This webinar discusses how to boost brand conversation on social media. The agenda includes discussing the value of user-generated content, using hashtags for visibility, the importance of social listening to identify peak engagement times and influencers, creating an effective social media strategy using different content types and channels, and a checklist. The presentation encourages diversifying content across channels like photos, videos, infographics and GIFs while driving traffic to websites and live displays.

1. WEBINAR
How to Boost Brand Conversation
on Social Media
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#BoostYourSocial

2. Juliet Carnoy
Sr. Marketing Manager at Pixlee
julietcarnoy
linkedin.com/in/juliet-carnoy
Lucy Hitz
Head of Marketing Communications at
Simply Measured
LLHitz
linkedin.com/in/lucy-hitz
Information, data and drawings embodied in this deck is strictly confidential and is supplied on the understanding that it will be held confidentially and not disclosed to third parties without the prior written consent of Pixlee Inc.
Welcome
&

3. Today’s Agenda
Welcome
The Value of User-Generated Content
The Golden Rule: Hashtag Visibility
Why Is Social Listening Important?
• Identify Peak Days and User Behavior
• Find Your Influencers
• Create an Effective Social Strategy
The Channels You’ll Need
• Social Media
• Website
• Live Displays
• Email Marketing
Checklist
Q&A
& #BoostYourSocial

4. &
The Value of User-Generated Content

5. &
The Golden Rule: Hashtag Visibility

6. Why Is Listening Important?
&

7. &
Why Is Listening to Your Target Audience Important?
• Identify Peak Days of Conversation
• Find Your Influencers
• Create an Effective Social Strategy

8. &
Breaking Down the Layers of Social Listening
General Topic
Your Brand
Specific Brand
Offering
General Topic: Children’s Clothing
Your Brand: Gymboree
Specific Brand Offering:
#BacktoSchool
#GraphicTees
#ElephantTee

9. Identify Peak Days
and User Behavior
&

10. &
Identify Peak Days of Conversation
The highest average click-through rate (CTR) occurs between 1 pm and 4 pm,
peaking on Wednesdays at 3 pm.

11. &
Facebook User Behavior
Did You Know? Your Action Item
45% of Facebook users get news from Facebook.
Stay up-to-date with what’s happening locally,
nationally, and globally and leverage those
conversations with care and poise.

12. &
Identify Peak Days of Conversation

13. &
Twitter User Behavior
Did You Know? Your Action Item
77% of Twitter users feel more positive about a brand
when their tweet is replied to.
Engage with your audience. Respond and Tweet back.

14. &
Identify Peak Days of Conversation

15. &
Instagram User Behavior
Did You Know? Your Action Item
50% of all Instagram comments come within 10 hours
of posting the image.
Test out different times to post your images and notice
any trends in engagement.

16. &
Identify Peak Days of Conversation

17. Find Your Influencers
&

18. &
Why Use Influencers?
• Share Your Brand’s Content
• Create Unique Content
• Extend Your Reach
• Share Their Experiences
• Sell Your Products
• Increase Engagement

19. &
Share Your Brand’s Content

20. &
Create Unique Content

21. &
Extend Your Brand’s Reach

22. &
Share Their Experiences

23. &
Sell Your Products

24. &
Increase Engagement

25. &
Social Listening Leads to Influencer Identification

26. Create an Effective Social Strategy
Diversify Your Content
&

27. &
Diversify Your Content
Photo Content
• Local Community
• Office Culture
• DIY / Educational
• Multi-Photo / Carousel
• Feature Products Creatively
Video Content
• Live Videos
• How-To Videos
• Short Videos
Infographics
GIFs

28. The Channels You’ll Need
&

29. &
The Channels You’ll Need

30. &
Best-Performing Channels and Content
Most-Engaged Social Channels
Most-Engaged Content Types

31. &
Toyota USA’s Best Content
Local SceneryEvent Hashtag
Owned Hashtag Tagged Event

32. &
Track Content Success with Content Labeling

33. &
The Channels You’ll Need

34. &
Drive Traffic to Your Website

35. &
How Is Your Content Shared?

36. &
The Channels You’ll Need

37. &
The Channels You’ll Need

38. &
The Channels You’ll Need

39. &

40. juliet@pixleeteam.com
Twitter: julietcarnoy
lucy@simplymeasured.com
Twitter: LLHitz
Information, data and drawings embodied in this deck is strictly confidential and is supplied on the understanding that it will be held confidentially and not disclosed to third parties without the prior written consent of Pixlee Inc.&
Thank you!