The document provides details about the target audience and design choices for a magazine about chart music. The primary audience is teenagers and young adults aged 16-25 who enjoy listening to popular artists in the top 40 charts. Surveys were conducted to inform decisions about offers, branding, purchases, styles, and models featured in the magazine. The magazine aims to represent both male and female readers by featuring artists that appeal to both genders. Styles and facial expressions of models are used to represent the target age group and convey a sense of seriousness about music news. The magazine challenges and develops conventions of other media products like NME by including bold designs, catchy headlines and stories, and free offers to attract readers.

1. Evaluation
By James Pinnock
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3. 1. Who would be the audience for your media
product?
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4. I aimed my
magazine
at…
Enjoys different
types of music
Open to listening
to different
genres
People who go to gigs
Always looking
for the latest
music
Uses devices to
listen to music
Has favourite
artists always in
the top 40
Has a good social life
Teenagers and
young adults aged
16-25 Men and
women
Educated
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5. Audience
Primary Audience:
The primary audience for my magazine is mainly teenagers and young adults as they
take the most interest in chart music as well as a lot of the artists that appear in
the charts. My magazine is also for both genders as both male and females tend to
enjoy chart music simply due to the variety of the artists that appear in the chart.
My magazine may also appeal to older people as well depending on the artist but
my target audience of teenagers to young adults came from the fact that young
people tend to be more interested in urban chart music and new music.
Secondary Audience:
The secondary audience for my magazine is people who have not maybe bought the
magazine but a friend or relative has. This may up the audience to 25-40 year olds
as they make an interest in what the artist promotes such as their style or perhaps
want to gain an insight into their life. There may also be younger audiences,
therefore they may idolise the artist and want to see what style they are wearing
to copy etc.
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6. Demographic
The demographic for my product would be mainstream music listeners. People
who enjoy listening to the charts and constantly searching the charts to get
new songs and discover new artists.
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7. My magazine is very similar to that of NME. NME is not that specific to one genre. It very much
focuses on mainstream music which is the approach that I took when I was deciding on the audience
for my magazine. In addition NME is very general. Their magazine attracts a range of audiences and
a variety of readers. One of my unique selling points of my magazine is that I felt there was a gap in
the market for a more rounded “urban chart” magazine aimed at teenagers and young adults. I also
partly used the theme of NME in my coursework.
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8. Bold Masthead
Button that catches the
eye
Stand out heading
Sub headings
Eye catching
image/cover photo
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9. 2. How did you attract/address your
audience?
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10. 2. How did you attract/address your
audience?
Bold Masthead
Button with
prize
Strapline
Unique selling
points
Sub headings and
features
Heading/Headlin
e
Eye contact
Colour scheme
Main Image
Anchored text
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11. 2. How did you attract/address your
audience? Gender:
My magazine is aimed at both males and females, the
magazine focuses on the music in the top of the charts.
Therefore my audience is fairly broad yet is open to both male
and female viewership which is what I was trying to achieve.
The colours don’t signify to much male
Age:
The target age for my audience is young adults and teenagers,
this is because they can relate to the people featured on the
magazine to the most part and in addition enjoy the
mainstream music more than older people.
Genre:
The genre for my magazine is urban chart and this is displayed
through the artists/group on the cover and the style of artists
in the headings. Also the colours/house style I have used is
very mainstream helping to represent my genre.
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12. Stand out masthead that is visually appealing and
grabs the readers attention. It also has a very
professional look.
“FREE” grabs the
readers attention as
they realise they can
win something.
Headlines including mainstream
popular artists that grab anyone
walking past attention and the
readers.
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13. Colour:
Throughout my magazine I have used a
continuous house style. I have also used red
against a white background as it stands out and
plays into the effect of attracting people who
walk past or the reader.
Main Feature:
The main feature of my magazine grabs the
audiences attention because of the bold colours
and stand out stroke on the feature headline.
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14. Survey’s
On my blog I conducted a few survey’s. I used my findings initially to decide on a
few things and insert into my magazine. These included:
1) Offers
2) Branding
3) Amount of purchases
4) Style
5) Model
6) Writing Style

15. Survey’s
I used all my questions to inform all my decisions. For example people wanted to
see music festival guide as an offer. I included it on my front cover. I also found
that people liked effective branding. Therefore I put a lot of time into the
branding development and making it as visually appealing as possible.
I also looked at the amount of purchases. They were roughly once a month. This
means people may visit online more. Therefore this is where my website comes
in. This appeals to a wider range of audience and expands the demographic.
In addition I looked at the models. People liked a model they can relate to. This
meant that I went for that theme. I made my models fairly specific yet made my
magazine versatile so I can make it relatable to different audiences in different
issues.

16. 3. How does your media product
represent particular social groups?
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17. I have represented my chosen gender as I have made the
cover stars appealing to both genders. For example through
their looms, appealing to women? And some men may be ale
to relate to these starts or take their story and aspire to it.
The clothing codes also appear to my target age as they are
modern and stylish. They are also visually appealing. My
models are also wearing snap backs which means they are
very modern and stylish and help represent my mainstream
style appealing to a broad audience.
The facial expressions on the models are very plain and
serious. This appeals to the age target as they are serious and
possibly showing the style of the music news covered by my
magazine. This appeals to my target age as late teens want
their news to be interesting yet serious and factual and want
to be well informed of the current music industry. I also set
up the facial expression as serious and plain as it appealed to
a wider range of ethnic backgrounds etc. I have done this by
constructing my image so that anyone can relate. They are
also not aggressive ensuring that they don’t seem threatening
to anyone. Therefore encouraging more broader range of
readers.
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18. I have also used their facial expressions to establish their roots and almost show their journey.
They are also portrayed as lower class/ street kids that made it to the top establishing their social
class and status. It also shows that they are strong males appealing to the opposite sex. This is how
I signified their sexuality.
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19. I have made their style significant for a clear age group of teens to young adults. This is
done by a snapback and clear styles used by certain stereotypes. I have also done this so
that my audience can relate. They can relate to the styles used and the ethnic
background to these models reinforced by their stereotypes.
I have also addressed their regional identity's through their looks. The snapbacks and
jumpers apply a almost like chav look. This is done to reinforce their background of
starting from the bottom. It is also used to appeal to a niche audience through their basic
yet distinguished style.
The name also represents a form of regional identity as the name “Scandalous” applies
the notion that they often do wrong and are always in trouble/looking for trouble.
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20. On the contents page I have also
included snapbacks on the model.
This is also done to reinforce the
stereotype and appeal to a niche
audience.
The aggression on his
face highlights class and
status. This allows some
of the target audience to
relate. However this also
represents the versatility
of my magazine. As the
people in the “top 40”
change therefore
different stars appeal to
a much broader
audience.
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21. 4. In what ways does your media product use,
develop or challenge forms and conventions
of real media products?
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22. In the development of my magazine I referenced back to
NME as much as possible. This is because their style
changes and adapts to specific groups or social class. Their
target audience is very much the same as what I went for,
which was people who tend to like music within the
charts. It also allowed me to be more versatile in the
model style I chose.
I used a similar style of
a giveaway within my
work. It attracts
attention and appeals
to the target audience.
I used similar branding for
my masthead. It is bold
and attracts people. It is
also easily recognisable. In
addition it also
customisable. The colour
of the masthead can
change depending on the
style. Huge headline –
stands out from the
rest of the imageStrong and catchy
sub headings.
Bright colour scheme.
Appealing and
interesting.
Language technique used
to anchor articles. Additional stories /
features.
BAR code
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23. I have used a “free”
offer/sticker. This is because it
attracts people to buy the
magazine and increases the
viewership of the magazine
depending on the offer.
I have made a bold masthead
that stands out. It is also
customisable depending on a
theme. The logo is also
simplistic and not tied down to
a style. This means the
magazine can attract a more
broader audience, reflecting
the target audience.
Bold and attractive headline
that helps represent the
style of model I have
chosen. It also attracts
viewers and want to read
more. It stands out like the
one on NME.
More information
about what is in the
magazine. Stands out
from the rest and
able to gain
attention.
BAR Code
Features that are
catchy and grab
attention. They include
more popular stories
like on NME. This
means people are more
likely to read it.
Large image that stands out
from the background. This is
consistent with any good
magazine not just NME.
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24. Large image that is
interesting and appeals to a
wide range of audiences.
Interesting style
that is appealing
and once again can
appeal to a wider
audience.
Key stories within
the magazine
highlighted on the
contents.
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25. Set theme for the contents page
that is different. This attracts
the viewers and appeals to a
broader audience.
Key magazine features. That
people will be more
interested in than some of the
other articles.
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26. Large image that’s interesting and
gives an idea of what you are
reading about.
Pull quote that encourages
people to read the article.
Key information
about the
article and
interesting
facts.
Caption on the
images
There is a large
letter at the
start, pulling the
readers attention
to start reading
the article.
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27. Page numbers
Pull quotes
Large image that
reflects what you
are reading.
Interesting
imagery to keep
the reader
engaged.
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28. 5. What kind of media institution might
distribute your media product and why?
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29. Website
My own URL, website
easily distinguishable
Clear logo, this
makes the website
easily noticeable
and unique.
My website has a individual
profile page, enabling them to
view their favourite articles and
manage their subscription. They
can also book gig tickets and win
awards through their profile.
These are the
sections the
users can keep
up to date with
their favourite
artists. As well
as see new
music videos
and exclusive
interviews.
This where users can see
other peoples opinions on
new music as well as
write their own.
This is where the latest news
is coming through, Its updated
hourly and attracts people to
visit the website again.
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30. The XMC Festival
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The XMC festival applies to a larger audience, its an event that builds hype.
This attracts larger audiences. It also has a variety of bands. This makes more
people turn out simply because they want to support their favourite bands.
A company like TimeWarner would be interested in having XMC as it appeals to
a niche and large audience. It has relatable content which attracts a range of
audiences and it has potential to expand into websites, apps and festivals.
Which all generate money.

31. The XMC App
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32. Distribution
The music magazine I researched was NME. I used this research to help me find out what media
conventions and ways of distribution I could do. NME is very chart based, therefore this
helped me a lot as their ways of distribution would be very similar to mine and effectively set
an example.
The brand NME focuses on bringing new music and bringing in the very best of it. Therefore they
require easily accessible information for the travelling person to consume. Therefore I
created an App idea. So a person can access some XMC features without internet or poor 3G
connection.
To help distribute my magazine I would want to use TimeincUK. They own over 60 brands and
these include the likes of NME, TV Times, TV and Satellite and World Soccer. They have a lot
of experience in distribution and their brands always rise to the top of the market. To put it
simply they would benefit XMC as they are able to help distribute major brands and give
them the potential to make the top of the market.
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33. 6. What have you learnt about technologies
from the process of constructing this
product?
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34. Software
The software I used was Adobe InDesign. I learnt that it has a lot of customisable
options for making a publication. I chose InDesign because it is a not too
complex piece of software yet is very good at customising and creating
different elements to a publication.
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35. Logo – Software
The software I used to create my logo was Adobe Illustrator. This is because it is
relatively easy to use. It is also very useful. Adobe illustrator also when an
image is saved in the Ai format is vectorised. This means quality in the image
is not lost therefore the image can be scaled to any size on the magazine and
not loose quality.
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36. Images
The images I chose were all modelled, I framed most of them in front of a white
canvas so that they were easily placed upon a background. It also made the
front cover easy to customise and style. The other image for the contents
page was taken outside to gain a mist effect. As well as some spare images
were used on the feature.
The images have been cropped to ensure the model in the image is the centre of
attention. I have also cropped the images to reveal facial expressions
audiences can relate to and portray anger and represent a social class.
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37. Equipment and camera
The equipment I used for my photos was a Canon camera. I also took a couple of
images on an iPhone. I used this equipment to get a good quality variety of
images.
All the images In my magazine I have tried to get the model looking at the
camera. This gains the viewers attention as they may be walking past in a
store etc. The lighting in my photos is also relatively bright to ensure the
attention and the view of the model is clear and not compromised.
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38. Location and Background textures
The location I used was the DT block at school. This was because they had the
facilities such as a white canvas and good cameras. In areas the lighting was
also good. This helped as the natural light saved time and money.
The background textures signify a open magazine, one that changes in theme yet
remains a consistent style. It represents the versatility and the broadness of
the audience.
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39. 7. Looking back at your preliminary task,
what do you feel you have learnt in the
progression from it to the full product?
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40. At the start of my first school magazine I had basic skills. I didn’t know how to
use InDesign. Over the course of the project I have developed design skills
essential to InDesign. I have also gained the ability to make a well designed
idea and use it in my final work.
A good example is going from a poor image in my school magazine where the
model wasn’t even looking at the camera to a staged photo shoot with notes
on how I would achieve the desired effect on each image.
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41. In the music magazine I have changed the style and produced more of a variety
within the style of my work. I have done this because sticking to minimal
colours can make the work seem dull and un professional.
I have also changed my photography skills. In the school magazine I had a model
look away from the camera showing my lack of experience whereas in the
final magazine I had a photo shoot plan and executed with my models looking
at the camera as well as facial expressions to reference class and status and
relate to a wider range of audience.
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42. The ideas I used in both magazines was a free sticker. I also maintained the idea
of a interesting and unique house style.
I also used anchor stories. They catch peoples interest and are able to interest
them enough to buy the magazine.
I kept with a catchy headline throughout both magazines simply as it is the most
fundamental and persuasive part of buying a magazine.
Finally I kept a info bar. This is because it gives the reader information about the
magazine and remains consistent in most magazines.
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