Live tweeting whilst attending one of Neal Schaffer's Clubhouse is a great way to maximise YOUR social influence. Here is a report compiled using Tweetbinder to show the effectiveness of sharing content that you've learned onto another social media platform, LIVE. Here's a link to see a collection of some of the original tweets that were generated during this Clubhouse session: https://wke.lt/w/s/ykx9cp

1. MAXIMISE
YOUR
SOCIAL
INFLUENCE
WITH
NEAL
SCHAFFER
MAYKING TSANG
FOMO CREATOR
TWITTER STATS
REPORT
2021

2. WELCOME
1
2
3
4
YOUR
REPORT
AGENDA
I'VE CREATED A REALLY EASY REPORT TO VISUALLY SHOW YOU THE
IMPACT OF LIVE SOCIAL MEDIA POSTING FOR EVENTS USING NEAL
SCHAFFER'S CLUBHOUSE ROOM EXAMPLES:
HERE'S WHAT YOU'RE GOING TO SEE:
SUMMARY REPORTS OF LIVE TWEETING TO SUM UP THE WHOLE
PROJECT
A TWEETS ACTIVITY TIMELINE TO SEE HOW ENGAGED PEOPLE
WERE
A SERIES OF 'THE MOST' REPORTS FOR CLEAR DATA UTILISATION
YOUR SOCIAL POSTS AND POWER FOMO EXAMPLES AND
EXPLANATIONS
MAYKING TSANG
FOMO CREATOR

3. SUMMARYREPORTS
YOUR
ACTIVITY
MAYKING TSANG
FOMO CREATOR
1

4. EXPECTATIONS
OUTCOMES
LIVETWEETSUMMARYREPORT
Over the length of the project 63 tweets (called retweets) were
shared (29th Jan - 3rd Feb)
The result of which has meant the economic value of the project is
£2,605.74
AND
MAYKING TSANG
FOMO CREATOR
During the project, replies to tweets were an
average of 14.29% - a good percentage of
engagement
However, retweets of posts were at 55.56% of all
those posted, which is over half
And, all posts including links and images were
28.57%

5. THE FIGURES These figures show that posts had potential impact of 2,064.527, which is
the number of times someone potentially saw a tweet
They also had a potential reach of 254,566, which is the number of unique
users that could have seen a tweet
MAYKING TSANG
FOMO CREATOR
LIVETWEETSUMMARYREPORT
There were 11 total contributors, which is the number users who tweeted and interacted during the time period
Each of these contributors tweeted an average of 5.73 tweets
This means 5.6 original tweets per contributor
With five original contributors
This is equal to 28 original tweets per contributor

6. ACTIVITYTIMELINE
YOUR
FOR TWEETS
MAYKING TSANG
FOMO CREATOR
2

7. As you can see from the graph, the coloured spikes represent the various metrics in different colours and
highlights which days the most activitiy and development took place.
Timeline
details
*
MAYKING TSANG
FOMO CREATOR
TWEETACTIVITY
TIMELINE

8. 'MOST'REPORTS
YOUR
ACTIVITY
MAYKING TSANG
FOMO CREATOR
3

9. THEMOSTACTIVE
TOP10
CONTRIBUTORS
The whole idea of tweeting during a clubhouse discussion is to
encourage and increase the reach and notice of the people and
companies taking part - thus making the event more well known and
attended both now and in the future
Most active = contributors with the highest
number of tweets
MAYKING TSANG
FOMO CREATOR

10. THEMOST
RETWEETERS
Retweets are another great way to reach a wider audience and
to help drive more interest and engagement towards the
clubhouse speakers and their rooms and brand.
Retweeters = contributors with the highest
number of retweets
MAYKING TSANG
FOMO CREATOR

11. THEMOST
POPULAR-
TOP10TWEETERS
The great thing about this is that some of my Twitter community have
more followers than me, which is ideal when they interact with things
like this as the potential reach of the campaign significantly
increases, as shown here.
Most popular = contributors with the highest
number of followers
MAYKING TSANG
FOMO CREATOR

12. HIGHEST
IMACT-TOP
10TWEETERS
These statistics show the reach of the campaign and highlight
that it went far beyond just my community and reached a
much wider poetial audience.
Highest impact = contributors with the
largest number of potential tweet views
MAYKING TSANG
FOMO CREATOR

13. TOP
PHOTOGRAPHER
Top Photographer
= the contributor
with the most
photographs
MAYKING TSANG
FOMO CREATOR
ORIGINAL
TWEETS
Original Tweets=
the contributor with
the largest number of
original tweets.

14. POSTSANDPOWER
YOUR
OF FOMO
MAYKING TSANG
FOMO CREATOR
4

15. LOOK
AT
THESE
EXAMPLES
shows how using images of those
speaking can encourage
interaction and wonder as to who
these people are and what info
they're giving that's useful
Example
shows how discussing a question
and answer can be intriguing and
encourages readers to wonder
what they're missing
Example
shows how using limited
information can encourage
questions of - what was the
answer?
Example
MAYKING TSANG
FOMO CREATOR

16. SOCIALPOSTSTIMELINE
01
Live event social posts drum
up excitement and interest in
the event creating a sense of
FOMO among the audience
LIVE
03
Social posts are repurposed
for other channels, like
Instagram to catch a wider
audience
REPURPOSE
02
Others comment, like and
reshare posts that then
expose events to a wider
audience
INTERACTION
04
Desire is created among those
who aren't there and
encourages attendance of this
and further events
RESULT
MAYKING TSANG
FOMO CREATOR

17. SUMMARY
OFTHE
POWEROF
LIVE
SOCIAL
01
02
03
Often events are only shared before and after they happen, but one of the best
ways to market your event is to create FOMO while it's happening, by showing
those missing out exactly what they're missing.
WHY?
DURING
AFTER
Sharing snippets and short bits of info from events on social media during an
event could increase your event exposure considerably. By doing this in such a
way as to create interest, desire and intrigue, your audience then feels they need
to find out what they're missing.
Even when the event is over, there's still room to use the work you've put in to
the event itself and make the most of the momentum you gained by following the
power of live social posting to create FOMO.
MAYKING TSANG
FOMO CREATOR

18. ANYQUESTIONS?
THANK YOU!
Feel free to drop me a message on
WhatsApp, I'd love to hear from you.
07592 222 752
MAYKING TSANG
FOMO CREATOR
Make sure you have a FOMOtastic day!