uber business model

2. Company history
Founded march 2009 8 years ago
Founders :- Travis Kalanick Garrett camp
Headquarters :- San Francisco California
Type :- privately held company
Industry :- Transportation Delivery (commerce)
Products :- mobile app , website
Services :- Transportation network company vehicle for hire
Delivery

3. Marketing
• Uber launched an "Uber Ice Cream" program in the U.S. so that
users in seven cities In July 2012
• Uber offered rides in the futuristic DeLorean DMC-12 car from
the Back to the Future film franchise
• In 2013, Uber offered delivery of Christmas trees for $135
• In November 2015, in collaboration with GrabOn, Uber offered Hot
air balloon rides to customers in Hyderabad, India for INR 1,000

4. How it works
Pricing and payments
Dynamic pricing
Levels of service
Rating scores
Requirements for driving
Driver selfies as a safety mechanism

6. More convenient than other modes of public transport
when going at a specific destination
Higher fees than other modes of public transport
 Fixed price based on base fare, distance, time, peak
hours/weekends & public holidays, advanced booking fees
Requires a government license to be a taxi driver
Car rented by the taxi operator
Taxis can be hired
 Hailing on the street
 Waiting at specific taxi stations
 For immediate booking by SMS, phone call, app
 For advanced booking by phone call, apps

7. What does Uber Technologies Inc do?
Network Orchestrator, connecting passengers with drivers
 Manages a network of drivers and passengers through a phone application
 Provides options and varieties in the transportation service
Toyota Camry BMW 7 series Mercedes S-Class

8. VALUE PROPOSITION

19. Protests

20. legal action
Germany
• In 2015, a court banned Uber -violated regulations to use licensed drivers.
India
• limits to the number of drivers that are allowed to operate
Poland
• laws modified so that Uber drivers do not enjoy a regulatory advantage
over taxi drivers.
Spain
• Uber was banned from Spain in December 2014 and returned to Spain in
March 2016, this time using only licensed drivers.

21. Bhavish Aggarwal Travis Kalanick