Uber rapidly expanded from its founding in 2009 in the United States to over 65 countries and 570 cities globally by 2012-2013. Using an innovative strategy of operating as a transportation network without owning vehicles or directly employing drivers, Uber was able to double its revenues every 6 months. However, Uber's aggressive expansion tactics and controversial practices have led to increasing lawsuits, bans in some areas, and conflicts with regulators and the taxi industry.

1. UBER’s Rapid Growth with Innovative
Strategy Presented by: Mubeena Soomro

2. Uber
 American-based Transportation network.
 Started in 2009 in US cities,
 By 2012 to 2013 it expanded rapidly into overseas market including
Europe, Sidney, Austria, Asia, China, India and Pakistan within few years it
started operations in 65 countries and 570 cities across the globe.
 $200,000 in seed money.

3. Revenues Double in every 6 month

4. How UBER work?
 Application
 Sign-in
 Information
 Payment method
 Trip request

5. UBER’s Unique Strategy
 Human Capital
 Network of orchestrator model opposed to traditional
 No drivers own
 No own cars
 20% get by company
 Pricing
 “Surge Pricing Algorithm”
 information edge that work in between supply and demand functions
 Fare increase and decrease as per demand.

6. Marketing
 September, 2013 UBER announced its first sports deal.
 July, 2014, UBER partnered with Blade to offer “UBERCHOPPER” helicopter
rides from New Yrok City to Hamptons for US$3,000
 UBER also created a kind of luxury ride for the users of UBER from March,
2015 to May 2015 in collaboration with Dream Drive in Singapore
 In Hyderabad, India UBER make collaboration with Grab in and provided
Balloon rides to the customers for INR 1,000.

7. SWOT
Strength
 International brand name
 Low Operational Cost
 Innovative Technology Platform
 High Growth Opportunities.
 Money and Money.
Weakness
 Poor Crisis Management
 Controversial Practices
 Poor Relationship with stakeholders.

8. Opportunities
 Entry into other online business
delivery.
 More penetration in to growing
market like china and India.
 Can train their driver
 Can start a business of sports cars.
 Opportunity to go into food delivery.
Threats
 Increasing lawsuits.
 Increasing Competition.
 Bad word of mouth.
 Increasing Bans
 Threat of replication

9. Rivalry
Substitute
Bargaining
power of
customer
Threat of
New
Entrance
Bargaining
power of
suppliers
Porter Five forces model
 `

10. Competitor
 ASI: Didi Kuaidi, Olacabs, Line Taxi etc.
 Europe: GETT, BlablaCa, Mytaxi etc
 North America: Lyft
 South America:
 Easy Taxi
 Middle East and Africa: EasyTaxi, careem and other small.

11. PESTEL
 Social : Positive
 Legal: High issues

12. Current Situation

13. Current Situation
 Increasing protest against UBER from taxi industry in many
countries including Europe, India, China and Canada.
 173 lawsuits
 Banned in sounth Korea, Spain, Panama City and few more.
 Firm criticized for aggression towards local officials and
journalists.

14. Thanks 