The document provides an agenda and overview of an Uber case study presentation. It discusses Uber's founding in 2009, its initial private car service model, and its transition to using an app. The presentation covers Uber's business model, including its value propositions for customers and drivers, profit model, and distribution channels. It also analyzes Uber internally, including its mission and strategies, and externally through PESTEL, 5 forces, and competitor analyses. Recommendations include maintaining consistent pricing, expanding services, and allowing advance reservations.
Uber is an on-demand transportation service which has brought a revolution in the taxi industry across the world. Their business model emerged as a disruptive approach to the traditional business model, as it made it possible for people to simply tap their smartphones and have a car arrive at their location in the minimum possible time. It is a service that fits all ages and social groups. Their model is called sharing economy business model, it has recently emerged to create not only financial value but economic value as well.
Also, the sharing economy industry is growing faster than Facebook, Google, and Yahoo combined; therefore, they managed to obtain significant financing from venture capitalists easily.
UBER-Current Strategy, Competition Analysis and Global ExpansionShaminder Saini
UBER Worldwide, Business Proposition, Funding Mechanism, Taxi Industry Impact, Porter's Five Forces, PESTEL Analysis, BCG Matrix, SWOT, Levels of Service, Customer Engagement, Value Proposition, Disruptive Strategies, Global Expansion
Analysis UBER's strategy.
1. Define the problem UBER has tried to solve. (from both supplier and consumer's points of view)
2. Transportation industry(Taxi) before UBER
3. How UBER business actually works
4. Their international strategy
5. Five forces analysis
6. Challenges and suggestions
Uber is an on-demand transportation service which has brought a revolution in the taxi industry across the world. Their business model emerged as a disruptive approach to the traditional business model, as it made it possible for people to simply tap their smartphones and have a car arrive at their location in the minimum possible time. It is a service that fits all ages and social groups. Their model is called sharing economy business model, it has recently emerged to create not only financial value but economic value as well.
Also, the sharing economy industry is growing faster than Facebook, Google, and Yahoo combined; therefore, they managed to obtain significant financing from venture capitalists easily.
UBER-Current Strategy, Competition Analysis and Global ExpansionShaminder Saini
UBER Worldwide, Business Proposition, Funding Mechanism, Taxi Industry Impact, Porter's Five Forces, PESTEL Analysis, BCG Matrix, SWOT, Levels of Service, Customer Engagement, Value Proposition, Disruptive Strategies, Global Expansion
Analysis UBER's strategy.
1. Define the problem UBER has tried to solve. (from both supplier and consumer's points of view)
2. Transportation industry(Taxi) before UBER
3. How UBER business actually works
4. Their international strategy
5. Five forces analysis
6. Challenges and suggestions
Case study on the evolving eCommerce Ride Hailing market and Uber's current position. Project involved analysis of competitors domestic and global and gave recommendations on how Uber can continue to be competitive in the Ride Hailing market
Uber's Market Strategy - An example of modern day business modelsRahul Shaha
This is a presentation on Uber's two-sided market strategy. Tools suchas the Porter's 5 Forces, Business Model Canvas and PESTEL analysis have been used.
How Uber Works Uber Business Model & Revenue Model It is a business model is an on-demand transportation service in the taxi industry all across the world
https://futureworktechnologies.com/how-uber-works-business-model-revenue-uber-insights/
Uber might provoke controversy, but there is no doubting the fact that it has been one of the most disruptive companies in the last decade. In this useful deck, our Mobile Product Strategist, Hamish Vallabh, outlines eight key things about great product design that you can learn from straight from one of the best 'habit-forming' services.
Uber's Rapid Growth with Innovative Strategy Mubeena Soomro
American-based Transportation network.
Started in 2009 in US cities,
By 2012 to 2013 it expanded rapidly into overseas market including Europe, Sidney, Austria, Asia, China, India and Pakistan within few years it started operations in 65 countries and 570 cities across the globe.
$200,000 in seed money.
How is Ola Cabs bridging the gap between Supply and Demand in the transport industry? Can the Uberization model sustain itself in the long term? How do they even make money? Click this presentation to learn it all.
These slides use concepts from my (Jeff Funk) course entitled Biz Models for Hi-Tech Products to analyze the business model for Uber’s taxi service. Uber’s service enables anyone to provide taxi services and it provides dynamic pricing for better matching of supply and demand. Its value proposition for potential drivers is the opportunity to work as driver on their own hours. Its value proposition for user to lower taxi fares during most times of the day and a higher supply of taxis (and higher prices) during peak demand. The customers are tech-savvy and smart phone users who value their time. Uber receives payments directly from customers and keeps a percentage of these payments as its income. Uber’s patents for a demand-price algorithm represent a barrier of entry and thus a method of strategic control.
Tactical Brand Marketing Plan - UBER Munich, GermanyEvelyn Sindermann
A market analysis of UBER in the German market (Munich) with recommendations for a tactical brand strategy that increases revenue to €8.2M by the end of 2015 and doubles the market share to 14.8% by 2020.
Case study on the evolving eCommerce Ride Hailing market and Uber's current position. Project involved analysis of competitors domestic and global and gave recommendations on how Uber can continue to be competitive in the Ride Hailing market
Uber's Market Strategy - An example of modern day business modelsRahul Shaha
This is a presentation on Uber's two-sided market strategy. Tools suchas the Porter's 5 Forces, Business Model Canvas and PESTEL analysis have been used.
How Uber Works Uber Business Model & Revenue Model It is a business model is an on-demand transportation service in the taxi industry all across the world
https://futureworktechnologies.com/how-uber-works-business-model-revenue-uber-insights/
Uber might provoke controversy, but there is no doubting the fact that it has been one of the most disruptive companies in the last decade. In this useful deck, our Mobile Product Strategist, Hamish Vallabh, outlines eight key things about great product design that you can learn from straight from one of the best 'habit-forming' services.
Uber's Rapid Growth with Innovative Strategy Mubeena Soomro
American-based Transportation network.
Started in 2009 in US cities,
By 2012 to 2013 it expanded rapidly into overseas market including Europe, Sidney, Austria, Asia, China, India and Pakistan within few years it started operations in 65 countries and 570 cities across the globe.
$200,000 in seed money.
How is Ola Cabs bridging the gap between Supply and Demand in the transport industry? Can the Uberization model sustain itself in the long term? How do they even make money? Click this presentation to learn it all.
These slides use concepts from my (Jeff Funk) course entitled Biz Models for Hi-Tech Products to analyze the business model for Uber’s taxi service. Uber’s service enables anyone to provide taxi services and it provides dynamic pricing for better matching of supply and demand. Its value proposition for potential drivers is the opportunity to work as driver on their own hours. Its value proposition for user to lower taxi fares during most times of the day and a higher supply of taxis (and higher prices) during peak demand. The customers are tech-savvy and smart phone users who value their time. Uber receives payments directly from customers and keeps a percentage of these payments as its income. Uber’s patents for a demand-price algorithm represent a barrier of entry and thus a method of strategic control.
Tactical Brand Marketing Plan - UBER Munich, GermanyEvelyn Sindermann
A market analysis of UBER in the German market (Munich) with recommendations for a tactical brand strategy that increases revenue to €8.2M by the end of 2015 and doubles the market share to 14.8% by 2020.
The Uber Analytics Test is the second test in the entire interview for General Manager, Associate General Manager, Operations and Logistics Manager and Marketing Manager positions.
If you pass the recruiter screen, the next step is to do this 2 hour timed online analytics test.
Course Outline
Test Details – Here we will cover what to expect on the test.
Theory - Here we’ll go through theory around Uber’s business model, pricing strategy, metrics etc.
Quantitative Questions – First CSV - On the test you will be presented with 2 CSVs. Questions are based on them and we’ll cover both a number of questions and answers in this section.
Quantitative Questions – Second CSV - We’ll go through questions and answers based on the second file in this section.
General Multiple Choice Questions - We’ll then look at general questions aimed at your knowledge of Uber’s business as a whole.
Short Answers – We’ll cover short answers that you’ll be expected to write.
Long Answers We’ll cover long answers that you’ll be expected to write.
Conclusion - We’ll finally conclude the course in this section with some last minute tips.
What You'll Get
185 Page detailed presentation that walks you step by step on what needs to be done.
2 downloadable CSVs.
2 hours of video that walks you through everything.
24/7 support on the actual test.
Get the entire course at - http://coursetake.com/products/uber-analytics-test
We have developed the, first and only, UBER Analytics Preparation Course that implements in-application questions and covers the syllabus of version 3.1 & 6.16 of the official UBER test.
How to Boost Brand Conversation on Social MediaBryan Blackburn
In this webinar we’ll walk you through several marketing hacks to get your customers sharing high-quality, creative content for your brand. We’ll talk about the value of user-generated content, how to find it, and how to encourage its creation through different channels. We will discuss the importance of your hashtag and making it visible and consistent throughout your campaigns. We will talk about why social listening should be an integral part of your social strategy and its added benefits to your brand. And finally we’ll discuss the different channels you’ll need to optimize your social strategy.
These board deck templates include customizable slides and advice from the VCs at NextView Ventures. Use them to save time while building a deck based on best practices as a startup founder or CEO.
Full strategic case analysis for Apple incorporation including industry , competitor's and firm's self analysis. It covers all the strategic issues facing the industry and Apple inc. as well as the recommended solutions for these issues on business and corporate levels.
The study shows the development on the Apple Inc. mission& vision and the strategic objectives over time.
Customizable pitch deck templates which include two different versions, both built by leading seed investors at NextView Ventures. Entrepreneurs can use them to save time while building a pitch deck to raise seed capital.
Apple inc. Strategic Case Analysis PresentationMahy Helal
Full strategic case analysis for Apple incorporation including industry , competitor's and firm's self analysis. It covers all the strategic issues facing the industry and Apple inc. as well as the recommended solutions for these issues on business and corporate levels.
The study shows the development on the Apple Inc. mission& vision and the strategic objectives over time.
What is Artificial Intelligence | Artificial Intelligence Tutorial For Beginn...Edureka!
** Machine Learning Engineer Masters Program: https://www.edureka.co/masters-program/machine-learning-engineer-training **
This tutorial on Artificial Intelligence gives you a brief introduction to AI discussing how it can be a threat as well as useful. This tutorial covers the following topics:
1. AI as a threat
2. What is AI?
3. History of AI
4. Machine Learning & Deep Learning examples
5. Dependency on AI
6.Applications of AI
7. AI Course at Edureka - https://goo.gl/VWNeAu
For more information, please write back to us at sales@edureka.co
Call us at IN: 9606058406 / US: 18338555775
Facebook: https://www.facebook.com/edurekaIN/
Twitter: https://twitter.com/edurekain
LinkedIn: https://www.linkedin.com/company/edureka
The slide deck we used to raise half a million dollarsBuffer
This is the pitchdeck we used to raise half a million dollars from Angel investors. More here:
http://onstartups.com/tabid/3339/bid/98034/The-Pitch-Deck-We-Used-To-Raise-500-000-For-Our-Startup.aspx
The business model canvas is a shared language for describing, visualizing, assessing and changing business models. It describes the rationale of how an organization creates, delivers and captures value. The Value Proposition Canvas is a tool which can help ensure that a product or service is positioned around what the customer values and needs
RideConnect is the only app that lets you create your own rideshare.
Using RideConnect, any car service driver can quickly and easily setup their rideshare community and start offering rides to their customers.
RideConnect emphasizes privacy and safety for its users. Riders have to explicitly include drivers into their communities before they can rideshare together.
Uber in China: What's next? (Study from DDIM 10 class)Alessio Mascolo
DDIM 10
Uber entered in the chinese market in 2013. They have launched in the market Uber Black, UberX, People's Uber (a non for profit private car sharing) and other customized products such as UberGreen. Despite all the money they spent, today Uber has only 8,2% of the market in China and its major competitor DidiKuaidi owns more than 78% of the market share. Our work is focused on the analysis of the various options, the selection of the best one according to cost criteria and results in terms of level of competiton. Then we build a 10-years action plan. Slide are available on slideshare.com
Taxi App Development: An Extensive Guide with Detailed StepsZimbleCodeAustralia
With the Internet spreading its wings over nearly every sector, more and more taxi firms are coming in to get their can service online with taxi booking app development.
The most interesting fact is that ride-hailing apps like Uber and Lyft completed about 35 million more rides than traditional taxis in 2017. In addition, Statista projects that the market for ride-hailing services would increase at an average rate of $126,521 million by 2025.
Through this app, commuters will now be able to see the location of the autos nearest to them and call the auto drivers directly on their personal mobile nos. and book their trip. Commuters can now be free from looking out and shouting for autos on the streets and instead have the autos provide a pick-up and drop service.
Apart from this, the application will also provide information on the estimated fare, trip distance, travel time as well as the traffic condition on the route. Getting autos will now no longer be a worry with the new OAB app.
In this presentation , we try to understand the business model of Uber with digital strategy as the backbone. Also we look into the financial strategy of Uber , the challenges it is facing
Project Consultancy for the Omnichannel Marketing Strategy of a Long Term Renting Car company. Relevant topics proposed were:
- Progressive Web App
- Partnerships
- SEO and SEM strategy
The "Retailification" of the Car Rental IndustryCognizant
Rental cars are on the verge of becoming commodities. To overcome this issue, car rental companies can look to the best practices of the retail industry and use their own channels to offer customers a value-rich, rewarding and consistent experience at every touch point, supported by a "mobile first" omni-channel strategy.
2. Agenda
1. Company Background
2. Case Highlights
3. Business Model
4. Internal Analysis
5. External Analysis
6. SWOT Analysis and Recommendations
3. Company
Background
● Founded in 2009
● Founders: Garrett Camp and
Travis Kalanick
● Based in San Francisco
● Originally a private car service
for executives
● Communication through emails
and codes
● Started growth in 2010
● Use technology to bring
together passengers and drivers
4. Case Highlights
Pricing Strategy
● Surge Pricing
● Lyft and Taxi Competition
Marketing Communications
Market entry/Employee
recruitment
● Butting heads with Lyft
6. Product Definition
Tap the app, get a ride
Uber is the smartest way to get
around. One tap and a car
comes directly to you. Your
driver knows exactly where to
go. And payment is completely
cashless.
7. Customer Definition
● Do not own a car.
● Do not want to drive themselves to a party or function.
● Like to travel in style and want to be treated as a VIP.
● Want a cost-efficient cab at their doorstep.
Relationship:
● Social Media
● Customer Support
● Review Rating and Feedback system
8. Value Proposition
Customers:
● No need to wait for a taxi for long times.
● Free rides on certain occasions and
discounts from time to time.
● Prices lesser than the normal taxi fares.
● Uber’s tagline says – Your personal driver.
It lets customers travel in style.
● Fixed prices for certain common places
(Airport)
Drivers:
● Additional source of income.
● Flexible working schedules. Can work part
time or simply whenever they like.
● Easy payment procedure.
● Those who love to drive can earn money
while pursuing their hobby.
● Uber pays drivers to be online, even if they
don’t get any request.
9. Profit Proposition
● Surge Pricing
● Car rides on per KM/Mile basis
● UberX, Uber Black, Uber Taxi, Uber SUV
● Uber keeps 20%, drivers keeps 80% of fare
12. Internal Analysis
Mission Statement: Transportation as reliable as running water, everywhere for everyone.
Strategic Objectives:
● Aggressive growth and global expansion
Strategies:
● Recruitment strategies
○ Drivers/logistics and social media/public relations
● Promotional strategies
○ New user discount codes
○ Social Media - Twitter, Facebook, YouTube, and its website
○ Promotional Events - “Romance on Demand”, ice-cream delivery, Christmas tree delivery, etc.
13. Internal Analysis
Resources:
● Financial - $258 million in capital (2013) from investors
● Human - Founders, internal management team, recruiters, drivers, etc.
● Technological
Capabilities: “Tap and ride” technology, fast, reliable, “safe” and convenient transportation
Core Competencies: Customer service, User experience, Ride options
Competitive Advantages:
● First mover (2009)
● Customer loyalty
15. External Analysis - General Environment
Political
● Laws banning or limiting the
number of Uber drivers
● Registered with Federal Motor
Carrier Safety Administration
● Airport pickup not allowed
Economical
● Increased Competition
Social
● Low driver wages
● Certain areas
● Economic friendly alternatives
Technological
● Self driving cars
● Electric cars
16. External Analysis - Industrial Environment
Threat of New Entrants (Low)
● Barriers to Entry are high
● Regulations on amount of drivers
Threat of Substitutes (High)
● Existing Substitutes
○ Taxi
○ Public Transportation
○ Biking
● Quality performance and price comparisons
17. External Analysis - Industrial Environment
Bargaining Power of Suppliers (Low)
● Oil and gas prices
● Manufacturing leverage
● Switch to gas saving cars
● Supply of drivers
Bargaining Power of Buyers (Medium)
● Low to no switching costs
Threat of Rivalry (High)
● Competition - Lyft, Taxis, etc.
19. External Analysis - Competitor Analysis
Future Objectives: Expand and be able to offer rides at airports and areas where they are
currently unable to. Expand into highly populated, local areas such as Miami and Washington
DC and international markets such as India.
Current Strategies: Offer rides to areas where taxis have no presence or where taxis are too
costly.
Assumptions: Uber can assume that the future will lead to more success for their company.
Lyft and Taxi services will continue to improve so Uber must stay on top of their game.
Capabilities: Uber is capable of providing rides through the use of a smartphone app.
Response: Uber must expand into new areas and lobby for certain laws. Uber must pay drivers
more for better customer satisfaction.
21. SWOT Analysis
Strengths
● It is a well-recognized brand.
● As cashless payment system is used, Uber can track and
choose highly rated drivers.
● The prices are lower compared to traditional taxi
operators.
● It has a high standard of service, verified drivers and cars.
Uber Black users enjoy very high standard of service.
● Operational cost is quite low. As it relies on
customer-to-driver interaction, a dispatcher is not needed.
Weaknesses
● The idea can be easily copied. Nothing will prevent
competition from presenting the same product.
● Very unpredictable business model.
● The relationship between Uber and the drivers is ethically
questionable. It lacks the real connection. So, it is
expected that loyalty between Uber and its drivers is quite
low.
● There are privacy concerns within the application itself
with it’s users.
Opportunities
● Can tap growing markets in suburban areas where taxi
services are not available.
● It can exploit new and big markets in countries like India
where taxi services are inconvenient and expensive.
● Additional services like transporting older patients to
hospital, transporting children to school and transporting
pets to the vet can be offered.
Threats
● Some new legal regulations in countries like Germany will
ban Uber from operating.
● Problems with local authorities can lead to fines. It will also
earn a bad public relations.
● Increasing competition will ultimately decrease prices. This
will result in loss of customers.
● As new markets and drivers are joining, fraud and
scandals are also increasing. It is damaging for the brand.
22. Recommendations
● Maintain consistent pricing for customers in both rural and non-rural cities.
● Provide validated proof of safety for customer peace of mind.
● Expand business model into other facets of business (i.e. UberAlternate/
UberAlternateX, UberTour, UberFresh, UberEssentials).
● Allow users put in for a reservation hours or days in advance, and let drivers
commit to pick up a reservation.
