SlideShare a Scribd company logo
- Amit Bhatia
AGENDA
Introduction
How it
Works
Value
Proposition
Technology
App-Powered On-Demand Car Service
Provider
UBER means Superior / Elite
AGENDA
Introduction
How it
Works
Value
Proposition
Technology
How it Works?
How it Works?
AGENDA
Introduction
How it
Works
Value
Proposition
Technology
One Tap to Ride Reliable Pickups Clear Pricing
Cashless &
Convenient
Feedback
Matters
Split your Fare
Pricing
• Standard fees
– Includes mile/minute
• Fixed Airport Rates
• Dynamic Pricing
Rates:
• Base fare $7
• Plus $3.5/mile > 11mph or
$0.85 < 11mph
• Minimum Fare $15
CHOICE IS A BEAUTIFUL THING
Get a ride that matches your style and budget
UBER PRESENCE
Why it Works?
• “Everyone’s a private Driver”
• One thing and doing it well
• Constant Customer interaction for
improvements
• Focus on experience: Customers willing to pay
premium
• Uber has no drivers natively
AGENDA
Introduction
How it
Works
Value
Proposition
Technology
HOW A TECHNOLOGY FIRM IS
CHANGING THE TRADITIONAL
TRANSPORTATION MODEL
Business Model
• UBER has no fleet of its own.
• Drivers (car owners) join UBER and get access to driver’s app.
• UBER charges 20% commission on fare and driver gets rest of
80%.
• Dynamic Pricing helps UBER to charge premiums.
Technology
App Technology for Consumers Demand Calculation Technology
Demand Supply Curve
HEAT MAPS
Based on Alcohol Based on who’s checking app
Possible other Businesses
UBER TEAM
Travis Kalanick (CEO)
Garrett Camp
THANK YOU

More Related Content

What's hot

UBER
UBERUBER
UBER (Technological Environment)
UBER (Technological Environment)UBER (Technological Environment)
UBER (Technological Environment)
hilal12
 
Uber presentation final
Uber presentation finalUber presentation final
Uber presentation final
Skylar Dann
 
Uber -MBA Pondicherry
Uber   -MBA Pondicherry Uber   -MBA Pondicherry
Uber -MBA Pondicherry
Rka_Mizopa
 
UBER
UBERUBER
UBER
Hala Taha
 
Uber's Market Strategy - An example of modern day business models
Uber's Market Strategy - An  example of modern day business modelsUber's Market Strategy - An  example of modern day business models
Uber's Market Strategy - An example of modern day business models
Rahul Shaha
 
Uber a modern age business strategy
Uber   a modern age business strategyUber   a modern age business strategy
Uber a modern age business strategy
Dhruvajyoti Roy
 
Uber
UberUber
Business Model of UBER
Business Model of UBERBusiness Model of UBER
Business Model of UBER
Ajit Gupta
 
Uber Business Model Simulation
Uber Business Model SimulationUber Business Model Simulation
Uber Business Model Simulation
yensunchoi
 
Uber. presentation
Uber. presentationUber. presentation
Uber. presentation
Athiraiyan Mahalingam
 
8 things Uber can teach you about product design
8 things Uber can teach you about product design8 things Uber can teach you about product design
8 things Uber can teach you about product design
Hamish Vallabh
 
SWOT and Market and Demand Analysis of Uber Inc.
SWOT and Market and Demand Analysis of Uber Inc.SWOT and Market and Demand Analysis of Uber Inc.
SWOT and Market and Demand Analysis of Uber Inc.
Niyaj Kureshi
 
Uber Analysis with details 2017
Uber Analysis with details 2017 Uber Analysis with details 2017
Uber Analysis with details 2017
Lexi Jacobs
 
Carsharing, Ridesharing, Carpooling and all...
Carsharing, Ridesharing, Carpooling and all...Carsharing, Ridesharing, Carpooling and all...
Carsharing, Ridesharing, Carpooling and all...
Hugo Guyader
 
UBER
UBERUBER
Uber case analysis.
Uber case analysis.Uber case analysis.
Uber case analysis.
Arindam Chowdhury
 
Uber Company Review
Uber Company ReviewUber Company Review
Uber Company Review
Kevin Tan
 

What's hot (20)

UBER
UBERUBER
UBER
 
UBER (Technological Environment)
UBER (Technological Environment)UBER (Technological Environment)
UBER (Technological Environment)
 
Uber presentation final
Uber presentation finalUber presentation final
Uber presentation final
 
Uber -MBA Pondicherry
Uber   -MBA Pondicherry Uber   -MBA Pondicherry
Uber -MBA Pondicherry
 
UBER
UBERUBER
UBER
 
Uber
UberUber
Uber
 
Uber's Market Strategy - An example of modern day business models
Uber's Market Strategy - An  example of modern day business modelsUber's Market Strategy - An  example of modern day business models
Uber's Market Strategy - An example of modern day business models
 
Uber a modern age business strategy
Uber   a modern age business strategyUber   a modern age business strategy
Uber a modern age business strategy
 
Uber
UberUber
Uber
 
Business Model of UBER
Business Model of UBERBusiness Model of UBER
Business Model of UBER
 
Uber Business Model Simulation
Uber Business Model SimulationUber Business Model Simulation
Uber Business Model Simulation
 
Uber Case Presentation
Uber Case PresentationUber Case Presentation
Uber Case Presentation
 
Uber. presentation
Uber. presentationUber. presentation
Uber. presentation
 
8 things Uber can teach you about product design
8 things Uber can teach you about product design8 things Uber can teach you about product design
8 things Uber can teach you about product design
 
SWOT and Market and Demand Analysis of Uber Inc.
SWOT and Market and Demand Analysis of Uber Inc.SWOT and Market and Demand Analysis of Uber Inc.
SWOT and Market and Demand Analysis of Uber Inc.
 
Uber Analysis with details 2017
Uber Analysis with details 2017 Uber Analysis with details 2017
Uber Analysis with details 2017
 
Carsharing, Ridesharing, Carpooling and all...
Carsharing, Ridesharing, Carpooling and all...Carsharing, Ridesharing, Carpooling and all...
Carsharing, Ridesharing, Carpooling and all...
 
UBER
UBERUBER
UBER
 
Uber case analysis.
Uber case analysis.Uber case analysis.
Uber case analysis.
 
Uber Company Review
Uber Company ReviewUber Company Review
Uber Company Review
 

Viewers also liked

How to Boost Brand Conversation on Social Media
How to Boost Brand Conversation on Social MediaHow to Boost Brand Conversation on Social Media
How to Boost Brand Conversation on Social Media
Bryan Blackburn
 
Board Deck Templates for Startups
Board Deck Templates for StartupsBoard Deck Templates for Startups
Board Deck Templates for Startups
NextView Ventures
 
Amazon Advertising Pitch Deck
Amazon Advertising Pitch DeckAmazon Advertising Pitch Deck
Amazon Advertising Pitch Deck
Shareen Pathak
 
Uber Analytics Test
Uber Analytics TestUber Analytics Test
Uber Analytics Test
Coursetake
 
Tactical Brand Marketing Plan - UBER Munich, Germany
Tactical Brand Marketing Plan - UBER Munich, GermanyTactical Brand Marketing Plan - UBER Munich, Germany
Tactical Brand Marketing Plan - UBER Munich, Germany
Evelyn Sindermann
 
Pitch Deck Templates for Startups
Pitch Deck Templates for StartupsPitch Deck Templates for Startups
Pitch Deck Templates for Startups
NextView Ventures
 
Uber's Business Model
Uber's Business ModelUber's Business Model
Uber's Business Model
Jeffrey Funk Business Models
 
The slide deck we used to raise half a million dollars
The slide deck we used to raise half a million dollarsThe slide deck we used to raise half a million dollars
The slide deck we used to raise half a million dollars
Buffer
 

Viewers also liked (8)

How to Boost Brand Conversation on Social Media
How to Boost Brand Conversation on Social MediaHow to Boost Brand Conversation on Social Media
How to Boost Brand Conversation on Social Media
 
Board Deck Templates for Startups
Board Deck Templates for StartupsBoard Deck Templates for Startups
Board Deck Templates for Startups
 
Amazon Advertising Pitch Deck
Amazon Advertising Pitch DeckAmazon Advertising Pitch Deck
Amazon Advertising Pitch Deck
 
Uber Analytics Test
Uber Analytics TestUber Analytics Test
Uber Analytics Test
 
Tactical Brand Marketing Plan - UBER Munich, Germany
Tactical Brand Marketing Plan - UBER Munich, GermanyTactical Brand Marketing Plan - UBER Munich, Germany
Tactical Brand Marketing Plan - UBER Munich, Germany
 
Pitch Deck Templates for Startups
Pitch Deck Templates for StartupsPitch Deck Templates for Startups
Pitch Deck Templates for Startups
 
Uber's Business Model
Uber's Business ModelUber's Business Model
Uber's Business Model
 
The slide deck we used to raise half a million dollars
The slide deck we used to raise half a million dollarsThe slide deck we used to raise half a million dollars
The slide deck we used to raise half a million dollars
 

Similar to Uber

Competitor analysis Meru vs Uber
Competitor analysis Meru vs UberCompetitor analysis Meru vs Uber
Competitor analysis Meru vs Uber
NarendraAnguluri
 
uber presentation.pptx
uber presentation.pptxuber presentation.pptx
uber presentation.pptx
DwayneThomson1
 
competitor analysis
competitor analysiscompetitor analysis
competitor analysis
pushpender singh
 
Taxi wars UBER vs OLA
Taxi  wars  UBER vs OLA Taxi  wars  UBER vs OLA
Taxi wars UBER vs OLA
deepikaparwani
 
Operational Activities Of UBER
Operational Activities Of UBEROperational Activities Of UBER
Operational Activities Of UBER
Sadman Akash
 
UBER-Current Strategy, Competition Analysis and Global Expansion
UBER-Current Strategy, Competition Analysis and Global ExpansionUBER-Current Strategy, Competition Analysis and Global Expansion
UBER-Current Strategy, Competition Analysis and Global Expansion
Shaminder Saini
 
Competitor analysis
Competitor analysisCompetitor analysis
Competitor analysis
Kurien Baker Fenn
 
Competitor Analysis Meru vs Ola cabs _Amit Katyayan
Competitor Analysis Meru vs Ola cabs _Amit KatyayanCompetitor Analysis Meru vs Ola cabs _Amit Katyayan
Competitor Analysis Meru vs Ola cabs _Amit Katyayan
Amit Katyayan
 
The marketing plan for a new android app
The marketing plan for a new android appThe marketing plan for a new android app
The marketing plan for a new android app
Amitabh Thakur
 
Uber
Uber Uber
Uber Case Study
Uber Case StudyUber Case Study
Uber Case Study
Dublin City University
 
Case- Uber vs. Didi
Case- Uber vs. DidiCase- Uber vs. Didi
TAXI WARS IN INDIA (OLA CABS VS UBER)
TAXI WARS IN INDIA (OLA CABS VS UBER)TAXI WARS IN INDIA (OLA CABS VS UBER)
TAXI WARS IN INDIA (OLA CABS VS UBER)
Rushin Shah
 
TAXI WARS IN INDIA (OLA CABS VS UBER)
TAXI WARS IN INDIA (OLA CABS VS UBER)TAXI WARS IN INDIA (OLA CABS VS UBER)
TAXI WARS IN INDIA (OLA CABS VS UBER)
Rushin Shah
 
Application of the Strategic Management Theories in Uber Bangladesh
Application of the Strategic Management Theories in Uber BangladeshApplication of the Strategic Management Theories in Uber Bangladesh
Application of the Strategic Management Theories in Uber Bangladesh
Pantho Sarker
 
Safar:
Safar:Safar:
ZipCar Rental Service: a business model
ZipCar Rental Service: a business modelZipCar Rental Service: a business model
ZipCar Rental Service: a business model
Jeffrey Funk Business Models
 
Meru Cabs SERVQUAL Model
Meru Cabs SERVQUAL ModelMeru Cabs SERVQUAL Model
Meru Cabs SERVQUAL Model
Athar Hf
 
Taxi for sure
Taxi for sureTaxi for sure
Competitor Analysis_Snehil
Competitor Analysis_SnehilCompetitor Analysis_Snehil
Competitor Analysis_SnehilSnehil Singh
 

Similar to Uber (20)

Competitor analysis Meru vs Uber
Competitor analysis Meru vs UberCompetitor analysis Meru vs Uber
Competitor analysis Meru vs Uber
 
uber presentation.pptx
uber presentation.pptxuber presentation.pptx
uber presentation.pptx
 
competitor analysis
competitor analysiscompetitor analysis
competitor analysis
 
Taxi wars UBER vs OLA
Taxi  wars  UBER vs OLA Taxi  wars  UBER vs OLA
Taxi wars UBER vs OLA
 
Operational Activities Of UBER
Operational Activities Of UBEROperational Activities Of UBER
Operational Activities Of UBER
 
UBER-Current Strategy, Competition Analysis and Global Expansion
UBER-Current Strategy, Competition Analysis and Global ExpansionUBER-Current Strategy, Competition Analysis and Global Expansion
UBER-Current Strategy, Competition Analysis and Global Expansion
 
Competitor analysis
Competitor analysisCompetitor analysis
Competitor analysis
 
Competitor Analysis Meru vs Ola cabs _Amit Katyayan
Competitor Analysis Meru vs Ola cabs _Amit KatyayanCompetitor Analysis Meru vs Ola cabs _Amit Katyayan
Competitor Analysis Meru vs Ola cabs _Amit Katyayan
 
The marketing plan for a new android app
The marketing plan for a new android appThe marketing plan for a new android app
The marketing plan for a new android app
 
Uber
Uber Uber
Uber
 
Uber Case Study
Uber Case StudyUber Case Study
Uber Case Study
 
Case- Uber vs. Didi
Case- Uber vs. DidiCase- Uber vs. Didi
Case- Uber vs. Didi
 
TAXI WARS IN INDIA (OLA CABS VS UBER)
TAXI WARS IN INDIA (OLA CABS VS UBER)TAXI WARS IN INDIA (OLA CABS VS UBER)
TAXI WARS IN INDIA (OLA CABS VS UBER)
 
TAXI WARS IN INDIA (OLA CABS VS UBER)
TAXI WARS IN INDIA (OLA CABS VS UBER)TAXI WARS IN INDIA (OLA CABS VS UBER)
TAXI WARS IN INDIA (OLA CABS VS UBER)
 
Application of the Strategic Management Theories in Uber Bangladesh
Application of the Strategic Management Theories in Uber BangladeshApplication of the Strategic Management Theories in Uber Bangladesh
Application of the Strategic Management Theories in Uber Bangladesh
 
Safar:
Safar:Safar:
Safar:
 
ZipCar Rental Service: a business model
ZipCar Rental Service: a business modelZipCar Rental Service: a business model
ZipCar Rental Service: a business model
 
Meru Cabs SERVQUAL Model
Meru Cabs SERVQUAL ModelMeru Cabs SERVQUAL Model
Meru Cabs SERVQUAL Model
 
Taxi for sure
Taxi for sureTaxi for sure
Taxi for sure
 
Competitor Analysis_Snehil
Competitor Analysis_SnehilCompetitor Analysis_Snehil
Competitor Analysis_Snehil
 

Recently uploaded

Bitcoin Lightning wallet and tic-tac-toe game XOXO
Bitcoin Lightning wallet and tic-tac-toe game XOXOBitcoin Lightning wallet and tic-tac-toe game XOXO
Bitcoin Lightning wallet and tic-tac-toe game XOXO
Matjaž Lipuš
 
Announcement of 18th IEEE International Conference on Software Testing, Verif...
Announcement of 18th IEEE International Conference on Software Testing, Verif...Announcement of 18th IEEE International Conference on Software Testing, Verif...
Announcement of 18th IEEE International Conference on Software Testing, Verif...
Sebastiano Panichella
 
Acorn Recovery: Restore IT infra within minutes
Acorn Recovery: Restore IT infra within minutesAcorn Recovery: Restore IT infra within minutes
Acorn Recovery: Restore IT infra within minutes
IP ServerOne
 
Media as a Mind Controlling Strategy In Old and Modern Era
Media as a Mind Controlling Strategy In Old and Modern EraMedia as a Mind Controlling Strategy In Old and Modern Era
Media as a Mind Controlling Strategy In Old and Modern Era
faizulhassanfaiz1670
 
somanykidsbutsofewfathers-140705000023-phpapp02.pptx
somanykidsbutsofewfathers-140705000023-phpapp02.pptxsomanykidsbutsofewfathers-140705000023-phpapp02.pptx
somanykidsbutsofewfathers-140705000023-phpapp02.pptx
Howard Spence
 
María Carolina Martínez - eCommerce Day Colombia 2024
María Carolina Martínez - eCommerce Day Colombia 2024María Carolina Martínez - eCommerce Day Colombia 2024
María Carolina Martínez - eCommerce Day Colombia 2024
eCommerce Institute
 
Supercharge your AI - SSP Industry Breakout Session 2024-v2_1.pdf
Supercharge your AI - SSP Industry Breakout Session 2024-v2_1.pdfSupercharge your AI - SSP Industry Breakout Session 2024-v2_1.pdf
Supercharge your AI - SSP Industry Breakout Session 2024-v2_1.pdf
Access Innovations, Inc.
 
Bonzo subscription_hjjjjjjjj5hhhhhhh_2024.pdf
Bonzo subscription_hjjjjjjjj5hhhhhhh_2024.pdfBonzo subscription_hjjjjjjjj5hhhhhhh_2024.pdf
Bonzo subscription_hjjjjjjjj5hhhhhhh_2024.pdf
khadija278284
 
International Workshop on Artificial Intelligence in Software Testing
International Workshop on Artificial Intelligence in Software TestingInternational Workshop on Artificial Intelligence in Software Testing
International Workshop on Artificial Intelligence in Software Testing
Sebastiano Panichella
 
Competition and Regulation in Professional Services – KLEINER – June 2024 OEC...
Competition and Regulation in Professional Services – KLEINER – June 2024 OEC...Competition and Regulation in Professional Services – KLEINER – June 2024 OEC...
Competition and Regulation in Professional Services – KLEINER – June 2024 OEC...
OECD Directorate for Financial and Enterprise Affairs
 
Getting started with Amazon Bedrock Studio and Control Tower
Getting started with Amazon Bedrock Studio and Control TowerGetting started with Amazon Bedrock Studio and Control Tower
Getting started with Amazon Bedrock Studio and Control Tower
Vladimir Samoylov
 
0x01 - Newton's Third Law: Static vs. Dynamic Abusers
0x01 - Newton's Third Law:  Static vs. Dynamic Abusers0x01 - Newton's Third Law:  Static vs. Dynamic Abusers
0x01 - Newton's Third Law: Static vs. Dynamic Abusers
OWASP Beja
 
Obesity causes and management and associated medical conditions
Obesity causes and management and associated medical conditionsObesity causes and management and associated medical conditions
Obesity causes and management and associated medical conditions
Faculty of Medicine And Health Sciences
 
Doctoral Symposium at the 17th IEEE International Conference on Software Test...
Doctoral Symposium at the 17th IEEE International Conference on Software Test...Doctoral Symposium at the 17th IEEE International Conference on Software Test...
Doctoral Symposium at the 17th IEEE International Conference on Software Test...
Sebastiano Panichella
 
Sharpen existing tools or get a new toolbox? Contemporary cluster initiatives...
Sharpen existing tools or get a new toolbox? Contemporary cluster initiatives...Sharpen existing tools or get a new toolbox? Contemporary cluster initiatives...
Sharpen existing tools or get a new toolbox? Contemporary cluster initiatives...
Orkestra
 
Eureka, I found it! - Special Libraries Association 2021 Presentation
Eureka, I found it! - Special Libraries Association 2021 PresentationEureka, I found it! - Special Libraries Association 2021 Presentation
Eureka, I found it! - Special Libraries Association 2021 Presentation
Access Innovations, Inc.
 

Recently uploaded (16)

Bitcoin Lightning wallet and tic-tac-toe game XOXO
Bitcoin Lightning wallet and tic-tac-toe game XOXOBitcoin Lightning wallet and tic-tac-toe game XOXO
Bitcoin Lightning wallet and tic-tac-toe game XOXO
 
Announcement of 18th IEEE International Conference on Software Testing, Verif...
Announcement of 18th IEEE International Conference on Software Testing, Verif...Announcement of 18th IEEE International Conference on Software Testing, Verif...
Announcement of 18th IEEE International Conference on Software Testing, Verif...
 
Acorn Recovery: Restore IT infra within minutes
Acorn Recovery: Restore IT infra within minutesAcorn Recovery: Restore IT infra within minutes
Acorn Recovery: Restore IT infra within minutes
 
Media as a Mind Controlling Strategy In Old and Modern Era
Media as a Mind Controlling Strategy In Old and Modern EraMedia as a Mind Controlling Strategy In Old and Modern Era
Media as a Mind Controlling Strategy In Old and Modern Era
 
somanykidsbutsofewfathers-140705000023-phpapp02.pptx
somanykidsbutsofewfathers-140705000023-phpapp02.pptxsomanykidsbutsofewfathers-140705000023-phpapp02.pptx
somanykidsbutsofewfathers-140705000023-phpapp02.pptx
 
María Carolina Martínez - eCommerce Day Colombia 2024
María Carolina Martínez - eCommerce Day Colombia 2024María Carolina Martínez - eCommerce Day Colombia 2024
María Carolina Martínez - eCommerce Day Colombia 2024
 
Supercharge your AI - SSP Industry Breakout Session 2024-v2_1.pdf
Supercharge your AI - SSP Industry Breakout Session 2024-v2_1.pdfSupercharge your AI - SSP Industry Breakout Session 2024-v2_1.pdf
Supercharge your AI - SSP Industry Breakout Session 2024-v2_1.pdf
 
Bonzo subscription_hjjjjjjjj5hhhhhhh_2024.pdf
Bonzo subscription_hjjjjjjjj5hhhhhhh_2024.pdfBonzo subscription_hjjjjjjjj5hhhhhhh_2024.pdf
Bonzo subscription_hjjjjjjjj5hhhhhhh_2024.pdf
 
International Workshop on Artificial Intelligence in Software Testing
International Workshop on Artificial Intelligence in Software TestingInternational Workshop on Artificial Intelligence in Software Testing
International Workshop on Artificial Intelligence in Software Testing
 
Competition and Regulation in Professional Services – KLEINER – June 2024 OEC...
Competition and Regulation in Professional Services – KLEINER – June 2024 OEC...Competition and Regulation in Professional Services – KLEINER – June 2024 OEC...
Competition and Regulation in Professional Services – KLEINER – June 2024 OEC...
 
Getting started with Amazon Bedrock Studio and Control Tower
Getting started with Amazon Bedrock Studio and Control TowerGetting started with Amazon Bedrock Studio and Control Tower
Getting started with Amazon Bedrock Studio and Control Tower
 
0x01 - Newton's Third Law: Static vs. Dynamic Abusers
0x01 - Newton's Third Law:  Static vs. Dynamic Abusers0x01 - Newton's Third Law:  Static vs. Dynamic Abusers
0x01 - Newton's Third Law: Static vs. Dynamic Abusers
 
Obesity causes and management and associated medical conditions
Obesity causes and management and associated medical conditionsObesity causes and management and associated medical conditions
Obesity causes and management and associated medical conditions
 
Doctoral Symposium at the 17th IEEE International Conference on Software Test...
Doctoral Symposium at the 17th IEEE International Conference on Software Test...Doctoral Symposium at the 17th IEEE International Conference on Software Test...
Doctoral Symposium at the 17th IEEE International Conference on Software Test...
 
Sharpen existing tools or get a new toolbox? Contemporary cluster initiatives...
Sharpen existing tools or get a new toolbox? Contemporary cluster initiatives...Sharpen existing tools or get a new toolbox? Contemporary cluster initiatives...
Sharpen existing tools or get a new toolbox? Contemporary cluster initiatives...
 
Eureka, I found it! - Special Libraries Association 2021 Presentation
Eureka, I found it! - Special Libraries Association 2021 PresentationEureka, I found it! - Special Libraries Association 2021 Presentation
Eureka, I found it! - Special Libraries Association 2021 Presentation
 

Uber