Through this app, commuters will now be able to see the location of the autos nearest to them and call the auto drivers directly on their personal mobile nos. and book their trip. Commuters can now be free from looking out and shouting for autos on the streets and instead have the autos provide a pick-up and drop service. Apart from this, the application will also provide information on the estimated fare, trip distance, travel time as well as the traffic condition on the route. Getting autos will now no longer be a worry with the new OAB app.

1. Product Launch
Group - C

2. The Auto App
By:
Athif Ismayil,
Faisal Khan
Nizamuddin
Sana Ahmed,
Urooj Fathima
1st Sem-MBA HKBK-CE.

3. • This is a start-up company, as there is no firm that
possesses such an idea, which is about to be
implemented.
• The founder of our company is Ms. Sana Ahmed, and the
CEO is Mr. Nizamuddin. We are expecting investors for
the expansion of the application across the nation. We are
also getting investment offers from various firms like Abc
Ltd, Def Ltd, etc. Abc Ltd is about to own 23% stake of
our company, Net value of the company is about to be
34.9 Crore.
Company Profile:

4. • The company is about to launch the application as soon as we
get approval from the google playstore and the apple i-store.
We are expecting more than 25,000 downloads per day, as per
the statistics. The application will provide more security to the
Indian women and children, which will track the auto
movements respectively. And the rates will be shown in the
application itself, so as to avoid frauds by the drivers.
• We are setting up the company in Manyata Tech Park, Hebbal-
Bangalore, after govt. approval. If further expansion is
required we may move to Ecospace, Bellandur- Bangalore.
Company Profile:

5. • Vision:
A responsibility to change the way people commute and to
assist people on the move by providing them vital
information they need.
• Mission:
Our mission is to make auto rides hassle free convenient
and reliable and most importantly punctual! And we take
this responsibility very seriously.
Mission & Vision:

6. • Auto rickshaws were introduced in India in the 1950s. Seven
decades later, urban citizens might love them or hate them but
can surely not ignore them. Here’s how the numbers look like in
the top cities – over 1.2 lakh auto rickshaws in Mumbai and
Bangalore over 80,000.
• The market size of auto-rickshaws in Indian cities (Tier I cities –
Bangalore, Delhi, Mumbai, Kolkata, Chennai and Hyderabad) is
more than 50,000(population greater than 4 million). Based on
population statistics, it is estimated that Tier I and II cities have
4 to 16 auto-rickshaws serving every 1,000 people on average.
• This shows how it becomes very necessary for every citizen of
India to use the auto rickshaw.
Product description:
Introduction

7. • Commuters everywhere complain about greedy auto
drivers.
• The complaints against auto drivers are so familiar to
most of us. The two consistent complaints are that they
overcharge and they misbehave with women passengers.
• Their meters are often broken, tampered with or simply
never turned on, forcing the passenger into bad-tempered
haggling on the road. If a mutually acceptable price
proves elusive, the driver just speeds off.
Product description:
Introduction

9. Funny facts about Autos:

10. • Through The Auto App commuters will now be able to
see the location of the autos nearest to them and call the
auto drivers directly on their personal mobile numbers,
and book their trip. Commuters can now be free from
looking out and shouting for autos on the streets and
instead have the autos provide a pick-up and drop service.
• Apart from this, the application will also provide
information on the estimated fare, trip distance, travel
time as well as the traffic condition on the route. Getting
autos will now no longer be a worry with the new Auto
App.
Product Description:

11. • The application will give the following information:
• Location of the Auto: Users can view the location of the
autos nearest to them as well as the distance of the auto
from the users’ location.
• Estimated Fare: Users can get the estimated fare of their
trip by feeding in their origin and destination points.
• Estimated travel distance: Users can also find out the
estimated travel distance by feeding in their origin and
destination points.
• Estimated travel time: The app will also give the
estimated time of travel on feeding in the origin and
destination points.
Product Description:

12. • • Track the auto: Users can track the auto and check if it
is coming towards them or not once the booking is
confirmed.
• Send user location: Through the app the users can also
send their location details to a family member or friend if
they are unable to explain where exactly they are.
• Alternative routes: Using google maps users can also
see alternative routes and the distance from origin to
destination.

13. • The Auto App comes completely free of cost on google play
store and on apple istore.
• The user need not pay any extra money for booking an auto
through THE AUTO APP.
• The user can send his/her location to anyone at anytime if
he/she is suspicious of the auto driver.
• The location along with the driver details is sent to the family
member or friend instantly so the driver cannot misbehave
with the customer nor can he take them to any mysterious
locations.
• This app is mainly meant for women and children security.
Product uniqueness:

14. Bangalore

19. Identifying and profiling distinct groups of users who differ
in their needs and preferences. Here we are going to
segment geographically as well as demographically.
Geographical Segmentation:
• We are about to segment various urban areas where there
are colleges and schools located, so that we can put up
advertisements to promote the installation of our
application, and then the uses of it. We can also target
areas were it rains so that people who use autos can keep
our app.
Market Segmentation:

20. Demographic Segmentation:
• We are about to segment various age groups in women
and children,
• Women of the age 15-60years and Children of the age 0-
15 have to be protected (which is our main aim).
• Most of the middle class people travel in autos, which
also can be targeted after segmenting.
Market segmentation:

21. • Product:
• Through this app, commuters will now be able to see the
location of the autos nearest to them and call the auto
drivers directly on their personal mobile nos. and book
their trip. Commuters can now be free from looking out
and shouting for autos on the streets and instead have the
autos provide a pick-up and drop service. Apart from this,
the application will also provide information on the
estimated fare, trip distance, travel time as well as the
traffic condition on the route. Getting autos will now no
longer be a worry with the new THE AUTO APP.
Marketing Mix:

22. • Price: The app is free of cost for all, we are expecting funds
through investments and govt. funding too. We have used the
investors funds in making the app.
• Promotion: Since we are focusing on the urban areas where
schools and colleges are located, we can put up advertisements
to promote the installation of our application, and then the uses
of it. We can also target areas were it rains so that people who
use autos can keep our app. We can also do promotion through
Digital Marketing, it will be more effective nowadays.
• Place: We are about to segment various urban areas where
there are colleges and schools located.
Marketing Mix:

23. • Uber
• Autowale
• PoochO
Competitors:

24. • Can easily identify locations.
• The auto driver cannot cheat the customer.
• You can reach early with the shortest route.
• You can avoid busy traffic roads.
• Catching the culprit is easier. (in case someone would misbehave
then information about him can be stored or sent directly to the police
also).
• Can give feedback of the service and suggestions for improvements
of this app through various platforms such as facebook, sms, etc.
SWOT Analysis: Strenghts

25. • Not all of the auto rickshaw drivers have a smart phone
so this app cannot be applied to all the autos.
• This application is limited to only bangalore areas.
• Network facility may not be available in all areas.
• Not all the citizens have a smart phone.
• People would just catch nearby autos instead of searching
for autos in the app.
Weakness

26. • Expanding into different states.
• Booking in advance.
• Feedback on traffic from other users.
• “Congestion Near by” can show traffic conditions around
searched location.
• Traffic conditions can be colour categorized. So that each
colour indicates different densities of traffic.
Opportunities:

27. • There can be more competition in the future.
• The auto driver may snatch the phone or break it to avoid
his location being sent.
Threats: