This is a presentation delivered by Mike Robinson of Generate UK at the Business Success in Berkshire Event (#bsib). This slide deck reviews Social Media in business and in particularly how small businesses could leverage Social Media better.

1. SOCIAL MEDIA
FOR YOUR BUSINESS
PRESENTED BY
Mike Robinson

2. SOCIAL
MEDIA
HISTORY

3. BEFORE THE
INTERNET
WE WOULD
GATHER TO
SHARE OUR
PASSIONS

4. EARLY INTERNET
WOULD INCLUDE
MESSAGE BOARDS
&
CHAT ROOMS

5. NOW
SOCIAL MEDIA
IS

7. THAT’S ALL VERY WELL
BUT HOW DO YOU
MAKE SENSE
OF IT ALL AS A BUSINESS?

8. IN PARTICULAR
WHY DO
BUSINESSES DO IT?

9. THE SHORT
ANSWER IS
BECAUSE IT WORKS
SO LET’S EXPLORE HOW AND WHY

10. STAT
INFO

11. THE REASON THEY
DO IT IS BECAUSE…

12. WE HAVE REACH
LIKE NEVER BEFORE

13. CONNECT
We have the ability to connect
with more people than at any time

14. BUT…
(I HEAR YOU SAY)… QUIETLY UNDER YOUR BREATH

15. THEY WERE ALL BIG
BUSINESSES WITH BIG
BRANDS AND BIG
BUDGETS?

16. THAT’S TRUE..
SO LET’S LOOK AT THE BENEFITS THE BIG BOYS RECEIVE
• THEIR COMPANY IS MORE • THE ONLINE CONVERSATIONS
ACCESSIBLE ARE GOING TO HAPPEN
ANYWAY, WHY NOT BE
• SOCIAL MEDIA IS EXTENDING INVOLVED?
THEIR ONLINE PROFILE
• THEY ARE BENEFITING ON THE
• SOCIAL MEDIA IS HELPING THEM SEARCH ENGINES
TO BUILD TRUST AND EXTEND
BRAND • THEY RECOGNISE THAT ONE
INDIVIDUAL SAYING
• THEY ARE GAINING INSIGHTS SOMETHING NICE IS THE
INTO THEIR CUSTOMER EQUIVILENT OF WORD OF
BEHAVIOURS MOUTH ADVERTISING AND
REFERRAL
• THEY ARE IDENTIFYING
POTENTIAL BRAND ADVOCATES • THE “HOLY GRAIL”…. BRAND
ENDORSEMENT.

17. WE COULD ALL DO
WITH SOME OF
THAT… RIGHT?

18. A SLIGHT TANGENT…
DO YOU KNOW WHAT YOUR
ONLINE AUTHORITY IS?

19. THESE GUYS DO..
THEY WANT TO CONNECT WITH INFLUENCE

20. 1 / GETTING STARTED

21. 1 / ESTABLISH GOALS
WRITE DOWN
SPECIFIC GOALS
AND OBJECTIVES
DO YOUR HOMEWORK

22. 2 / LISTEN

23. 2 / LISTEN
LEARN ABOUT YOUR AUDIENCE
WHO / WHAT / WHERE / HOW

24. 3 / BUILD

25. 3 / BUILD
CHOOSE YOUR
SOCIAL MEDIA
CHANNELS WISELY
(THERE ARE MANY)

26. SET YOUR BASE
WWW
CORPORATE SITE / BLOG
FACEBOOK PAGE ETC...

27. USE YOUR CHANNELS
27
27
27
0
0
0
WWW

28. USE YOUR CHANNELS
27
27
27
0
0
0
WWW
TO ENGAGE & DRIVE TRAFFIC

29. 4 / ENGAGE

30. 4 / ENGAGE
BUT HOW?

31. DON’T FORGET
TO COMMENT! #SOCIAL WHAT
DO YOU THINK?
ASK QUESTIONS
TAKE A LOOK
& LET US KNOW...
...http://bit.ly/qq5Klb

32. LET’S LOOK AT SOME EXAMPLES
(THESE ARE NOT BIG BIG COMPANIES
WITH BIG BIG BUDGETS)

37. Supports email
campaigns

38. Fake Blog from L ‘Oreal

39. Tools to use

40. OK… LET’S BEGIN
TO WRAP THIS UP

41. The bits to take away
• It’s not about the hard sale.
• It’s definitely not magic beans…
• Take part, be positive, have fun..
• Focus on what you enjoy most or comes
naturally.
• Take small steps and consider a regime.
• I have best practice guidelines for
Facebook/Twitter/LinkedIn

42. ANY QUESTIONS?
(Don’t forget to connect)