Crisis And Social Media Png3
This document outlines the importance of having a crisis communications plan and social media policy for companies. It provides details on several key aspects of preparing for and handling a crisis, including: - Developing a hierarchy and list of designated spokespeople - Creating an employee meeting and approval process for responses - Having a plan for gathering facts of the crisis and determining the appropriate response - Using consistent messaging across press conferences, releases and social media channels to control the narrative - Monitoring all potential online and social media channels for comments and rumors The document emphasizes taking control of the story and message, while also being truthful, in order to minimize negative impacts and move towards solutions during a crisis situation.
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- 1. So, you think your company doesn’t need a crisis communications plan or social media policy? Spencer Maus SpencerConnect
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- 8. Preparing for a Crisis • The hierarchy of Buzz • Baker & Daniels duet with SpencerConnect • Who’s talking? • Employee meeting and signoff • Carrot & Stick • First Responders & Employee list • Review, drill and adjust
- 9. Handling a Crisis • Get the facts (and perhaps dial 911) • Call Rick Michaels and Spencer Maus • Only designates talk • Take and keep the lead inside and out • Press conference – release – include Rick • Tell the truth – “Cannot comment.” • Be consistent with time, place and message It’s all your fault!
- 10. Handling a Crisis • Reporters must ID themselves • Think Sergeant Friday • Problem – SOLUTION • Video if you can – your story not theirs • Handle rumors • Twitter, facebook, Google, Blogs, Message Boards, YouTube, Vimeo etc friend or foe?
- 11. TWEET! SpencerConnect OMG friend sez something bad #RBWorks CEO & CFO handcuffed by police & media there – admin crying. video & photos at facebook http://&&lg.vcd19 details in my blog Fri #in #accunion 10 minutes ago Favorite Retweet Reply sent via Twitter app
- 12. Now What Do I Do?
- 13. So, you think your company doesn’t need a crisis communications plan or social media policy?
- 14. REALLY?!?