Social Media Usage Survey

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Social Media Usage Survey

  1. 1. Social Media Usage SurveyPurposeThe purpose of this brief survey is to help us understand Social Media usage amongemployees, customers, prospects and contractors in order to gain a better understanding oftheir online behavior. Our goal is be proactive with monitoring habits, interests, andparticipation across a variety of Social Media channels, so please provide constructivefeedback that we can incorporate into our strategy. All surveys will be completedanonymously, so please be candid with your feedback and provide details.InstructionsSome questions are Yes/No, while others provide a scale to rank your answers.Please circle the response that best represents your view. Please circle N/A for anyquestions that you are unsure of, or don’t have enough experience to comment on.Following is an example of the scaling system.EXCEEDS EXPECTATION UNACCEPTABLE10 9 8 7 6 5 4 3 2 1 N/A
  2. 2. GeneralAge0-12 13-17 18-25 26-40 41-50 51+Job FunctionSales Marketing Research Consultant Manager Executive OTHERWhat is your primary reason for using Social Media?Networking Keeping in Touch Sharing Socializing Research OTHER I DON’T USE ITHow Often Do You Use Social Media?Daily Weekly Monthly Yearly NEVERHow long have you been using Social Networks (Facebook,MySpace, etc.)?<1 YEAR 1-2 YEARS 2-4 YEARS 5-10+ YEARS I DON’T USE THEMFrequencyHow often do you use Facebook?DAILY WEEKLY MONTHLY RARELY NEVERHow often do you use LinkedIn?
  3. 3. DAILY WEEKLY MONTHLY RARELY NEVERHow often do you use Twitter?DAILY WEEKLY MONTHLY RARELY NEVERHow often do you use Google?DAILY WEEKLY MONTHLY RARELY NEVERIf you DO use Social Media regularly, please tell us how you are currently using it:If you DO NOT use Social Media regularly, please tell us why you are not using it:CommunicationWhat forms of communication do you use in the following situations?(Please circle all that apply)Communicate with FriendsInstant Message Text Email Call Social Network Face-To-Face OTHERCommunicate with Colleagues
  4. 4. Instant Message Text Email Call Social Network Face-To-Face OTHERPlan Social EventsInstant Message Text Email Call Social Network Face-To-Face OTHERTalk about ShoppingInstant Message Text Email Call Social Network Face-To-Face OTHERShare Good NewsInstant Message Text Email Call Social Network Face-To-Face OTHERShare Bad NewsInstant Message Text Email Call Social Network Face-To-Face OTHERCommunicate with CustomersInstant Message Text Email Call Social Network Face-To-Face OTHERReferralHow likely are you to recommend each website to Friends orFamily?FacebookVERY LIKELY VERY UNLIKELY
  5. 5. 10 9 8 7 6 5 4 3 2 1 N/AFlickrVERY LIKELY VERY UNLIKELY10 9 8 7 6 5 4 3 2 1 N/AGoogleVERY LIKELY VERY UNLIKELY10 9 8 7 6 5 4 3 2 1 N/ALinked InVERY LIKELY VERY UNLIKELY10 9 8 7 6 5 4 3 2 1 N/AYouTubeVERY LIKELY VERY UNLIKELY10 9 8 7 6 5 4 3 2 1 N/AMySpaceVERY LIKELY VERY UNLIKELY10 9 8 7 6 5 4 3 2 1 N/A
  6. 6. WikipediaVERY LIKELY VERY UNLIKELY10 9 8 7 6 5 4 3 2 1 N/ATwitterVERY LIKELY VERY UNLIKELY10 9 8 7 6 5 4 3 2 1 N/AOur EffortsI am aware of our Company’s Social Media efforts:VERY AWARE UNAWARE10 9 8 7 6 5 4 3 2 1 N/AIf our Company added a new online Social Networking feature, howlikely would you by to use it?VERY LIKELY UNLIKELY10 9 8 7 6 5 4 3 2 1 N/AIf our Company added a new online Social Networking feature,which of the following groups should be allowed to use it?Customers Employees Executives Prospects Contractors ALL OTHER
  7. 7. If our Company added a new online Social Networking feature,which of the following Social Media Tools would you be most likelyto use?Blogs Forms Groups Calendars Wiki ALL OTHERThank you for completing this Social Media survey. We appreciateyour help!

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