INTRODUCTION
INDIAN TEA INDUSTRY
MAJOR PLAYERS IN TEA INDUSTRY
STRATEGIC ANALYSIS OR INDUSTRIAL ANALYSIS
DISTRIBUTION CHANNEL
ANALYSIS OF TEA INDUSTRY
FUTURE SCOPE
Tea Industry has seen a lot of changes in the past few years.
India, lost its first position as tea producer to China for the first time, in the last 110 years. www.unitedworld.edu.in
Tea Industry has seen a lot of changes in the past few years.
India, lost its first position as tea producer to China for the first time, in the last 110 years. www.unitedworld.edu.in
this presentation includes some information about tea industry in india and the most popular brands in india and their different marketing strategies they use.
Institutional training report at kajah tea pvt ltdGodwin K Jacob
I have undertaken the internship study at the KAJAH TEA COMPANY PVT LTD. for the project I was engaged as an executive trainee under the finance department and had the access to meet the employees of various departments for the considerable time duration which helped me to gain a deep insight about the type of work they do and study the function each department in the organisation.
This report is an endeavor to cover the overall organisation structure, departments, procedures and functions of the organisation and also covers industrial profile and company profile with their objective that the company has the report gives an inside view about managerial functions, operative functions towards the product and employee of the organisation
This is a project report of the demand and supply of coffee in India and around the world. Factors affecting the supply and demand. And a case study on Starbucks.
this presentation includes some information about tea industry in india and the most popular brands in india and their different marketing strategies they use.
Institutional training report at kajah tea pvt ltdGodwin K Jacob
I have undertaken the internship study at the KAJAH TEA COMPANY PVT LTD. for the project I was engaged as an executive trainee under the finance department and had the access to meet the employees of various departments for the considerable time duration which helped me to gain a deep insight about the type of work they do and study the function each department in the organisation.
This report is an endeavor to cover the overall organisation structure, departments, procedures and functions of the organisation and also covers industrial profile and company profile with their objective that the company has the report gives an inside view about managerial functions, operative functions towards the product and employee of the organisation
This is a project report of the demand and supply of coffee in India and around the world. Factors affecting the supply and demand. And a case study on Starbucks.
Tea Blending and Packaging Industry. Blending and Packaging of Tea
Tea is an important beverage in India. Simply, tea as a refreshing energy booster. Additionally, the tea comes with several health benefits too. Basically, the antioxidants help to eliminate toxins and free radicals from the blood.
Indian tea is among the finest in the world owing to strong geographical indications, heavy investments in tea processing units, continuous innovation, augmented product mix and strategic market expansion. The main tea-growing regions are in Northeast India (including Assam) and in north Bengal (Darjeeling district and the Dooars region). Tea is also grown on a large scale in the Nilgiris in south India. India is one of the world’s largest consumers of tea, with about three-fourths of the country’s total produce consumed locally.
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Niir Project Consultancy Services
An ISO 9001:2015 Company
106-E, Kamla Nagar, Opp. Spark Mall,
New Delhi-110007, India.
Email: npcs.ei@gmail.com , info@entrepreneurindia.co
Tel: +91-11-23843955, 23845654, 23845886, 8800733955
Mobile: +91-9811043595
Website: www.entrepreneurindia.co , www.niir.org
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A PROJECT REPORT On Product: Tetley tea by TataABHILASH DUTTA
Project about Tetley tea by Tata Consumer Products Ltd. and its Manufacturer (with Statistics)
2. Brief about the Variants and SKUs available
3. Identify the Values offered by the Tetley tea by Tata Consumer Products Ltd.
4. SWOT Analysis Tetley tea by Tata Consumer Products Ltd.
5. Identify 2 major Competitors and Brief about them
6. How Tetley tea by Tata Consumer Products Ltd. differentiates from its Competitors in terms of: Value, Feature, Price,
Promotion
7. Brief about the Buying Process of Tetley tea by Tata Consumer Products Ltd.
8. Brief about the Selling Process of Tetley tea by Tata Consumer Products Ltd.
9. Identify the Factors that influences the Buying Behavior for the Tetley tea by Tata Consumer Products Ltd.
10. Analyze the Marketing Mix (4 Ps) of the Tetley tea by Tata Consumer Products Ltd.
Turmeric Powder, Coriander Powder and Chilli Powder Processing Industry. Start a Masala Factory. Spices Production Business
With spice, comes flavors and regular foods become luscious in taste. Each spice has a different texture, unique aroma, and enhancing features that bring out the best of the ingredients and make food delectable.
India, known as the home of spices, boasts a long history of trading with the ancient civilizations of Rome and China. Today, Indian spices are the most sought-after globally, given their exquisite aroma, texture, taste and medicinal value. India has the largest domestic market for spices in the world. Traditionally, spices in India have been grown in small land holdings, with organic farming gaining prominence in recent times.
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Contact us:
Niir Project Consultancy Services
An ISO 9001:2015 Company
106-E, Kamla Nagar, Opp. Spark Mall,
New Delhi-110007, India.
Email: npcs.ei@gmail.com , info@entrepreneurindia.co
Tel: +91-11-23843955, 23845654, 23845886, 8800733955
Mobile: +91-9811043595
Website: www.entrepreneurindia.co , www.niir.org
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Performance Appraisal of Apollo Gleneagles HospitalIshita Bose
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This presentation is about the rich heritage of the Israel Civilization. The variety of its food, languages, clothing, culture and the defense mechanisms of Israel will be given emphasis and we would see how all these collectively make Israel, one of the richest cultures of our heritage till date. The objective of this project is to enlighten the various dimensions of the civilization of Israel which makes it more remarkable and more beautiful than any other cultures in the world. Lets start with the history of the country and thus experience the journey of knowing Israel.
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Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
Checkout Abandonment - CRO School by Mailmodosaba771143
Fear of abandonment’ means a whole different thing in eCommerce.
Because the loss is tangible. And felt right in your pocket.
But that also means there are real things you could fix.
One of the final stages of shopping abandonment occurs is the checkout page.
Which means it impacts your bottom line directly.
So here’s a rundown of:
→ Reasons shoppers abandon the checkout process
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Do it right, and you’ll feel the change in your revenue.
This is a part of our CRO School series - to help you fix the revenue leaks in your eCommerce store.
Sign up for CRO School and get these insights right in your inbox
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3. INTRODUCTION
INDIAN TEA INDUSTRY
MAJOR PLAYERS IN TEA INDUSTRY
STRATEGIC ANALYSIS OR INDUSTRIAL ANALYSIS
DISTRIBUTION CHANNEL
ANALYSIS OF TEA INDUSTRY
FUTURE SCOPE
CONTENTS
4. INDIA IS THE 2nd LARGEST GROWER AND PRODUCER OF TEA IN THE WORLD.
WORLD LEADER IN TERMS OF CONSUMPTION,EXPORT AND PRODUCTION OF TEA.
IT ACCOUNTS FOR 31% OF THE GLOBAL PRODUCTION OF TEA.
INDIA HAS RETAINED ITS LEADERSHIP FOR THE LAST 150 YEARS.
TOTAL TURNOVER IS ROUGHLY RS 10,000 CRORES.
TEA AND LAND PRODUCTION HAS INCREASED BY 250% AND 40% RESPECTIVELY.
INTRODUCTION
5. TOTAL NET FOREIGN EXCHANGE IS ROUGHLY RS 1847 CRORES PER ANNUM.
PROVIDES EMPLOYMENT TO MORE THAN 1.1 MILLION INDIAN WORKERS.
DARJEELING,ASSAM AND NILGIRI ARE THE THREE PROMINENT TEA GROWING REGIONS.
CTC PRODUCTION WHICH IS CRUSH,TEAR AND CURL AND ORTHODOX PRODUCTION WHICH IS
WITHERING,ROLLING,FERMENTATION,DRYING AND STORING ARE THE MAINLY TWO WAYS OF
PRODUCING TEA IN INDIA.
IDEAL DESTINATION FOR ALL TEA ENTHUSIASTS.
LARGEST TEA DRINKING COUNTRY IN THE WORLD.
ANNUAL TEA PRODUCTION HAS BEEN AROUND 800 MN .
INTRODUCTION
6. ASSAM TEA IS FAMOUS FOR STRONG,BRISK AND FULL BODIED LIQUOR.
NILGIRI TEA IS WELL KNOWN FOR DELICATE FLAVOUR,STRENGTH AND
BRIGHTNESS.
DARJEELING TEA IS FAMOUS FOR AROMA AND IS OFTEN CALLED FINE WINE
OF TEAS.
INTRODUCTION
7. THE TEA INDUSTRY IN INDIA IS ABOUT 170 YEARS OLD.
IN 1823, A TEA PLANT WAS DISCOVERED IN UPPER BHAHMAPUTRA VALLEY.
IN 1838, THE FIRST INDIAN TEA FROM ASSAM WAS SENT TO UK FOR PUBLIC
SALE.
INDIAN TEA INDUSTRY
THE INDUSTRY WAS EXTENDED TO OTHER PARTS OF THE COUNTRY BETWEEN
50’S AND 60’S OF THE LAST CENTURY.
HOWEVER, OWING TO CERTAIN SPECIFIC SOIL AND CLIMATE REQUIREMENTS,
ITS CULTIVATION WAS CONFINED TO ONLY CERTAIN PARTS OF THE COUNTRY..
9. IT DOESN’T HAVE A DISTINCTIVE GRASSY TASTE LIKE GREEN TEA.
THE FLAVOUR IS LIGHT AND SWEET.
LESS CAFFEINE.
WHITE TEA
MORE CANCER FIGHTING ANTI OXIDANTS THAN GREEN TEA.
DARJEELING REGION PRODUCES SOME FINE WHITE TEA IN INDIA.
PRODUCED MOSTLY IN CHINA AND JAPAN.
10. TASTES LIKE FRESH LEAVES OR GRASSY .
LOWER IN CAFFEINE.
HIGHER ANTI OXIDANTS PROPERTIES.
GREEN TEA
11. TASTE IS SOMEWHERE BETWEEN GREEN AND BLACK TEA.
SOME ARE CLOSER TO BLACK TEAS AND SOME ARE CLOSER TO GREEN TEAS.
PARTIALLY OXIDIZED DURING THE PROCESSING RESULTING IN MEDIUM
CAFFEINE AND ANTI OXIDANTS PROPERTIES..
OOLONG TEA
12. HIGHEST IN CAFFEINE.
MOST POPULAR TEA IN THE WORLD.
ALSO KNOWN AS C.T.C TEA BECAUSE OF UNDERGOING THREE
STAGES CUT,TORN AND CURLED.
BLACK TEA
13. STRONG EARTHY FLAVOUR.
MODERATE IN TASTE, NOT AS STRONG AS BLACK TEAS.
LOTS OF HEALTH BENEFITS LIKE LOWERING THE
CHOLESTROL,HELPING IN DIGESTION.
PU-ERH TEA
14. ITS EITHER GREEN TEA OR WITE TEA THAT HAS BEEN INFUSED
WITH CERTAIN FLOWERS.
IT HAS A WONDERFUL AROMA.
HIDES THE VERY CHEAP TEA BEHIND A STRONG FLOWERY
PRESENCE.
SCENTED TEA
15. TATA TEA
LIPTON GREEN TEA
WAGH BAKRE TEA
BROOKE BOND TAJ MAHAL TEA
MAJOR PLAYERS IN TEA INDUSTRY
TULSI GREEN TEA
SOCIETY TEA
TETLEY TEA
BALAJI TEA
GOODRICKE TEA
APEEJAY TEA
PATAKA TEA
MARVEL TEA
16. PRODUCT OF TATA GLOBAL BEVERAGES LIMITED WHICH WAS SET UP IN 1962 AS
A JOINT VENTURE OF JAMES FINLAY COMPANY AND TATA SONS.
OTHER BRANDS ARE TETLEY, GOOD EARTH AND JEMCA.
TATA TEA
TATA TEA IS THE BIGGEST SELLING TEA BRAND IN INDIA,TETLEY IN CANADA AND
SECOND HIGHEST IN UK AND JEMCA IN CZECH REPUBLIC.
WORLD’S SECOND LARGEST MANUFACTURER AND DISTRIBUTOR OF TEA.
17. THE COMPANY WAS NAMED THOMAS J. LIPTON CO. AT 1890 IN NEW JERSEY ,U.S.A .
DEMAND FOR GREEN TEA HAS GONE HUGE AND THIS COMPANY PLACE AN IMPORTANT
ROLE IN DEMAND OF GREEN TEA IN INDIA.
LIPTON GREEN TEA
OTHER BRANDS ARE ICED TEA,TEA AND HONEY,BLACK TEA,HERBAL TEA, WHITE AND
RED TEA,FLAVOURED BLACK TEA AND ICED TEA MIXES.
18. A HINDUSTAN UNILEVER PRODUCT.
HEAVENLY FRESHNESS AND UNIQUE TASTE.
OTHER PRODUCTS ARE TAJ MAHAL CLASSIC, GOLD, NILGIRIS, CARDAMON,
DARJEELING, EARL GREY, GINGER, MASALA, GREEN TEA.
BROOKE BOND TAJ MAHAL TEA
22. DEMAND FOR TEA HAS BEEN GROWING AT SOME 2% PER ANNUM AND
SHOULD ACCELERATE FURTHER.
TECHNICAL & MANPOWER SKILL: DUE TO A HUGE POPULATION BASE IN
INDIA, TECHNICAL & MANPOWER SKILL IS AVAILABLE IN ABUNDANT.
GOOD RESEARCH SUPPORT BY TEA GROWERS WILL HELP INDUSTRY
GROW FURTHER.
ONE-STOP-SHOP FOR HIGH QUALITY SPECIALITY TEA e.g. DARJEELING,
ASSAM, HIGH RANGE NILGIRIS ETC.
STRENGTHS
23. DIMINISHING AVAILABILITY OF WORK FORCE PARTICULARLY IN SOUTH
INDIA.
HIGH COST OF PRODUCTION,HIGH ENERGY COST DUE TO LOW
PRODUCTIVITY.
POOR INFRASTRUCTURE APPROACH ROADS TO GARDENS,WAREHOUSE.
WEAKNESS
24. EXPORT POTENTIAL IF INDIA CAN INCREASE ITS PRODUCTION CAPACITY
TO MAKE TEA MORE ACCEPTABLE AND FASHIONABLE LIKE COFFEE
TO COME UP WITH NEW FLAVOURS/FORMULATION OF THE TEA, TEA
HOUSES ETC. TO POPULARIZE THE CONCEPT OF TEA IN INDIA.
LARGE UNTAPPED RURAL MARKET FOR BRANDED TEA COMPANIES LIKE HUL
AND TATA TEA
OPPORTUNITIES
25. LOW COST OF TEAS FROM KENYA,INDONESIA ETC.
ROUND THE YEAR PRODUCTION IN COUNTRIES SUCH AS SRI
LANKA ,VIETNAM.
COST ESCALATION ON ACCOUNT OF INCREASE IN THE COST OF
PRODUCTION.
THREAT
26. PORTER’S FIVE FORCES MODEL
THREAT OF NEW
ENTRANTS
BARGAINING
POWER OF
BUYERS
THREAT OF
SUBSTITUTE
PRODUCTS OR
SERVICES
BARGAINING
POWER OF
SUPPLIERS
RELATIVE
POWER OF
UNIONS,
GOVERNMENTS,
SPECIAL
INTEREST
GROUPS, etc.
27. INDUSTRY RIVALRY (HIGH)
THERE ARE APPROXIMATELY 700 TEA COMPANIES IN INDIA HENCE
THERE IS INTENSE RIVALRY AMONGST THEM.
MARKET IS DOMINATED BY A LARGE NUMBER OF UNORGANIZED
PLAYERS.
INDUSTRY GROWTH IS SLOW.
THERE ARE LOW SWITCHING COSTS.
28. LARGE UNTAPPED RURAL MARKET FOR BRANDED TEA SEGMENT IN RURAL INDIA AND
INDIAN TEA IN GLOBAL MARKET.
ENCOURAGING GOVERNMENT POLICIES LIKE FOOD AND BEVERAGE ACT.
Threat of New Entrants (HIGH)
29. Threat of Substitutes (MODERATE)
SUBSTITUES – COFEE, COLD DRINK, JUICE
EXISTING CUSTOMERS ARE LOYAL
SUBSTITUES PRICE MAY BE LOWER. AS THERE ARE SO MANY PLAYERS IN THE
INDUSTRY A PRICE WAR IS UNAVOIDABLE.
THE SUBSTITUTE PRODUCT’S QULITY N PERFORMANCE MAY BE BETTER.
30. Bargaining Power of Buyers (HIGH)
THERE IS A LARGE NUMBERS OF BUYERS PURCHASING THE PRODUCT.
THE BARGAINING POWER OF BUYERS IS EXTREMELY HIGH AS THE BUYERS HAVE
MANY OPTIONS AVAILABLE.
NOT MUCH PRODUCT DIFFERENTIATION IN TERMS OF TASTE ALSO LOW
SWITCHING COST.
BUYERS PURCHASE A LARGE PROPORTION OF THE INDUSTRY’S TOTAL OUTPUT.
31. Bargaining Power of Suppliers (LOW)
THERE ARE LARGE NUMBER OF PRODUCERS OF TEA IN INDIA.
THERE ARE SUBSTITUTES LIKE, COFEE AVAILABLE IN THE MARKET.
SUPPLIER’S PRODUCT CREATS LOW SWITCHING COST.
32. Relative Power of Other Stakeholders
A sixth force should be added to Porter’s list to include a variety of stakeholder
groups from the task environment. Some of these groups are governments, local
communities, creditors, trade associations, special-interest groups, unions,
shareholder etc.
34. PERMISSION HAS TO BE OBTAINED FROM THE TEA BOARD FOR PLANTING OF
TEA ON ANY LAND.
TEA INDUSTRY IN INDIA IS HIGHLY REGULATED.
UNDER THE TEA ACT, 1953, THE TEA BOARD IS REGULATING THE PRODUCTION
AND EXTENT OF CULTIVATION OF TEA.
POLITICAL FACTORS
35. IT’S A GOOD TIME FOR INDIAN TEA INDUSTRY BECAUSE THE TOTAL NET
FOREIGN EXCHANGE EARNED PER ANNUM IS RS 1847 CRORES, HIGHEST
FOREIGN EARNING AGRICULTURAL PRODUCT OF INDIA.
ECONOMICAL FACTORS
36. TO REMOVE PUFFINESS FROM EYES, SOAK COTTON PADS IN THE
COLD BREWED TEA AND KEEP THE PADS ON YOUR LIDS FOR 10
MINUTES.
REFRIGERATED USED TEA BAGS ARE ANOTHER ALTERNATIVE.
SOCIAL FACTORS
37. BEING HIGHLY LABOR INTENSIVE INDUSTRY,
TECHNOLOGICAL FACTORS IS LEAST AFFECTING THE TEA
INDUSTRY.
TECHNOLOGICAL FACTORS
38. TEA IS GROWN IN MONO CULTURE WHICH REDUCES BIO DIVERSITY.
IN THE ABSENCE OF OTHER PLANTS, INTENSIVE USE OF PESTICIDES AND
FERTILIZERS IS NEEDED LEADING TO TRACES FOUND IN PROCESSED TEAS.
ENVIRONMENTAL FACTORS
39. REDUCED PRODUCTION BECAUSE TEA IS A POPULAR BEVERAGE
IN MAY PRODUCING COUNTRIES AND OPPOSITION TO EXPORT TO
OTHER COUNTRIES MAKES THINGS DIFFICULT THEREBY
REDUCING THEIR SHARE IN THE EXPORT MARKET.
LEGAL FACTORS
45. EXPORT OF TEA FROM INDIA
YEAR QUANTITY(MILLION KG)
2010-2011 213.79
2011-2012 214.35
2012-2013 216.23
2013-2014 225.76
2014-2015 199.08
2015-2016 232.92
46. YEAR QUANTITY(MILLION KG)
2010-2011 19.26
2011-2012 19.21
2012-2013 21.09
2013-2014 19.23
2014-2015 21.02
2015-2016 18.43
YEAR WISE IMPORT OF TEA TO INDIA
47. CHINA 36%
INDIA 22.60%
KENYA 8%
SRI LANKA 6.30%
VIETNAM 4.00 %
TOP FIVE TEA PRODUCING COUNTRIES IN THE
WORLD FOR THE YEAR 2016.
48. DUE TO INCREASING CLIMATE RISKS, ONE MIGHT SEE THE INDUSTRY FACING
SERIOUS HEADWINDS.
BUREAUCRACY,MICRO MANAGEMENT, CORRUPTION AND ARCHAIC LAWS
SPELL DOOM FOR THE INDUSTRY.
PRODUCING QUALITY TEAS WILL HELP TO INCREASE SALES AND EXPORT
BUSINESS WILL RISE.
GREEN TEA
HERBAL TEA
ORGANIC TEA
FUTURE SCOPE