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Gladney ivey presentation


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Gladney ivey presentation

  1. 1. UNLOCKING VALUEFROM SOCIALMEDIA DATAIVEY Alumni Association Patrick GladneyNovember 2012 @pgladney High Road Communications
  2. 2. “Data is the new oil” Andreas Weigend, Former Chief Scientist at Image: Unknown
  3. 3. QuantityRefinementValuePipeline
  4. 4. “Not everything that can becounted counts,and not everything thatcounts can be counted.”
  5. 5. Data needs to berefined before itcan becomeuseful. Image: Walter Siegmund
  6. 6. The magic number.
  7. 7. The pipeline isnot yet complete.
  8. 8. Is it worth it?