Sawera Akhtar, Muzzamil Sajjad, and Fahad Bashir presented a report on social media to Engr. Nauman Ahmad Tariq. The report discussed the definition of social media, its purpose of connecting users and sharing information, how it has changed over time with the introduction of platforms like AIM, Myspace, and Wikipedia, ways to safely use social media, types of social media including blogs, social networks, and collaborative projects, polls showing teenagers' social media usage, pros like connectivity and learning opportunities as well as cons like cyberbullying and addiction. The conclusion stated that social media should be used wisely to enhance life while exercising caution against online dangers.

2. Sawera Akhtar
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Muzzamil Sajjad
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Fahad Bashir
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Presented to
Engr. Nauman Ahmad Tariq
Subject
Presented By
Technical Writing

3. Contents Discussed
• What Is Social Media?
• It’s Purpose
• How Social Media Changed over time?
• How to Use Social Media Safely
• Polls
• Kinds Of Social Media
• Pros And Cons Of Social Media
• Conclusion

4. What Is Social Media?
• Social media are interactive
computer-mediated technologies that
facilitate the creation and sharing of
information, ideas, career interests
and other forms of expression via
virtual communities and networks

5. What Is it’s purpose?
• To Provide users with a rich experience, dynamic content, scalability, openness, and
collective intelligence
• Social media is an essential piece of your business marketing strategy.
● Past Social Media Endeavors:
○ AIM - 1997
○ Open Diary - 1998
● Advances in Social Media that came
later:
○ Wikipedia - 2000
○ Myspace - 2003
How has Social Media Changed Over Time?

6. AOL Instant Messenger
• Created in 1997 by AOL accidentally
• Became the leading instant messenger online chat system in North America.
• Available from only a desktop computer.
• AIM was the platform that encouraged online chatting and instant messenger lingo to take off.
• Abbreviations like “GTG” and “TTYL” boomed through this system
• Open Diary (often abbreviated as "OD") is an online diary community, an early example of social networking software.
• It was founded on October 20, 1998.
• Shut Down at February 7, 2014.
• Relaunched in January 26, 2018
• Open Diary has hosted more than five million diaries since it was founded, and was home to over half a million diaries
Open Diary

7. • Use a strong password.
• Use a different password for each of your social media
accounts.
• Set up your security answers.
• Be sure to password protect your device.
• Be selective with friend requests.
• Click links with caution.
• Be careful about what you share.
• Become familiar with the privacy policies.
• Protect your computer by installing antivirus software
to safeguard.
• Remember to log off when you’re done.
How to use social media safely

8. Similarities -
● Designed to reach large
numbers
of people
● Made to inform audiences
Social Media vs. Mass Media
Differences -
● Social media reaches users in
a shorter
amount of time
● Social Media gives audiences
an
opportunity to give feedback

9. • 22% of teenagers log on to their favourite social media site more than 10
times a day.
• More than half of adolescents log on to a social media site more than once a
day.
• Seventy-five percent of teenagers now own cell phones.
According To A Poll
24%
51%
25%
Text Messaging
Instant Messaging
Social Media

11. ● Blogs/Microblogs
● Collaborative Projects
● Content Communities
● Social Networking
● Virtual Worlds
What kinds of social media are there?

12. Instagram Twitter Facebook Youtube Linkedin
Different Types of Social Media

13. ● Tumblr
○ Each user has his or her own Tumblelog where
they can publish short posts of text, images,
quotes, links, video, audio, and chats.
○ Acquired by Yahoo! In 2013
○ 550 million monthly users
○ 280.4 million blogs (Smith, C., 2017, March 18)
Blog Platforms

14. ● Twitter
○ Consists of broadcasting daily short burst
messages to the world, with the hope that your
messages are useful and interesting to
someone.
○ A “Tweet” is only 140 characters available to
share information.
○ 319 million users as of 2016
○ 750 tweets per second (Raymondi, January
18 2013)
Microblog Platform

15. Social Networks

16. Social Networks

17. Content Communities

18. Business Community

19. ● Wikipedia
○ A free encyclopaedia, written
collaboratively by the people who use it.
○ 5,357,012 total articles
○ 41,677,432 total pages
○ 30,444,460 users with about 140,722
active (Statistics, 2017, March 16)
Collaborative Project

21. Pros and Cons of Social Media

22. Pros
1. Connectivity
- Real-time communication
- Overcome distances
- Maintain relationships
2. Enhanced Learning
Opportunities :
- Access to Educational content
- Distance learning

23. 3. Information and Updates
- Sharing news
- Emergency Information and Public Alerts
Pros
4. Promotion
- Products, Services and Events
- Cost-effective marketing

24. Pros
5. Noble Cause
-Raise Awareness
-Fundraising for Charity
-Advocating for Social Justice
6. Improves Business
- Brand Awareness
- Builds customer loyalty
- Valuable feedback

25. Pros
7. Reputation
- Positive image
- Showcase skills
8. Builds Communities
- Like-minded people
- Local events and gatherings
9. Awareness
- Educate people
- Promote understanding

26. Cons
There are downsides too to social media. Many introverts and socially
reclusive users place too much emphasis on virtual interaction, and ignore
the real world outside.
“ What Goes Online Stays Online”

27. Cons
1. Cyber Bullying and
Online Harassment :
- Harassment
- Threats
- Humiliation
2. Hacking
- Personal Information
- Bank Account details
- Personal photographs

28. Cons
3. Addiction
- Decrease productivity
- Social Isolation
- Negative effects
4. Fraud and Scams
- Phishing Schemes
- Fake giveaways
-Personal Information

29. 5. Security Issues
- Personal
information at risk
- Malware spread
- Privacy
compromised
6. Cheating and
Relationship
Issues
- Contributed to
infidelity
- Inappropriate
behaviour
- Relationship
problems
Cons
7. Health Issues
- Mental and
Physical Health
- Decreased self-
esteem
- Sleep
disturbances

30. • It is up to each user to use social sites wisely to enhance their
professional and social life, and exercise caution to ensure they
do not fall victim to online dangers.
• In the end, if you can keep your own life centred in reality and
use social networking as a small part of it, you should be just
fine.
• For those who can’t, it might be time to turn off the computer
for a bit and go for a walk.
Conclusion