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© Brandon Hall Group 2017 2

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HCM Research and Advisory Firm
FOUNDED IN 1993
Community of 300,000+
10,000 Global Clients
Leading Independent HCM
Research & Analyst Firm
Publishing 2+ Pieces of
Research Each Day
Sample of Our Clients

How We Help You
MEMBERSHIP
STRATEGIC
CONSULTING
EXCELLENCE
AWARDS
PROFESSIONAL
DEVELOPMENT
Learning
& Development
Talent
Management
Leadership
Development
Talent
Acquisition
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Management

Open Surveys
Visit www.brandonhall.com click Open Surveys
If you would like to join a panel of survey takers,
please contact us at success@brandonhall.com
•Training Benchmarking
•Succession Management
•Performance Management
•Compliance Training
•HCM Technology Spending

Corporate
Functions
Purchasing Sales
Suppliers
Manufacturers
Resellers
Customers
Extended
Enterprise
Enterprise
7© Brandon Hall Group 2017

The Learning Ecosystem
Larger than you think
8
Public Citizens
Brand Followers
Clients/Customers
Sales Channels
Partners
Contractors
Employees
© Brandon Hall Group 2017

9
Poll 1: What best describes your organization’s extended
enterprise experience?
1. No experience
2. Interested in exploring
3. Already exploring
4. Some training being delivered externally
5. Full extended enterprise strategy

The Learning Audience Reaches Far and Wide
10
How Much of the Learning Audience is
Considered External?

11
Targeted Groups and Frequency
The Learning Audience Reaches Far and Wide

Extended Enterprise Learning
12
An effort to extend
the learning
experience beyond
the company’s “four
walls” to maximize
learning impact
across the entire
value chain
Extended
Enterprise
Partners
Associations
Franchisees
Suppliers
Customers

13
INTERNAL
Training
EXTERNAL
Training
ALL EMPLOYEES SALES
COMPLIANCE
(PRIVACY, H&S)
PARTNERS CLIENTS MEMBERSHIPS
INTERNAL and EXTERNAL
Training
INTERNAL
Training
EXTERNAL
Training
Hybrid (Both)
45%37% 21%
ASSOCIATIONS FRANCHISES
Use Cases

1. Generate revenue
2. Customer loyalty
3. Supplier education
4. Cut costs
5. Product support
14
Poll 2: If your organization provides extended learning, what
is the primary business reason?

15
Source: Brandon Hall Group 2016
Improving customer experience
Gaining market share
Cutting expenses
Driving innovations
Delivering new products/services
1
2
3
4
5
Top Business Priorities for Organizations

16
How Has Extended Enterprise Training Helped Your Business?
Benefits of Extended Enterprise Learning

Gaining Market Share
Extended Enterprise Learning helps:
Increased selling power via
knowledgeable sales channels
Using the supply chain to establish a
global presence
Greater exposure for all products and
services
17

Collaboration with suppliers and
manufactures
Better connection to customers to
anticipate needs
New opportunities to upsell
Improving Innovation
Delivering New Products/Services
18

Better relationships with suppliers
Shortened product and sales cycles
Fewer customer support calls
Cutting Expenses
19

Stronger relationship after the sale
Staying ahead of the informed
consumer
Less reliance on customer support
Improving Customer Experience
20

Case Study

Case Study
Company At-a-Glance
Industry Quick Lube (Retail Auto Service)
Revenue $220,000,000
Employees 2500
Global Scale 274 corporate stores, 646 franchises
Customers/Output, etc. 9 Million Oil Changes/Year

Case Study
•Single System
• As far as customers are concerned, there is no
difference between a company owned store and a
franchise
• Employees of both types need to have the same set of
skills
•Track manager-led and classroom training with
ease.
• Turnover in this group is greater than 20%
• System makes it easier for managers to register and
manage the high volume of learners
•Dashboards & Reporting
•Competitive Functionality and Feel

Case Study
•Dashboards & Reporting
• Imperative that employees, managers, and multi-unit
managers know the status of each employee’s progress
and a summary of each store’s progress at a glance.
• Status of training in each store is available through an
easy to read graphical dashboard.
•Competitive Functionality and Feel
• Competition for new franchisees with other franchisors
• Potential franchisees are wary of partnering with a
business with complex, hard to use systems

25
Nintex Success Story:
Gaining Visibility on Partner Network Training
● Workflow technology company
● 30% YOY Growth, 5+ new hires/week
● Vast and varied partner network
Everything from solutions consulting to
creating, packaging, delivering Nintex
training material
● Needed hybrid solution providing visibility
& reporting of course taken, completed,
passed, etc. across partner network
"We can see which
partners have shown
interest in working
seriously with us."
- Erick Weitkamp
Technical Training Officer

Summary and Wrap Up
• What happens outside your ‘four walls’ is
consequential and your responsibility
• We need to understand the state of our extended
enterprise
• Learning must be connected to performance at all
levels
• Build the business case

Thank you for
joining us today!
If you have any additional questions, please email us at
success@brandonhall.com.

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We Do This Through…
Research and Analysis that Define New HCM
Standards
Success Stories from Global Organizations that
Show those Standards in Action
Professional Development that Assesses Current
State and Enables Innovation
Flexible Services to Design and Implement
Transformative Solutions
Recognition that Validates the Transformation

Membership Offers Tailored
Support
RESEARCH ACCESS & EVENTS
• Reports
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• DataNow® & TotalTech®
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ADVISORY SUPPORT
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CLIENT SUCCESS PLAN
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To learn more about becoming a member or to sign up for a free trial, please email us at
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Strategic Consulting Offers
Expert Solution Development
BENCHMARKING
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STRATEGY
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TECHNOLOGY SELECTION
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DEVELOPMENT & INTEGRATION
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• Survey
• Process Integration
To learn more about consulting, please email us at success@brandonhall.com

Why Brandon Hall Group
1
2
3
4
5
We offer flexible, high-value memberships that offer
everything you need at a cost you can afford.
Our research is better – more targeted, easily digestible,
focused on business results, predictive, prescriptive.
Our solutions gets better results – research-driven, focused
on the business, simple, targeted, flexible approach.
Our case studies are unique for their diversity
and focus on business results.
Our professional development is practical, tailored
to your needs, and equips you to take action.

Research Calendar
35
LEARNING AND DEVELOPMENT
TALENT MANAGEMENT

Research Calendar
36
TALENT ACQUISITION
WORKFORCE MANAGEMENT/HR

What Our Clients Have to Say
Brandon Hall Group’s Excellence Awards allows you
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you’ve created at a level that you might not have the
opportunity to do… They have always been a
cornerstone for me.
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CDW
https://youtu.be/OgdA_tpM55U

What Our Clients Have to Say
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