The document summarizes a presentation about using new media such as blogs, wikis, social networks, podcasts, RSS feeds, and text messaging in HIV prevention programs. It discusses what these tools are, who is using them, and provides examples of how organizations like AIDS.gov and the CDC are leveraging new media. The presentation encourages attendees to experiment with these new media channels to engage clients and distribute health information more effectively.

1. 1st HIV Prevention Project Technical Support Conference How to Use New Media in Your Programs PRESENTED BY: Miguel Gomez Director, AIDS.gov April 2, 2006

2. Remember three things

3. What is this stuff? It’s online Referred to as new media, user-generated, emerging technologies Blogs Wikis Social networks Podcasts RSS feeds Text messaging Gaming Twitter

4. What is this stuff? Web as THE meeting place Social Accessible Affordable

5. “ Consumers want their media when they want it, how they want it and in whatever quantities they want it.” - Price-Waterhouse, 2006

6. Time Magazine 2006 Person of the Year

7. Why? Folks love this stuff It’s about trust - people want something they feel they can trust, is easy to read, and is current It’s personalized Do YOUR clients love your stuff? Visitors spend up to 30 seconds scanning a page before deciding to leave – need to engage!

8. Health Information on the Web Estimated percent of U.S. adults online: 71-79% U.S. Adults 18-29 years old - 90% online U.S. Adults who have ever gone online to look for health information increased from 136 million (2006) to 162 million (2007) Online health audience = 66% of population Search Engines – use ranked 4 th among top four sources for the public turns to for health information Harris Poll (July 31, 2007) Jupiter (2006)

9. Digital Divide Myth Most people, regardless of their ethnicity, are online.

10. Demographic of Internet Users as of: October – December 2007 White, Non-Hispanic: 76% Black, Non-Hispanic: 56% English-speaking Hispanic: 79% Reference: Usage Over Time. Pew Internet & American Life Project. Digital Divide Myth

11. New media is… Tools Web 2.0 User-generated Trusted Accessible Affordable A place to meet/social

12. Blogs What are they? Blog is short for a “web log”, often a personal journal written in chronological order (starting with most recent). Most blogs enable visitors to comment on their posts. Who’s using them? There are more than 112 million blogs (Technorati.comi)

13. Secretary Leavitt’s Blog

14. Blog: Comments

15. AIDS.gov blog

16. Wikis What is a wiki? As of 9/2007, Wikipedia has approximately 8.2 million articles in 253 languages 36% of American adult internet users have used a wiki “ A webpage with an edit button” - David Weekly, pbWiki

17. Wikis in Plain English www.commoncraft.com/video-wikis-plain-english

18. Wikipedia: AIDS.gov

19. Social Networks What are they? Sites where people connect, share music, blogs, photos, etc. Facebook, MySpace, PatientsLikeMe, Daily Strength, Eons Who’s using them? MySpace: Over 110 million montly active users (as of 1/08) Facebook: Over 60 million members (6/01/08) 250,000 new registrations/day.

20. Social Network Sites

21. Social Network Site

22. Social Networks: Election ‘08* *No endorsement implied

23. Podcasts What are they? An audio or video available on the Internet. You may listen or view these files on your desktop, or download them onto a mobile device like an iPod or other portable player. Often series, subscription-based Word of the year in 2005 (Oxford Dictionary)

24. Podcasts: iTunes

25. Podcasts: iTunes/CDC

26. Podcasts: AIDS.gov

27. RSS Feeds What are they? Easy way to distribute your news Individualized news feeds Brings you specific content that you care about most Is your content available via RSS?

28. Text Messaging

29. Text Messaging What is text messaging? Sending short messages to a cell phone, pager, PDA, or other handheld device. Generally, no more than a 160 characters in length. Who’s using it? As of December 2006, over 18.5 billion text messages are sent every month – and that number has grown by 250% each year for the last two years.

30. Text Messaging Youth Access Health Info via Text Messaging Text 61827 into your cell phone Codes D4 - Find out your HIV testing centers B2 - If you think you are pregnant Program of ISIS and SF Health Department

31. Text Messaging

32. Halo 3 Fastest selling video game ever $300 million in first week Virtual Worlds Second Life Club Penquin Gaming/Virtual Worlds

33. Social networking and micro-blogging service What are you doing now? Send "updates" (or "tweets up to 140 characters long) from their cell phone to the twitter site.

34. Twitter: March of Dimes

35. Usability What is it? Section 508 of the Rehabilitation Act: Requires that Federal agencies' electronic and information technology is accessible to people with disabilities, including employees and members of the public.

36. Examples from OPA Community

37. Examples from OPA Community

38. Lessons Learned It’s tough if it’s not familiar. Not familiar with new media? It’s ok. Play. Experiment. Don’t make more work for yourself or program Take something off your plate before every new media tool you add. How do you get familiar? Jump off the cliff! You are leaders. You have the content .

39. What are the three things?

40. Resources Texting 4 Health CDC Conference slideshare.net/ blog.AIDS.gov

41. Miguel Gomez (202) 690-5560 contact @AIDS.gov Michelle’s favorite quote: "How many opportunities do we have to dramatically improve people's lives just by doing our job a little better?” - Steve Krug, Don’t Make Me Think