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Digital Photography for PR/Social
Media Marketing Graduate Class
Hofstra University March 2015
Constance Korol
President
iTwitterCoach
2
This is My Dog Jackie
Medium is the Message
3
Medium is the Message
5
Symbiotic Relationship
The Form of a Medium
Embeds Itself in the Message,
Creating a Symbiotic
Relationship Between By
Which the Medium Influences
How The Message is Perceived
6
Who’s Leveraging These
Symbiotic Relationships
http://mashable.com/2015/03/23/women-
empowerment-social-media/
What’s Wrong With
These Photos, Photos!
7
8
9
What’s Wrong with
These Photos Photos!
! Don’t Have Anything Growing Out of People’s
Heads!
Constance’s Pet Peeve #1
11
Ahh.. Much Better
12
What’s Wrong With
These Photos Photos!
Do Your Best
With The Tools You
Have!
13
! Get Close!
! Rule of Thirds
! Constance’s
Pet Peeves
#2.. Don’t Cut
off Feet, hands
or HEADS
How To Take a Good Photo
15
Two Subjects!
Camera Angles
Bend or Stand on a Chair
Shoot LowShoot High
17
Product Shots
18
Instagram Filter vs #NOFilter
! WSJ article…
Every Picture
Tells a Story,
When it has
the Right
Caption.
! http://www.wsj.com/articles/
in-photo-sharing-every-picture-
tells-a-story-when-it-has-the-
right-caption-1423007365
19
The Right Caption!
20
Raw Image
and Caption!
Smart Brands
Using Paid
Facebook
! Constance’s Pet Peeve #3… Uploading an album
of 108 images of the SAME EXACT THING!
Editing
Brands That Get It
22
23
Brands that are Connecting Offline
to Online
24
Smart Brands Using Instagram
http://mashable.com/2015/03/19/windex-window-
photo-challenge/
Brands That Leverage Images
26
Brands That Leverage Images
27
Brands That Leverage Images
Yoga Contests With Poses of the Day
Portfolio Time!
28
29
It’s Time to Shine!
! Crop! If subject was too far away (taken
without proper lens, too quickly, weren’t able
to set up properly)
! Square (Twitter Profile: 400 x 400,
Facebook Profile: 180 x 180) or Panoramic
(Facebook Cover: 851 x 315)
! Filters vs #NoFilters
30
Select Your Best
And Take it From There
31
Flickr Portfolio
Professional Meeting
32
Where to Find My Images
and More!
Constance Korol
President
iTwitterCoach
Email: constance@itwittercoach.com
Website: www.itwittercoach.com
About: about.me/constance.korol
Instagram: instagram.com/constancekorol
Twitter: twitter.com/constancek
Pinterest: pinterest.com/constancekorol
Flickr: www.flickr.com/photos/realconphotos
Linkedin: linkedin.com/in/constancekorol/en
Yoga!: www.vinyasainsucasa.com

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Hofstra Digital Photography Class