The document outlines a marketing plan for a vehicle zone app that helps customers choose suitable vehicles based on their needs, budget, and features. The app aims to get permissions from all vehicle brands and showroom dealers, and achieve 100,000 customers in one year by acting as an intermediary between customers and banks/finance companies for vehicle loans. The strategy involves targeting working professionals and recent graduates through showrooms, companies, and sales/marketing firms.

2. • Executive Summary
• Situation Analysis
• Goal
• Strategy
• Tactics
• Implementation
Steps involved in Marketing plan

3. Vehicles zone app helps the customers to decide the
suitable vehicles according to their needs, budget and
features. It acts a mediator between the customers
and the showroom dealers

5. • Vehicle zone application is
developed with an intension
of providing services for the
customers who are willing
to buy the vehicles but
couldn’t decide the desired
vehicles
• It helps the dealers to get
new customers

7. Innovative advertising
techniques with zero budget
Problems in getting acceptance
from dealers and the
manufacturing companies
Very few apps are existing
in the markets so it help for
there is vacant market
space
Threats of new entrants
Acceptance from audience is
uncertain

8. Competitor's

9. Working Professionals
Recent Graduates

10. To act as an intermediate between customers and the
banks/ Finance companies for loans
To achieve 100000 customers in 1 year
To get permission access from all vehicle
brands and the showroom dealers

12. Showrooms are the places where we can
find out target customers
Working employees especially people living
in metropolitan cities can be targeted by
approaching the company head
Sales and marketing companies can be
targeted because most of the companies
provide vehicle services for employees

13. Needs and wants
• Consumers need is to have
great product with low price
• Consumers wants to buy
that easier too

14. Targeting customers are only
restricted to buy the first hand
vehicles

15. • Geographic : For identifying and dealing
with the dealers we need geographic
approach
• Demographic : Based on the life style of
the people purchase of the product
differs so we are dealing
demographically

16. In order to reach the
customers best way is by
approaching dealers and
collaborating with the
local finance and banking
companies

17. • FREE App usage
• Discount offers
• Wallet provision
• EMI option
• Ad free Application
• Test Riding feature

18. • Economic : Free to use the app
• Technology : Android is the platform used
• Sociocultural : App can be used in different languages
• Regulatory : Attractive and easy to use user interface

20. Free application
No need to pay extra amount
Discounts
Easy payment procedure
Premier application
Ad-free service
Test ride Availability

21. • All brand vehicles are involved
• Delivery is available in all places
• Only 1st hand products
• Online payment transaction
• Cash back
• Door delivery

23. Premier app Rs: 100

24. Rs:1000 on making reference
For employees friendly work culture,
good pay, work and personal life balance

25. • Main marketing communication
is “Work of mouth”
• Hoarding in showrooms, Banks
and Finance companies
• Google ads

28. • Launch the app by July
• Permissions from companies by April
• Recruitment by march
• Application development starts by mid march
• Company opens by march

29. Created by Saivinodh, Amrita University, during a
marketing internship, by Prof. Sameer Mathur,
IIM Lucknow.