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Wearemedia Buzz Webinar

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Holly Ross
Holly Ross

The document discusses tools and techniques for generating buzz and viral marketing through social media. It covers how trust, social proof, and putting others first can help content spread organically. Specific tools mentioned include Twitter, Digg, StumbleUpon, and FriendFeed, with case studies showing how content on these platforms was able to drive thousands of visitors to a site in a short period. The key is choosing the right tool for your goals and audience, and setting up accounts accordingly.

Entertainment & HumorTechnology
1 of 13
Generating Buzz: Tools and Techniques Holly Ross Social Media and Nonprofits: Two-Day Intensive Workshop
WHAT IS BUZZ? ,[object Object],[object Object],[object Object],www.wearemedia.org | Building the Buzz | Holly Ross | NTEN | holly@nten.org Flickr Photo: abardwell
TRUST AND BUZZ ,[object Object],[object Object],[object Object],www.wearemedia.org | Building the Buzz | Holly Ross | NTEN | holly@nten.org Flickr Photo: paranoid monk
SOCIAL PROOF AND BUZZ ,[object Object],[object Object],[object Object],www.wearemedia.org | Building the Buzz | Holly Ross | NTEN | holly@nten.org Flickr Photo: Mr. Jaded
THE COST OF BUZZ ,[object Object],[object Object],www.wearemedia.org | Building the Buzz | Holly Ross | NTEN | holly@nten.org Flickr Photo: M.ADA
MISS MANNERS AND BUZZ ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],www.wearemedia.org | Building the Buzz | Holly Ross | NTEN | holly@nten.org Flickr Photo: Pete Lambert
CASE STUDY IN BUZZ ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],www.wearemedia.org | Building the Buzz | Holly Ross | NTEN | holly@nten.org
THE TOOLS OF BUZZ ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],www.wearemedia.org | Building the Buzz | Holly Ross | NTEN | holly@nten.org Flickr Photo: lambchops
Buzz Tools: THE BASICS ,[object Object],[object Object],[object Object],[object Object],www.wearemedia.org | Building the Buzz | Holly Ross | NTEN | holly@nten.org Flickr Photo: kastner
STUMBLEUPON www.wearemedia.org | Building the Buzz | Holly Ross | NTEN | holly@nten.org
CASE STUDY IN STUMBLEUPON ,[object Object],[object Object],[object Object],www.wearemedia.org | Building the Buzz | Holly Ross | NTEN | holly@nten.org
CASE STUDY in DIGG ,[object Object],[object Object],[object Object],www.wearemedia.org | Building the Buzz | Holly Ross | NTEN | holly@nten.org
WHAT’S THE THEME ,[object Object],[object Object],[object Object],[object Object],www.wearemedia.org | Building the Buzz | Holly Ross | NTEN | holly@nten.org Flickr Photo: the garlands

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