Summer 2009 Road Trip social media presentationNathan Wright
This summer we took our social media seminars across the State of Iowa with the help of the Iowa Department of Economic Development (IDED). During these sessions we explore the social media landscape, define how it applies to business with real-world case studies, and explain what might be coming around the corner.
How to leverage social media on your website to get qualified leadsLaurent Billieres
Chief Marketing Officers spend 60% of their ad budget in Facebook but are often only trying to collect their visitors email. Visitors use social media, so should websites!
Avoid fraud, fake identities and find out who are your top audiences by leveraging Social media Connects on your website.
Summer 2009 Road Trip social media presentationNathan Wright
This summer we took our social media seminars across the State of Iowa with the help of the Iowa Department of Economic Development (IDED). During these sessions we explore the social media landscape, define how it applies to business with real-world case studies, and explain what might be coming around the corner.
How to leverage social media on your website to get qualified leadsLaurent Billieres
Chief Marketing Officers spend 60% of their ad budget in Facebook but are often only trying to collect their visitors email. Visitors use social media, so should websites!
Avoid fraud, fake identities and find out who are your top audiences by leveraging Social media Connects on your website.
The Revolution will not be Televised...but if you're lucky, it'll be memed.Tara Hunt
I gave this presentation at CTAM Canada's annual gathering at Corus HQ in Toronto on June 20th. I think it's safe to say that it was a bit...um...controversial.
In order to prepare for this talk, I poured over mutiple reports and studies about the state of the Canadian Media and Entertainment industry. These reports included a lot of hand-wringing over online and American VOD services (Neflix, etc), but really discounted "User-Uploaded Video" (or "User-Generated Content") as largely irrelevant (except for the CRTC, who seems to want to regulate and tax creators).
So...that's what I focused on in here: UGC, including Creators (and online influencers), remix/mashup culture, stans/super fans, and social media content in general.
Three points where I think the audience winced:
1. with the enormous growth in available content, we are seeing a huge appetite for diverse stories - we don't need any more content aimed at white people.
2. the biggest competitors for attention are your own audience, who are no longer "consumers"...they are creators. And there are many of them and growing.
3. stop worrying about people stealing your content. Content isn't where the value lies. Attention is where the value lies. You should be encouraging them to steal! It's free marketing!
I guess I can understand why my message was a little controversial, but I want to help, not hurt.
Should B2B Brands Be On TikTok?: Let's Unpack ItJulie Bourne
Will B2B brands ever have a place on TikTok? Is there a qualified audience there? What should they even be posting?
Check out this scrappy lil' presentation for a bit of related research findings as well as some personal (informed) opinions on the matter.
UGM: From Online Content to Real Life Interactions – Engagement for a Richer ...An Bui
Deck from An Bui's (anwith1n) presentation about User Generated Content and Real Life Interactions.
Please direct questions about content to: an [dot] bui [at] alum [dot] swarthmore [dot] edu
Thanks!
IBM had the best intentions with this campaign to raise awareness about Women in STEM... unfortunately it heavily backfired on social media. Did IBM handle the situation well? We have our thoughts.
10 Facts about Gen Y and Social Media Privacy (Total Youth Research)Graham Brown
Do Gen Y Millennials really care about social media privacy? According to our latest day they care a lot more than you think. 10 Facts about Gen Y and Social Media Privacy (Total Youth Research)
Cultivating Community with Social Media at the Local LevelJennifer Navarrete
One of the best ways to increase membership or grow your business is to have active community involvement.
Harnessing the power of Social Media can be a great tool for your business, group or non-profit.
Sports 2.0 | How digital & social technology are reshaping the sports industry.Martafy!
Digital and social technology are dramatically reshaping the way consumers watch, play, share, and shop for all things sports-related. Is your brand ready?
Wanna learn more about Facebook for your business?
• Why do people share?
• Latest FB Statistics.
• What's the value of a "Fan"
• What happens after you click "like"
• "Edge Rank" What is it, and why you need to care.
Are You Socially Acceptable is a Phoenix based group of really smart chicks who teach companies who to get the message across. We're not just public relations, marketing, event management, technology... we're what happens when you put it all together.
Teens & Social Networks: New Realties and ThreatsSociallyActive
Instagram, Twitter and Facebook have created a new reality for teens where privacy is non-existent and they are being inundated with porn and illicit photos.
This presentation will help parents understand these threats in more detail.
Communote im Einsatz – Die häufigsten Anwendungsfälle im UnternehmenCommunote GmbH
Die Präsentation zum Webcast "Communote im Einsatz – Die häufigsten Anwendungsfälle im Unternehmen" informiert Sie über die vielfältigen Einsatzmöglichkeiten von Communote in den Bereichen Projekt-, Team- und Führungskommunikation, Personalentwicklung, sowie Ideen- und Wissensmanagement.
The Revolution will not be Televised...but if you're lucky, it'll be memed.Tara Hunt
I gave this presentation at CTAM Canada's annual gathering at Corus HQ in Toronto on June 20th. I think it's safe to say that it was a bit...um...controversial.
In order to prepare for this talk, I poured over mutiple reports and studies about the state of the Canadian Media and Entertainment industry. These reports included a lot of hand-wringing over online and American VOD services (Neflix, etc), but really discounted "User-Uploaded Video" (or "User-Generated Content") as largely irrelevant (except for the CRTC, who seems to want to regulate and tax creators).
So...that's what I focused on in here: UGC, including Creators (and online influencers), remix/mashup culture, stans/super fans, and social media content in general.
Three points where I think the audience winced:
1. with the enormous growth in available content, we are seeing a huge appetite for diverse stories - we don't need any more content aimed at white people.
2. the biggest competitors for attention are your own audience, who are no longer "consumers"...they are creators. And there are many of them and growing.
3. stop worrying about people stealing your content. Content isn't where the value lies. Attention is where the value lies. You should be encouraging them to steal! It's free marketing!
I guess I can understand why my message was a little controversial, but I want to help, not hurt.
Should B2B Brands Be On TikTok?: Let's Unpack ItJulie Bourne
Will B2B brands ever have a place on TikTok? Is there a qualified audience there? What should they even be posting?
Check out this scrappy lil' presentation for a bit of related research findings as well as some personal (informed) opinions on the matter.
UGM: From Online Content to Real Life Interactions – Engagement for a Richer ...An Bui
Deck from An Bui's (anwith1n) presentation about User Generated Content and Real Life Interactions.
Please direct questions about content to: an [dot] bui [at] alum [dot] swarthmore [dot] edu
Thanks!
IBM had the best intentions with this campaign to raise awareness about Women in STEM... unfortunately it heavily backfired on social media. Did IBM handle the situation well? We have our thoughts.
10 Facts about Gen Y and Social Media Privacy (Total Youth Research)Graham Brown
Do Gen Y Millennials really care about social media privacy? According to our latest day they care a lot more than you think. 10 Facts about Gen Y and Social Media Privacy (Total Youth Research)
Cultivating Community with Social Media at the Local LevelJennifer Navarrete
One of the best ways to increase membership or grow your business is to have active community involvement.
Harnessing the power of Social Media can be a great tool for your business, group or non-profit.
Sports 2.0 | How digital & social technology are reshaping the sports industry.Martafy!
Digital and social technology are dramatically reshaping the way consumers watch, play, share, and shop for all things sports-related. Is your brand ready?
Wanna learn more about Facebook for your business?
• Why do people share?
• Latest FB Statistics.
• What's the value of a "Fan"
• What happens after you click "like"
• "Edge Rank" What is it, and why you need to care.
Are You Socially Acceptable is a Phoenix based group of really smart chicks who teach companies who to get the message across. We're not just public relations, marketing, event management, technology... we're what happens when you put it all together.
Teens & Social Networks: New Realties and ThreatsSociallyActive
Instagram, Twitter and Facebook have created a new reality for teens where privacy is non-existent and they are being inundated with porn and illicit photos.
This presentation will help parents understand these threats in more detail.
Communote im Einsatz – Die häufigsten Anwendungsfälle im UnternehmenCommunote GmbH
Die Präsentation zum Webcast "Communote im Einsatz – Die häufigsten Anwendungsfälle im Unternehmen" informiert Sie über die vielfältigen Einsatzmöglichkeiten von Communote in den Bereichen Projekt-, Team- und Führungskommunikation, Personalentwicklung, sowie Ideen- und Wissensmanagement.
The 3As to Social Media Crisis Management for HRMarcus Ho
Today, every employee plays the role of an ambassador for your organization. With more than one billion connected citizens, the social web can be an unforgiving place for your brand. In this era of real-time business, one bad tweet or Facebook Status update from an employee would spark a social media crisis with astonishing swiftness and result in a damaging effect on the employer brand.
When such crisis wave hits, you need to act quickly and effectively. This critically important session focuses on how to plan for and recover from social media mishaps.
Deploying social media for crisis communications Jeremy Plotnick
Discussion on how companies can use elements of social media to support their crisis communications preparation and execution. Includes examples: Asiana crash, KitchenAid Obama tweet and Thai social/political conflict.
Crisis Communications Planning in the Social Media AgeCNW Group
Dealing with a crisis is never easy, but it’s always more manageable when there’s a plan in place. Sometimes, however, it can be difficult to get everyone on a team to agree on a single crisis communication plan. The first step to implementing a crisis plan is to sell it to the rest of the team.
Webninar
Presentation given at NAFSA Region XII HI/Pacific District Spring Conference 2012 on using Social Media as part of an overall Crisis Management Strategy.
Social Media Crisis Management: Three Case StudiesElisha Tan
Social media has drastically changed the landscape of crisis management. With close to 23% of the time spent on the internet on social networks and Google providing three-quarters of a billion search results a day, the internet is a giant public library where users have the ease of discovering and spreading information around.
What does this mean to companies facing a crisis? It means that when information released is not contained and acted upon quickly, it can spiral out of control.
This ebook looks at three case studies and explore what we can learn from them for maximum effectiveness in social media crisis management.
This companion report to We Are Social's comprehensive new Digital in 2016 report presents headline internet, social and mobile data for 232 countries around the world. Each country snapshot is presented as its own infographic, ready to be copy-pasted direct into your own presentations or web content. For a more insightful analysis of the numbers in this report, please visit http://bit.ly/DSM2016ES.
We Are Social's comprehensive new Digital in 2016 report presents internet, social media, and mobile usage statistics and trends from all over the world. It contains more than 500 infographics, including global data snapshots, regional overviews, and in-depth profiles of the digital landscapes in 30 of the world's key economies. For a more insightful analysis of the numbers contained in this report, please visit http://bit.ly/DSM2016ES.
How to Become a Thought Leader in Your NicheLeslie Samuel
Are bloggers thought leaders? Here are some tips on how you can become one. Provide great value, put awesome content out there on a regular basis, and help others.
Making smart decision: Thornley Fallis whitepaper looks at important trends, metrics and benchmarks to inform digital communications strategies for 2014 and beyond.
Ben, Kristen and I presented the basics of social media to the Shawnee Chamber of Commerce. These are our slides - the last bit includes images of how we're socializing news coverage in the Lawrence community.
New Business Etiquette in the Digital & Social Age - You're Fired or You're N...Dr. William J. Ward
Recent scandals and firings demonstrate a lack of understanding on how to use social media correctly and the blurring of the lines between our personal and professional lives. What are the challenges and opportunities facing students, communication professionals, and companies using social media? What are the "do's and don'ts" for using social and digital tools to get and keep your job?
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https://bloomerang.co/resources/webinars/
Julia Campbell will provide a framework for evaluating the best platforms for your unique organization, as well as ideas for creating great social media content your audience will love.
The internet is flooded with articles about social media influencers and influencer marketing.
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Social Media Monitoring: Brands That Listen Make Better FriendsMatt Granfield
A brief history of how word of mouth marketing has changed, the environment we're in and how brands that listen to what people are saying in social media channels make much better friends than those that don't.
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Social Media Crisis Management and Crisis Communication
1. B E R N S T E I N C R I S I S M A N A G E M E N T
2. SOCIAL MEDIA FACTS
Facebook tops Google for weekly traffic in the U.S.
One in five divorces are blamed on Facebook.
If Facebook was a country, it would be the world’s third largest.
An Egyptian couple actually named their daughter “Facebook” thanks
to the network’s role in the spring revolution.
Frito-Lay set a World Record with 1,575,161 Facebook likes in 24 hours
on April 11 2011
There are more Facebook users than cars (800 million vs. 750 million)
Auto-posting to Facebook decreases likes and comments by 70%
Over 75 million more people played Farmville than there were real
farmers in 2011.
Roughly two new members join LinkedIn every second.
B E R N S T E I N C R I S I S M A N A G E M E N T
3. SOCIAL MEDIA FACTS
YouTube is the second largest search engine in the world.
More video is uploaded to YouTube in 60 days than the 3 major US
networks created in 60 years
40% of companies admit to having no training or governance of social
media
57% of people talk to people more online than they do in real life
Half of all mobile shoppers share their experience on social networks.
The average number of iPhones sold per day is higher than the number
of people born each day. (402k vs. 300k)
Of the 6 billion people on the planet, 4.8 billion are estimated to have a
mobile phone, while only 4.2 billion own a toothbrush.
Social media has officially overtaken pornography as the number one
search item on the web.
B E R N S T E I N C R I S I S M A N A G E M E N T
4. SOCIAL MEDIA SITES
Top Dogs:
1. Facebook – 750,000 unique monthly visitors
2. Twitter – 250,000,000
3. LinkedIn – 110,000,000
4. MySpace – 70,500,000
5. Yelp – 66,000,000
6. Google+ - 65,000,000
Ones To Watch:
1. Reddit – Keep an eye on this in 2012
2. Pinterest
B E R N S T E I N C R I S I S M A N A G E M E N T
5. SOCIAL MEDIA &
EMERGENCY COMMUNICATION
Social media is the ideal platform for crisis communications .
Proven to work under intense conditions in recent years – earthquakes in Haiti &
Japan, mass flooding in Thailand, tornados in the U.S., crime fighting in Kenya,
Middle East “Twitter revolution”
Aided by pervasiveness of cell phones
“Crowdsourcing” (ex. Ushahidi) integrates and maps crisis data.
Can be used for internal communication/coordination. ex: tracking and
coordinating return of salespeople after a major natural disaster
Internal forums and automated text systems allow employees to stay informed
during crises, even when phone lines are jammed/inoperable.
Social media and company pages allow stakeholders to stay informed as well.
B E R N S T E I N C R I S I S M A N A G E M E N T
6. REPUTATION IS EVERYTHING
Just 14% of consumers trust advertisements
90% of consumers trust peer recommendations.
Nearly 4 in 5 consumers stated they have decided against buying a product or service after reading negative
reviews online.
Establish a social media presence
Schedule monitoring & alerts
Foster positive sentiment
Respond to as many inquiries/mentions as possible.
Create interaction/incentives for your stakeholders, top reasons to visit brands on social media are:
humor, personal connections, special offers, and useful information.
Detect negative sentiment?
If you spot trouble, first a public holding message, then a public resolution. Turn negative to
positive.
You don’t necessarily HAVE to respond. Avoid engaging with unwarranted anger/trolls unless others
echo.
May require redirect to other platforms, ie. Twitter links to company blog.
B E R N S T E I N C R I S I S M A N A G E M E N T
7. SOCIAL MEDIA CRISIS MANAGEMENT CASE STUDY:
SEE SOME SIMILARITIES?
B E R N S T E I N C R I S I S M A N A G E M E N T
8. B E R N S T E I N C R I S I S M A N A G E M E N T
9. B E R N S T E I N C R I S I S M A N A G E M E N T
10. B E R N S T E I N C R I S I S M A N A G E M E N T
11. B E R N S T E I N C R I S I S M A N A G E M E N T
12. CLAIRE’S BUNGLED SOCIAL MEDIA
CRISIS MANAGEMENT
Case Study: Claire’s v. Tatty Devine
Last year, Claire’s faced criticism for allegedly copying a Laura Figel
design
Feb 22, UK jewelry maker Tatty Devine posted images to its blog
showing extreme similarities between its own designs and that of
Claire’s.
T.D. closed comments after 200 outraged posts appeared. More than
2,000 tweets linking the post went out on Day One, most with #Claires
hashtags attached.
Conversation moves on to Claire’s Facebook page
Claire’s deletes posts and bans users from its Facebook page
B E R N S T E I N C R I S I S M A N A G E M E N T
13. CLAIRE’S BUNGLED SOCIAL MEDIA
CRISIS MANAGEMENT
Claire’s finally responds after nearly 48 hours with this Facebook post:
"Claire's Stores, Inc. is a responsible company that employs designers,
product developers and buyers, and works with many suppliers to
provide innovative collections that bring customers all the latest
fashion trends. As such, we take any allegations of wrong doing
seriously. We are looking into the matters raised.“
Sample typical Claire’s post:
This spring break, stay fierce—even while on-the-go—with our purr-fect
little Leopard Contact Lens Case. What are your travel must-haves?
B E R N S T E I N C R I S I S M A N A G E M E N T
14. CLAIRE’S BUNGLED SOCIAL MEDIA
CRISIS MANAGEMENT
What Claire’s should have done:
Put a human face on the company.
Find your most camera-friendly exec and let them issue the apology via
YouTube.
Embed the video on your company blog with an accompanying post, link
from any relevant pages, and publicize on all social media accounts.
Apologize. NOT admit guilt, apologize.
“We were as surprised as anyone to see the similarities between our
designs and those of an independent designer. All of us at Claire’s would
like to apologize for the confusion, and once we get to the bottom of the
situation, we’ll be happy to share more information.”
Actively & intensely monitor social media channels. Reply with links to
official statements, clarify & correct misinformation ASAP.
“In the absence of communication, rumor and innuendo fill the gap”
B E R N S T E I N C R I S I S M A N A G E M E N T