Social Recruiting, More Success For Less


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March 23, 2010 Webcast content: Social Recruiting, More Success for Less with Taleo and LinkedIn.
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  • Let’s talk about the benefits of social recruiting.It can put you in the mix with candidates that you would otherwise be unable to reach. By leveraging your network and technology you can broaden your reach dramaticallyMillions of people participate in social networks and they can help spread your message or job. In fact if the users of Facebook were a country they would be the third largest after China and India and just a head of the United States.Social recruiting allows you to broadcast messages to thousands of people and still have dialog on a one to one basis making this channel very powerful for recruiters.Most of Social recruiting is Free – but it takes time and resources. Today I’ll be going over how to structure your approach to social recruiting and some best practices for being successful.
  • There are thousands of “Social” Sites out there that you can participate in. It is important to understand how to best leverage these channels. You could create videos and post them to a YouTube Channel to promote your company or specific jobs Do you like to write? You could launch a blog to highlight opportunities at your company and the successes some of your employees are having. A blog also helps in Search Engine Optimization – making your content show up on the search results page ultimately making your information accessible to more and more people.You could take a look at the job board aggregators like:1. Indeed Started out back in 2004 and was the trailblazer for all job search engines and is still the largest. Indeed keeps expanding globally and is now available in 19 different country specific versions. 2. SimplyHiredClose runner up to Indeed and definitely the great contender. It looks and feels just like Indeed but SimplyHired has more add-on applications that connects you to social media for easy sharing and research on the jobs you find. Available in 17 countries worldwide.We will be focusing in one 3 areas to kick off your social recruiting activity: Facebook, twitter and Linkedin. Let’s take a look at a simple guide to Social Recruiting:
  • First you want to figure out why you are participating in social circles The plan could be driven by A low cost Candidate source Reach passive candidates Source hard-to-find experience Identify candidates before a requisition opensNext step is to join something – they are freeIt is easy to get carried away with how much time you spend on Social Recruiting or more likely start off with a surge and slowly go back to the old ways of sourcing. Make sure you dedicate 30 minutes a week – could be 5 minutes a day to participating.Once you have decided what to join it’s important to learn the lingo – especially on twitter. So sign up and follow some people and see what types of information is being shared…then engageMost importly social recruitng is about Social..if you do social well you will do recruiting well.Social RecruitingNext Slide Digital Foot print
  • Mr. Tweet -> Your Personal Networking Assistant! -
  • Facebook has had phenomenal growth. In fact, based on population alone it would rank 3rd in the world in population after China and India and just ahead of the United States.
  • -I come across private profiles when searching on LinkedIn, will that go away when I use LinkedIn Recruiter?-How many filters can I apply to my search at one time?
  • Social Recruiting, More Success For Less

    1. 1. SOCIAL RECRUITING<br />More success for less<br />
    2. 2. TODAY’S PRESENTERS<br />Presenter: Duncan EganSenior Director of MarketingTaleo Business Edition<br />Presenter: Rachel ChavezEnterprise Account ExecutiveLinkedIn<br />
    3. 3. AGENDA<br />What’s all the hype about Social Recruiting?<br />Social Recruiting How to <br /> - Your digital foot print<br />Inbound Social Recruiting<br />Outbound Social Recruiting<br /> - The Recruiters Social Toolbox<br />LinkedIn <br />- Best practices<br />- Recruiter Demo<br />Q & A<br />
    4. 4. Social Networking Impact<br />SOCIAL RECRUITING: WHAT’S ALL THE HYPE?<br />US Social Trends<br /><ul><li>Social networking & blogs have moved ahead of personal email among the most popular online activities
    5. 5. Time spent on social networks & blogs is growing 3x faster than the overall internet rate
    6. 6. One of every 11 minutes online is spent on social networking or blog sites
    7. 7. Almost half (48%) of adults have a MySpace or Facebook page
    8. 8. Three quarters (74%) of 18-34 yr olds are on social networking sites
    9. 9. 16% of these adults are using MySpace or Facebook and updating their page at least once a day
    10. 10. 8% of 18-34 year olds use Twitter</li></ul>Market Research: <br />The Harris Poll, Harris Interactive, April 2009Technology Wire, USA Today, March 2009<br />
    12. 12. SOCIAL RECRUITING: BENEFITS<br />Highly targeted activity<br />- Go where the candidates are<br />Leverage the crowd - viral<br />- User generated content, influence, sharing<br />1 to 1 and 1 to many conversations<br />- Interaction and feedback, broadcast and converse<br />Easy to get started – it’s free<br />- Have a plan<br />
    13. 13. Social & <br />Business<br />Networking<br />Consumer<br />Generated<br />Content <br />Sites<br />Voting <br />Sites<br />Job Board<br />Aggregators<br />Blogs &<br />Blog Tool<br />Companies<br />Podcasts<br />&<br />RSS Feeds<br />SOCIAL CHANNELS<br />Real-time<br />update<br />Video &<br />Media<br />Portals<br />Social <br />Recruiting<br />
    14. 14. 5 Step Plan to Social Recruiting<br />SOCIAL RECRUITING: HOW TO<br />Have a plan<br />- Why are you participating<br />Join something<br />- Twitter, Facebook, etc.<br />Balance time, resources and goals<br />Engage<br />- Participate in your networks<br />Be Real<br />- Don’t hide who you are<br />Mean what you say, say what you mean<br />- Monitor conversations<br />
    15. 15. What is Your Digital Footprint?<br />Digital footprints are traces left by someone’s activity in a digital environment. There are two main classifications for digital footprints: passive and active. A passive digital footprint is created when data is collected about an action with any client activation, whereas active digital footprints are created when personal data is released deliberately by a user for the purpose of sharing information. A company’s or individual’s “digital footprint” can refer to the size of their online presence as it relates to the number of individuals they are interacting with.<br />
    16. 16. Candidates get to Career Site via multiple channels today<br />Job Boards<br />Candidate<br />Career Site<br />Print<br />
    17. 17. Easier to manage reputation in the past…<br />Job Boards<br />Career Site<br />Candidate<br />Print<br />
    18. 18. Conversation Monitoring is a start<br />
    19. 19. Monitor Your Digital Footprint<br />Tools<br />Monitors: Blogs, web, twitter, MySpace, news, Images, and Buzz<br />Monitors: twitter only  <br />Monitors: blogs, microblogs, networks, Bookmarks, Events , images, news, video, audio, questions <br />
    20. 20. INBOUND SOCIAL RECRUITING<br />How candidates interact with your company and career website<br />- This is one of the first interactions with your brand – make it a good one!<br />- Recommend an applicant tracking system to automate processes<br />Career website social recruiting features<br />- RSS feeds from job posts <br />- LinkedIn insider / Submit profile<br />- Facebook application for sharing jobs<br />
    21. 21. LINKEDIN INSIDER, RSS and FACEBOOK<br />
    22. 22. RSS = Really Simple Syndication<br />Receive updates through Outlook, Google reader, iGoogle, Yahoo, etc.<br />
    23. 23.
    24. 24. Candidates can upload a resume that is parsed into the job application and attached or apply using their LinkedIn profile.<br />
    26. 26. LINKEDIN STATISTICS<br />Small & Medium Business Professionals<br />Professionals working in companies with between 50 and 500 employees.<br />Over 3.7M<br />Business Decision Makers<br />Directors and above at any size company.<br />Over 7.0M<br />Career Changers<br />Professionals who have changed positions or employers in the last 60 days.<br />Over 970k<br />
    27. 27. TWITTER STATISTICS<br />Sign up at<br />Follow people<br /> Recruiters<br /> Industry specialists<br />Find people:<br /> <br /><br /><br />
    28. 28. FACEBOOK STATISTICS<br />More than 400 million active users<br />50% of our active users log on to Facebook in any given day<br />More than 35 million users update their status each day<br />More than 60 million status updates posted each day<br />More than 3.5 million events created each month<br />More than 1.5 million local businesses have active Pages on Facebook<br />Average user spends more than 55 minutes per day on Facebook<br />
    29. 29. SOCIAL RECRUITING: GO WHERE THE PEOPLE ARE<br />Social <br />Recruiting<br />
    30. 30. SOCIAL RECRUITING: GO WHERE THE PEOPLE ARE<br /><ul><li> Connect to other recruiters and candidates
    31. 31. Broadcast job posting (can get retweeted)
    32. 32. Participate to grow your followers</li></li></ul><li>SOCIAL RECRUITING: GO WHERE THE PEOPLE ARE<br /><ul><li> Create a company fan page
    33. 33. Join groups
    34. 34. Update your status!</li></li></ul><li>
    35. 35. Rachel ChavezEnterprise Account Executive<br />LinkedIn<br />San Francisco Bay Area | Internet<br />Public Profile:<br />Connections: 398 Recommendations: 11<br /><br />Agenda<br /><ul><li>Welcome & Introduction
    36. 36. LinkedIn Overview
    37. 37. The LinkedIn Experience – Best Practices & Tips
    38. 38. LinkedIn Recruiter Demo
    39. 39. Q&A</li></li></ul><li>LinkedIn Overview<br />LinkedIn is the world’s most powerful business network. <br /><ul><li> Built upon trusted professional relationships & connections
    40. 40. Business-focused
    41. 41. Provides access to people, jobs & opportunities
    42. 42. Helps professionals be more productive</li></li></ul><li>LinkedIn Statistics<br />Network Membership & Reach<br /><ul><li>Over 60 million professionals*</li></ul>~2 million members joinper month<br /><ul><li>200 countries
    43. 43. English, Spanish, Frenchand now German!
    44. 44. 150 industries
    45. 45. Members from all five hundredof the Fortune 500</li></ul>*As of February 2010<br />
    46. 46. How Professionals Use LinkedIn<br />LinkedIn helps you exchange knowledge, ideas, and opportunities with your trusted business contacts.<br /><ul><li>Build Personal Brand
    47. 47. Strengthen Professional Relationships
    48. 48. Share Business Knowledge
    49. 49. Post & Search for Jobs</li></ul>Example of a member’s LinkedIn home page – a customized professional dashboard<br />
    50. 50. 5 Things to Get Started <br /><ul><li>Enhance your personal brand
    51. 51. Commit to updating your status regularly
    52. 52. Start/join an alumni or networking groups
    53. 53. Add at least one application to your profile
    54. 54. Work with key stakeholders to determine corporate tactics for harnessing LinkedIn as a recruiting tool</li></li></ul><li>