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Is Drupal Right for Universities?
The document discusses Drupal's suitability for universities, highlighting its prevalence as a CMS in higher education and its ability to address challenges such as maintaining brand consistency, ensuring accessibility, and managing content workflows. It emphasizes Drupal's security, flexibility, and community support as key benefits for universities, while providing insights into accessibility standards and personalization strategies. The document concludes with the notion that the technical aspects of implementing Drupal are manageable compared to the strategic considerations universities must address.
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Is Drupal Right for Universities?
- 1. Is Drupal Rightfor Universities? A Strategic Perspective
- 2. Pantheon.io 2 Who AreWe? Dawn Aly Vice President of Digital Strategy Mediacurrent Steve Persch Lead Developer Advocate Pantheon
- 3. Pantheon.io 3 Agenda ● Whatis Drupal? ● Drupal's place in the market ● Four challenges universities face ● How Drupal addresses those challenges ● The tech is the easy part
- 4. Pantheon.io 4 What isDrupal?
- 5. Pantheon.io 5 Content Typesand Fields
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- 7. Pantheon.io 7 Views andView Modes
- 8. Pantheon.io 8 Users andPermissions
- 9. Pantheon.io 9 Drupal vsOther CMS Choices AmountofTraffic Number of Sites • Drupal • Joomla• Shopify • Squarespace • Wordpress Source: w3techs.com
- 10. Drupal is themost used CMS in higher education ● 26% of all .edu sites ● 71 of the top 100 universities 10 Georgia Tech
- 11. Pantheon.io 11 Why Drupal? HandlesLarge Traffic Multilingual Highly Secure SEO FriendlyNo Licensing Fees Strong Community Flexible Scales As We Grow
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- 13. One Brand, ManySites 13 Balancing consistency and customization
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- 15. Editorial Governance and Workflow Whoedits what and when 15 Draft Needs Review Published Archived
- 16. Personalization Guiding visitors totheir goals 16 Prospective Students Current Students Faculty Staff Alumni Donors
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- 19. Pantheon.io Maslow's Hierarchy ofNeeds Physiological Needs Safety Belonging Esteem Actualization
- 20. Pantheon.io Hierarchy of Needs(For Websites) Servers Security Compliance Quality Conversion 20
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- 22. Pantheon.io Hierarchy of Needs(For Websites) Servers Security Compliance Quality Conversion
- 23. Climbing the Hierarchyof Needs with Drupal
- 24. One Brand, ManySites 24
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- 26. Pantheon.io 26 The samebut different ● Different logos in the header ● Rearrangeable blocks on the homepage ● (Some) Unique content per site ● CSS and template overrides ● Configuration customizations
- 27. Pantheon.io One Server, ManySites 27 Rearranged blocks Unique content Theme and configoverrides Domain Access Organic Groups Multisite
- 28. Pantheon.io 28 Complex code,many sites ● Domain Access module ● Organic Groups ● Multisite ● Nested/Hybrid ● Custom
- 29. Pantheon.io Common Code, SeparateServers 29
- 30. We can havetons of Drupal sites with different shapes that still function in the same manner. So we’re starting to get both consistency and flexibility. If one department wants a vanilla site while another needs a bunch of contrib modules installed, we can handle that.” ― Dan Dickenson Associate Director, Web Communications Weill Cornell, Medical College
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- 32. Pantheon.io Legal Compliance /Accessibility Servers Security Compliance Quality Conversion
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- 35. Pantheon.io 508 Compliance vsWCAG 2.0 AA? Principle 3 – Understandable Guideline 3.1 – Readable 3.1.1 Language of Page 3.1.2 Language of Parts Guideline 3.2 – Predictable 3.2.1 On Focus 3.2.2 On Input 3.2.3 Consistent Navigation 3.2.4 Consistent Identification Guideline 3.3 – Input Assistance 3.3.1 Error Identification 3.3.2 Labels or Instructions 3.3.3 Error Suggestion 3.3.4 Error Prevention (Legal, Financial, Data) Principle 4 – Robust Guideline 4.1 – Compatible 4.1.1 Parsing 4.1.2 Name, Role, Value Principle 1 – Perceivable Guideline 1.1 – Text Alternatives 1.1.1 Non-text Content Guideline 1.2 – Time-based Media 1.2.1 Audio-only and Video-only (Prerecorded) 1.2.2 Captions (Pre Recorded) 1.2.3 Audio Description or Media Alternative (Prerecorded) 1.2.4 Captions (Live) 1.2.5 Audio Description (Pre Recorded) Guideline 1.3 – Adaptable 1.3.1 Info and Relationships 1.3.2 Meaningful Sequence 1.3.3 Sensory Characteristics Guideline 1.4 – Distinguishable 1.4.1 Use of Color 1.4.2 Audio Control 1.4.3 Contrast (Minimum) 1.4.4 Resize text 1.4.5 Images of Text Principle 2 – Operable Guideline 2.1 – Keyboard Accessible 2.1.1 Keyboard 2.1.2 No Keyboard Trap Guideline 2.2 – Enough Time 2.2.1 Timing Adjustable 2.2.2 Pause, Stop, Hide Guideline 2.3 – Seizures 2.3.1 Three Flashes or Below Threshold Guideline 2.4 – Navigable 2.4.1 Bypass Blocks 2.4.2 Page Titled 2.4.3 Focus Order 2.4.4 Link Purpose (In Context) 2.4.5 Multiple Ways 2.4.6 Headings and Labels 2.4.7 Focus Visible Perceivable WC3.org - WCAG Web Content Accessibility Guidelines Operable Understandable Robust
- 36. Pantheon.io How Accessibility AddsValue SEO Avoid Legal Issues Gain Better SEO Rankings Improved Design and UX Ready for Future Tech
- 37. Pantheon.io ● Automatic AlternativeText ● Block ARIA Landmark Roles ● CKEditor Abbreviation ● CKEditor Accessibility Checker ● High contrast ● htmLawed ● Siteimprove ● Style Switcher ● Text Resize 37 Drupal Modules that Help Accessibility List of Contributed Modules for Extending Accessibility in Drupal 8
- 38. Pantheon.io Accessibility Checklist forContent Editors ❏ Set descriptive page titles. ❏ Avoid using all caps except for acronyms (and define those first). ❏ Avoid using non-html document types unless absolutely necessary. ❏ Identify non-html document type inside links. ❏ Set alt text on images. ❏ Use Paste as Text and Paste from Word buttons and format in the WYSIWYG. ❏ Structure content using proper markup and structure. ❏ Avoid underlining non-link text. ❏ Use unique and descriptive link text. ❏ Use tables only for tabular data with proper column and row headers as well as captions. ❏ Provide captions and/or transcripts for all audio/video media ❏ Always have audio/video controls and never autoplay. ❏ Test your content with an accessibility checker.
- 39. Editorial Governance and Workflow Whoedits what and when 39 Draft Needs Review Published Archived
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- 41. Pantheon.io Governance by websitesection 41
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- 44. Pantheon.io Are the changesare good? 44
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- 46. Pantheon.io Editing in thestage workspace 46
- 47. Pantheon.io Previewing in thestage workspace 47
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- 51. Pantheon.io Two content changesgoing live 51
- 52. Personalization Guiding visitors totheir goals 52 Prospective Students Current Students Faculty Staff Alumni Donors
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- 54. Pantheon.io 54 Personalization UseCases Anonymous Users on .edu site On Campus? Prioritize upcoming on-campus events On Campus & Orientation? Prioritize maps and upcoming orientation events. Searching for Major Info? Prioritize relevant content like student quotes from that major or recent faculty news.
- 55. Pantheon.io Personalization Use Cases CurrentStudents on Library Site Know Name? Say hello using their name. No more “hello student.” Prioritize common books, articles, and databases. Help them pick up where they left off by remembering recent links or tools. Know Major? Recently Visited?
- 56. Pantheon.io Steps Towards Personalization EstablishAudience, Content, and Taxonomy Start small and scale out Let data make the decisions Be Contextual Don’t be “Creepy”
- 57. Pantheon.io 57 Feeding theMachine
- 58. The tech isthe easy part
- 59. Pantheon.io 59 Recommended Resources Is DrupalRight for Universities? How 5 Universities Do More with Drupal + Pantheon Site Building Tools to Solve Common University Needs Why Marketers Choose Drupal
- 60. Thank you forjoining us!