Dr. P. Ravikanth Reddy discusses the importance of properly formulating animal rations to meet their nutritional requirements in a cost effective manner. Imbalanced feeding can result in low production, poor health, and lower profits for farmers. Properly formulated rations should be based on the animal's age, weight, function, and environmental conditions according to industry standards. The ration should contain a balanced mix of nutrients from various feedstuffs selected based on availability, price, and nutritional composition.