Search engine optimization (SEO) is the process of improving thevisibility of a website or a web page in search engines via the"natural" or un-paid search results.In general, the earlier (or higher ranked on the search results page),and more frequently a site appears in the search results list, themore visitors it will receive from the search engine’s users.SEO may target different kinds of search, including image search,local search, video search and news search.Source:Wikipedia
92% of internet users conduct searches.59% say they conduct searches on a daily basis.Most popular Internet activity (tied with e-mail).pewinternet.org - May 2011
Google processed 114.7 billion searches in Dec. 2012.Yahoo! processed 8.6 billion searches in Dec. 2012.Microsoft processed 4.5 billion searches in Dec. 2012.Source: Comscore Dec. 2012 ... http://searchengineland.com/google-worlds-most-popular-search-engine-148089
drake relays is searched 12,100 times each monthdrake university is searched 60,500 times each monthiowa state fair is searched 74,000 times each monthdes moines is searched 2,740,000 times each monthSource: Google Keyword Tool
Imagine if your site were at (or near)the top of those search results.Search is a greatway to drive trafﬁc to your site.And very likely the best wayto drive trafﬁc to your site.
Figure out what words people shouldsearch to ﬁnd your site.Remember:The goal is to be helpfulto readers, not to trick them.Then: Research those words.
Why research?• To ﬁnd words people actually search• To make sure you’re not trying to optimizea word you will never get ranked for• To ﬁnd alternative words in case our wordsare not searched or are too competitive
Great resource tool is Google Keyword Toollooking for low competition and high search volume
Google willmake searchfor “heatingand air” local.
Where to use those keywordsIn your page Title (at the front).In your URL.In your headlines <h1> and <h2>.In the ﬁrst <p> of your post.In your meta data (not as important for SEO).In links to your site.Target one keyword per page.
Links & Google Page Rank• PageRank is a link analysis algorithm, namedafter Larry Page and used by Google, thatassigns a numerical weighting to eachelement of a hyperlinked set of documents,such as the World Wide Web, with thepurpose of measuring its relativeimportance within the set.
Promote your best work on:• Facebook• Twitter• Tumblr• Digg• Guest bloggingJust don’t overdo it.It’s always better to promote other’s best work.
Occasionally dip into Google Trends to seewhat topics people are suddenly searching.If those topics are relevant to your site/blog,take advantage of that fact (and optimize appropriately)
More tips• Make sure images have alt tags.• Have text on your page (100+ ideally).• Google Webmaster Tools will alert you to problems.• marketing.grader.com gives good overview of site.• Claiming your name on SM will help in search results.• Google Authorship will add your photo to search.• Google+ is important (Search + your world).
If you only do one thing...Create good content.The rest will follow.
Questions?Resources:seomoz.org/blogseobook.com/blogmattcutts.com/bloggooglewebmastercentral.blogspot.comblog.hubspot.com (then click on SEO at bottom)twitter.com/chrissnider