ANINDUSTRIAL VISIT REPORTON"Sumul Dairy”PREPARED BY :KAMLESH MISTRICLASS :B.B.A. Sem 2ACADEMIC YEAR :2012-2013ROLL NO.12BB...
DeclarationI, the undersigned KAMLESH MISTRI, student of B.B.A, herebydeclare that the project work presented in this repo...
PrefaceThis training is important to me as student of management toincrease my knowledge about how management done at larg...
AcknowledgementI feel great pleasure to present this training report on “SUMULDAIRY”, Surat.Being a student of B.B.A it is...
COMPANY PROFILE“SUMUL”(Surat District Co-operative Milk Producer’s Union LTD.)5 | P a g e
INTRODUCTIONSumul or Surat Milk Union Limited, which is now renamed as The Surat DistrictCo-operative Milk Producer’s Unio...
COMPANY OVERVIEW:COMPANY OVERVIEW:Name : Surat District Milk Producers’ Union Ltd.Address : Surat District Milk Producer’ ...
Board of directors:-No. Name / Address Residence phone1. Shri Manubhai Amthabhai PatelChairmanRepresentative, Nihali Dudh ...
12. Shri Shantilal Kalyanjibhai PatelRepresentative, Bagumra Dudh Utpadak S.M. Ltd,At & Po. Bagumra. Tal. Palsana.394315(0...
History:-In the year 1939 Sardar Vallabhbhai Patel went and met the farmers of Anandand told them that for the trade of mi...
limited. Thus, come into foundation of the super structure of the Surat district co-operatives milk producers union limite...
Sumul’s Vision Statement“WE ARE SOCIALLY RESPONSIBLE ORGANISATION WITHCOMMITMENT TO CONSUMER DELIGHT AND RESPECT FOR ALL. ...
Objectives of Sumul:-The Sumul Dairy was established with the following objectives :To Understand And Meet Customer Needs....
addition to achieving customer delight.Product Mix of SUMUL Dairy:-Products Mix: “the set of all products and items that a...
(Product mix of Sumul dairy)15 | P a g eMilkMissionImplementationProgramFormulationStrategyformulationGoalFormulationExter...
Production DepartmentBatter milkFlavored MilkMalay puri16 | P a g e
Other SeetsRasgulla:-Gulab jabun:-Panir:-17 | P a g e
Peda:-Shrikhand:-Pure Ghee:-18 | P a g e
Work Area of SUMUL(Source: www.Sumuldairy.com)SUMUL dairy is located near railway station road in Surat. It covers 15,000 ...
DISTRIBUTION CHANNEL OF LIQUIDMILKDAIRYAGENTCUSTOMERSo, its called one level (1 level) Distribution ChannelDISTRIBUTION CH...
ORANIZATION STRUCTURE21 | P a g e
Co-operative Dairy StructureThe Co-operative Act was passed in 1961.The co-operative rules under the GujaratState Co-opera...
Unit of SUMUL & Their Capacity Plant capacityno. Chilling Center Establishment Capacity in LPD Distance fromSurat (km )1 ...
These 5 chilling center have provided have provided equal opportunities of milkmarketing to the distantly inhabited tribal...
HUMAN RESOURCEDEPARTMENTIntroduction• Sumul believes that the most significantresource is its Human Resource and Sumul’sSu...
REFERENCE MATIRIALSBibliography Websites1. www.sumuldairy.com2. www.surat municipal.gov.in3. www.indiadairy.com4. www.goo...
27 | P a g e
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Sumuldairy 120703035410-phpapp01

  1. 1. ANINDUSTRIAL VISIT REPORTON"Sumul Dairy”PREPARED BY :KAMLESH MISTRICLASS :B.B.A. Sem 2ACADEMIC YEAR :2012-2013ROLL NO.12BBA23B.V.PATEL INSTITUTE OF BUISNESSMANAGEMENT, COMPUTER & INFORMATIONTECHNOLOGYSUBMITTED TO :UKA TARSADIA UNIVERSITY1 | P a g e
  2. 2. DeclarationI, the undersigned KAMLESH MISTRI, student of B.B.A, herebydeclare that the project work presented in this report on “SUMUL DAIRY”is my own work and submitted by me to towards the partial fulfillment ofthe F.Y.B.B.A program.This project is entirely outcome of my own efforts and the reportprepared there is based on the knowledge and the work done by me duringthe project work.I further declare that to the best of my knowledge, some part of thisreport has been copied. I will be responsible for it and its consequences.Date:Place: KAMLESH MISTRI2 | P a g e
  3. 3. PrefaceThis training is important to me as student of management toincrease my knowledge about how management done at large scale industryand also about brand company in details. This report contains valuableinformation about customer’s view regarding SUMUL products at Surat.This information obtains from analysis by manually, searching frominternet and practical way.From this training, I get knowledge which is really helpful for me formaking my future bright.DATE :KAMLESH MISTRI3 | P a g e
  4. 4. AcknowledgementI feel great pleasure to present this training report on “SUMULDAIRY”, Surat.Being a student of B.B.A it is my pleasure to have an opportunity topresent this Industrial Winter Training report at “B.V patel institite ofmanagement”.My sincere thanks to my project guide Pro. taral for his guidanceand technique about report writing that have been a key factor in thesuccessful completion of this project.Last but not the least I acknowledge the support and encouragementof my parents, teacher and friends.Place: Yours faithfullyDate:Kamlesh mistri4 | P a g e
  5. 5. COMPANY PROFILE“SUMUL”(Surat District Co-operative Milk Producer’s Union LTD.)5 | P a g e
  6. 6. INTRODUCTIONSumul or Surat Milk Union Limited, which is now renamed as The Surat DistrictCo-operative Milk Producer’s Union Ltd, is one among the 12 district unions which actsas manufacturing units of dairy products for Gujarat Co-operative Milk MarketingFederation Limited, the marketers of Amul and Dhara brand of products.The Sumul district co-operative milk producer’s union ltd (SUMUL Dairy) is aco-operative endeavor committed to help marginal farmers and down trodden tribal tolead to a healthy life and better standard of living through scientific animal husbandrypractices. Today’s Sumul enjoys the pride to serve milk and milk products to populousSurat city and surrounding towns of it.Sumul is holding strong brand equity in Surat district and command more than70% of the liquid milk in Surat city, to make the distribute system fast and the deliveredmilk in time they have as many as 81 milk transportation routes and 1531 agents (1386regular and 145 full time)The area of operation of sumul is the entire district of surat. The present milkprocurement of 160.929,736 liters of milk annually makes it the third largest union inthe state after the AMUL and Mehesana dairy. The present market of Surat for liquidmilk is around 4.5 lack liters per day. This has necessary active development of “byproduct” market. Products so far introduced are paneer, ghee, flavored milk, sweet,shrikhand, lassi, butter milk etc.Under Sumul’s activities, Surat district is now firmly established as a milk shedand is growing from strength to strength.6 | P a g e
  7. 7. COMPANY OVERVIEW:COMPANY OVERVIEW:Name : Surat District Milk Producers’ Union Ltd.Address : Surat District Milk Producer’ Union Ltd.Post Box No.-501,Sumul Dairy,Surat- 395008PH: 2427691-94, 2422137, 2418717, 2418666Fax: +91-261-2433572E-mail: sumul@sumuldairy.comMD : Jayesh DesaiBankers : The Surat District Co-operative Bank Ltd.,SuratSarvodaya Sahakari Bank Ltd.,SuratState Bank of India, SuratBank of Baroda,Bhagatalao, SuratSurat Mahila Nagrik Sahakari Bank Ltd, SuratSurat Nagrik Sahakari Bank, SuratIndian Bank, SuratState Bank of Saurashtra, SuratDENA Bank, SuratCo-operation Bank, Surat7 | P a g e
  8. 8. Board of directors:-No. Name / Address Residence phone1. Shri Manubhai Amthabhai PatelChairmanRepresentative, Nihali Dudh Utpadak S.M. Ltd,At.:Nihali, Po.:Dholikui, Tal.: Mahuva.394250(02625-2531293)MO.98241-103162. Shri Sudambhai Raghunathbhai PatelVice ChairmanRepresentative, Velda Vibhag Dudh Utpadak S.M. Ltd.At. Velda Tal. Nizar 394370(02628)-244238 / 2442283. Shri Chunilal Durlabhbhai PatelRepresentative, Lotarwa DudhUtpadak S. M. JIN Ltd,At. & Po.: Lotarwa, Tal.: Vyara.394 650(02626)222446 / 2200174. Shri Arvindbhai Singabhai GamitRepresentative, Pipalkuwa Dudh UtpadakS.M.Ltd,Pipalkuwa,Po.:Pipalkuwa, Tal.:Songadh.394660(02624-251088)5. Shri Jayeshbhai Natvarbhai PatelRepresentative, Delad Dudh Utpadak S.M. Ltd,At. Delad Po.: Sayan, Tal.: Olpad.394540(02621-242362)6. Shri Jitendra Dhirajlal DesaiRepresentative, Uchchal Dudh Utpadak S.M. Ltd,At & Po.: Uchchal ,Tal.: Uchchhal.394375(02628) -231106/2311237. Shri Ratilal Somabhai MasterRepresentative, Surat Dudh Utpadak M. Ltd,40-A, Patelnagar, A.K. Rd, Surat Tal.:Choryasi.395008(0261-2543404)8. Shri Manojbhai Naranbhai PatelRepresentative, Shekhpur Dudh Utpadak S.M. Ltd,At Shekhpur Po.: Sayan, Tal.:Kamrej.394180(02621-242526)9. Shri Shivabhai Babubhai PatelRepresentative, Naugama Dudh Utpadak S.M. Ltd,At Naugama(Nani) Po.: Simodra,Tal.: Mangrol.394410(02623-233288)10. Shri Ramanbhai Ukadiyabhai GamitRepresentative, Zankhala Dudh Utpadak S.M. Ltd,At & Po. Zankhala Tal.: Mandvi.394160(02623-221396)11. Shri Bhupendrabhai Ratilal DesaiRepresentative, Valod Dudh Utpadak S.M. Ltd,At & Po. Tal.: Valod.394640(02625-220151)8 | P a g e
  9. 9. 12. Shri Shantilal Kalyanjibhai PatelRepresentative, Bagumra Dudh Utpadak S.M. Ltd,At & Po. Bagumra. Tal. Palsana.394315(02622-263308/263309)13. Shri Arvindbhai Bhagvanjibhai PatelRepresentative, Rampura Dudh & Shakbhaji U.S.M.Ltd. At.Rampura. Po.Varad. Tal:Bardoli.394602(02622-220431)14. Shri Parsottambhai Mundiyabhai PadviRepresentative, Umarda Dudh Utpadak S.M.Ltd. C/o.At & Po.Umarda, Tal. Umarpada.C/o.(02629-253474)15. The District Registrar,Representative, The Registrar, Co-op. Societies,Gujarat State, Gandhinagar.(0261)-2472051 (O)16. Shri P. ChellapaRepresentative, N.D.D.B., Anand. ----------17. Shri S.K. Bhalla / S. T. DesaiRepresentative, GCMMF Ltd, Anand. -------18. Shri Jayesh H DesaiI/C. Managing Director,sumul dairy, Surat.(0261)-2422180/2422137(Source: 57 Annual report of SUMUL)Date of registration: 22nd August, 1951Date of commissioning of Pasteurization Dairy Plan: March, 1968Dairy Plant capacity at the time of commissioning: 50,000 ltrs per dayPresent capacity of Dairy Plant: 5, 00,000 ltrs per dayMilk Powder drying capacity: 12.5 Mts. per day9 | P a g e
  10. 10. History:-In the year 1939 Sardar Vallabhbhai Patel went and met the farmers of Anandand told them that for the trade of milk the DAIRY was necessary. At that time personnamed Tribhuvandas Patel came forward to take the leadership. During that time therewas only one dairy. "POLSUN DAIRY", which belong to British and them use to givevery less prices for milk to the Indian Milkmen. In order to support the Indian farmers"Amul Dairy" was established in the year 1946. Dr. Kurien was appointed at this dairy.Dr. Kurien along with Tribhuvandas Patel took the leadership. India becomesindependent in the year 1947. In the meantime AMUL DAIRY got order from the WHOto produce milk powder. At that time Dr. Kurien & Dr. Dalaya found the technique ofproducing milk powder from buffalo milk. After looking at this Lal Bahadur Shastritook the visit of Ajampur village & promised them to provide with more money for thesystematic development of the dairy industry. For the proper development of the dairyindustry NDDB was established at ANAND.During that historical period in the year 1948, let Shri jagjivandas R. Patel(popularly known as "DASKAKA) brought farmers of Olpad Talukas under the ambitof the co-operatives society. The society was registered on 1-8-1949 as Takoyma10 | P a g e
  11. 11. limited. Thus, come into foundation of the super structure of the Surat district co-operatives milk producers union limited (SUMUL) Surat.Hygienic and pure milk was almost unknown in the market. In fact unbridledadulteration of milk was practiced by these traders to meet the growing demand of milkin the city. To salvage the poor producers from the clutches of these Private Traders,Organization and integration of procurement, processing and marketing of milk and milkproducts by the producers themselves on a sound cooperative line was essential; thiswould also ensure elimination of middlemen, equitable distribution of benefits to RuralMilk Producers and indirectly to urban milk consumers as well.Hence, the Surat District Cooperative Milk Producers Union Ltd., SUMUL istrade name and literally meaning sound price, came into existence on August 22,1951. A real break through in SUMUL came in 1966, with the approval of dairy plantproject of Rs.77.47 lakhs under the swadeshi programme. The state government alsoprovided Rs.74.28 lakhs in the form of subsidy loan and share capital. Dr. Kuriendesigned the dairy plant to cope up with the targeted increase in milk procurement in thesucceeding years. The former commissioning of the pasteurization plant on March 17,1968 was the turning point for SUMUL. A 50 TLPD dairy plant was established in 1968& there after marketing of (Pasteurized milk in bottle was started marketing of milk inpolythin was started in 1978).For the development of dairy industry NDDB started number of flood operation.These flood operations include various important aspects like transportation machinery,procurement of milk at low cost, awareness about human rights & responsibility andhigh productivity at low cost. By these great efforts, in the year 1998-99, 72 million toneof milk was produced in India and India become the first milk producing country, whichis more than 68 million in U.S.A. So it was called “white revolution11 | P a g e
  12. 12. Sumul’s Vision Statement“WE ARE SOCIALLY RESPONSIBLE ORGANISATION WITHCOMMITMENT TO CONSUMER DELIGHT AND RESPECT FOR ALL. WEBELIEVE IN GROWTH AND CONTINUOUS IMPROVEMENT THROUGHTEAMWORK, TRUST & EXCELLENCE WITHOUT COMPROMISING OURHONESTY AND INTEGRITY”It is quite obvious from the mission statement of the Sumul; the organization iscommitted to customer satisfaction and believes in providing the highest quality ofproduct to them. Infect, for ensuring highest quality product, it has already put in topractice TPM and TQM tools in the organization besides many Quality Circle (QC)and Small Group Activity (SGA) operating in the organization to achieve the vision andmission.12 | P a g e
  13. 13. Objectives of Sumul:-The Sumul Dairy was established with the following objectives :To Understand And Meet Customer Needs.To Develop Competency of Employees For Continual Improvement of TheirPerformance and EffectivenessTo Demonstrate Continual Improvement of Process Based on ObjectiveTo Review Food Safety and Quality Management System for improvementTo Apply Scientific Innovations and State of Art Technology.To provide guaranteed remunerative milk market round the year for surplus milk.To provide maximum return to producersTo Provide good quality Milk and Milk Product to consumersTo increase milk productivity at most economic rate by providing technical inputservices to the producers.The Sumul Dairy shall provide proper Nutrition and Good Health to its customers in13 | P a g e
  14. 14. addition to achieving customer delight.Product Mix of SUMUL Dairy:-Products Mix: “the set of all products and items that a particular seller offers for salesto buyer.”14 | P a g e
  15. 15. (Product mix of Sumul dairy)15 | P a g eMilkMissionImplementationProgramFormulationStrategyformulationGoalFormulationExternalEnvironmentOpportunities & ThreatsInternalEnvironmentSwotAnalysisHomogenizedToned MilkMilkMissionImplementationProgramFormulationStrategyformulationGoalFormulationExternalEnvironmentOpportunities & ThreatsInternalEnvironmentSwotAnalysisHomogenizedToned MilkLiquid MilkLiquid MilkWhole MilkWhole MilkPasteurizedStandard MilkPasteurizedStandard MilkMilk ProductsMilk ProductsCow MilkCow MilkSkimmedMilkSkimmedMilkGheeGheeWhite ButterWhite ButterDahiDahiSkimmed MilkPowderSkimmed MilkPowderButter MilkButter MilkSelfDevelopedProductsSelfDevelopedProductsPaneerPaneerFlavour MilkFlavour MilkSweetsSweetsShrikhandShrikhandSumul SugarSumul SugarSumul TeaSumul TeaMilk ProductsMilk Products
  16. 16. Production DepartmentBatter milkFlavored MilkMalay puri16 | P a g e
  17. 17. Other SeetsRasgulla:-Gulab jabun:-Panir:-17 | P a g e
  18. 18. Peda:-Shrikhand:-Pure Ghee:-18 | P a g e
  19. 19. Work Area of SUMUL(Source: www.Sumuldairy.com)SUMUL dairy is located near railway station road in Surat. It covers 15,000 –acre land. Sumul provides milk collection facilities at the producers door in each villagecooperative wherefrom milk is speedily, efficiently and economically transported twicedaily (both in the morning and evening) to its Dairy Plant, Chilling Centers forprocessing and marketing currently 81 Milk Routes are playing, keeping the criteria ofoptimum coverage of marketable surplus, required distance, safe time limit andminimum overlapping between the routes on economical groundsSince the milk procurement system has been extended far and wide in the entiredistrict. Sumul have five chilling center at Bajipura, Uchchal, Navi Pardi, Chaved andDediapada site at a distance of 50,105,25,110,146 km respectively from Surat city. Thechilled is then transferred to the mail plant at Surat railway station road.19 | P a g eMain Dairy PlantCilling Centrekm distance from suratTaluka/ Tahsil Name Cattle Feed Factory
  20. 20. DISTRIBUTION CHANNEL OF LIQUIDMILKDAIRYAGENTCUSTOMERSo, its called one level (1 level) Distribution ChannelDISTRIBUTION CHANNEL OF DAIRYPRODUCTSDAIRYDISTRIBUTORRETAILERCUSTOMERSo, its called two level (2 level) Distribution Channel20 | P a g e
  21. 21. ORANIZATION STRUCTURE21 | P a g e
  22. 22. Co-operative Dairy StructureThe Co-operative Act was passed in 1961.The co-operative rules under the GujaratState Co-operative Act in 1965. The whole system is as follows:NCDFI (National Co-operative Dairy Federation of India Ltd.)GCMMF (Gujarat Co-operative Milk Marketing Federation Ltd.)UNIONS (Here SUMUL, Surat)Primary Units (Here DCS)Individual Producer (e.g. the farmer who supplied milk to the DCS)NCDFI is the national level Dairy Federation of India, with its HQ at Anand,Gujarat. This controls the vital aspects of National level marketing, say the supplies ofmilk and milk by-products to the Defense Forces, etc. It co-ordinates the dairy co-operative activities across the country.The State level Federation, namely GCMMF has the basic purpose of coordinatingthe various state level unions. Besides providing the technical help and requirements ofthe Unions, they also help in their marketing efforts. Also they act as the liaison betweenthe state Unions and NCDFI.22 | P a g e
  23. 23. Unit of SUMUL & Their Capacity Plant capacityno. Chilling Center Establishment Capacity in LPD Distance fromSurat (km )1 SUMUL DAIRY 1951 500000 02 Bajipura ChillingCentre1975 300000 503 UchchhalChilling Centre1982 100000 1054 Navi PardiChilling Centre1996 200000 255 SumuldanFactory1970 300 mt/day 2023 | P a g e
  24. 24. These 5 chilling center have provided have provided equal opportunities of milkmarketing to the distantly inhabited tribal milk producers, which aids the economy oftheir milk production enterprise or else they would have been obliged to dispose of theirmilk to the middlemen at very low price. These chilling centers were established with aview to improve the quality of milk and ease pressure at its headquarters. A large plot ofarea was bought while establishing Navi Pardi Chilling Center keeping in mind to shiftthe dairy plant from city, if the need arises in future.Expansion & DiversificationThe formal commencing of the pasteurization plant was a turning point in the lifeof SUMUL. The plant was inaugurated by Morarjee Desai. At that time the capacity ofpasteurization of milk was 50,000 liter/day.The expansion of Dairy plant in accordance with the NDDB was done by the Dr. V.Kurian on 21stApril, 1979. The capacity was increased to 1, 00,000 liter/day.In the second stage of expansion, the capacity was increased to 2, 00,000 liter/dayduring the year 1958 with the help of NDDB and Gujarat Co-Op. Milk MarketingFederation Ltd. They give financial as well as technical assistance.Due to increase of the population of Surat city their felt a need to increased thecapacity of milk pasteurization. In the 3rdstage of operation flood capacity was increasedto 4, 00,000 ltr/day. Today the plant is working with the capacity of7, 50,000 liter/day. They have also built milk chilling center at Bajipura, Uchhal, NaviPardi, and Nize24 | P a g e
  25. 25. HUMAN RESOURCEDEPARTMENTIntroduction• Sumul believes that the most significantresource is its Human Resource and Sumul’sSuccess in the long run depends very much onthe quality of its human resources. HR Objectives:• To develop and sustain core values.• To develop business leaders for tomorrow.• To provide job contentment throughempowerment, accountability and responsibility.• To build and upgrade competencies throughvirtual learning, opportunities for growth andproviding challenge in the job.• To faster a climate of creativity, innovation andenthusiasm.• To enhance the quality of life of employees andtheir family.25 | P a g e
  26. 26. REFERENCE MATIRIALSBibliography Websites1. www.sumuldairy.com2. www.surat municipal.gov.in3. www.indiadairy.com4. www.google.com5. www.amuldairy.com6. www.nddb.com26 | P a g e
  27. 27. 27 | P a g e

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