6. Question
If you consider your organization to be one big
brain, how big is the part you have access to?
7. Answers from the past
Building IT systems
Unified theory of
Acceptance and Use of
Technology framework
Offering rewards
Did not work either
8.
9.
10. Internet
• Dutch people over 31
hours per month on the
internet
• 25% above EU average
• Part of population using
internet is 88,6%
11. Was not always so...
• Oldest newspaper 1618
• More newspapers 20th
century, start TV 1951
Information gathering
watersnoodramp 1953
12. How did you gather information on
9/11 Capture of Khadaffi
13. How did I gather information on
9/11
telephone, television
Capture of Khadaffi
Twitter, web
14. Power of communication
• Internet broke through 15
years ago
• Wide audience could
gather information
• Users responded, posed
questions, answered
• Unknown people became
experts
• Power of communication
shifted to the public
16. Social Networks
• Around 2005 blogs
• Dialogue from, with, to,
between all
• People share
experiences, we all have
become news
• Positive & complaints
• Personal & business
17. Social Media NL
Update 2012
• Hyves 66%
• Facebook 39%
• LinkedIn 17%
• Twitter 17%
(August 2010)
18. How active are you?
• Non-users 33%
• Inactives 19%
• Joiners 14%
• Collectors 31%
• Creators 3%
19. What makes users participate?
• 3 dimensions relate to
Social Media
use, positively or
negatively
Openness to
experiences
Extroversion
Emotional stability
27. Respondents
• 412 (13% of the 3.026
employees)
• 69% completed survey:
284 participants (9%)
• 46% male (Inh. 44%)
• 54% female (Inh. 56%)
28.
29. Generation
87% 13%
• Age range between
65 and 20 years old
• Average age 46
• Generation X, digital
non natives, < 1980
• Generation Y, digital
natives, > 1980
35. Inholland users on social media
Friends
M = 86 64 125 47/58 17/24
SD = 106 90 137 102/114 42/73
min = 0 0 0 0/0 0/0
max = 700 365 800 700/650 251/489
Inholland employees have 339 friends / relations on
social networks on average – overlaps possible.
36.
37. Social Media in the workplace
• Boundaries between
private and business
blurring, emergence of
“Enterprise 2.0”
• Social Media during
work hours allowed by
87% of all organizations
• Rules or “codes of
conduct” by 63%
38. Internal use of Social Media
• 42% of companies use
Social Media
internally, but without
direction
• 17% fully integrated
• 28% plans for future
• 13% no Social Media at
all and no plans
39. Advantages of Social Media use
Professionals:
• Increase network
• Gather information
Organizations:
• Marketing
• Relationship building
• Knowledge sharing
within the company
40. Professionals
• Use Social Media to
share information, pose
questions, give answers
• Positions as expert
• Gives network boost
• Social media supports:
co-operation 26%
finding people 65%
sharing knowledge 77%
networking 81%
43. Summing up: “Social Media....”
• Help my career
• Good for my reputation
• Brings me valuable
knowledge
• Don’t cost too much time
• Don’t cost too much trouble
• Rather share knowledge,
don’t expect criticism
Slightly disagree
Slightly disagree
Slightly disagree
Neutral
Neutral
Slightly agree
45. How about knowledge sharing?
Virtual communities
without rich knowledge
are of limited
value, content is king!
Sharing is
natural, knowledge
sharing within
organizations is
complex.
46. Will tools do the trick?
Companies facilitate
internal communication
with IT, intranets and
more, and have a core
that is Social Media.
But... It’s easier to give
communities tools, than
tools communities.
47. Motivations to share
• I naturally share info on
strategy and methods
• I share info on strategies that
did not work well
• I go out of my way to help
others with a problem
• I help without being asked
• I respond quickly to e-mails
• I send detailed e-mails
Slightly agree
Slightly agree
Agree
Slightly agree
Agree
Sligtly agree
49. Shared awareness who knows what
If HP knew what HP
knows, we would be three
times as profitable. – Lew
Platt
Sharing alone not
enough, knowledge has to
be applied. Who knows
what? Can be improved
with information
technology.
50. Transactive Memory of Inholland
• I can find info and know
who to ask questions
• To find info or expert
I use traditional media
• To find info or expert
I use Social Media
Often
Often
Sometimes
54. Information
The more people
use social media,
measured by the
activity and
number of
contacts, the more
often people find
information
(only: reading LinkedIn
updates & co-worker
contacts on LinkedIn)
55. Finding experts
The more people
use social
media, measured
by the activity and
number of
contacts, the more
often people find
experts
(only: co-worker contacts
on LinkedIn)
56. Weak ties
The more people
use social media,
measured by
contact intensity,
the more
knowledge is
being shared with
weak ties
(contacts with external
professionals)
58. Tacit information
The more people
use social media,
measured by
content creation,
the more tacit
knowledge people
share
(main effect ‘creating
professional content’)
59. Better knowledge worker
Improving transactive
memory, sharing
with weak ties, and
sharing tacit
knowledge, is
positively related to
performance as
knowledge worker
(effects of Transactive
Memory and Sharing
Tacit Knowledge)
66. Cherish your expertise
Want to bring knowledge to the workplace?
Do not first look to outside professionals,
with help of social media
experts can be found inside the organization
67. Increase tacit knowledge sharing
Stimulate people to
share professional
knowledge
for example
through
(micro) blogs
72. Discussion with a drink
Handouts at the exit
Face-to-face will never die (also be social offline)
Offer your expertise to a stranger
Stay in touch through LinkedIn or Yammer
How can you contribute to sharing knowledge
using social media in the workplace?
Editor's Notes
Shared awareness among individuals about who knows what is called transactive memory
70% keeps knowledge within small circle
Does your organization know, what the organization knows??
Receiving reciprocal benefits and gaining status lead to positive atitudes and intentions towards knowledge sharingHowever, organizational rewards did not have a positive influence
Gepubliceerd op : dinsdag, 25 mei 2010 - 15:57 Door: Omroep West DEN HAAG - De oudste bewaard gebleven krant van Nederland is tijdelijk te zien in Den Haag. De 'Courante uyt Italien, Duytslandt &C' van juni 1618 is sinds dinsdag te bewonderen in de Koninklijke Bibliotheek. 1e uitzendingen Nederland 1 in 1951
This Internet Timeline begins in 1962, before the word ‘Internet’ is invented. The world’s 10,000 computers are primitive, although they cost hundreds of thousands of dollars. They have only a few thousand words of magnetic core memory, and programming them is far from easy. Domestically, data communication over the phone lines is an AT&T monopoly. The ‘Picturephone’ of 1939, shown again at the New York World’s Fair in 1964, is still AT&T’s answer to the future of worldwide communications. But the four-year old Advanced Research Projects Agency (ARPA) of the U.S. Department of Defense, a future-oriented funder of ‘high-risk, high-gain’ research, lays the groundwork for what becomes the ARPANET and, much later, the Internet.By 1992, when this timeline ends,the Internet has one million hosts the ARPANET has ceased to exist computers are nine orders of magnitude faster network bandwidth is twenty million times greater.
Thomas Beakdal
Besides the 33% of non-users, users can be divided into four groups. The Inactives have registered but hardly use the network (19%); the Joiners occasionally read and write a posts (14%); Collectors read many posts and respond now and then (31%); while the Creators initiate and engage in discussions often (3%).
Social networking sites, medium media richness, both text-based communication and sharing of videos, pictures and other media
Inholland 56% teaching staff and 44% non-teaching staff, so non-teaching staff slightly overpresented
Twitter: nr of followers, and nr of people I followFor friends I took nr of followers, usually you follow back
Quote “Enterprise 2.0 is the use of emergent social software platforms within companies, or between companies and their partners or customers.” Andrew McAfee, Associate Professor, Harvard Business School
CRITICAL BUNCH THAT IS NOT AFRAID TO BE CRITICISEDSET1 SM help my careerSET2r SM don't cost me too much time SET3r SM don't cost me too much troubleSET4 SM use is good for my reputation SET5 SM use brings me much valuable knowledgeSET6r SM rather share knowledge, don't expect criticism N Valid 284 284 284 284 284 284 Missing 0 0 0 0 0 0 Mean 3,39 4,05 4,49 3,48 3,88 5,24 Median 4,00 4,00 5,00 4,00 4,00 5,00 Mode 4 4 7 4 4 7 Std. Deviation 1,847 1,993 2,024 1,778 1,846 1,645
In the end only when people are driven and motivated to participate, networks work.
MOT1 I naturally share information on strategy and methods MOT2 I share information on strategies that did not work well MOT3 I go out of my way to help others with a problem or question MOT4 I help without being asked MOT5 I respond quickly to co-workers e-mails MOT6 I send detailed e-mails to co-workers N Valid 284 284 284 284 284 284 Missing 0 0 0 0 0 0 Mean 5,31 5,13 5,56 4,91 5,89 5,05 Median 6,00 5,00 6,00 5,00 6,00 5,00 Mode 6 6 6 5 7 6 Std. Deviation 1,521 1,562 1,348 1,394 1,204 1,411
Sabel Online 2011
Former CEO of Hewlett Packard Transactive memory system (TMS) is a set of individual memory systems in combination with the communication that takes place between individuals. (Wegner)
TM01 I can find information when I need it laterTMT1 To find information I use traditional mediaTMS1 To find information I use Social MediaTM02 I know who to ask certain questionsTMS2 Looking for an expert, I search Social MediaTMT2 Looking for an expert, I ask around personally N Valid 284 284 284 284 284 284 Missing 0 0 0 0 0 0 Mean 5,37 4,93 3,31 5,16 2,75 5,13 Median 6,00 5,00 3,00 5,00 2,00 5,00 Mode 6 6 1 6 1 6 Std. Deviation 1,186 1,405 1,854 1,273 1,740 1,355
“I feel at home at Inholland” 5,36 avarage (on scale from 1 till 7)
Building systems while ignoring media people use every day would be expensive and non-effectiveMedia for professional use used to find info and experts Yammer still small, but importance growing
