HBase is used at Flipboard for storing user and magazine data at scale. Some key uses of HBase include storing magazines, articles, user profiles, social graphs and metrics. HBase provides high write throughput, elasticity and strong consistency needed to support Flipboard's 100+ million users. Data is accessed through patterns optimized for common queries like fetching individual magazines or articles. HBase failures are handled through caching, replication and ability to switch to redundant clusters.