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WHAT IS TWITTER FOR?
       Why should I care?
WHAT IS TWITTER FOR?

     How many of you use Twitter?

        What do you use it for?

          Is it useful to you?
THIS IS HOW LOUIE CK
        FEELS:

 http://www.youtube.com/watch?v=xSSDeesUUsU
SOME BACKGROUND
SOME BACKGROUND

        Twitter was created in March 2006 by Jack Dorsey.

 It is a microblogging service made up of text-based posts in fewer
                        than 140 characters.

                  Twitter posts are called Tweets.

    Twitter is not reciprocal. You do not need to be someone’s
                  “friend” to see his or her posts.
AN EXAMPLE OF HOW NOT
     USE TWITTER

 http://www.dailymail.co.uk/news/article-2093796/Emily-
Bunting-Leigh-Van-Bryan-UK-tourists-arrested-destroy-America-
Twitter-jokes.html
TWITTER SUCCESS STORY

 http://www.thedailybeast.com/articles/2012/01/31/twitter-feed-
white-girl-problems-becomes-a-book-authors-on-babe-walker.html
WHAT IS TWITTER BEING
      USED FOR?

 Market-research firm Pear Analytics analyzed 2,000 tweets over a two-week
        period in August 2009 and separated them into six categories:
                          Pointless babble – 40%
                          Conversational – 38%
                          Pass-along value – 9%
                           Self-promotion – 6%
                               Spam – 4%
                               News – 4%
TWITTER USES

          Are the following uses positive?

 Are some of these uses detrimental to our culture?
TWITTER USES

 Twitter allows informal collaboration and quick information
sharing that provides relief from rising email and IM fatigue (I know I
get super tired after IM’ing)

 Twittering is a less gated method of communication: you can share
information with people that you wouldn't normally exchange email
or IM messages with, opening up your circle of contacts to an ever-
growing community of like-minded people.
TWITTER USES
TWITTER USES

 Immediacy – Your Tweet pops up in people’s faces and doesn’t get
lost in an inbox.
 Retweeting increases the spread of your information and magnifies
your audience.
 Twitter allows you to find out what your friends recommend -
monitor the “All Friends” feed in TweetDeck and your can read
interesting articles that others recommend.
TWITTER USES

 Twitter allows you to find out what everyone is talking about
through trending.

 Its Searchable – You can find out what people are saying about you
or your favorite things using hashtags.

 It is a fast easy way to grow Your Network.

 Twitter is a great tool for marketing.
TWITTER USES
TWITTER USES

 It can alter your online reputation and may help bury undesirable
Google results (in some cases. Sorry Rick Santorum.)

 Twitter provides real time news without, or by a varied set
of, gatekeepers.

 Its great for getting tips on buying products. (example: Where can
I get a good digital camera?)
TWITTER USES
TWITTER USES

 Twitter allows anonymous stalking.

 It provides mainstream news media with real time viewer feedback.

 Twitter has been used to organize protests (also called Twitter
Revolutions.)
TWITTER USES
CHANGES FOR THE
              BETTER?

 In November 2009 by changing the question asked to users for
status updates from "What are you doing?" to "What's happening?

 Do you see this as an improvement?

 Why?
THE END

 Follow me: @stradhoughton

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what is twitter for?

  • 1. WHAT IS TWITTER FOR? Why should I care?
  • 2. WHAT IS TWITTER FOR?  How many of you use Twitter?  What do you use it for?  Is it useful to you?
  • 3. THIS IS HOW LOUIE CK FEELS:  http://www.youtube.com/watch?v=xSSDeesUUsU
  • 5. SOME BACKGROUND  Twitter was created in March 2006 by Jack Dorsey.  It is a microblogging service made up of text-based posts in fewer than 140 characters.  Twitter posts are called Tweets.  Twitter is not reciprocal. You do not need to be someone’s “friend” to see his or her posts.
  • 6. AN EXAMPLE OF HOW NOT USE TWITTER  http://www.dailymail.co.uk/news/article-2093796/Emily- Bunting-Leigh-Van-Bryan-UK-tourists-arrested-destroy-America- Twitter-jokes.html
  • 7. TWITTER SUCCESS STORY  http://www.thedailybeast.com/articles/2012/01/31/twitter-feed- white-girl-problems-becomes-a-book-authors-on-babe-walker.html
  • 8. WHAT IS TWITTER BEING USED FOR?  Market-research firm Pear Analytics analyzed 2,000 tweets over a two-week period in August 2009 and separated them into six categories:  Pointless babble – 40%  Conversational – 38%  Pass-along value – 9%  Self-promotion – 6%  Spam – 4%  News – 4%
  • 9. TWITTER USES  Are the following uses positive?  Are some of these uses detrimental to our culture?
  • 10. TWITTER USES  Twitter allows informal collaboration and quick information sharing that provides relief from rising email and IM fatigue (I know I get super tired after IM’ing)  Twittering is a less gated method of communication: you can share information with people that you wouldn't normally exchange email or IM messages with, opening up your circle of contacts to an ever- growing community of like-minded people.
  • 12. TWITTER USES  Immediacy – Your Tweet pops up in people’s faces and doesn’t get lost in an inbox.  Retweeting increases the spread of your information and magnifies your audience.  Twitter allows you to find out what your friends recommend - monitor the “All Friends” feed in TweetDeck and your can read interesting articles that others recommend.
  • 13. TWITTER USES  Twitter allows you to find out what everyone is talking about through trending.  Its Searchable – You can find out what people are saying about you or your favorite things using hashtags.  It is a fast easy way to grow Your Network.  Twitter is a great tool for marketing.
  • 15. TWITTER USES  It can alter your online reputation and may help bury undesirable Google results (in some cases. Sorry Rick Santorum.)  Twitter provides real time news without, or by a varied set of, gatekeepers.  Its great for getting tips on buying products. (example: Where can I get a good digital camera?)
  • 17. TWITTER USES  Twitter allows anonymous stalking.  It provides mainstream news media with real time viewer feedback.  Twitter has been used to organize protests (also called Twitter Revolutions.)
  • 19. CHANGES FOR THE BETTER?  In November 2009 by changing the question asked to users for status updates from "What are you doing?" to "What's happening?  Do you see this as an improvement?  Why?
  • 20. THE END  Follow me: @stradhoughton