Tony Wright, head of creative strategy, Eight & Four
Marie Faulkner, senior social media manager, Marie Curie
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
The quick and dirty social media update roundup - new features, business directions, new tools to use and trends to keep in mind when planning your social media strategy as a small business.
We keep hearing about Social Media and its importance everywhere around us. "What is the future of Social Media Marketing and how brands will benefit from it in future?" was the question I had in my mind and this is what I could find.
This PowerPoint presentation looks at social media and network statistics and predicts the trends relevant for users, consumers, and marketers in 2015.
What is social media? How can your organization effectively use social media tools including Facebook, Twitter, blogs, and YouTube to gain a competitive advantage and win new customers and donors? Learn how to join the conversation online and use social media to reach influencers that will spread your message to their communities.
Tactica is pleased release an update to The Conversation - An Introduction to Social Media - an introductory seminar exploring the power of social media by Kevin Glasier.
Social media is one of the fastest growing categories on the web and it offers unlimited potential for public relations and marketing professionals. This presentation provides:
• A definition of social media;
• 10 keys to social media success;
• an overview of social media tools; and
• social media myths.
The updated presentation was given to The Certified Management Accountants of Manitoba and at Going Barefoot – a conference for non-profit communicators.
The Benefits of Social Media - VAL - Future Focus 15Paul Webster
Slides delivered as part of the 'Benefits of Social Media' workshop at Voluntary Action LeicesterShire Future Focus 15 conference on 7th September 2015
The quick and dirty social media update roundup - new features, business directions, new tools to use and trends to keep in mind when planning your social media strategy as a small business.
We keep hearing about Social Media and its importance everywhere around us. "What is the future of Social Media Marketing and how brands will benefit from it in future?" was the question I had in my mind and this is what I could find.
This PowerPoint presentation looks at social media and network statistics and predicts the trends relevant for users, consumers, and marketers in 2015.
What is social media? How can your organization effectively use social media tools including Facebook, Twitter, blogs, and YouTube to gain a competitive advantage and win new customers and donors? Learn how to join the conversation online and use social media to reach influencers that will spread your message to their communities.
Tactica is pleased release an update to The Conversation - An Introduction to Social Media - an introductory seminar exploring the power of social media by Kevin Glasier.
Social media is one of the fastest growing categories on the web and it offers unlimited potential for public relations and marketing professionals. This presentation provides:
• A definition of social media;
• 10 keys to social media success;
• an overview of social media tools; and
• social media myths.
The updated presentation was given to The Certified Management Accountants of Manitoba and at Going Barefoot – a conference for non-profit communicators.
The Benefits of Social Media - VAL - Future Focus 15Paul Webster
Slides delivered as part of the 'Benefits of Social Media' workshop at Voluntary Action LeicesterShire Future Focus 15 conference on 7th September 2015
Social Media Strategy 12 Month Sample PlanRajendra Singh
Social Media SWOT Analysis
Strengths
• New cutting edge Technology
• Quality and huge spectrum
• Availability of cash, strong balance sheet
• Superior execution skills
• Whole country license
• Respectable brand
Weaknesses
• New Team
• Complex Launch
• New Process
• Dependence on Infrastructure partners
• New untested 4G handsets
• Churn of Customers
• Customer Power
• Under developed eco-system
Opportunities
• Big Market (1300 million population)
• Low Internet penetration (11%)
• Low broad band penetration (4%)
• Higher % population below 25 years of age (55%)
• Low social media penetration (6%)
• Higher download speed
• Low legacy effect
• Lifestyle trends
• New business applications
Threats
• Uncertain Foreign Direct Investment
• Introduction of new/better technology
• Retaliation from existing players
• Government sanctions against social media
• Negative environment factors
• Unstable Government
• Vertical Integration
Integrated & Dynamically Consistent Strategy
Business Strategy
• To be number 1, market leader with 30% plus market share, 4G company in next 5 years
Digital Marketing Strategy
• To contribute 50% of company’s overall marketing contribution in the next 5 years (progressively from 20% in the 1st year)
• To have positive ROI on Digital Marketing Expenditure
Social Media Strategy
• To be an innovative Social Media integrated marketing team enabling Company’s overall business plan, business strategy and digital marketing strategy.
• To collaborate with all teams , functions and departments of the company
• To be the dominant and market leader with more than 30% share in 4G Social Media Marketing.
• To assist in all the phases of business and sales funnel towards conversion.
Business planning should start with defining clear goals, and social media is no exception. Without a clear idea of what you want to accomplish with social media, you are unlikely to achieve anything at all because your efforts will be scattered or aimless. In addition, different social media goals require different sets of action. For example, if your goal is to gain consumer credibility, that looks very different than if your goal is to convert 30 percent of prospects to sales.
Start by writing down at least three social media goals for your business. Make sure each goal is specific, realistic and measurable. It is vital to make your goals measurable so that you can track your business’ progress towards each goal. It’s also important that your goals for social media relate to your overall goals for your business.
My Business Social Media Goals Are:
1. ___________________________________________________
2. ___________________________________________________
3. ___________________________________________________
Frye Properties - 2016: Social Media & Digital Trends in MultifamilyErica Campbell Byrum
With the ever-changing climate of social media, it’s hard to know what’s “in” and what will help grow your business. Social media, digital marketing and new technology holds tremendous opportunities for companies looking to drive new business, retain customers, create engagement and increase revenue. So many changes have come through social media in the past few years, and no doubt that more are on their way in 2016. Interested in where it is all going? What should be in store for you for the next year? Join Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions as she shares insight into social media trends to help you develop a social program that is proactive versus reactive.
Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions presented this at the FRYE Properties Managers' Meeting event on 9/22/16.
CTAA - Defining 2016: Social Media & Digital Trends in Multifamily Erica Campbell Byrum
With the ever-changing climate of social media, it’s hard to know what’s “in” and what will help grow your business. Social media, digital marketing and new technology holds tremendous opportunities for companies looking to drive new business, retain customers, create engagement and increase revenue. So many changes have come through social media in the past few years, and no doubt that more are on their way in 2016. Interested in where it is all going? What should be in store for you for the next year? Join Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions as she shares insight into social media trends to help you develop a social program that is proactive versus reactive.
Using Social Media to Mobilize Young PeopleMike Nedelko
In this workshop, “Using Social Media to mobilize young people" participants are provided with a step-by-step framework that directs non-for-profit organizations towards shaping their Social Media initiatives towards success.
The session will utilize solid research results, case-study examples and exercises to guide participants through a common-sense approach towards tying Social Media to their organizational objectives, shaping corresponding strategies and implementation to maximize their impact. The course was intentionally designed for organizations operating in a resource-scarce environment and will provide participants with a take-home-toolkit including videos, worksheets and other resources to implement the framework in their host organizations.
2020 Social Workshop on Social Media Strategy for CXOs2020 Social
Slides from the 2020 Social workshop on Social Media Strategy for CXOs.
This deck has been used for the following workshops:
- RPG Group, June 2010.
- BIAL, June 2010
Update history:
- June 2010
A comprehensive look at the 2016 social media trends in business and how you can utilize them. A sneak peak into 2017 and how to prepare the marketplace using social media.
360i's Digital Education for Nonprofits (the den) Recap Report360i
On May 12 we launched the den (Digital Education for Nonprofits) – a program thoughtfully crafted by the team at 360i, and designed to empower nonprofits to be smart marketers in the digital age through knowledge sharing, tools, and free resources.
Learn how to really leverage the power of Twitter for business. Discover what content works, tools, metrics, timing, follower growth, paid Twitter advertising like sponsored Tweets and promoted accounts, mobile trends, and more.
Your Customer's Journey in the Social EraTara Hunt
I presented this at the United Benefits Advisors' spring conference in May - to answer the question, "Why would benefits advisors use social media?" I presented it like this:
The customer journey is non-linear and unpredictable. It goes online/offline/and more. You need to be on that path in as many places as possible. Social is a good chunk of that now.
Presented at the Social Marketing course, Lugano, October 13, 2008. Social Media could be used for promoting social marketing campaigns. In the Web 2.0 it is important to understand WHAT tools use and HOW use them for reaching important goals. What about behavior change? There are lots of opportunities for research out there.
Social Media can be a confusing and overwhelming medium for marketers. New platforms burst onto the scene and rise (like Snapchat) or fall (like Meerkat, and Ello). Priorities change- engagement was once the gospel of social, now platforms are preaching reach.
This document sets out to cut through the clutter, giving a set of pointers and considerations for how brands can best succeed on social media.
An overview of how to use social media for sales and marketing. Includes social media trends and statistics for 2013. Tips for using Twitter, Facebook, LinkedIn, Google Plus, YouTube, Pinterest, and Quora to develop relationships and sales leads. Presented by Amy Neumann, Director SEO/ SEM/ SMO at cleveland.com for Sales and Marketing Executives of Cleveland, February 2013.
The Next Wave: Emerging Trends in Nonprofit Social Media MarketingBloomerang
https://bloomerang.co/resources/webinars/
Julia Campbell will provide a framework for evaluating the best platforms for your unique organization, as well as ideas for creating great social media content your audience will love.
Running a Restaurant in the Digital World - A Chef's Perspective is the title of a presentation by Chef Mark Garcia at the Unipro Mindshare Sales and Marketing Workshop in San Antonio Texas in September of 2011. Chef Mark Garcia teaches and trains chefs and restaurateurs how to better market themselves and their brands to make significant business breakthroughs. http://www.chefmarkgarcia.com/
Social Media Strategy 12 Month Sample PlanRajendra Singh
Social Media SWOT Analysis
Strengths
• New cutting edge Technology
• Quality and huge spectrum
• Availability of cash, strong balance sheet
• Superior execution skills
• Whole country license
• Respectable brand
Weaknesses
• New Team
• Complex Launch
• New Process
• Dependence on Infrastructure partners
• New untested 4G handsets
• Churn of Customers
• Customer Power
• Under developed eco-system
Opportunities
• Big Market (1300 million population)
• Low Internet penetration (11%)
• Low broad band penetration (4%)
• Higher % population below 25 years of age (55%)
• Low social media penetration (6%)
• Higher download speed
• Low legacy effect
• Lifestyle trends
• New business applications
Threats
• Uncertain Foreign Direct Investment
• Introduction of new/better technology
• Retaliation from existing players
• Government sanctions against social media
• Negative environment factors
• Unstable Government
• Vertical Integration
Integrated & Dynamically Consistent Strategy
Business Strategy
• To be number 1, market leader with 30% plus market share, 4G company in next 5 years
Digital Marketing Strategy
• To contribute 50% of company’s overall marketing contribution in the next 5 years (progressively from 20% in the 1st year)
• To have positive ROI on Digital Marketing Expenditure
Social Media Strategy
• To be an innovative Social Media integrated marketing team enabling Company’s overall business plan, business strategy and digital marketing strategy.
• To collaborate with all teams , functions and departments of the company
• To be the dominant and market leader with more than 30% share in 4G Social Media Marketing.
• To assist in all the phases of business and sales funnel towards conversion.
Business planning should start with defining clear goals, and social media is no exception. Without a clear idea of what you want to accomplish with social media, you are unlikely to achieve anything at all because your efforts will be scattered or aimless. In addition, different social media goals require different sets of action. For example, if your goal is to gain consumer credibility, that looks very different than if your goal is to convert 30 percent of prospects to sales.
Start by writing down at least three social media goals for your business. Make sure each goal is specific, realistic and measurable. It is vital to make your goals measurable so that you can track your business’ progress towards each goal. It’s also important that your goals for social media relate to your overall goals for your business.
My Business Social Media Goals Are:
1. ___________________________________________________
2. ___________________________________________________
3. ___________________________________________________
Frye Properties - 2016: Social Media & Digital Trends in MultifamilyErica Campbell Byrum
With the ever-changing climate of social media, it’s hard to know what’s “in” and what will help grow your business. Social media, digital marketing and new technology holds tremendous opportunities for companies looking to drive new business, retain customers, create engagement and increase revenue. So many changes have come through social media in the past few years, and no doubt that more are on their way in 2016. Interested in where it is all going? What should be in store for you for the next year? Join Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions as she shares insight into social media trends to help you develop a social program that is proactive versus reactive.
Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions presented this at the FRYE Properties Managers' Meeting event on 9/22/16.
CTAA - Defining 2016: Social Media & Digital Trends in Multifamily Erica Campbell Byrum
With the ever-changing climate of social media, it’s hard to know what’s “in” and what will help grow your business. Social media, digital marketing and new technology holds tremendous opportunities for companies looking to drive new business, retain customers, create engagement and increase revenue. So many changes have come through social media in the past few years, and no doubt that more are on their way in 2016. Interested in where it is all going? What should be in store for you for the next year? Join Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions as she shares insight into social media trends to help you develop a social program that is proactive versus reactive.
Using Social Media to Mobilize Young PeopleMike Nedelko
In this workshop, “Using Social Media to mobilize young people" participants are provided with a step-by-step framework that directs non-for-profit organizations towards shaping their Social Media initiatives towards success.
The session will utilize solid research results, case-study examples and exercises to guide participants through a common-sense approach towards tying Social Media to their organizational objectives, shaping corresponding strategies and implementation to maximize their impact. The course was intentionally designed for organizations operating in a resource-scarce environment and will provide participants with a take-home-toolkit including videos, worksheets and other resources to implement the framework in their host organizations.
2020 Social Workshop on Social Media Strategy for CXOs2020 Social
Slides from the 2020 Social workshop on Social Media Strategy for CXOs.
This deck has been used for the following workshops:
- RPG Group, June 2010.
- BIAL, June 2010
Update history:
- June 2010
A comprehensive look at the 2016 social media trends in business and how you can utilize them. A sneak peak into 2017 and how to prepare the marketplace using social media.
360i's Digital Education for Nonprofits (the den) Recap Report360i
On May 12 we launched the den (Digital Education for Nonprofits) – a program thoughtfully crafted by the team at 360i, and designed to empower nonprofits to be smart marketers in the digital age through knowledge sharing, tools, and free resources.
Learn how to really leverage the power of Twitter for business. Discover what content works, tools, metrics, timing, follower growth, paid Twitter advertising like sponsored Tweets and promoted accounts, mobile trends, and more.
Your Customer's Journey in the Social EraTara Hunt
I presented this at the United Benefits Advisors' spring conference in May - to answer the question, "Why would benefits advisors use social media?" I presented it like this:
The customer journey is non-linear and unpredictable. It goes online/offline/and more. You need to be on that path in as many places as possible. Social is a good chunk of that now.
Presented at the Social Marketing course, Lugano, October 13, 2008. Social Media could be used for promoting social marketing campaigns. In the Web 2.0 it is important to understand WHAT tools use and HOW use them for reaching important goals. What about behavior change? There are lots of opportunities for research out there.
Social Media can be a confusing and overwhelming medium for marketers. New platforms burst onto the scene and rise (like Snapchat) or fall (like Meerkat, and Ello). Priorities change- engagement was once the gospel of social, now platforms are preaching reach.
This document sets out to cut through the clutter, giving a set of pointers and considerations for how brands can best succeed on social media.
An overview of how to use social media for sales and marketing. Includes social media trends and statistics for 2013. Tips for using Twitter, Facebook, LinkedIn, Google Plus, YouTube, Pinterest, and Quora to develop relationships and sales leads. Presented by Amy Neumann, Director SEO/ SEM/ SMO at cleveland.com for Sales and Marketing Executives of Cleveland, February 2013.
The Next Wave: Emerging Trends in Nonprofit Social Media MarketingBloomerang
https://bloomerang.co/resources/webinars/
Julia Campbell will provide a framework for evaluating the best platforms for your unique organization, as well as ideas for creating great social media content your audience will love.
Running a Restaurant in the Digital World - A Chef's Perspective is the title of a presentation by Chef Mark Garcia at the Unipro Mindshare Sales and Marketing Workshop in San Antonio Texas in September of 2011. Chef Mark Garcia teaches and trains chefs and restaurateurs how to better market themselves and their brands to make significant business breakthroughs. http://www.chefmarkgarcia.com/
The concept of 'social media' is vast and therefore this presentation looks at three key areas:
- The origins of social media
- Where social media is today + case studies of best practice
- Where we expect social media to go next
Social media has always been a personal and professional passion of mine so I wanted to tell story. Much of the research about the history of social media is taken from the work of Tom Standage, deputy editor of The Economist and author of 'Writing on the Wall', a historical look at social media over the last 2,000 years.
One of the key aspects of the presentation I would like people to take away is what I defined as the 'five key tenets of social media':
• Connection
• Engagement
• Shared interests
• Content
• Conversation
Talking at IBRC's Social Media Futures Congress as the opening comment on on "what is the future of #socialmedia?" My thoughts: I'm not sure, anyone who says they know for sure - doesn't know. But... what I do know, is that social and content will become one. It kinda already has.
Brands & Publishers: A Symbiotic Relationship for the Digital Age - Stacy Mar...Energy Digital Summit
This presentation was written by Stacy Martinet, CMO of Mashable. Stacy was invited to present as a keynote speaker for the Energy Digital Summit in January 2015.
What To Do In A Post Reach World (Attracting An Audience In A Competitive Fie...FeverBee Limited
Understand the evolution of the community manager - from managing and building communities to CRM specialist and paid social strategist. The main responsibilities of a community manager over the past 3-4 years have focused greatly on finding best strategies to build communities and plan content that would both entertain the existing community (engagement) and drive additional users to the brand's community. However, as both the users behaviour on social platforms has gradually changed, and the organic distribution algorithms for most social platforms, the skills and thinking required for a community manager have greatly evolved to encourage proactive engagement outside the brand community and the use of a much more hyper-targeted approach to communications. SPRINT London
Measuring Value Of New Media Channels While Combining Them With Traditional C...Shael Sharma
4th Annual Corporate Communications ForumBombay 14-15 May’09:
Measuring Value Of New Media Channels While Combining Them With Traditional Channels To Manage Reputation In A Digitally Connected World
2024 Social Trends Report V4 from Later.comnmislamchannal
If there's one thing we can count on, it's that social media is always changing.
And while trends may come and go, this year was less about following the rules, and more about paving the way for experimentation.
In 2024, we’re predicting an even bigger shift towards originality and transparency.
Keep reading for the top social media trends to inspire your social media strategy in 2024.
An overview presentation about using social media and social networking for social causes that I gave for the Dallas Social Venture Partners on Feb. 5, 2010.
Bringing the Audience - Integrated Marketing Communications 101 and BeyondWest Muse
Marketing messages haunt our every waking moment in a never-ending stream of information via broadcast, print, and the web. Today, more than ever, there is a need to reach visitors in creative, life-enriching ways, to break through the cacophony and engage diverse audiences. This session explores integrated marketing communication strategies that weave traditional marketing and public relations, such as broadcasting and print, with social media avenues, internal and external events, and partnership opportunities to create a tapestry of community enrichment.
Last week I had the pleasure of attending the Social Fresh conference in Tampa, Florida (they have a West Coast version coming up this summer – check it out!). Besides basking in the Florida sunshine, the conference had a tremendous amount to offer. With 300 attendees and a range of presenters, including Chris Brogan, Ted Rubin, Jay Baer and more, my mind was literally exploding at the incredible social insights shared over this two-day event.
I was talking to a few businesses and realized that even when they are doing a lot of B2C, and > S$20MM in revenue, they are still not on social media. So this is a simple introduction on why you should get on social media. (Updated since 2 years back)
Similar to What might the future of social media look like? (20)
The science behind fake news and misinformation: lessons for effective charit...CharityComms
Dr Andreas Kappes, lecturer, City, University of London
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
How to find the heart of your story and truly connect with your audienceCharityComms
Stephen Follows, creative director, Catsnake
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Testing stories in the real world: a case study breakdown with Unicef and Cat...CharityComms
Stephen Follows, creative director, Catsnake and Madhu Parthasarathi, digital campaigns manager, Unicef
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Shifting public perceptions of childhood obesity as part of a long-term appro...CharityComms
Rosa Vaquero, head of communications and Rachel Pidgeon, communications manager, Guy's and St. Thomas' Charity
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Golden rules for changing hearts and minds in divided timesCharityComms
Nicky Hawkins, director of impact, FrameWorks Institute
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
How framing is changing the rules of charity commsCharityComms
Luke Henrion, strategic communications manager and Paul Brook, chief copywriter, Joseph Rowntree Foundation
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Applying behavioural insights to commsCharityComms
Clare Delargy, senior advisor, The Behavioural Insights Team
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Alexandra Chesterfield, behavioural scientist, Depolarization Project and Laura Osborne, associate, Depolarization Project and campaigns director, London First
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
What if we thought right outside the box?CharityComms
Antonio Cappelletti, director of engagement and communications, The Brain Tumour Charity
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Michele Madden, managing director, nfpSynergy
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
What defines us? The importance of authentic communicators and the misconcept...CharityComms
Gary Mazin, stories library manager, RNIB
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
What has our brand got to do with our gossip culture?CharityComms
Kelly Smith, partner, NEO and Karin Tenelius, founder, Tuff Leadership Training
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
How to identify or develop a values framework and apply it to your audiencesCharityComms
Cian Murphy, research director, nfpSynergy
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Embedding social research insights into your communications and culture CharityComms
Kate Nightingale, head of marketing and communications and Francesca Albanese, head of research and evaluation, Crisis
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
20 Voices for 2020: Using supporter-generated content to share personal storiesCharityComms
Roisin Treacy, media and communications officer, Fight for Sight
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Crisis at Christmas: Sharing real-life stories at the point of supportCharityComms
Grace Stokes, senior media officer and George Olney, stories manager, Crisis
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
How Bowel Cancer UK maximise case studies during Bowel Cancer Awareness MonthCharityComms
Francesca Corbett, press manager, Bowel Cancer UK
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Crisis communications isn't always about the negativeCharityComms
Nicola Swanborough, acting head of external affairs, Epilepsy Society
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Understanding the Challenges of Street ChildrenSERUDS INDIA
By raising awareness, providing support, advocating for change, and offering assistance to children in need, individuals can play a crucial role in improving the lives of street children and helping them realize their full potential
Donate Us
https://serudsindia.org/how-individuals-can-support-street-children-in-india/
#donatefororphan, #donateforhomelesschildren, #childeducation, #ngochildeducation, #donateforeducation, #donationforchildeducation, #sponsorforpoorchild, #sponsororphanage #sponsororphanchild, #donation, #education, #charity, #educationforchild, #seruds, #kurnool, #joyhome
Up the Ratios Bylaws - a Comprehensive Process of Our Organizationuptheratios
Up the Ratios is a non-profit organization dedicated to bridging the gap in STEM education for underprivileged students by providing free, high-quality learning opportunities in robotics and other STEM fields. Our mission is to empower the next generation of innovators, thinkers, and problem-solvers by offering a range of educational programs that foster curiosity, creativity, and critical thinking.
At Up the Ratios, we believe that every student, regardless of their socio-economic background, should have access to the tools and knowledge needed to succeed in today's technology-driven world. To achieve this, we host a variety of free classes, workshops, summer camps, and live lectures tailored to students from underserved communities. Our programs are designed to be engaging and hands-on, allowing students to explore the exciting world of robotics and STEM through practical, real-world applications.
Our free classes cover fundamental concepts in robotics, coding, and engineering, providing students with a strong foundation in these critical areas. Through our interactive workshops, students can dive deeper into specific topics, working on projects that challenge them to apply what they've learned and think creatively. Our summer camps offer an immersive experience where students can collaborate on larger projects, develop their teamwork skills, and gain confidence in their abilities.
In addition to our local programs, Up the Ratios is committed to making a global impact. We take donations of new and gently used robotics parts, which we then distribute to students and educational institutions in other countries. These donations help ensure that young learners worldwide have the resources they need to explore and excel in STEM fields. By supporting education in this way, we aim to nurture a global community of future leaders and innovators.
Our live lectures feature guest speakers from various STEM disciplines, including engineers, scientists, and industry professionals who share their knowledge and experiences with our students. These lectures provide valuable insights into potential career paths and inspire students to pursue their passions in STEM.
Up the Ratios relies on the generosity of donors and volunteers to continue our work. Contributions of time, expertise, and financial support are crucial to sustaining our programs and expanding our reach. Whether you're an individual passionate about education, a professional in the STEM field, or a company looking to give back to the community, there are many ways to get involved and make a difference.
We are proud of the positive impact we've had on the lives of countless students, many of whom have gone on to pursue higher education and careers in STEM. By providing these young minds with the tools and opportunities they need to succeed, we are not only changing their futures but also contributing to the advancement of technology and innovation on a broader scale.
What is the point of small housing associations.pptxPaul Smith
Given the small scale of housing associations and their relative high cost per home what is the point of them and how do we justify their continued existance
Canadian Immigration Tracker March 2024 - Key SlidesAndrew Griffith
Highlights
Permanent Residents decrease along with percentage of TR2PR decline to 52 percent of all Permanent Residents.
March asylum claim data not issued as of May 27 (unusually late). Irregular arrivals remain very small.
Study permit applications experiencing sharp decrease as a result of announced caps over 50 percent compared to February.
Citizenship numbers remain stable.
Slide 3 has the overall numbers and change.
Many ways to support street children.pptxSERUDS INDIA
By raising awareness, providing support, advocating for change, and offering assistance to children in need, individuals can play a crucial role in improving the lives of street children and helping them realize their full potential
Donate Us
https://serudsindia.org/how-individuals-can-support-street-children-in-india/
#donatefororphan, #donateforhomelesschildren, #childeducation, #ngochildeducation, #donateforeducation, #donationforchildeducation, #sponsorforpoorchild, #sponsororphanage #sponsororphanchild, #donation, #education, #charity, #educationforchild, #seruds, #kurnool, #joyhome
Russian anarchist and anti-war movement in the third year of full-scale warAntti Rautiainen
Anarchist group ANA Regensburg hosted my online-presentation on 16th of May 2024, in which I discussed tactics of anti-war activism in Russia, and reasons why the anti-war movement has not been able to make an impact to change the course of events yet. Cases of anarchists repressed for anti-war activities are presented, as well as strategies of support for political prisoners, and modest successes in supporting their struggles.
Thumbnail picture is by MediaZona, you may read their report on anti-war arson attacks in Russia here: https://en.zona.media/article/2022/10/13/burn-map
Links:
Autonomous Action
http://Avtonom.org
Anarchist Black Cross Moscow
http://Avtonom.org/abc
Solidarity Zone
https://t.me/solidarity_zone
Memorial
https://memopzk.org/, https://t.me/pzk_memorial
OVD-Info
https://en.ovdinfo.org/antiwar-ovd-info-guide
RosUznik
https://rosuznik.org/
Uznik Online
http://uznikonline.tilda.ws/
Russian Reader
https://therussianreader.com/
ABC Irkutsk
https://abc38.noblogs.org/
Send mail to prisoners from abroad:
http://Prisonmail.online
YouTube: https://youtu.be/c5nSOdU48O8
Spotify: https://podcasters.spotify.com/pod/show/libertarianlifecoach/episodes/Russian-anarchist-and-anti-war-movement-in-the-third-year-of-full-scale-war-e2k8ai4
Russian anarchist and anti-war movement in the third year of full-scale war
What might the future of social media look like?
1. WHAT MIGHT THE FUTURE
OF SOCIAL MEDIA LOOK LIKE?
12/09/2019
2. A QUICK INTRODUCTION…
WHAT MIGHT THE FUTURE OF SOCIAL MEDIA LOOK LIKE?
WHAT MIGHT THE FUTURE OF SOCIAL MEDIA LOOK LIKE?
TONY WRIGHT
STRATEGY PARTNER
- EIGHT&FOUR
MARIE FAULKNER
SENIOR SOCIAL MEDIA MANAGER
- MARIE CURIE
3. TODAY’S SESSION
WHAT MIGHT THE FUTURE OF SOCIAL MEDIA LOOK LIKE?
WHAT MIGHT THE FUTURE OF SOCIAL MEDIA LOOK LIKE?
A QUICK WALK
THROUGH
SOCIAL
MEDIA’S
HISTORY
SOCIAL MEDIA
BEHAVIOUR
THE LATEST
PLATFORM BY
PLATFORM
NEWS
THE TRUE
ROLE OF
SOCIAL MEDIA
OUR CALL
TO ARMS
WHERE WE’VE BEEN AND
WHERE WE ARE
WHERE WE’RE HEADING (OR
SHOULD BE…)
5. MAJOR EVENTS
A QUICK WALK THROUGH SOCIAL MEDIA’S HISTORY
WHAT MIGHT THE FUTURE OF SOCIAL MEDIA LOOK LIKE?
1999 2003 2004 2005 2006 2007 2011 20132010 2015 20182016 2017
7. USAGE BY PLATFORM
SOCIAL MEDIA BEHAVIOUR
WHAT MIGHT THE FUTURE OF SOCIAL MEDIA LOOK LIKE?
• 88% OF 25-34 YEAR OLDS ARE ON SOCIAL MEDIA
• BUT IT’S AN ESSENTIAL TOOL FOR GEN Z WHO
HAVE GROWN UP WITH DIGITAL (98.7%)
• FACEBOOK REMAINS STRONG AMONGST OLDER
GENERATIONS AND IS PREDICTED TO REMAIN A
CORE SOCIAL CHANNEL UNTIL 2023
• INSTAGRAM WILL CONTINUE TO GROW STRONGLY,
BUT WE NEED TO UNDERSTAND THE PURPOSE OF
THE FEED VS. STORIES
8. USAGE BY PLATFORM
SOCIAL MEDIA BEHAVIOUR
WHAT MIGHT THE FUTURE OF SOCIAL MEDIA LOOK LIKE?
• THE AVERAGE PERSON HAS 7.1 SOCIAL MEDIA
ACCOUNTS AND THEY’RE ACTIVE ON SOCIAL
WITHIN THE FIRST 60 SECONDS OF THEIR DAY
• FACEBOOK ANNOUNCED IT WOULD SHIFT ITS
FOCUS FROM PUBLIC TO PRIVATE SHARING
• INSTAGRAM HAS INTRODUCED IN-APP
ECOMMERCE
• THE EMERGENCE OF TIKTOK HAS SEEN OVER 1
BILLION DOWNLOADS GLOBALLY
9. PEOPLE ARE CONSTANTLY CONNECTED
SOCIAL MEDIA BEHAVIOUR
WHAT MIGHT THE FUTURE OF SOCIAL MEDIA LOOK LIKE?
When they wake
up
During
the day
In the
evenings
At night, before
they sleep
10. PEOPLE WANT TO SHARE AT ANY TIME
SOCIAL MEDIA BEHAVIOUR
nomophobia ˌnō-mə-ˈfō-bē-ə:
Fear of being without a mobile
device, or cellular or WiFi service
11. MARIE CURIE - SOCIAL MEDIA WORKSHOPS
I want variety, instant accessibility,
and increasingly… everything
brought to me.
I am in control
12. 12
Consumers are looking to feel
connected with insightful and
newsworthy content
What’s Happening…
13. CONSUMERS HAVE A CLEAR PURPOSE FOR EACH PLATFORM
SOCIAL MEDIA BEHAVIOUR
WHAT MIGHT THE FUTURE OF SOCIAL MEDIA LOOK LIKE?
PRE
HYPER TARGETED INSPIRE & DESIRE REAL TIME
CONVERSATION
BRAND INSIGHT &
PERSONALITY
PERSONAL FOCUS STORYTELLING LIFESTYLE
PLANNER
THOUGHT
LEADERSHIP &
INSIGHT
Connecting with
content that
aligns with their
digital activities.
A creative look
into the brands
world that excites
audiences
Provide real time
reactive moments
and personal
engagement
In the moment
content that helps
create memorable
moments
One on one brand
consumer
connections
A hub for brands
to share support,
service and
inspiration
through stunning
video
experiences.
A brand mood
board, that put a
brand products
into their plans.
B2B ways to drive
brand credibility
and leads through
insightful content
CONNECTION INSPIRE NEWS EXPERIENCE ACCESS ENTERTAINMENT
& SUPPORT
DESIRE INSIGHT
14. CORE CONSIDERATIONS AROUND AUDIENCE BEHAVIOUR
SOCIAL MEDIA BEHAVIOUR
WHAT MIGHT THE FUTURE OF SOCIAL MEDIA LOOK LIKE?
ATTENTION
ECONOMY
SPEED OF
THE FEED
VIDEO
ESSENTIALS
15. CORE CONSIDERATIONS AROUND AUDIENCE BEHAVIOUR
SOCIAL MEDIA BEHAVIOUR
WHAT MIGHT THE FUTURE OF SOCIAL MEDIA LOOK LIKE?
LOOK AT ME
SOCIAL CHANNELS
LOOK AT THAT
SOCIAL CHANNELS
16. WE ARE BATTLING FOR ATTENTION IN A MOBILE FIRST WORLD
WE NEED TO MAKE CONTENT THAT PEOPLE CARE ABOUT ON SOCIAL
IF WE’RE GOING TO EXPECT PEOPLE TO ENGAGE WITH IT
17. 2,617times a day the average person
click, tap, or swipe their phone
times a day Americans
collectively check their
smartphones
8Billion
SOURCE: Microsoft Published Research 2013 / Google Insights / Dscout Research June 2016
2000
2013
GenZ
12.0seconds
12.0
8.0seconds
8.0
2.8seconds
A goldfish is 9
seconds
THE SHRINKING ATTENTION SPAN OF CONSUMERS
19. WE CONSUME CONTENT FASTER AND MORE FREQUENTLY THAN EVER
SOCIAL MEDIA BEHAVIOUR
WHAT MIGHT THE FUTURE OF SOCIAL MEDIA LOOK LIKE?
1.7X
faster
Recallin
1/4sec
20. Source:Facebook internal data.
P e o p l e t h u m b t h r o u g h
9 0 + m e t e r s o f c o n t e n t
e v e r y d a y o n f e e d
21. WHAT GRABS A USER’S ATTENTION MOST?
SOCIAL MEDIA BEHAVIOUR
WHAT MIGHT THE FUTURE OF SOCIAL MEDIA LOOK LIKE?
CONSUMERS ARE
DRAWN TO VISUAL
CONTENT
22. THE ETERNITY OF 1 SECOND
SOCIAL MEDIA BEHAVIOUR
process a thought from an image (2014)
0.00 0.25 0.50 0.75 1.00 sec
0.013
M.I.T. 2014 “In the Blink of an Eye” Study
process a thought (2014)
0.03
0.00 0.25 0.50 0.75 1.00 sec
0.30
process a thought (2001)
0.00 0.25 0.50 0.75 1.00 sec
0.00 0.25 0.50 0.75 1.00 sec
St Andrew’s & Parma universities study
23. THE FIRST TWO SECONDS MATTER MOST
SOCIAL MEDIA BEHAVIOUR
WHAT MIGHT THE FUTURE OF SOCIAL MEDIA LOOK LIKE?
60% OF AD
AWARENESS
LIFT IS
ACHIEVED
NEED TO
CONSIDER A
VIEWABLE
VIEW
SPEED THAT
WE PROCESS
SOCIAL
CONTENT
24. ORGANIC REACH CONTINUES TO DECLINE
SOCIAL MEDIA BEHAVIOUR
WHAT MIGHT THE FUTURE OF SOCIAL MEDIA LOOK LIKE?
Content
Time
Content
created
Ability to
consume
content
• THE AVERAGE ORGANIC REACH OF FACEBOOK
PAGES IS LESS THAN 2%
• WITH AN INCREASING AMOUNT OF CONTENT
BEING CREATED, THE COMPETITION TO
APPEAR ON FEEDS IS GROWING
• NON-FOR-PROFIT PAGES OFTEN ENJOY
HIGHER LEVELS OF ORGANIC REACH
• PAID CAMPAIGNS ARE NEEDED TO BE ABLE TO
REACH A SIGNIFICANT NUMBER OF USERS
AND MAKE AN IMPACT, BEYOND JUST
CAMPAIGN PERIODS
25. PAID MEDIA IS ESSENTIAL TO ACHIEVE CUT-THROUGH
SOCIAL MEDIA BEHAVIOUR
WHAT MIGHT THE FUTURE OF SOCIAL MEDIA LOOK LIKE?
• OWNED:
CUSTOMERS, FANS, BLOGS – BRAND EXPERIENCE
• EARNED:
FRIENDS ENGAGEMENT SEEN BY WIDER AUDIENCE.
PR, BLOGS ETC
• PAID:
TARGET AUDIENCE WITH NO PREVIOUS CONNECTION
DISCOVERY & INTENT
OWNED
EARNED
PAID
26. UNDERSTANDING BEHAVIOUR TO MAXIMISE REACH
SOCIAL MEDIA BEHAVIOUR
WHAT MIGHT THE FUTURE OF SOCIAL MEDIA LOOK LIKE?MARIE CURIE - SOCIAL MEDIA WORKSHOPS
First 48 hours
48 hours +
2.
Influential audience
pick up the story
3.
Surge
Flows to the masses
Routed Explosivelaunch
1.
Spark
88% of stories peak
within 48 hours of
their spark
on Twitter
4.
Maintain flow
**Frequency of 6+ is most effective at driving brand awareness and recall
***-15% in brand consideration per week if you don’t stay top of mind
FOCUS ON CAPTURING THE ATTENTION
48 hours+
CONSISTENTLY ENGAGE WITH CORE AUDIENCES
30. FACEBOOK
PLATFORM BY PLATFORM NEWS
WHAT MIGHT THE FUTURE OF SOCIAL MEDIA LOOK LIKE?
FROM
SHARING
TO CARING
Data breaches and The Great
Hack has put privacy on the map.
KEEP ON TOP OF GDPR
DON’T OVER-PERSONALISE
EXPLORE CREATIVE IDEAS
ROOTED IN THIS CONTEXT
FROM POSTS
TO PRIVACY
Users are deserting their feeds
for one-to-one and group chat.
PRIORITISE REACH OVER
ENGAGEMENT
PROVIDE SOCIAL CURRENCY
BUILD TRACKABLE CTAS INTO
COMMS
(VISITS/SIGN-UPS)
FROM THE
FEED
TO GROUPS
Facebook’s investing in improving
& publicising Groups.
DEFINE A ROLE OR ROLES
FOR FACEBOOK GROUPS
CONNECT WITH AND/OR
ASSIGN GROUP LEADERS
FACILITATE AND SUPPORT,
BUT DON’T DICTATE
FROM POKES
TO PENNIES
Facebook’s working on
introducing a digital currency.
EXPLORE NEWSWORTHY PR-
ABLE ACTIVITIES
APPROACH WITH CAUTION
31.
32. INSTAGRAM
PLATFORM BY PLATFORM NEWS
WHAT MIGHT THE FUTURE OF SOCIAL MEDIA LOOK LIKE?
FAREWELL
LIKES?
The platform’s exploring
removing ‘like’s altogether.
REVIEW MEASUREMENT AND
KPI FRAMEWORKS
ENSURE YOU’RE TRACKING
METRICS THAT MATTER
GIVE USERS SOMETHING
WORTH COMMENTING ON
BRING ON THE
PURGE
Huge numbers of fake users and
accounts are being deleted.
EDUCATE YOUR
ORGANISATIONS
ANTICIPATE SOME LEVEL OF
AUDIENCE DROP-OFF
APPROACH FAR-REACHING
INFLUENCERS WITH CAUTION
BE AWARE OF FINSTERS –
WHERE USERS HAVE
MULTIPLE POSTS
FAKE NEWS!
Efforts are being made to fact
check and moderate content.
IDENTIFY AND TRACK
MISINFORMATION IN YOUR
AREAS OF INTEREST
PRODUCE FACTUAL, MYTH-
BUSTING CONTENT
EXPLORE CREATIVE IDEAS
ROOTED IN THIS CONTEXT
INTRODUCING
THREADS
Instagram is developing a new
standalone messaging app.
BE AN EARLY ADOPTER,
GENERATING EARNED REACH
AMONGST YOUNG
AUDIENCES SET UP GROUPS
WITHIN THE APP FOR
SPECIFIC SUPPORTER
GROUPS
33. INSTAGRAM
PLATFORM BY PLATFORM NEWS
WHAT MIGHT THE FUTURE OF SOCIAL MEDIA LOOK LIKE?
KEY STATISTICS
• 500M ACTIVE DAILY USERS (JAN 2019)
• 68% OF UK MILLENNIALS HAVE VIEWED STORIES (2018)
• 70% OF INSTAGRAM USERS WATCH STORIES DAILY
• 15-25% OF VIEWERS SWIPE UP AND FOLLOW LINKS
• AVERAGE LENGTH OF TOP BRAND STORIES IS 7.6 FRAMES
HOW SHOULD ORGANISATIONS USE IG STORIES?
• CONSIDER IT AS ALMOST A STANDALONE CHANNEL
• ENSURE YOU’RE CAPTURING CONTENT THAT WORKS WELL
WITHIN THE VERTICAL FORMAT
• COVER YOUR ORGANISATION’S EVENTS AND ACTIVITIES
• UTILISE STICKERS, POLLS AND SWIPE-UP LINKS
• MAKE SURE YOU TELL A STORY
34.
35. TWITTER
PLATFORM BY PLATFORM NEWS
WHAT MIGHT THE FUTURE OF SOCIAL MEDIA LOOK LIKE?
ABUSIVE
CONTENT
The platforms trying but
struggling to clean things up.
DEVELOP/PUBLICISE
CHANNEL ‘HOUSE RULES’
KEEP ON TOP OF COMMUNITY
MANAGEMENT
ESTABLISH SCENARIO
PLANNING AND STOCK
RESPONSES
PEOPLE TO
TOPICS
New functionality focuses on
following trends, not just people.
REVISIT YOUR CONTENT
STRATEGY AND PILLARS
REVISIT YOUR APPROACH TO
HASHTAGS
TAP INTO RELEVANT,
NEWSWORTHY TOPICS
DON’T GET LOST IN
INCREDIBLY NOISY TOPICS
EXPLORE ‘TV TARGETING’
CONTENT
SEEDING
Brands are successfully creating
word-of-mouth ahead of
launches.
SEED CAMPAIGN CONTENT
ON TWITTER AHEAD OF ITS
BROADER LAUNCH
HAVE STAFF, AMBASSADORS
AND INFLUENCERS SPREAD
THE WORD EARLY ON
BE AWARE OF USERS’
INCREASINGLY PASSIVE,
OBSERVATIONAL BEHAVIOUR
PAID
INTERACTIVE
VIDEO
Brands are enjoying success with
paid for video polls.
SEED CAMPAIGN CONTENT
ON TWITTER AHEAD OF ITS
BROADER LAUNCH
HAVE STAFF, AMBASSADORS
AND INFLUENCERS SPREAD
THE WORD EARLY ON
GENERATE WORD-OF-MOUTH
BEFORE BROADER CAMPAIGN
ACTIVITY
36.
37. YOUTUBE
PLATFORM BY PLATFORM NEWS
WHAT MIGHT THE FUTURE OF SOCIAL MEDIA LOOK LIKE?
LIVE
INFLUENCER
HANGOUTS
The platforms trying but
struggling to clean things up.
EVOLVE HOW YOU’RE USING
INFLUENCERS ON THE
PLATFORM
SET-UP LIVE STREAMS
AROUND CAMPAIGN
LAUNCHES
INVITE INFLUENCERS TO BIG
CAMPAIGN EVENTS
INFLUENCER
AUTHENTICITY
The recent Vidcon conference
saw Youtube’s glossy vlogger
content falling out of favour.
ENSUREYOUR CONTENT IS
AUTHENTIC AND NATURAL
AVOID CLICHÉ CLIP
APPROACHES EG. ‘HEY
GUUUYS!!!’
BE CAREFUL IN YOUR
SELECTION OF INFLUENCERS
38.
39. INFLUENCERS
PLATFORM BY PLATFORM NEWS
WHAT MIGHT THE FUTURE OF SOCIAL MEDIA LOOK LIKE?
INFLUENCER
FEES
The bigger the influencer, the
more likely they’ll want paying,
which charities don’t do.
INVEST TIME IN YOUR
INFLUENCER SELECTION,
IDENTIFYING INDIVIDUALS
THAT HAVE A CONNECTION
AND RELEVANT EXPERIENCE
TO YOUR ORGANISATION AND
ITS CAUSES.
PUBLIC
SCRUTINY
Fyre Festival and 101 other
influencer marketing disasters has
built a narrative of scepticism.
DEVELOP AN INFLUENCER
STRATEGY, DEFINING HOW
YOU’LL SELECT, MANAGE AND
USE INFLUENCERS.
AN INFLUENCER SCORING
MATRIX CAN HELP TO ENSURE
YOU IDENTIFY AND WORK WITH
THE MOST RELEVANT,
AUTHENTIC AND RISK-FREE
CO-CREATION
As influencer marketing fatigue
kicks in, collaborative activities
are proving more successful.
DON’T SIMPLY GIVE
INFLUENCERS CONTENT AND
MESSAGES TO PUSH OUT.
BRING INFLUENCERS INTO
THE CREATIVE
DEVELOPMENT STAGE OF
ACTIVITIES.
40.
41. TIKTAK
PLATFORM BY PLATFORM NEWS
WHAT MIGHT THE FUTURE OF SOCIAL MEDIA LOOK LIKE?
YOUNG
AUDIENCES
The platform attracts the
youngest users of all major
social platforms, Inc. Snapchat
CONSIDER THE PLATFORM
FOR ONE-OFF CAMPAIGNS
SPECIFICALLY FOCUSED ON
RECRUITING NEW, YOUNGER
AUDIENCES TO YOUR
ORGANISATION
DON’T OVER-INVEST
RESOURCE IN AN ‘ALWAYS
ON’ PRESENCE FOR NOW
CULTURAL
RELEVANCE
Content and individuals on the
platform are taking over culture,
in particular Lil Nas X.
REGULARLY REVIEW THE
MOST POPULAR INDIVIDUALS
IN YOUR MARKETS AND
AREAS OF INTEREST
KEEP AN EYE ON TOP
TRENDING CONTENT AND
POST TRENDS TO TAP INTO
AROUND CAMPAIGN PERIODS
NEW
ADVERTISING
OPTIONS
The platform is beginning to
monetise, working with select
agencies on new ad products.
KEEP UP-TO-DATE WITH
ONGOING DEVELOPMENTS
TO BE AN EARLY ADOPTER
AND BEAT THE COMPETITION
TAKE A TEST AND LEARN
APPROACH, REVIEWIN
ONGOING ROI BEFORE
INVESTING HEAVILY
43. THE TITLE AND ROLE IT DESERVES
SOCIAL MEDIA BRAND BUILDING
WHAT MIGHT THE FUTURE OF SOCIAL MEDIA LOOK LIKE?
SOCIAL IS STILL, TOO OFTEN
SILOED AND AN AFTER-THOUGHT
44. THE TITLE AND ROLE IT DESERVES
SOCIAL MEDIA BRAND BUILDING
WHAT MIGHT THE FUTURE OF SOCIAL MEDIA LOOK LIKE?
WHEN IN REALITY, IT’S A BRAND OR
ORGANISATION’S SHOP WINDOW…
46. SOCIAL TEAMS ATTRACT, RETAIN AND
STEWARD AN ORGANISATION’S BIGGEST
LOYALISTS AND ADVOCATES, DAILY
47. SOCIAL TEAMS UPHOLD AND EXPRESS
BRAND POSITIONINGS, PERSONALITIES
AND TONES OF VOICE EVERY DAY
48. SOCIAL TEAMS UPHOLD AND EXPRESS
BRAND POSITIONINGS, PERSONALITIES
AND TONES OF VOICE EVERY DAY
SOCIAL TEAMS ARE ON THE FRONT LINE,
DEVELOPING AND PUBLISHING
ORGANISATIONS’ POINTS OF VIEW AND
RESPONSES TO CRITICISM AND CRISIS
49. IT’S TIME TO DROP ‘SOCIAL MEDIA
MANAGER’ AND ‘SOCIAL DEPARTMENT’
LET’S START CALLING IT
WHAT IT IS AND DOES…
52. A RALLYING CRY
OUR CALL TO ARMS
WHAT MIGHT THE FUTURE OF SOCIAL MEDIA LOOK LIKE?
BRAND
LEAD SOCIAL SPECIALISTS TO
INPUT ON ORGANISATION
STRATEGY AND ACT AS
BRAND OWNERS / GUARDIANS
MARKETING
SOCIAL SPECIALISTS TO BE AT
THE HEART OF CAMPAIGN
PLANNING, NOT JUST THE
POINT OF EXECUTION
INVESTMENT
SOCIAL MEDIA TO BE GIVEN
THE ADEQUATE LEVEL OF
RESOURCE AND PAID SUPPORT
TO ACHIEVE ITS GOALS
REPORTING
SOCIAL MEDIA PRESENCE AND
EFFORTS TO BE PART OF
ORGANISATION WIDE
PERFORMANCE TRACKING
58. Users now have a
better
understanding &
control over their
feed.
59. The evolution of social media –
what does the future hold?
12 September 2019
Social Media Network
London
#CCsocialmedia
WiFi:
60. Visit the CharityComms website to view
slides from past events, see what events
we have coming up and to check out
what else we do:
www.charitycomms.org.uk