Social media can help organizations communicate more quickly, reach wider audiences, deepen engagement through online communities, generate conversations to drive change, and bring together groups working towards similar goals. To benefit, organizations need a plan that establishes goals, identifies target audiences, and determines the right social media tools and message. Social media works best when organizations engage in conversations, monitor impacts, and adjust their approach over time.
Slides from the Social Media Workshop delivered on behalf of Thornbury Volunteer Centre for community groups in South Gloucestershire on 12th September 2013.
Slides used in the Purple Zebra #item3 Social Media for Organisations workshops in Northampton on 11th October and Worksop on 18th October delivered by Paul Webster.
You've used Facebook. You've heard of Twitter. Now it's time to learn how to create a fine-tuned social media strategy, so you can use Web 2.0 tools to connect with those who matter.
International Journal of Humanities and Social Science Invention (IJHSSI) is an international journal intended for professionals and researchers in all fields of Humanities and Social Science. IJHSSI publishes research articles and reviews within the whole field Humanities and Social Science, new teaching methods, assessment, validation and the impact of new technologies and it will continue to provide information on the latest trends and developments in this ever-expanding subject. The publications of papers are selected through double peer reviewed to ensure originality, relevance, and readability. The articles published in our journal can be accessed online.
"Enhancing your research impact through social media" - presentation given by Nicola Osborne, EDINA Digital Education Manager, at the Edinburgh Postgraduate Law Conference 2017 (19th January 2017).
Enhancing your research impact through social mediaNicola Osborne
Slides accompanying the presentation/training session on 18th January 2018 for the University of Edinburgh Postgraduate Law Conference 2018 (#eplc17). More on the conference can be found at: http://www.lawphdconference.ed.ac.uk/.
Slides from the Social Media Workshop delivered on behalf of Thornbury Volunteer Centre for community groups in South Gloucestershire on 12th September 2013.
Slides used in the Purple Zebra #item3 Social Media for Organisations workshops in Northampton on 11th October and Worksop on 18th October delivered by Paul Webster.
You've used Facebook. You've heard of Twitter. Now it's time to learn how to create a fine-tuned social media strategy, so you can use Web 2.0 tools to connect with those who matter.
International Journal of Humanities and Social Science Invention (IJHSSI) is an international journal intended for professionals and researchers in all fields of Humanities and Social Science. IJHSSI publishes research articles and reviews within the whole field Humanities and Social Science, new teaching methods, assessment, validation and the impact of new technologies and it will continue to provide information on the latest trends and developments in this ever-expanding subject. The publications of papers are selected through double peer reviewed to ensure originality, relevance, and readability. The articles published in our journal can be accessed online.
"Enhancing your research impact through social media" - presentation given by Nicola Osborne, EDINA Digital Education Manager, at the Edinburgh Postgraduate Law Conference 2017 (19th January 2017).
Enhancing your research impact through social mediaNicola Osborne
Slides accompanying the presentation/training session on 18th January 2018 for the University of Edinburgh Postgraduate Law Conference 2018 (#eplc17). More on the conference can be found at: http://www.lawphdconference.ed.ac.uk/.
duThe language we use to describe news media landscape is inadequate
More and more news organisations exist for which we have no simple words
This model refers to the macro media landscape. Two axes. Plotting voice along the vertical axis and intent across the horizontal: the two elements we think determine how to identify or describe a news outlet in the media landscape
Macro voice
Attempting to plot determinates for news organisations based on how the voice changes from being packaged, edited, refined at the bottom to being a stream of conscious at the top. This is one of the most visible changes of the new media age – the range of voice used to communicate teh news is changing because the technology has given access to the non-professionally-trained and accredited news creators.
Macro intent
The second axis on macro is the horizontal axis which determines the intent the organisation (or in the case of branded individuals, the person) has. We recognised that even with the examples presented today, the intent they are acting as a news organisations plays a large part in determining their position in the media landscape.
The right-hand side of this axis represents the traditional western model of journalistic organisations as disinterested observers of, and commenters on, events of the day, what the Americans would call ‘objective’ journalism, and whose focus is on those things considered under ‘traditonal news values’. This includes both commercial and public actors; although state propaganda bodies are not specifically accounted for in this model, they would lie on the right because they tend to express their intent in such ways, and their content is within traditional news values even if their angle on the content is not objective or disinterested.
On the left of this axis are those organisations which use journalistic means and forms to further an agenda beyond simply observing, those that are ‘activist groups using the media’. It is important to note that the extremes of this axis are more ideals than realities – there is no such thing as the perfect objective and disinterested newsroom, and on the extreme left would be purely activist organisations, not really news organisations.
This axis does not represent a true change wrought by the age of the Internet, news organisations have always moved along this axis. Thomas Payne would have occupied a place on the left of this axis, and in fact, it is only in the mid twentieth-century that the right-hand side began to be populated. The Internet has, however, increased the range and scope of organisations on the left of the axis, and there are more, and more popular groups, there than previously, and the scope of their impact has increased.
we have also then designed a micro model which reflects the individual journalists and how they interact with source and output
without this model how can students or professionals understand the media lanscape...
Christian Katzenbach
Institute for Media and Communication Studies
Freie Universität Berlin, Germany
Young European Researchers Seminar on New Media Studies
Institute of Journalism and Social Communication, University of Wroclaw
Wroclaw, November 17, 2009.
Icons by Melih Bilgil, http://www.picol.org/, under CC BY-SA
Technological determinism and behaviour changejoinson
Slides from my talk at the ESRC Seminar Series on Behaviour Change (at UCL) - a short talk about technological determinism, how tools change the way we behave, and how technology can be designed to change people's behaviour.
Presentation for a guest lecture for a colleague's Media History and Contemporary Issues course. She wanted me to cover technological determinism and social constructivism, as well as through in some content about my research on multitasking and online reading.
The is a brief presentation on the central tenets of Bikjer and Pinch's theory on significant factors at play in forming, developing, adopting, and establishing sociotechnical objects.
This lecture looks at Determinism and Technological Determinism. This lecture is part of the Media and Cultural Theories module on the MSc and MA in Creative Technology and Creative Games at The University of Salford.
Lecture slides on McLuhan lecture for ARIN2600 Technocultures at the University of Sydney. This explores McLuhan's probing approach to media, which positions technology as an extension of human faculties. By implication, changes in media / technology change what it is to be human. McLuhan remains a controversial, but influential figure in media and new media studies.
Ben Teoh, Content and Community Coordinator from not for profit organisation, Connecting Up discusses some of the basic do's and don’ts in social media.
View webinar: https://blackbaud-au.webex.com/blackbaud-au/lsr.php?AT=pb&SP=EC&rID=73008662&rKey=5723e480f50572fe
Become a social media hero for your not-for-profitBen Teoh
Presented for Blackbaud Pacific, this is a collection of best practices and a basic approach to having a successful social media presence.
You can find the recording of this webinar, including some great questions here: http://ow.ly/hjpXD
Getting Started in Social Media: Who Has Time for This Mess?Kelsey Cox
Michael Clark, APR, Mitchell Communications Group, covers the history of communication, social media statistics and standings, tools for building an online presence and examples of social media success stories in this presentation.
كتاب ارشادي عن الادوات والتطبيقات التي اتحيت على الانترنت الموبايل و التي يمكن الاستفادة منها في العمل الاعلامي والصحفي وكيفية استخدامها عمليا
والتي يطلق عليها اصطلاحا الاعلام الحديث
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Taurus Zodiac Sign_ Personality Traits and Sign Dates.pptxmy Pandit
Explore the world of the Taurus zodiac sign. Learn about their stability, determination, and appreciation for beauty. Discover how Taureans' grounded nature and hardworking mindset define their unique personality.
Explore our most comprehensive guide on lookback analysis at SafePaaS, covering access governance and how it can transform modern ERP audits. Browse now!
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
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[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
2. “Social Media. They get all excited about gleaming technology
and clever gizmos. They talk in acronyms and begin sentences
with: “Did you know you can..” The rest of us just want to get
on with campaigning, fundraising or service delivery. We want
to talk about the people we work with, the communities we’re
in and the issues we’re passionate about. We want to find and
talk to people who can help us get change, deliver services or
make a difference”.
Well, Social Media is about all that, telling stories and having
conversations, having a space to do that … it just happens that
the space is on a computer.”
‘How to use New Media’ - Media Trust
3. What are we going to do today?
• Do some networking • Think about the best way to
• Find out what social media is and communicate
why its important • See how other organisations benefit
• Look at current communications from using social media
methods • Try out and even join some social
• Make a plan for good social media media websites
use • Have fun!
6. Old media - Web 1.0 . . .
. . . static
websites with
no interaction,
text heavy
content.
Information was
just fed to
viewers.
7. New media - Web 2.0 ...
. . . is interactive,
websites open
comments allowed,
conversations and
social networking
with viewers
encouraged
8. The story so far...
• 2009 – to the present day is known as the Social Media Era
• In Jan 2010 Facebook had more global visitors than Google
• YouTube is the second most popular search engine
• Research claims Social Networking is slowly replacing email
• Statistics show 10 % of users are aged between 35 – 44 and
that 85% of those aged 16 – 35 are on at least one social
network site.
• There is a steady growth in access to social networks by
Smartphone – Facebook mobile traffic has increased globally
by 100% in the last 6 months.
9.
10. …In Palestine
• 36.21% population penetration –83th of all countries
• 254 % of internet penetration ??
• 62% users male, 38% female
• Majority of users (45%)aged between 18-24
• No. of users in October 2011 – 600,000
• No. of users in January 2012 – 700,000
• No. of users in June 2012 – 910,000
NB. Data compiled from Social Bakers.com
11. …In Israel
• 3,472,360 facebook users (44th of all countries)
• 47.22% population penetration
• 52% users male, 48% female
• Majority of users (28%) aged between 18-24 years
• 65.97% internet population penetration
NB. Data compiled from Social Bakers.com
12. …In Jordan
• 2,204,500 Facebook users, (57th of all countries)
• 34.41% population penetration
• 58% users male, 42% female
• Majority of users (42%) aged between 18-24 years
• 126% penetration of internet population
NB. Data compiled from Social Bakers.com
13. The internet as a friendly conversation
The art of conversation is to listen more than you talk – it’s a two way process !
• Read and Listen – find out what is happening
already
• Link and Share – and link again! It’s these links
that keep the conversation flowing
• Comment and Feedback – agree or
disagree, this is what builds communities
around a topic
• Say Thank You – as social media is more about
the links, introductions and relationships than
the technology ...
• Be Helpful – share what you have and you’ll be
amazed what you get back!
14. Social networks differ from traditional media
• Social networks are relational not transactional
communication tools.
• Social media rewards
– Generosity
– Relationship building
– Helpfulness
• 20-to-1 rule: you should make 20 relational deposits for every 1
marketing withdrawal
15. Why are they relevant?
• Offer an entirely new range of communication tools
• Can virally promote your project and its work
• Cheap or free to use (main cost is time)
• Easier to engage directly with target audiences
16. “Media outlets “ sector usage...
• 2010 research found that less than 20% were using social networking
services (in Palestine )
• Main barriers:
• Lack of knowledge/confidence
• Lack of business case
• Access – either connection or equipment weren’t suitable
• Perceived risk of mixing personal and professional networking
• In 2012 new research found 36% of the same group said they would
actively look for the Facebook page of an organisation, project,
individual, and has become the second source of information after
radio
17. NEC – INTERNEWS - Local media Survey -
June 2011
• 47 (40.2%)
• 28 (23.9%)
• 35 (29.9%)
• 7 (6.0%)
18. When asked what organisations had on
their website:
• 20% - online picture and media storage
• 15% - RSS feeds
• 10% - Podcasts
But when asked about external social media sites used:
• 17% - Facebook for their cause
• 9% - YouTube, VIMEO
• 7% - Flickr
19. Usage of social media by local media in
Palestine
Following the 1st round of citizen journalism and social media training:
• Prior to training, 35% had a profile on at least one social
network
• After training, 80% had a profile on at least one social
network
• 35% are also blogging
• First social media conference was held in Palestine 2011
• Social media courses were first developed in Palestinian
universities and media institutions in 2011
20. But remember…don’t ignore non-social
media users
• Social networking should never simply replace face to face
communication
• Although 38% people access the internet every
day, another 28% people have never used it
• 55% of people without tertiary qualifications do not use
the internet.
• The largest group of ‘non-users’ are aged 55 and over
• Consider these figures when defining your audience and
target group, and use your listening and monitoring skills
to decide which social media to use.
22. The Voluntary Sector Problem
• Where to start?
• Capacity
• Knowledge
• Time
• Cost
• Type of guidance available
23. The Steps
Objectives – What do you want to do?
Audience – Who are they? Where are they?
Strategy – Pick a guided plan with a path that fits
Implement - Match to right social networking tool
Sustain – Engage & converse, monitor & revise
25. Audience – Who are they? – Where are they?
If you don’t build it, they won’t come
26. The Guide
Establish if Social Media is right for you
• What is your organisation trying to achieve?
• What are the goals you think social media might be able to
help you achieve?
• Do you already have a website that you can update
yourself?
• Are any of your target audiences already using social media
(or are likely to soon)?
• Have you got the time?
27. So, Is Social Media Right for your
Organisation?
Yes?
It is likely that social media will make a
significant difference to your organisation
No?
Think carefully if this is the right time for you to
be spending time on this tool
28. Please describe your Please describe your
social strategy: social objectives:
• Engagement
• Promoting
• Social Content
• Network Building
30. What is the message?
• We know WHO we are talking to
• Now need to look at WHAT we are saying
• Find out the most suitable communication method and best
WAY to say it
32. How do you choose…
• You want to apply for a job
• You want to complain
• You want to market your organisation/project
• You want to reduce the costs of missed appointments
• You want to find people to get involved
• You want to share information
34. Decide what you are going to say
• Driving people to your website should be an essential part of your
communications strategy
• Message - clear and unambiguous, your website is often the first
public face of your organisation
• Tone – get this right and match to your audience
• Context – if you can’t add value to a conversation maybe don’t say
anything at all!
• Frequent updates & blogs will keep your site fresh and interesting
• Include your website on all communications
35. Addressing concerns about
communication on the social web
• Don’t worry that it’s not finished – a half-formed
blog post can be more inspiring and create a
bigger conversation than a polished piece.
• Don’t pretend to be someone you aren’t – the
social web is about individuals not corporate
viewpoints. You’ll find your voice weakened if
you ‘spin’ ... And others will see through it!
• Don’t worry you are in a vacuum – follow the
tips, linking, connecting and conversing and soon
people will do the same for you – it’s true!
• Don’t measure success by numbers – if you’re
reaching the right people it’s quality not quantity
that counts
• Don’t ignore people – they invest time reading
what you say so do the same for them.
36. Take Action!
• Register your organisation’s project name on the popular
social media sites
• Make sure your organisation’s project is on Google Places
• Share links – with everyone!
37. The Networked Project
BE DO
Understand Networks Work with Free Agents i.e. journalists –social media
activists , bloggers
Create Social Culture Work with Crowds i.e. find those groups and pages
who have the same interest or can serve your goals
Listen, Engage, and Build Learning Loops
Relationships
Trust Through Transparency ‘Friending’ or communicating
Simplicity Govern and reach through Networks
39. Strategy - pick a plan with a path that fits
Social web is an ‘as-well-as’
1. Pick one goal to pursue
2. Decide who is going to be involved and how much
40. Communicating with Social Media
Use Social Media Tools to help your organisation get it’s
message to a wider audience
• Start conversations with your supporters and your networks
• More efficient – electronic messages get passed around social
networking sites
• Less costly to post a message on Twitter or Facebook
• Instant news and information updates to your followers
• Use RSS and Google Alerts to stay ahead of developments in your area
of interest and build a ‘Listening Dashboard’.
42. “How does Twitter work for you?”
7 replies in 7 minutes
Twitter keeps me connected to friends I know & helps connect me to new
people & opportunities
Twitter helps me to be connected with people and new developments,
and helps to make new connections too
Twitter's introduced me to many other organisations with similar goals
that I wouldn't have met, & sharing best practice
Twitter helps me build & maintain my professional network
Keeps me up to speed with others - via my phone - especially important
when out of office
To keep track of topics/people of interest and discover new topics
and people through the first set of people and topics
43. Listening VIA RSS
• What are other websites saying about your organisation/or an issue of
your interest ?
• What are organisations you support saying?
• See EU/EUPROJECTS, sector reports and announcements ,PR as
published
• RSS enabled feeds can be automatically picked up to be read at your
leisure in a feed reader (such as Bloglines or Google Reader) without
you having to re-visit each website
• Content aggregated into a single easily readable interface/netvibes
• RSS feeds can be converted for email delivery
• RSS feeds from others can be embedded in your website
50. Use by Local Support & Development
Organisations
Some examples of how these organisations
are using Social Media tools
51. Why these tools?
• Quick and easy to set up and maintain
• Draws people to the website
• You want feedback from people and want to start conversations
• Once set up, requires very little work (may take a while to get used to)
• Spreads awareness
• Draws people to your website
• Links to your blog or Facebook page
54. Why these Tools?
• High number of users that have Facebook page, but only use if your
audience are already there
• Links to blog
• Can have separate Facebook page for projects and business activities
• They have the technology to make it quick and easy
• It provides them with an extra web presence
• It gives a face and a personality to your organisation
57. Time Planning – frequency and time needed
Every Day Tweet, re-tweet, check Google Alerts, check RSS
(30 mins) reader & reply to comments
Once a Week Write blog post, check analytics, monitor groups
(45 mins) & find new people to follow
About Monthly Add video to YouTube, share a resource
online, create podcast & build profile
(60 mins)
58. Time Planning – response expected?
Type News travels Reply within
Print 7 days 2 weeks
Email 7 hours 2 days
Facebook / Blogs 7 minutes 2 hours
Twitter 7 seconds 2 minutes
59. How much time will you spend doing the
work once you learn skills?
Listen Promote Participate Publish Build
No Engagement Broadcast/Share Low Engagement Content Intensive Community
High Engagement
15 min/day +20 min/day +
30 min/day +
3-5 hrs/wk
Original concept by Beth Kanter, revised by Aliza Sherman
+ 5-10 hrs/wk
65. Sustain – engage, converse, measure, adjust
If you don’t do it,
someone else will!
66. Summary
Objectives – What do you want to do?
Audience – Who are they? Where are they?
Strategy – Pick a guided plan with a path that fits
Implement - Match to right social networking tool
Sustain – Engage & converse, monitor & revise
67. What can Social Media do?
Increases speed of communication – no faster way to
(Action) spread your message than through social networking.
Widens message to people/groups that would normally
(Awareness) be missed using more traditional methods; ‘viral’
campaigns hugely powerful in creating awareness
extremely efficiently
Deepens to build new and different networks –
(Fundraising) communities of interest to bounce ideas off and
share experiences, increase commitment and
fundraising for campaigning activity
68. What can Social Media do?
Generate online conversations and awareness about the
(Change) organisation or campaign, a consensus of
opinion or shared learning about ideas
Joins together communities who are interested in the
(Action) similar things, have the same likes or are
striving for the same objectives.
69. In Conclusion…
• Social Media is only beneficial to your organisation if it’s going to
tangibly help you to achieve your goals
• Establish a plan thinking short, medium and long term – and have
an internal policy for using it
• Know your target audience and go to the spaces where they are.
• Know your message - make it clear and direct
• Think of how it applies to Communications of your message
• Implement, monitor and adjust – and remember it takes time!
70. Self Reflection
• What ideas do you have for you social media use from this workshop?
• How could your organisation use or make more of social media?
• How could groups you support, campaign more effectively using social media?
• What gaps are there in supporting them?
• Does your organisation have a social media policy or Twitter guidelines?
• Have we answered the UnAnswered Questions?!
• How can we keep the conversation going?
Editor's Notes
Communication is important not only because all projects need to inform people about EU funds and how they are spent. It is also important that you raise awareness by explaining what you do and how this project helps citizens and regions. Disseminating your project outputs also helps you to guarantee the durability of the project‟s results. Inspire others by presenting results you have achieved by interregional cooperation!