Crisis Communications
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This document outlines the importance of having a crisis communications plan and social media policy for companies. It provides examples of key elements that should be included in a crisis plan, such as designating spokespeople, getting accurate facts, addressing rumors, and monitoring social media. The document emphasizes being prepared, telling the truth, and controlling the message during a crisis to maintain credibility and reputation.
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This document outlines the importance of having a crisis communications plan and social media policy for companies. It provides details on several key aspects of preparing for and handling a crisis, including:
- Developing a hierarchy and list of designated spokespeople
- Creating an employee meeting and approval process for responses
- Having a plan for gathering facts of the crisis and determining the appropriate response
- Using consistent messaging across press conferences, releases and social media channels to control the narrative
- Monitoring all potential online and social media channels for comments and rumors
The document emphasizes taking control of the story and message, while also being truthful, in order to minimize negative impacts and move towards solutions during a crisis situation.
Crisis Communications & Social Media
This document outlines the importance of having a crisis communications plan and social media policy for companies. It provides examples of key elements that should be included in a crisis plan, such as designating spokespeople, getting accurate facts, responding to media requests, and monitoring social media. The document stresses being prepared, telling the truth, and controlling the message during a crisis to maintain the company's reputation.
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This document outlines the importance of having a crisis communications plan and social media policy for companies. It provides details on several key aspects of preparing for and handling a crisis, including:
- Developing a hierarchy and list of designated spokespeople
- Creating an employee meeting and approval process for responses
- Having a plan for gathering facts of the crisis and determining the appropriate response
- Using consistent messaging across press conferences, releases and social media channels to control the narrative
- Monitoring all potential online and social media channels for comments and rumors
The document emphasizes taking control of the story and message, while also being truthful, in order to minimize negative impacts and move towards solutions during a crisis situation.
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Crisis and social media png6
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This is a Presentation designed to help both Social Media and Digital Agencies and Businesses wishing to pitch their unique, innovative and thought leading ideas about social media. We've probably all been involved with such pitches, either listening or presenting. This is a reflection of the real and underlying meaning of the slides we've seen many times. Enjoy.
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Decoding Social Media 解讀社交媒體 (2010.09.09 @ CCLSG 新加坡福音證主協會)
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Crisis Communications
- 1. So, you think your company doesn’t need a crisis communications plan or social media policy? Spencer Maus SpencerConnect
- 3. It was… It is…
- 4. Moldova's Twitter Revolution Posted By Evgeny Morozov Tuesday, April 7, 2009 - 2:15 PM
- 6. Thousands of Wisconsin union workers protest budget plan MADISON, Wisconsin | Tue Feb 15, 2011 5:55pm EST •Tweet this •Share this •Link this •Digg •Email •Print
- 7. Preparing for a Crisis • The hierarchy of Buzz • Baker & Daniels duet with SpencerConnect • Who’s talking? • Employee meeting and signoff • Carrot & Stick • First Responders & Employee list • Review, drill and adjust
- 8. Handling a Crisis • Get the facts (and perhaps dial 911) • Call Rick Michaels and Spencer Maus • Only designates talk • Take and keep the lead inside and out • Press conference – release – include Rick • Tell the truth – “Cannot comment.” • Be consistent with time, place and message It’s all your fault!
- 9. Handling a Crisis • Reporters must ID themselves • Think Sergeant Friday • Problem – SOLUTION • Video if you can – your story not theirs • Handle rumors • Twitter, facebook, Google, Blogs, Message Boards, YouTube, Vimeo etc friend or foe?
- 10. TWEET! SpencerConnect OMG friend sez something bad #RBWorks CEO & CFO handcuffed by police & media there – admin crying. video & photos at facebook http://&&lg.vcd19 details in my blog Fri #in #accunion 10 minutes ago Favorite Retweet Reply sent via Twitter app
- 11. Now What Do I Do?
- 12. So, you think your company doesn’t need a crisis communications plan or social media policy?
- 13. REALLY?!?