This ppt shows how parle G ad campaign of (Roko mat toko mat ) communicated with the customer. Remember Parle G is not just a biscuit it is an ethos that we have all grown up with. This Slide Explains about how Parle G efficiently used promotion mix to connect with the consumer delivering a clear message.

1. IMC of Parle G
By: Shivam Prakash Chaurasia
PGDM(14-16)

2. Integrated Marketing Communications involve coordinating the various
promotional elements and other marketing activities that communicate with
the firm’s customers. The basic tools used to accomplish an organization's
communication objectives are referred to as the promotional mix. The
promotional mix has traditionally involves. It ensures that all forms of
communications and messages are carefully linked together.
IMC

3. IMCof Parle G
• Digital Campaign
• Twitter campaign
• Targeting New
Generation

6. Parle G
• Parle-G or Parle Glucose is a brand of biscuits manufactured by Parle Products in
India. As of 2011, it is the largest selling brand of biscuits in the world according
to Nielsen.
• Parle Products was established as by confectionery in the Vile Parle suburb
of Mumbai, in 1929. It began manufacturing biscuits in 1939. In 1947, when India
became independent, the company launched an ad campaign, showcasing its
Gluco brand of biscuits as an Indian alternative to the British biscuits.
• Parle-G biscuits were earlier called 'Parle Gluco' Biscuits until the 1980s.
• In 2013, Parle-G became India's first domestic FMCG brand to cross
the ₹ 5,000 crore in retail sales.

7. Segmentation
• People looking to have
Biscuits anytime.
Targeting
• All age group lower,
middle and upper.
Positioning
• For children who are
genius in every field.
STP

8. Main CSR Activity by
Parle G
• Eye Checking Camps
• Health care camps
• www.thefuturegenius.com

9. Build
Relationship
Engage
in Online
Activity
Reach out
Parent &
Children
Communication
Objectives

10. Advertisements