Slides from the Social Media Workshop delivered on behalf of Thornbury Volunteer Centre for community groups in South Gloucestershire on 12th September 2013.
Slides used in the Purple Zebra #item3 Social Media for Organisations workshops in Northampton on 11th October and Worksop on 18th October delivered by Paul Webster.
Slides used in the ITEM3 / Purple Zebra Social Media Workshops for voluntary sector organisations on September 7th (Voluntary Action Leicestershire) and 13th (Community Action Derby). Presented by Paul Webster
Voluntary Action LeicesterShire - Social Media BasicsLasa UK
Social Media workshop delivered at Voluntary Action Leicestershire on 27th January 2015 to local groups and organisations. Covers the basics of social media use.
Slides used in the Purple Zebra #item3 Social Media for Organisations workshops in Northampton on 11th October and Worksop on 18th October delivered by Paul Webster.
Slides used in the ITEM3 / Purple Zebra Social Media Workshops for voluntary sector organisations on September 7th (Voluntary Action Leicestershire) and 13th (Community Action Derby). Presented by Paul Webster
Voluntary Action LeicesterShire - Social Media BasicsLasa UK
Social Media workshop delivered at Voluntary Action Leicestershire on 27th January 2015 to local groups and organisations. Covers the basics of social media use.
You've used Facebook. You've heard of Twitter. Now it's time to learn how to create a fine-tuned social media strategy, so you can use Web 2.0 tools to connect with those who matter.
Digital 4 Christ Conference Feedback PresentationJoshua Leach
This is a feedback session of the "Digital 4 Christ" conference I was able to attend. The feedback was given to my colleagues shortly after the conference in Cape Town earlier this year (2011).
Presentation for public relations professionals marketing mental health organizations and agencies. Presentation covers social media and branding strategies for mental health organizations.
Social Media Overview and Strategy For NGOsGregory Heller
This slide deck accompanies a 60 minutes webinar by CivicActions' Social Media Strategist Gregory Heller that explains the top level concepts of social media, cover a wide variety of social media platforms (including microblogging sites like Twitter, Facebook pages and groups, blogging, photo and video sharing). We will cover examples of a variety of successful uses of social media. Learn more at http://civicactions.com/social-media
The Benefits of Social Media - VAL - Future Focus 15Paul Webster
Slides delivered as part of the 'Benefits of Social Media' workshop at Voluntary Action LeicesterShire Future Focus 15 conference on 7th September 2015
The Social Media Leap (ESOMAR, Berlin 2010).Gavin Klose
Presentation slides of "The Social Media Leap" research paper delivered at ESOMAR WM3 World Research Conference, Berlin 19 October, 2010.
Paper and presentation by Dr Karen Nelson-Field (UniSA, Ehrenberg-Bass Institute) and Gavin Klose (Australian innovation agency, Fusion). The paper explores social media marketing current practice and provides nine recommendations for best practice for industry.
Slides from the Social Media for Organisations 1 day workshop.
This was delivered on 20th July 2012 to local infrastructure and support provider organisations at Nottingham CVS.
It is an overview of social media and an introduction to a wide range of social media too
You've used Facebook. You've heard of Twitter. Now it's time to learn how to create a fine-tuned social media strategy, so you can use Web 2.0 tools to connect with those who matter.
Digital 4 Christ Conference Feedback PresentationJoshua Leach
This is a feedback session of the "Digital 4 Christ" conference I was able to attend. The feedback was given to my colleagues shortly after the conference in Cape Town earlier this year (2011).
Presentation for public relations professionals marketing mental health organizations and agencies. Presentation covers social media and branding strategies for mental health organizations.
Social Media Overview and Strategy For NGOsGregory Heller
This slide deck accompanies a 60 minutes webinar by CivicActions' Social Media Strategist Gregory Heller that explains the top level concepts of social media, cover a wide variety of social media platforms (including microblogging sites like Twitter, Facebook pages and groups, blogging, photo and video sharing). We will cover examples of a variety of successful uses of social media. Learn more at http://civicactions.com/social-media
The Benefits of Social Media - VAL - Future Focus 15Paul Webster
Slides delivered as part of the 'Benefits of Social Media' workshop at Voluntary Action LeicesterShire Future Focus 15 conference on 7th September 2015
The Social Media Leap (ESOMAR, Berlin 2010).Gavin Klose
Presentation slides of "The Social Media Leap" research paper delivered at ESOMAR WM3 World Research Conference, Berlin 19 October, 2010.
Paper and presentation by Dr Karen Nelson-Field (UniSA, Ehrenberg-Bass Institute) and Gavin Klose (Australian innovation agency, Fusion). The paper explores social media marketing current practice and provides nine recommendations for best practice for industry.
Slides from the Social Media for Organisations 1 day workshop.
This was delivered on 20th July 2012 to local infrastructure and support provider organisations at Nottingham CVS.
It is an overview of social media and an introduction to a wide range of social media too
The Benefits of Social Media - VAL - Future Focus 15Paul Webster
Slides delivered as part of the 'Benefits of Social Media' workshop at Voluntary Action LeicesterShire Future Focus 15 conference on 7th September 2015
Are you giving the “Kolaveri” energy to your Social Media needs? Social media is the interaction among people in which they create, share or exchange information and ideas in virtual communities and networks.
Connecting and Communicating in the New Media Landscape – all the tools you need to succeed in the world of Twitter, Facebook, Linked in and more.
Also visit: http://masstrafficleads.com
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
3. What we are going to do today
• 'Getting to know you'
• Find out what social media is
and why its important
• Make a plan for good social
media use
• Think about the best way to
communicate
• See how other organisations
benefit from using social
media
• Explain how social media such
as Twitter and Facebook can
help community groups and
how to get started
• Have fun !
6. “Social Media. They get all excited about gleaming technology
and clever gizmos. They talk in acronyms and begin sentences
with: “Did you know you can..” The rest of us just want to get on
with campaigning, fundraising or service delivery. We want to talk
about the people we work with, the communities we’re in and
the issues we’re passionate about. We want to find and talk to
people who can help us get change, deliver services or make a
difference”.
Well, Social Media is about all that, telling stories and having
conversations, having a space to do that … it just happens that the
space is on a computer.
(From ‘How to use New Media’ - Media Trust).
On line collaborative
conversations…..
'The Conversational Web', not a Broadcast.
Listen more than talk
7. Social media is online media that starts
conversations, encourages people to pass it on
to others, and finds ways to travel on its own.
Idealware - http://www.idealware.com
8. What is Social Media and why is it relevant
Let's go back in time...
9. Old media - Web 1.0 . . .
. . static
websites
with no
interaction,
text heavy
content.
Information
just fed TO
visitors
http://www.webpagesthatsuck.com/worst-websites-of-2012.html
10. Social Media – Digital Media ….
Web 2.0
=Social Media
=New Media
=Social Networking
. . media rich, interactive, content based on preferences, open for
sharing and where conversations & learning encouraged.
11. Is your organisation on Social Media?
No? Probably – Yes!
Who is using Social Media?
Does your organisation have a website … that is interactive?
Have you got a blog?
Do you use YouTube or Flickr?
Are you on Facebook?
Do you Tweet?
Do you use web tools to improve organisational efficiency?
Have you checked?!
How are you being represented?
How are others marketing what you do?
12. No longer something to be ignored.
Now is always the right time, tomorrow isn't
Most sites free to use. But consider time.
- 96% of internet users aged 18-34 are on one of more social networks
- 57% of people aged over 55 are on line.
- Use of social networks is 64% of all the time spent on the internet in UK
- 41 million people in UK on Facebook – some will 'Like' your project work
- 10 million on Twitter – some may Tweet colleagues about you services
- as YouTube is 2nd most popular search engine, a presence adds an extra
dimension to the project you're supporting or campaign you're running
- with bite-sized blog readership increasing – that captivating story about the
difference you have made may inspire others to help
- oh, then there is Pinterest, Linkedin, Google+, Flickr …..
Why use social media?
14. Hand held devices (Tablets & Smartphones)
Tablet PCs becoming affordable – starting from £79. 12.2
million people own one, including around 1 million of
those over 55 (Ofcom 2012)
30% of all UK web traffic from phone/tablet (ComScore – Dec 2012)
82% of all UK mobile phone sales are smart phones and 71%
of phones purchased by over 55's in Dec 2012
smartphones
19% of smartphone users aged over 55 (6.1 million people)
59% use to check social networks, 49% for on line shopping,
36% on line banking. 75% of people get news first on line.
81% never turn their phone off, 30% check status as soon as
they wake up
A more social and
shared way to to
view the web
So, have you
viewed your
website on a
phone/tablet?
15. Increases speed of communication – no faster way to
(Action) spread messages than through social networking.
Less of a financial cost although ‘expense’ may be time
Widens message to people/groups that would normally
(Awareness) be missed using more traditional methods – ‘viral’
marketing campaigns hugely powerful creating
awareness extremely efficiently. Friends tell their friends.
Deepens to build new and different networks –
(Fundraising) communities of interest to bounce ideas off and
share experiences, increase commitment and
belonging for campaigning activity. Show
understanding and start some conversations!
Think of an activity your organisation does ...
How could it be helped by social media?
16. Generate on-line conversations, promotion and awareness
(Change) about the work or latest campaign by the organisation
Use RSS and Google Alerts to stay ahead of
developments in your area of interest - build a
‘Listening Dashboard’
Joins together communities who are interested in similar
(Action) things, have the same likes or are striving for the same
objectives. Tell your visitors and supporters about
your work in a new way
Consider all Five of these together and you have tools that are very
powerful – Social Media For Social Good
Commoncraft Video explaining Social Media
Think of an activity your organisation does ...
How could it be helped by social media?
17. But what advantage will it give our organisations?
You are the content creator – marketing power back in the hands of
the organisation. Need a phone … a camera … an audio recorder.
It will increase the number of people enquiring about your work who
have only heard through social networking sites
Less burden on centre staff as you are marketing your information
on line and event / resource bookings are possible too
Immediacy - show communities you are there and what you're doing.
Tell your story - People like stories
Rather than a plain website,
content kept fresh and up to date.
A two way communication link.
Projects in same location share and
communicate easily with other
19. The voluntary sector 'problem'
Where to start
Knowledge
Confidence / Fear
Capacity / Resources
Access
Time
Cost
Scepticism
Any more?
20. So, how to take some steps - have a plan
• Know your objectives and what you want to say
• Come and volunteer with us!
• Research where your audience are – do you know?
• Survey and find out, work in spaces where your target audience are
• Plan how to use the tools – have a strategy
• An opening event?, e-bulletin update? Do ‘as well as’ what you do
• Choose tool to match audience and implement
• Look at what other organisations have done, what works elsewhere?
• Sustain the conversation and say thank you
• Encourage people to return, keep it new, links from websites
• Engage with people on line, be receptive, respond, react
22. People and needs first, then tools
Objectives – what do you want to achieve
<Guide – Page 6 – Benefits Q1 and Q2>
23. Plan - Stop and think!
Questions
What objectives is your organisation trying to achieve?
– How does it fit with the communications plan
– What goals do you think social media might help with?
Have you got a website that you can update yourself?
– Can be simple as Google Sites, Weebly, Flavors or Wordpress
– Internet presence is now your main shop window
Have you got the time? (To do, To monitor, To thank)
Consider how you describe and convey your messages
https://www.fifedirect.org.uk/publications/index.cfm?fuseaction=publication.pop&pu
Are you ready and prepared for change & to release some control?!
24. If you build it, they won’t come
Audience – Who are they? – Where are they?
<Guide – Page 7 – Is it suitable? Question 2>
25. Start conversation – but don't try to move everyone
It’s easier to go where
people are already
It can be difficult to get
people to come to you
Question - Ask yourself and your organisation:
– Do you know who is your audience is & how they communicate?
– Are they already using social media sites (and which ones)?
Build a genuine open relationship first, engagement follows
To participate, people will be reluctant to learn a 'new network AND a new topic'
26. We're here. We want to be there.
Developing the plan to get there.
Strategy - pick a plan with a path that fits
<Guide – Pages 8,9,10
- Steps 1 and 2>
Pick a goal or campaign to pursue
Decide who is going to be involved and
how much
Consider responsible use (Appendix 2)
27. How are you marketing what you do now?
Attracting people to your online space is an essential part of your communication
strategy. Visitors inspired → more likely to be followers.
Message is clear and unambiguous, your web site is your shop window, often it
will be the first public face supporters and donors see.
– Question - Can you set out your key message or news in 140 characters?
Tell stories as an authentic picture of what you are doing.
– Question - What good news stories or exciting project can you talk about?
Frequent updates & blogs to keep people informed & involved in what you do.
Conversations with supporters, build relationships and give them space to say
why they care … and Thank them.
Include website and social networks on all communications.
It's Social media, not Selling media!
Make the strategic Call To Action as plain to see and unambiguous on a
social network as you would in printed copy.
28. But new media doesn’t just replace old
media – its 'as-well-as'
Implement - match right social networking tool
<Guide – Pages 11, 12
– Steps 3, 4 and 5>
Research – see how others do it (See Appendix 3)
Decide on your approach and set targets
Jump in!
31. From Flickr – Claire Sutton and justinbaeder
Finding the right tool for the task
http://nptechuk.wordpress.com/sms-links/
32. Choose best tools to create a buzz
about your organisation
– Audio → Images → Video
– See Audioboo, Flickr, Pinterest, Bambuser, Youtube
• Choose the context to engage with audience.
– Blog → Facebook → Twitter
• Choose a useful (FREE) tool/s to help streamline work
– Finding out → Letting people know → Running events
– See Survey Monkey, MailChimp, Eventbrite
Can be a simple choice - Sharing a policy document between trustees
Can be a strategic choice - Moving all docs to cloud and eliminating file server
The best website for the job
33. (we)Blog -
Wordpress
/ Blogger
Great to learn from others
Not just a diary or rant
Multiple users & guest bloggers
Build to full website as confidence
& community develops
Don't worry it's not finished –
blogs build as conversations
Also - http://lincsheritageforum.wordpress.com/
34. Two flavours - .com & .org
Open platform for community led
content & story development
Contains text, pictures, video, audio and
commentary on a chosen topic
Start conversations, get feedback from
visitors, more informal than website
Multiple users can have permission to
access website and add content
Other spaces – Blogger & Tumblr
Commoncraft Video - explaining Blogs
35. Other Website Building Tools
Ning - from £60/year
Google Sites - http://googlesites.org.uk - Free
Jam - http://onesite.madewithjam.org/ - £48/year
36. Twitter
Think of it as being 'at a big party'
Events AS they happen not AFTER they have
happened
500 million accounts (140 million active)
approx 34 million registered in UK
Fastest way to communicate news and
create 'viral' campaigns
40% of tweets from a mobile
Hootsuite & Tweetdeck help you manage
Can you convey your mission in 140 chrs?
Follow Orgs @thornburymarket, @yatevolunteers,
@volunteeringeng & of course @thornburyvc
37. Great for sharing and learning from a network of Peers or to inform local news
See the Content of the Tweet not the Tweeter & follow Words not People
'Flagging not Bragging' -
use for research
Ask questions
Signpost to resources
Start conversations
# (Hashtag), RT (Retweet)
Dive in, follow & talk!
@thornburyvc
38. Important to make profile 'followable'
- DO add Pictures (logo, background, recent images), Place, Profile and Page
- DON'T leave these blank or over-sell and push advertising
Use Hoosuite or Tweetdeck to manage conversations, search and follow Twitter lists
A small network of quality followers often results in better conversations through shared
links than a large network of followers who never share ideas and knowledge.
39. Events often expensive & time consuming to attend, but great for
learning & sharing. Participate online or catch-up on tweets, speaker
talks, video interviews and event pictures.
Following online chat or an topic #hashtag
#chat2lrn
4pm Thur
#nptalk
8pm Wed
#wenurses
8pm Thur
#ttvolmgrs
#nfptweetup etc.
Conversations
in :
Twitterfall
Tweetchat
40. Facebook
64% of active UK internet users visit Facebook
80% of UK users access via a mobile device
33.2 million active accounts in UK
25.8 million views in March 2012
Profiles, Pages and Groups, its where many
people search first – so be there
Over 1 billion accounts worldwide, half of the
active internet population
30% check status as soon as they wake up
41. Meeting place for people interested in your organisation
See statistics and visitors profile
First point of call for info and content (links)
Open, public place to communicate with your supporters
Use as a way to draw people to main website
NOT same as a Facebook personal profile
What’s a Facebook page?
42. It’s the place where many,
many people already
network and share
Create a Group for invited
network of Supporters,
include docs & pictures
Set up an open Page for
people to Like & see
updates
Check Privacy settings and
frequent changes
Link to Twitter & Blog
Just Have a page -
- Use it share pictures
- Use it to direct back to
main website
What you have done
What you are doing
43. Anyone can be a content creator
Upload and edit videos in your
own channel
Show Organisation is Genuine &
has Personality
Increases Reach. If campaigning
can be a bold call to action
Keep content Fresh
25% of audience 15 – 24 yrs
3.7 billion videos viewed in
January 2012
Social Media = Finding
content uploaded by
others .. keep looking.
Individual clips …
… or a gallery.
http://www.youtube.com/user/VolunteerCentre1
44. Image Sharing – Flickr
A event for all the group
Commoncraft Video
Visual record of events
Access to reusable
images
Easy to put on website
Hosting 5 Billion images
(Sept 2010 – royalpingdom.com)
Pinterest website
Visual record of work done
or projects supported
45. Professional social networking
Join sector specific discussion Groups with
others doing similar tasks and roles
Section to record volunteer experience
Also see Google+ Circles & Communities
46. New way to interact – a Quick
Response from visitors – QR Codes
Letting people know how to get involved
Works well for ...
- Direct to difficult web address
- Print media & flyers
- FREE to create and use
- Current 'buzz'
Create with - http://qrcode.kaywa.com/ : Read with - http://redlaser.com/ (app)
Bear in mind …
- No major benefit on a web page
- Check location has connection
- Needs smart phone
- Check link hasn't changed
http://www.nottinghamcvs.co.uk/files/Get%20involved%20-%20volunteer.doc
14.5% of Smartphone users have scanned one.
What for? Magazine/Paper (51%), Product
(38%), Poster/Flyer (28%), Business Card (12%)
(Comscore - EU5 Jan-Mar 2012)
47. Growing - Location based Marketing & Communications
Incentive to visit location
Uses Smartphone
A way to meet up and be
competitive with others
Share tips, comments, to-
do lists and pictures
Become a 'mayor' and
unlock extra rewards
Claim venue & set up
page with visitor 'specials'
Over 10 million users
(June 2011 - worldwide)
In use by
Shelter Scotland
Was used by
M&S in
Breast Cancer Care
week
48. • What supporters, peers & others saying about your organisation
• See policy updates, reports & funding news as they published
• How?
Subscribe to RSS websites and read at leisure in feed reader
Google Alert or Twilert e-mails for important keywords
Set-up searches in Twitter for your organisation or ‘hashtags’
Follow lists of Twitter accounts talking about your interests
• Use Netvibes service to create a dashboard – www.netvibes.com
• 'Listen' to multiple channels with - http://addictomatic.com/
• Turnaround – Use these services to publish FOR your audience!
A Listening Dashboard
Commoncraft Video
explaining RSS
49. Pulling it all together
• Consistency across all websites & social networks
• Social media sites are only part of the picture
–Make sure your core website is current
–Don't forget the offline
• Add organisation to Google Places or Foursquare
• Share links ...
–With all your social networking sites
–With 'Like' buttons and 'Share This' links
–With everyone!
51. Show all the
channels on your
main home page
'Add This' (e.g. NAVCA)
for sharing and
tracking links with
others on line ...
52. Also...
(Almost) whatever task you want to do there will be a website or service
to assist you ...
Eventbrite
Mailchimp
Doodle, Survey Monkey, Jing, Google+, Pinterest, Google Drive, ifttt,
Dropbox, Slideshare …
... maybe best left for another time!
Or for a Social Media Surgery
53. If you don’t do it,
someone else will
Sustain – engage, converse, measure, adjust
<Guide – Pages 13, 14
– Steps 6 and 7>
6, Measure your success
7, Develop
54. Immediacy and Response – a concern?
Print 7 days 2 weeks
Type News travels Reply within
Email 7 hours 2 days
Twitter 7 seconds 2 minutes
Facebook / Blogs 7 minutes 2 hours
Have to allocate staff time for maintaining a social media presence
and you will notice less time needed for other communication
Social Media websites are increasingly becoming an organisations
main 'shop window' – the place visitors check first.
55. Time Planning
Frequency
and time
needed
Every Day
(30 mins)
Once a Week
(45 mins)
About Monthly
(60 mins)
Tweet, re-tweet, check Google Alerts,
check RSS reader & reply to comments
Write blog post, check analytics, monitor
groups & find new people to follow
Add video to YouTube, share a resource
on-line, create podcast & build profile
56. Measuring Marketing Success
- Check how many times links are clicked if using Bit.ly
- Listen what's said about your organisation using Topsy
- Monitor Google Analytics, Facebook Insights, Wordpress visits
- Measure Tweetreach, SocialBro, Twentyfeet, Sparkwi.se
- Visualize Infographics on Visual.y, Infogr.am, My Social Strand
BUT …. real success is not just about the numbers
- Tell stories of real people and real changes
- Find out how people heard about you
- Build relationships & success by joining in conversations
- Social media presence an reflection of your organisation
- Engage press, funders, authorities with pictures and video
Say Thank You!
57. • Don’t worry it’s not finished
– A half formed blog post can be more inspiring and
create a bigger conversation
• Don’t pretend to be someone you aren’t
– About individuals not corporate views. Your voice may
be weakened if you ‘spin’... and others see through it!
• Don't be concerned about 'losing control' of message.
– if it is respected, social media networks will support it,
always aim to counter negatives views with positives
• Don’t worry you are in a vacuum.
– link & connect, soon people will do the same back
– Ratio 90 : 9 : 1 (Read, Reply, wRite)
• Don’t measure success by numbers
– if you’re reaching the right people it’s quality not
quantity that counts
• Don’t ignore people – they invest time reading what you say
so do the same for them
(http://podnosh.com/social-media-
help/what-makes-the-web-social/)
Some concerns?
Don't Give Up!
58. Step 2 – Pick one goal to pursue
1 Social network use similar to use of telephone or newsletters
2 Digital space is now the place where people communicate, seek, read,
share, purchase & network. Can't ignore any more
3 Know your Message (WHAT), An Audience (WHO), Your Aims (WHERE)
4 Have Champion/s who can steer, update & reply, allocate time
5 Get full organisation buy-in to social media usage guidelines
6 Be clear, honest and credible. Build Trust. What you say is traceable &
on internet for ever, so if you'd not want it in the local paper (or your
mother to hear!) don't put it on the web
7 Select best social media tools as part of your overall resources with
added dimension they enable of social actions & conversations
8 Your posters, your email signature and your website is the hub with
many linked social media spokes leading from it
9 Your social media presence is active the moment it goes live.
Be prepared!
Summary - Your social networking strategy
59. • How could your organisation use or
make more of social media to
achieve your goals?
• Have a plan thinking short, medium
and long term and have an internal
policy and guidelines for using it
• Think of how it applies to Marketing,
Fundraising, Productivity Tools,
Communications .... and everything
else you do
• Keep it relevant and human – listen
first, don’t promote your own work
• Implement, monitor and adjust – and
remember it takes time - maybe a
couple of hours per week
Social Media – What are your Next Steps
Be Helpful – Be Generous - Say
Thank You - Share, be amazed
what you get back!
Start small … what one
thing could you try out
today?
60. navcaboodle
For Local
Support
Organisations
ivo - For
Volunteering
Organisations
Social Media Surgeries (17th
October)
To share and learn about social media for communities
Useful links and websites
61. Unanswered Questions
Things you'd like
to be able to do?
Anything else ….
(Technology related!)
Any Questions?
My Guides and Links - http://nptechuk.wordpress.com/sms-links/
Media Trust All Our Stories - http://resources.mediatrust.org/microsite/allourstories
62. • Social Media Guides http://nptechuk.wordpress.com
• Video Tutorials http://www.grovo.com
• Community How To http://www.communityhowto.org.uk
• Social Media Surgeries http://www.socialmediasurgeries.com
• Charity Comms http://www.charitycomms.org.uk
• KnowHow Non-Profit http://www.knowhownonprofit.org.uk
• Jargonbuster http://www.socialbysocial.com/book/a-to-z
• ICT Knowledgebase http://www.ictknowledgebase.org.uk
• The Very Tiger Blog http://www.theverytiger.com
• Watfordgap Services http://www.watforgapdervices.org.uk
• Workshop Resources http://www.scribd.com/watfordgap/shelf
• Charity Technology Trust www.ctxchange.org
• Media Trust http://resources.mediatrust.org/microsite/allourstories
Useful links and websites
63.
64. Thank You – My Email & Twitter contacts
Paul Webster
paul @ watfordgapservices.org.uk @watfordgap
Editor's Notes
Fire Bell: State whether a fire bell test or drill is being plane for the day. Loos: Point out the facilities Refreshments: Explain details of tea/coffee and lunch Mobile Phones: ON! For social networking ... But for call please try and restrict use to breaks and lunch time An FUQFlipchart
Nothing more than to signify a difference between the way the Internet has been used since the early 1990s (Web 1.0 or the old web) and how it is being used now (Web 2.0) and the difference between printed traditional media and something newer.
Web 2.0 is a collection of tools, applications and changes in working practice that have enabled people in communities to become more connected, to network with their peers and to collectively campaign as force not possible before. It has enabled supporting organisations develop a new way of working with their members; getting the message to them faster by using new techniques (all the senses not just printed word) and has allowed members to directly comment on and influence the organisations direction. Social Media is a way of using tools and platforms running on the Internet to instantly collaborate, share information and experiences, or have a conversation ideas or causes we care about. It’s a world where anyone can be a publisher, a reporter, an artist, a filmmaker, a photographer or pundit …. even an activist or citizen philanthropist!
Web 2.0 is a collection of tools, applications and changes in working practice that have enabled people in communities to become more connected, to network with their peers and to collectively campaign as force not possible before. It has enabled supporting organisations develop a new way of working with their members; getting the message to them faster by using new techniques (all the senses not just printed word) and has allowed members to directly comment on and influence the organisations direction. Social Media is a way of using tools and platforms running on the Internet to instantly collaborate, share information and experiences, or have a conversation ideas or causes we care about. It’s a world where anyone can be a publisher, a reporter, an artist, a filmmaker, a photographer or pundit …. even an activist or citizen philanthropist!
Increases ... Communication to Action is increased. Messages sent and opinion sought has potential to be highly responsive, if not instant. Widens ... For example a question asked or a website link you mention on Twitter will often be widely circulated (or ReTweeted) outside of your network to people you probably never dreamed would see it. If you campaign has an interesting message people will want to tell each other virally. Sometimes you need to get this message to a particular group of people some times you need to let as many people know as possible. Deepens ... On two levels as conversations are TWO-WAY and with people who WANT TO LISTEN. People have chosen to follow you and you have chosen to follow them. Ready made links.
Generate ... An on-line “buzz” is created and people talk to each other and to you about your organisation or message. Joins ... Contacting key people directly or drumming up a ground swell of support so that one voice becomes many so that voice has more of chance of being heard. Its much easier to find like minded people. Networks still have to be developed, but its much easier to see who your peers are following or to search for your stakeholders and see what they are saying.
Increases ... Communication to Action is increased. Messages sent and opinion sought has potential to be highly responsive, if not instant. Widens ... For example a question asked or a website link you mention on Twitter will often be widely circulated (or ReTweeted) outside of your network to people you probably never dreamed would see it. If you campaign has an interesting message people will want to tell each other virally. Sometimes you need to get this message to a particular group of people some times you need to let as many people know as possible. Deepens ... On two levels as conversations are TWO-WAY and with people who WANT TO LISTEN. People have chosen to follow you and you have chosen to follow them. Ready made links.
Work through each of the voluntary sector problems relating to social media.
<Guide – Benefits Q1 and Q2> Standard Community Development stuff really Get alongside all members of the group Find out what they are trying to achieve, what are the issues they face
Don’t build it and hope people will flock to your new website or social media idea You need to first find out what they want build it show it to them help them to use it then support them afterwards Who are the key players, where do they hang out, are they obvious or do you need to search for them?
Being social means interacting, finding common interests, share experiences and being present…..so think about your audience
Do BETTER Things and Do things BETTER, but not replace the things that you are already doing well! Strategy = Plan = Roadmap. Its just a statement of “we are here”, “we want to be there”, “how can we make it happen”
Try them out, ask others, see what similar communities do Remember that these work alongside your existing methods of working with communities What tools are out there, who can show us (e-champions, Digital Mentors, Community Voices), play in the playroom of toys, experiment with the free stuff, see what other communities have done
Increases ... Communication to Action is increased. Messages sent and opinion sought has potential to be highly responsive, if not instant. Widens ... For example a question asked or a website link you mention on Twitter will often be widely circulated (or ReTweeted) outside of your network to people you probably never dreamed would see it. If you campaign has an interesting message people will want to tell each other virally. Sometimes you need to get this message to a particular group of people some times you need to let as many people know as possible. Deepens ... On two levels as conversations are TWO-WAY and with people who WANT TO LISTEN. People have chosen to follow you and you have chosen to follow them. Ready made links.
Increases ... Communication to Action is increased. Messages sent and opinion sought has potential to be highly responsive, if not instant. Widens ... For example a question asked or a website link you mention on Twitter will often be widely circulated (or ReTweeted) outside of your network to people you probably never dreamed would see it. If you campaign has an interesting message people will want to tell each other virally. Sometimes you need to get this message to a particular group of people some times you need to let as many people know as possible. Deepens ... On two levels as conversations are TWO-WAY and with people who WANT TO LISTEN. People have chosen to follow you and you have chosen to follow them. Ready made links.
Communications Volunteering BH
Communications Volunteering BH
Facebook – become a fan of .... .... This is an example of an LIO using Facebook to bring together pictures and events and potentially to gain extra supporters who would not have found them otherwise. .... Also heard of a Kids organisation in Herefordshire who needed supporting statements and testimonies for a funding application. They set up a Facebook Group and in just 3 days got 49 statements for the bid from their friends and users of the organisation who were already on Facebook. Important point, as with all social media – don’t establish a presence on Facebook and then tell existing followers (or people you hope to interest) that they must get a Facebook account. This won’t work! Use Facebook (etc.) to connect with people who are already 100% conversant with the platform but who you’d like to target as followers. Also mention Bebo (aimed at a younger age group) and MySpace (very good for musicians) LinkedIn (more professional business use)
Marketing & Campaigning A way to attract new visitors through mediums of pictures, video and audio These are both quick, low cost and easy to make.
** Optional Slide if this is requested ** Also used at NAVCA events and conferences – large photo sharing section on navcaboodle All pictures loaded on any Flickr account that are given the same tag will appear together when searched for. Again, has RSS feed so you can be alerted of updates
Facebook – become a fan of .... .... This is an example of an LIO using Facebook to bring together pictures and events and potentially to gain extra supporters who would not have found them otherwise. .... Also heard of a Kids organisation in Herefordshire who needed supporting statements and testimonies for a funding application. They set up a Facebook Group and in just 3 days got 49 statements for the bid from their friends and users of the organisation who were already on Facebook. Important point, as with all social media – don’t establish a presence on Facebook and then tell existing followers (or people you hope to interest) that they must get a Facebook account. This won’t work! Use Facebook (etc.) to connect with people who are already 100% conversant with the platform but who you’d like to target as followers. Also mention Bebo (aimed at a younger age group) and MySpace (very good for musicians) LinkedIn (more professional business use)
RSS stands for Really Simple Syndication, but now you can forget that – what you need to know is that you are able to syndication (or subscribe to) content, news and updates from other peoples websites in a really simple way The site just needs to be able to produce an RSS feed (talk to your web developer) You just need to signup to an RSS reader service (such as Google Reader) and then bring in web feeds by clicking on the orange RSS logo shown here. RSS to Email – “Feed My Inbox” An example from the SW ICT Champion who once worked in a local district council post room. “It was my role to read every newspaper and scan for mentions of the council, its work or policies and letters from residents. These were cut out and pasted manually into a file which was then made available for all staff to read.” A similar role should be performed in organisations now but through use of social media tools suce as Google Reader, RSS or Twitter - horizon scanning in a much quicker and easier way to see what is being said and electronically notifying appropriate members of staff.
Very important – it is some ones role to keep the network running, the conversations replied to, the content fresh ... so often this gets neglected. Its NOT a case of install and forget Sustain, Monitor, Respond, Improve If you don’t then others will come in and fill your space