Is Drupal Right for Universities?
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What makes Drupal the right choice for 26% of all .edu sites? Hear about four challenges that most higher education websites face -- and how Drupal addresses those challenges. Watch the webinar recording: https://pantheon.io/resources/why-drupal-universities-webinar
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Is Drupal Right for Universities?
- 1. Is Drupal Right for Universities? A Strategic Perspective
- 2. Pantheon.io 2 Who Are We? Dawn Aly Vice President of Digital Strategy Mediacurrent Steve Persch Lead Developer Advocate Pantheon
- 3. Pantheon.io 3 Agenda ● What is Drupal? ● Drupal's place in the market ● Four challenges universities face ● How Drupal addresses those challenges ● The tech is the easy part
- 4. Pantheon.io 4 What is Drupal?
- 5. Pantheon.io 5 Content Types and Fields
- 7. Pantheon.io 7 Views and View Modes
- 8. Pantheon.io 8 Users and Permissions
- 9. Pantheon.io 9 Drupal vs Other CMS Choices AmountofTraffic Number of Sites • Drupal • Joomla• Shopify • Squarespace • Wordpress Source: w3techs.com
- 10. Drupal is the most used CMS in higher education ● 26% of all .edu sites ● 71 of the top 100 universities 10 Georgia Tech
- 11. Pantheon.io 11 Why Drupal? Handles Large Traffic Multilingual Highly Secure SEO FriendlyNo Licensing Fees Strong Community Flexible Scales As We Grow
- 12. Four Challenges Universities Face
- 13. One Brand, Many Sites 13 Balancing consistency and customization
- 15. Editorial Governance and Workflow Who edits what and when 15 Draft Needs Review Published Archived
- 16. Personalization Guiding visitors to their goals 16 Prospective Students Current Students Faculty Staff Alumni Donors
- 19. Pantheon.io Maslow's Hierarchy of Needs Physiological Needs Safety Belonging Esteem Actualization
- 20. Pantheon.io Hierarchy of Needs (For Websites) Servers Security Compliance Quality Conversion 20
- 21. 21
- 22. Pantheon.io Hierarchy of Needs (For Websites) Servers Security Compliance Quality Conversion
- 23. Climbing the Hierarchy of Needs with Drupal
- 24. One Brand, Many Sites 24
- 26. Pantheon.io 26 The same but different ● Different logos in the header ● Rearrangeable blocks on the homepage ● (Some) Unique content per site ● CSS and template overrides ● Configuration customizations
- 27. Pantheon.io One Server, Many Sites 27 Rearranged blocks Unique content Theme and configoverrides Domain Access Organic Groups Multisite
- 28. Pantheon.io 28 Complex code, many sites ● Domain Access module ● Organic Groups ● Multisite ● Nested/Hybrid ● Custom
- 29. Pantheon.io Common Code, Separate Servers 29
- 30. We can have tons of Drupal sites with different shapes that still function in the same manner. So we’re starting to get both consistency and flexibility. If one department wants a vanilla site while another needs a bunch of contrib modules installed, we can handle that.” ― Dan Dickenson Associate Director, Web Communications Weill Cornell, Medical College
- 32. Pantheon.io Legal Compliance / Accessibility Servers Security Compliance Quality Conversion
- 33. Visual Cognitive
- 35. Pantheon.io 508 Compliance vs WCAG 2.0 AA? Principle 3 – Understandable Guideline 3.1 – Readable 3.1.1 Language of Page 3.1.2 Language of Parts Guideline 3.2 – Predictable 3.2.1 On Focus 3.2.2 On Input 3.2.3 Consistent Navigation 3.2.4 Consistent Identification Guideline 3.3 – Input Assistance 3.3.1 Error Identification 3.3.2 Labels or Instructions 3.3.3 Error Suggestion 3.3.4 Error Prevention (Legal, Financial, Data) Principle 4 – Robust Guideline 4.1 – Compatible 4.1.1 Parsing 4.1.2 Name, Role, Value Principle 1 – Perceivable Guideline 1.1 – Text Alternatives 1.1.1 Non-text Content Guideline 1.2 – Time-based Media 1.2.1 Audio-only and Video-only (Prerecorded) 1.2.2 Captions (Pre Recorded) 1.2.3 Audio Description or Media Alternative (Prerecorded) 1.2.4 Captions (Live) 1.2.5 Audio Description (Pre Recorded) Guideline 1.3 – Adaptable 1.3.1 Info and Relationships 1.3.2 Meaningful Sequence 1.3.3 Sensory Characteristics Guideline 1.4 – Distinguishable 1.4.1 Use of Color 1.4.2 Audio Control 1.4.3 Contrast (Minimum) 1.4.4 Resize text 1.4.5 Images of Text Principle 2 – Operable Guideline 2.1 – Keyboard Accessible 2.1.1 Keyboard 2.1.2 No Keyboard Trap Guideline 2.2 – Enough Time 2.2.1 Timing Adjustable 2.2.2 Pause, Stop, Hide Guideline 2.3 – Seizures 2.3.1 Three Flashes or Below Threshold Guideline 2.4 – Navigable 2.4.1 Bypass Blocks 2.4.2 Page Titled 2.4.3 Focus Order 2.4.4 Link Purpose (In Context) 2.4.5 Multiple Ways 2.4.6 Headings and Labels 2.4.7 Focus Visible Perceivable WC3.org - WCAG Web Content Accessibility Guidelines Operable Understandable Robust
- 36. Pantheon.io How Accessibility Adds Value SEO Avoid Legal Issues Gain Better SEO Rankings Improved Design and UX Ready for Future Tech
- 37. Pantheon.io ● Automatic Alternative Text ● Block ARIA Landmark Roles ● CKEditor Abbreviation ● CKEditor Accessibility Checker ● High contrast ● htmLawed ● Siteimprove ● Style Switcher ● Text Resize 37 Drupal Modules that Help Accessibility List of Contributed Modules for Extending Accessibility in Drupal 8
- 38. Pantheon.io Accessibility Checklist for Content Editors ❏ Set descriptive page titles. ❏ Avoid using all caps except for acronyms (and define those first). ❏ Avoid using non-html document types unless absolutely necessary. ❏ Identify non-html document type inside links. ❏ Set alt text on images. ❏ Use Paste as Text and Paste from Word buttons and format in the WYSIWYG. ❏ Structure content using proper markup and structure. ❏ Avoid underlining non-link text. ❏ Use unique and descriptive link text. ❏ Use tables only for tabular data with proper column and row headers as well as captions. ❏ Provide captions and/or transcripts for all audio/video media ❏ Always have audio/video controls and never autoplay. ❏ Test your content with an accessibility checker.
- 39. Editorial Governance and Workflow Who edits what and when 39 Draft Needs Review Published Archived
- 41. Pantheon.io Governance by website section 41
- 44. Pantheon.io Are the changes are good? 44
- 45. Pantheon.io Workspaces: An experimental module 45
- 46. Pantheon.io Editing in the stage workspace 46
- 47. Pantheon.io Previewing in the stage workspace 47
- 51. Pantheon.io Two content changes going live 51
- 52. Personalization Guiding visitors to their goals 52 Prospective Students Current Students Faculty Staff Alumni Donors
- 54. Pantheon.io 54 Personalization Use Cases Anonymous Users on .edu site On Campus? Prioritize upcoming on-campus events On Campus & Orientation? Prioritize maps and upcoming orientation events. Searching for Major Info? Prioritize relevant content like student quotes from that major or recent faculty news.
- 55. Pantheon.io Personalization Use Cases Current Students on Library Site Know Name? Say hello using their name. No more “hello student.” Prioritize common books, articles, and databases. Help them pick up where they left off by remembering recent links or tools. Know Major? Recently Visited?
- 56. Pantheon.io Steps Towards Personalization Establish Audience, Content, and Taxonomy Start small and scale out Let data make the decisions Be Contextual Don’t be “Creepy”
- 57. Pantheon.io 57 Feeding the Machine
- 58. The tech is the easy part
- 59. Pantheon.io 59 Recommended Resources Is Drupal Right for Universities? How 5 Universities Do More with Drupal + Pantheon Site Building Tools to Solve Common University Needs Why Marketers Choose Drupal
- 60. Thank you for joining us!