Uber is introducing an upgraded app called Uber 2.0 to provide an improved customer experience during trips. Uber 2.0 will offer in-car entertainment like monitors with content, newspapers and magazines. It will integrate additional services like bill payments and travel booking. The app aims to address customer needs like boredom, stress and knowing their location by consolidating third-party apps. Uber 2.0 will have subscription plans starting at Rs. 249 monthly and will offer comfort features for senior citizens. The goal is to enhance customer engagement and generate more revenue to reinvest in research and development.

1. 2.0
AN APP THAT CAN MAKE YOUR JOURNEY UNFORGETTABLE

2. WELCOME!!!!
THIS PRESENTATION DEALS
WITH AN EXTENDED VERSION
OF UBER APP – UBER 2.0

4. EXECUTIVE SUMMARY
 Theirs is an imminent need for up
gradation of Cab Service.
 Right now, consumers expect more
than just merely travel in a cab.
 UBER capitalizes on this aspect and
introduces UBER 2.0 which can take
care of all the consumers’
preferences while they are on the
journey.
 Modifying the existing cab service
and take it into a whole new level
UBER 2.0

5. BEFORE WE GET
STARTED, LET’S
HAVE A BRIEF
ANALYSIS OF OUR
COMPANY - UBER

6.  Founded in 2009 as
UberCab by Garett Camp &
Travis Kalanick. r
 Beta Launch was in May
2010.
 UBER’s services and mobile
app were officially launched
in San Francisco in 2011.
 In 2011, the company
changes its name from
UberCab to Uber.
 During the initial stage,
Uber developed a “Think
Tank” to predict the
demand for private car
drivers
COMPANY OVERVIEW

8.  UBER is a leader in the Cab Service
 Potential customers – All generations specially
the office goers who can’t make it in time for
not having proper transport immediately
 Competitors – OLA, MEGACABS, TAXI FOR
SURE etc.
 UBER has an huge advantage of having services
spread out across several continents across the
globe
 Has been a target of cab drivers and cab
companies for its outstanding services
UBER MARKET REVIEW

9. A QUICK ANALYSIS ON CUSTOMER NEEDS

10. IT SOMETIMES FEEL DIFFICULT AND
BORING TO STAND IN A LONG QUEUE TO
WAIT FOR A BUS OR TAXI ----- THAT’S
WHEN UBER COMES IN

11. SUPPOSE YOU’RE IN THIS KIND
OF SCENARIO, WHAT WOULD
YOU DO????

12. SOMETIMES IT’S THE COMFORT AND LUXURY
THAT STAND APART FROM COST

14. TO REACH OUT TO ALL THE POTENTIAL CUSTOMERS AND FULFIL ALL
THEIR NEEDS AND WANTS ON JOUNEY AND MAKE THEIR JOURNEY
COMFORTABLE AND UNFORGETTABLE

16. AT PRESENT SCENARIO, PASSENGERS HAVE SEVERAL DEMAND
DESPITE OF HAVING A COMFORTABLE JOURNEY.

17. 2.0

18. THERE’LL ALWAYS BE A POINT
OF TIME WHEN YOUR
PASSENGERS GET BORED !!!!

19. Premium Cars (UberX,
UberXL) will be provided with
monitors, so that passengers
can enjoy and feel
entertained while travelling.

20. Free International & Local
Newspapers language and
Magazines for reading

21. TRIP TO
NEW
PLACE !!!
WHERE
TO
STAY???

24. PayWithUber
INTRODUCING PayWithUber feature
This app can perform several other activities
like Recharge, Bill Payments etc.

25. FEELING DISTRESSED OR
TENSED --- WANT TO TELL
YOUR LOVED ONES ….WHERE
ARE YOU EXACTLY RIGHT
NOW???

27. TACTICS

28.  UBER 2.0 is provided with a one month free
subscription
 Once the free subscription has been elapsed, the
following will be the cost for different type of
subscriptions –
 Monthly – Rs. 249/- or $3.88 USD
 Quarterly (3 Months) – Rs. 699/- or $10.9 USD
 Half Yearly – Rs. 1299/- or $20.25 USD
 Annual – Rs. 2499/- or $38.95 USD
UBER 2.0

30. COMFORTABLE JOURNEY AND 3 FREE
RIDES FOR SENIOR CITIZENS

31. HASSLE FREE TRAVEL ACROSS
THE CITIES WITHOUT MUCH
WAITING

38.  Uber wants to turn it into a “content
marketplace” — a feed of entertainment
and other features with potentially dozens
of third party content partners designed
to grow engagement in the Uber app itself
— going beyond the basics of ordering
rides and rating drivers.
 UBER will consolidate a series of third-party
apps and provide you with more
information about the area or specific
place you are going, some entertainment
while you’re travelling

40. PROCESS

42. AT UBER, OUR PRIMARY OBJECTIVE IS TO DELIVER HIGH VALUED
SERVICE TO OUR CUSTOMERS. INTRODUCING THE NEW APP IS
ALSO A STEP FORWARD TO THAT WAY. WE HOPE THAT
CONSUMERS WILL LOVE THIS AND THE BOND WE SHARE WITH
OUR CUSTOMERS WILL BE STRONGER THAN EVER BEFORE IN THE
FUTURE.
WITH THE LAUNCH OF THE APP WE’LL GENERATE REVENUES AND
WE’LL INVEST THAT IN OUR R&D TO COME UP WITH NEW
INNOVATIVE WAYS TO SERVE.
UBER, BEING A POTENTIALLY STRONG BRAND IN THE CAB
SERVICE HOPES THAT ITS CUSTOMERS WILL GIVE IT THE
OPPORTUNITY TO SERVE THEM AGAIN AND AGAIN ……..

43. UBER 2.0

44. Created by Arijit Mondal, KIIT Bhubaneswar, during a Marketing
Internship by Professor Sameer Mathur, IIM Lucknow