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Uploaded bySANKET SENAPATI
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UBER

Uber was co-founded in 2009 by Travis Kalanick and Garrett Camp. It launched officially in San Francisco in 2011 and has since expanded globally. Uber's mission is to evolve how the world moves by offering a seamless taxi-hiring service through its app. It aims to provide customers an easy way to get a ride instantly. Uber sees opportunities in increasing investment and using cheaper electric vehicles, but faces threats from rising competition and lack of government regulation in some markets.

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Presented by :- SANKET SENAPATI 16202284 KIIT SCHOOL OF MANAGEMENT UBER-The Super
Brief History of Inception Co-founder & CEO ‘Travis Kalanick’ & ‘Garrett Camp’ Official app launched in San Francisco, California in 2011 July 2014 nation wide launch in major metro cities of India July 2015 launched in Bhubaneswar, Odisha.
• Parent company: Uber Cab • Category: Service provider for taxi hiring • Sector: Transport & logistics • Tag line/Slogan: where lifestyle meets logistics • U.S.P: offers seamless travel with rider walking away after arriving at destination. • Segment: people commuting for certain purpose • Target: customers in need of cab instantly • Positioning: Evolving the way world moves
Strengths: • Global player • Less fixed investment • Enhanced user experience • Premium Brand image • Optimum awareness • High investment capability
Weakness • Company & customers have no bonding. • Cost of operating vehicle are very high . But, the drivers don’t earn so much. • Very unpredictable business model.
Opportunity • Customers are often dissatisfied with traditional cab companies because of high prices and long waiting time. • Uber can increase the valuation. This might appeal more investors. As a result, Uber will have more money to operate. • Cheaper electrical cars can be used. • It will reduce the cost and increase the driver’s profit margin.
Threats: • Rising competition from national players • Absence of clear government regulations in developing countries(absence of price ceiling). • Low customer loyalty
Alternative Business model & Segmentation
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