can find you the guy at the end of the earth
  80. 80. …who lives here!
  81. 81. Send any feedback to peter.cosgrove@cpl.ie
  82. 82. Thank You for attending our event on ‘Social Media in Recruitment’ ANY QUESTIONS?
  83. 83. What Cpl do… Professional Services Recruitment Healthcare Recruitment Light Industrial Recruitment Recruitment Outsourcing Career Management & Training Managed Services/ Master/ Neutral Vendor ….in Ireland and internationally

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