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FOR SEED-STAGE STARTUPS
BOARD DECK!
TEMPLATES!
C u s t o m i z a b l e S l i d e s
&
Ti p s f ro m t h e V C s
a t
*Nominee, Most Obvious Statement Ever Award
Growing a startup
is ridiculously hard.!*
Despite how you picture it…!
Despite how you picture it…!
reality inevitably sets in.!
Fundraising
As a founder,
you’re constantly
thinking about!
Fundraising
As a founder,
you’re constantly
thinking about!
Team
Fundraising
As a founder,
you’re constantly
thinking about!
Team
Product
Fundraising
As a founder,
you’re constantly
thinking about!
Team
Product
Customers
Fundraising
As a founder,
you’re constantly
thinking about!
Team
Product
Customers
Culture
Fundraising
As a founder,
you’re constantly
thinking about!
Team
Product
Customers
Culture
Marketing
Fundraising
As a founder,
you’re constantly
thinking about!
Team
Product
Customers
Culture
Marketing
Sales
Fundraising
As a founder,
you’re constantly
thinking about!
Team
Product
Customers
Culture
Marketing
Sales
As a founder,
you’re constantly
thinking about!
ABSOLUTELY
EVERYTHING
No matter which way you turn,
there’s more to think about.!
And right when the weight
feels manageable!
And right when the weight
feels manageable!
More Gets Added
So let’s remove at
least one small
weight right now.!
Building Great!
Board Decks!
Founders ask about this a
surprising amount.!
!
!
Founders ask about this a
surprising amount.!
!
We should know. We work with them.!
!
Founders ask about this a
surprising amount.!
!
We should know. We work with them.!
(Lots of them, and they’re great.)	

!
Founders ask about this a
surprising amount.!
!
We should know. We work with them.!
(Lots of them, and they’re great.)
!
And review their board decks.!
Founders ask about this a
surprising amount.!
!
We should know. We work with them.!
(Lots of them, and they’re great.)	

!
And review their board decks.!
(Lots of them, and they’re great.)
mostly
^
As a quick
aside, “we” are
N e x t V i e w
V e n t u r e s
We’re a seed-
stage VC in
Boston with
one mission...
Help founders
give their companies
the
BEST POSSIBLE
So, rather than
you stressing
over everything
AND building
board decks, !
So, rather than
you stressing
over everything
AND building
board decks,
here’s a
template you
can use to avoid
starting from
scratch…!
As a heads up:!
!
As a heads up:!
!This template is part of our “Growth Guides” series.
As a heads up:!
!This template is part of our “Growth Guides” series.
These are resources to help startups get more done.
(Find more at ViewFromSeed.com, under Startup Resources.)
Download Your
Templates!
!
(It’s free. No form to fill out. No marketing to follow.)!
Get My Slides Now
FOR SEED-STAGE STARTUPS
BOARD DECK!
TEMPLATES!
C u s t o m i z a b l e S l i d e s
&
Ti p s f ro m t h e V C s
a t
A few things to keep in mind to put this deck to proper use for your startup:
•  Use these slides to make board deck creation simpler and easier.
While each situation is different, we included the key pieces you should use, along with our
opinions on what makes a great board deck. Use this directionally, but don’t simply copy/paste this
resource.
•  This was built for seed-stage startups.
It’s not intended for use by later-stage startups but rather younger companies who have just raised
their first round of funding.
•  For some sections, we’ve offered multiple options to select.
We’ve used green splats (shown below) to indicate when one section has multiple options to choose
from. Be sure to delete the options you don’t use.
How to Use This Resource
1
Option 1
Lee Hower
Co-Founder & Partner
NextView Ventures
Throughout this resource, my
partners and I offer some light
commentary and opinions via these
sticky notes. You’ll find them along
the margins of a given slide.
Growth Guides are part of NextView’s series of seed-stage resources intended to help founders and their
teams get more done. This series includes tactical playbooks and templates such as this one. Visit
ViewFromSeed.com for more.
Our goal in creating Growth Guides is to help startups make progress more quickly and more confidently,
so we make strong recommendations for how, exactly, one should execute. We espouse the belief that it’s
better to be done than perfect as you launch, learn, and iterate on your startup.
About Growth Guides
About NextView Ventures
We’re a seed-stage venture capital firm investing in internet and mobile startups in primarily Boston and
New York (though we invest throughout the US). Co-founders and partners Rob Go (eBay, Spark
Capital), David Beisel (About.com, Venrock), and Lee Hower (LinkedIn, Point Judith Capital) focus
exclusively on seed in order to better fulfill the firm’s mission, which is also the mission of this Growth
Guide:
Help founders give their companies the best possible start.
1 Board Decks 101
Understanding the Basics
Important Board Deck Basics
Content
q  Generally speaking, a good board deck is divided into housekeeping and major issues/
topics.
q  20-30% of your meeting time should be housekeeping (at most). These are general updates
that the board should know about or need to quickly discuss/approve.
q  50%+ of your meeting time should be major issues. These are the 1-3 key obstacles,
priorities, or initiatives at your company that require more in-depth discussion.
q  Your deck should include more than you plan to discuss in person, especially as your
company scales and more data can be reported. The expectation is for all parties to read the
deck in advance. As such, your deck is not a presentation aid but a more complete
document that can be read and understood without much commentary.
Design
q  Keep things simple. Decks should be presentable, clean, and clear, but don’t agonize over
beauty. Your board wants to focus on forward progress, not scrutinize your slide design.
q  Many directors and observers prefer all information sent in one file, so be sure to include
screen shots from any spreadsheets or product mockups/features you’ll discuss.
q  It’s best to send via PDF, but if you have to send via PowerPoint for some reason, use basic
fonts and slide dimensions that all PPT versions and operating systems can cleanly read.
Remember to circulate your deck 1-2 days in advance.
MAJOR
DISCUSSION
TOPICS
how
change
Board Discussion Over Time
Seed Round Series A Series B
Pre-Product Product-Market Fit Revenue Scale
1 2 3 4 65
1. Product direction; key first hire(s); early discussion on Series A
2. Go-to-market plans for product
3. Product-market fit data/traction; Series A fundraise
4. Sales and marketing (process, value prop language, hiring, etc.)
5. Sales and marketing pipeline; product improvements; Series B fundraise
6. Efficiencies; vertical growth; channels
Lee Hower
Co-Founder & Partner
NextView Ventures
The major issues should be the bulk
of the agenda time. Topics usually
depend on the stage of the startup.
This slide is a rough approximation
of how the topics might change.
2 Templates to Use
Building Your Deck
Option 1:
Full Slide Deck
Lee Hower
Co-Founder & Partner
NextView Ventures
Since the goal is to eventually scale
into a larger business, at which point
you more or less have to create
board decks, I advise founders to
start early and create full decks,
even if they’ll be lean early on.
BOARD MEETING!
MM.DD.YY!
Company Logo
David Beisel
Co-Founder & Partner
NextView Ventures
While you should feel free to use
some unique branding and layout of
your own, don’t spend tons of time
designing and re-designing your
board deck. The goal is clarity.
1  Housekeeping & Board Updates!
2  High-Level Progress Dashboard!
3  Team Update!
4  Current Priorities/Major Issues!
Agenda!
1  Item!
•  Context if needed!
2  Item
•  Context if needed!
3  Item
•  Context if needed!
Housekeeping!
Examples of Housekeeping
1.  Finance (often included in dashboard)
1.  Cash out date and burn
2.  409A valuation
3.  Cap tables
4.  Common/preferred stock dashboard
2.  Hiring (use dedicated slides early on)
1.  Current org chart
2.  Openings and request for help
3.  Office and Logistics
1.  Potential moves and cost (rent + $/sq.ft. + lease length)
2.  Insurance, healthcare, legal, and other service providers
4.  Meeting Minutes
1.  Approve last meeting’s minutes (if in use)
Remove
This
Slide
Rob Go
Co-Founder & Partner
NextView Ventures
“Housekeeping” doesn’t mean “not
important.” Finance is critical – it
just appears on a recurring basis.
Same with hiring, which fluctuates
i n v o l u m e a n d u r g e n c y .
Finance!
•  Cash: $N!
•  Burn Rate: $N!
•  Runway: X-Y months (worst case,
assuming no revenue contribution)!
Product!
•  Key Update #1!
•  Key Update #2!
•  Key Update #3!
Other Core Metrics*!
•  Key Update #1!
•  Key Update #2!
•  Key Update #3!
*as needed for your specific business!
Other Core Metrics*!
•  Key Update #1!
•  Key Update #2!
•  Key Update #3!
Option
1Progress Dashboard!
David Beisel
Co-Founder & Partner
NextView Ventures
Finance updates should report
similar data each meeting. Product
should be ever-changing, but as a
post-seed fundraise startup, you’re
urgently seeking product-market fit.
KPIs!
•  Product: Description of project.!
•  Biz Dev: Description of project.!
•  Sales/Marketing: Description of project.!
•  Ops: Description of project.!
•  Team: Description of project.!
Option
2Progress Dashboard!
Last Month This Month Next (Projected)
KPI #1 X Y Z
KPI #2 X Y Z
KPI #3 X Y Z
Lee Hower
Co-Founder & Partner
NextView Ventures
There are many metrics you can and
should report, but these change
depending on your business and
growth stage. Be sure to get your
board’s input on important metrics.
Top Projects!
Team Update!
Amy
Co-Founder,
CEO
Bob
Co-Founder,
CTO
Matt
Lead Developer
Tyler
Web Developer
Jim
Sales Manager
(Next Hire)
Demand-Gen
Marketer
(Intern Hire)
Graphic
Designer
Lee Hower
Co-Founder & Partner
NextView Ventures
This can go in the front or back of
the deck. I prefer front because it’s
easier to get through quickly and
focus the rest of the discussion on
the 1-2 most important issues.
Team Compensation!
Name! Role! Base Salary! Equity! Start Date!
Amy ! CEO! $XK! $X%! M/D/Y!
Bob!
Head of
Product!
$XK! $X%! M/D/Y!
Matt!
Lead
Developer!
$XK! $X%! M/D/Y!
Tyler! Web Developer! $XK! $X%! M/D/Y!
Jim! Sales Manager! $XK! $X%! M/D/Y!
TBD Hire!
Demand-Gen
Marketer!
To approve:!
$XK!
To approve:!
$X%!
M/D/Y!
TBD Intern!
Graphic
Designer!
$XK! (small to none)! M/D/Y!
Rob Go
Co-Founder & Partner
NextView Ventures
Particularly for seed-stage startups,
when every employee represents a
large percent of the team, it’s
important to get the board’s quick
approval on new hire compensation.
About the Next Section
The following 3 slides are for Current Priorities.
There are countless factors that alter the specifics of your Current
Priorities slide, both in terms of content and layout. Because of this, we
decided against proposing a single template version.
Instead, we’ve included 3 different versions across specific situations:
1.  A pre-launch startup.
2.  A post-launch, pre-revenue consumer mobile startup.
3.  And an early-revenue SaaS startup.
These are illustrative only!
They’ve been vetted by the partners at NextView and thus can be used to
get a general sense of direction and level of detail, but DO NOT simply
copy and paste them into your own deck.
Remove
This
Slide
Current Priorities!
Pre-
Launch
Startup
1  Design, build, and ship initial product!
!
2  Identify alpha customers/users!
!
3  Collect and analyze feedback!
•  Improve feedback loop time/yield!
David Beisel
Co-Founder & Partner
NextView Ventures
If your product is pre-launch, focus
on the biggest possible levers to pull,
and don’t invent priorities for the
sake of the board meeting. Good
investors know how raw this can be.
Current Priorities!
Early
B2C
Mobile
1  User engagement by cohort!
•  Day 1, Day 7, Day 30!
2  Acquisition channels!
•  Early results by channel!
•  Planned experiments!
•  Target/new partnerships!
3  Initial app updates!
•  Viral features!
Current Priorities!
Early-
Revenue
SaaS
1  Determine ideal/target customer persona!
2  Accelerate customer acquisition!
•  Hire/train sales leadership/BDRs!
•  Top of Funnel: Double down on top lead-gen
channels!
•  Middle of Funnel: Optimize conversion rates via
email, website!
•  Watch revenue churn closely!
3  Product enhancements to meet customer
requirements
Key Concerns/Help Wanted!
1  Concern/request #1!
2  Concern/request #2!
3  Concern/request #3!
Lee Hower
Co-Founder & Partner
NextView Ventures
It’s crucial to be as transparent as
possible early on. It both sets the
tone for your board relationship and
helps you gain valuable advice and
support. Early board meetings aren’t
s i m p l y i n v e s t o r u p d a t e s .
Option 2:
Running List
Rob Go
Co-Founder & Partner
NextView Ventures
This approach helps you avoid overly
formalized slides while keeping your board
current on the business and the most pressing
needs and priorities. Because the doc can be
marked by all parties, it helps CEOs and board
members have a productive, iterative discussion
rather than a one-way information dump.
About the Next Section
Some seed-stage startups opt not to send slides.
In fact, some investors prefer this approach. Instead of a full deck, you
can opt to compile a running log of important updates, with a summary at
the top, for investors to read and/or print. In some cases, your board may
opt to annotate different sections before the meeting and flag various
topics to discuss or clarify further.
Imagine the next few slides were one scrolling doc.
(Microsoft Word, Google Doc, etc.)
Note that multiple board meetings can be contained in the same doc, with
the most recent placed at the top.
Remove
This
Slide
(Company Name) Board Meeting!
MM.DD.YY.!
High Level Summary!
!
!
!
Summarize some of the major progress made and/or challenges uncovered. Include both positives
and negatives for a more productive board conversation – especially critical in the seed stage.!
!
•  You should also include 3-5 important bullets for certain critical updates and data points.!
!
!
(Create in Microsoft Word or Google Docs.)
Option 1 (delete this)
Option 2 (delete this)
Highlights & Big Wins!
!
•  List a few major accomplishments and/or data points showing positive traction.!
!
Challenges & Setbacks!
!
•  List a few disappointments or difficulties. Plan to discuss these candidly, ask for help, and review
strategies for overcoming these together with your board.!
!
!
Housekeeping !!
!
(Refer to previous section on housekeeping for ideas of what should be included.)!
•  Item 1: context!
•  Item 2: context!
•  Item 3: context!
!
Core Metrics !!
!
Metric Name (e.g. Monthly Active Users) !
!
Explain the data in a few short sentences above a screen shot of relevant charts,
graphs, or tables. !
!
!
!
!
!
!
!
!
(Include 3-5 similar sections – one per metric – depending on the specifics of your
business, your goals, and your current KPIs.)!
!
Product Roadmap!
!
1.  Milestone #1!
1.  Context if needed!
2.  Milestone #2!
1.  Context if needed!
3.  Milestone #3!
1.  Context if needed!
!
!
Hiring!
!
•  Recent hires: (job functions)!
•  New openings: (job functions)!
•  Recent departures: (if any)!
!
!
Current Priorities/Discussion!
!
1.  Major Issue #1: (Include a few sentences to describe it.)!
2.  Major Issue #1: (Include a few sentences to describe it.)!
3.  Major Issue #1: (Include a few sentences to describe it.)!
!
Burn, Budget, and Runway!
!
!
!
Link to a Google spreadsheet you use to track finances.!
!
(This section will be a recurring item in each board meeting, so linking to a shared spreadsheet is an
easy way to provide this information. In most cases, this will be an FYI more than a discussion point.)!
!
!
!
!
Cash: $N!
Burn Rate: $N!
Runway: X-Y months (worst case, assuming no revenue contribution)!
!
!
Key Concerns/Help Wanted!
!
•  Item #1!
•  Item #2!
•  Item #3!
!
!
* * *!
!
Option 1 (delete this)
Option 2 (delete this)
GET MORE RESOURCES,
ADVICE & INSIGHTS FOR
S E E D - S TA G E S TA RT U P S
•  Visit ViewFromSeed.com!
•  Follow @NextViewVC!

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Board Deck Templates for Startups

  • 1. FOR SEED-STAGE STARTUPS BOARD DECK! TEMPLATES! C u s t o m i z a b l e S l i d e s & Ti p s f ro m t h e V C s a t
  • 2. *Nominee, Most Obvious Statement Ever Award Growing a startup is ridiculously hard.!*
  • 3. Despite how you picture it…!
  • 4. Despite how you picture it…! reality inevitably sets in.!
  • 5. Fundraising As a founder, you’re constantly thinking about!
  • 6. Fundraising As a founder, you’re constantly thinking about! Team
  • 7. Fundraising As a founder, you’re constantly thinking about! Team Product
  • 8. Fundraising As a founder, you’re constantly thinking about! Team Product Customers
  • 9. Fundraising As a founder, you’re constantly thinking about! Team Product Customers Culture
  • 10. Fundraising As a founder, you’re constantly thinking about! Team Product Customers Culture Marketing
  • 11. Fundraising As a founder, you’re constantly thinking about! Team Product Customers Culture Marketing Sales
  • 12. Fundraising As a founder, you’re constantly thinking about! Team Product Customers Culture Marketing Sales
  • 13. As a founder, you’re constantly thinking about! ABSOLUTELY EVERYTHING
  • 14. No matter which way you turn, there’s more to think about.!
  • 15. And right when the weight feels manageable!
  • 16. And right when the weight feels manageable! More Gets Added
  • 17. So let’s remove at least one small weight right now.!
  • 19. Founders ask about this a surprising amount.! ! !
  • 20. Founders ask about this a surprising amount.! ! We should know. We work with them.! !
  • 21. Founders ask about this a surprising amount.! ! We should know. We work with them.! (Lots of them, and they’re great.) !
  • 22. Founders ask about this a surprising amount.! ! We should know. We work with them.! (Lots of them, and they’re great.) ! And review their board decks.!
  • 23. Founders ask about this a surprising amount.! ! We should know. We work with them.! (Lots of them, and they’re great.) ! And review their board decks.! (Lots of them, and they’re great.) mostly ^
  • 24. As a quick aside, “we” are N e x t V i e w V e n t u r e s We’re a seed- stage VC in Boston with one mission...
  • 25. Help founders give their companies the BEST POSSIBLE
  • 26. So, rather than you stressing over everything AND building board decks, !
  • 27. So, rather than you stressing over everything AND building board decks, here’s a template you can use to avoid starting from scratch…!
  • 28. As a heads up:! !
  • 29. As a heads up:! !This template is part of our “Growth Guides” series.
  • 30. As a heads up:! !This template is part of our “Growth Guides” series. These are resources to help startups get more done. (Find more at ViewFromSeed.com, under Startup Resources.)
  • 31. Download Your Templates! ! (It’s free. No form to fill out. No marketing to follow.)! Get My Slides Now
  • 32. FOR SEED-STAGE STARTUPS BOARD DECK! TEMPLATES! C u s t o m i z a b l e S l i d e s & Ti p s f ro m t h e V C s a t
  • 33. A few things to keep in mind to put this deck to proper use for your startup: •  Use these slides to make board deck creation simpler and easier. While each situation is different, we included the key pieces you should use, along with our opinions on what makes a great board deck. Use this directionally, but don’t simply copy/paste this resource. •  This was built for seed-stage startups. It’s not intended for use by later-stage startups but rather younger companies who have just raised their first round of funding. •  For some sections, we’ve offered multiple options to select. We’ve used green splats (shown below) to indicate when one section has multiple options to choose from. Be sure to delete the options you don’t use. How to Use This Resource 1 Option 1 Lee Hower Co-Founder & Partner NextView Ventures Throughout this resource, my partners and I offer some light commentary and opinions via these sticky notes. You’ll find them along the margins of a given slide.
  • 34. Growth Guides are part of NextView’s series of seed-stage resources intended to help founders and their teams get more done. This series includes tactical playbooks and templates such as this one. Visit ViewFromSeed.com for more. Our goal in creating Growth Guides is to help startups make progress more quickly and more confidently, so we make strong recommendations for how, exactly, one should execute. We espouse the belief that it’s better to be done than perfect as you launch, learn, and iterate on your startup. About Growth Guides About NextView Ventures We’re a seed-stage venture capital firm investing in internet and mobile startups in primarily Boston and New York (though we invest throughout the US). Co-founders and partners Rob Go (eBay, Spark Capital), David Beisel (About.com, Venrock), and Lee Hower (LinkedIn, Point Judith Capital) focus exclusively on seed in order to better fulfill the firm’s mission, which is also the mission of this Growth Guide: Help founders give their companies the best possible start.
  • 35. 1 Board Decks 101 Understanding the Basics
  • 36. Important Board Deck Basics Content q  Generally speaking, a good board deck is divided into housekeeping and major issues/ topics. q  20-30% of your meeting time should be housekeeping (at most). These are general updates that the board should know about or need to quickly discuss/approve. q  50%+ of your meeting time should be major issues. These are the 1-3 key obstacles, priorities, or initiatives at your company that require more in-depth discussion. q  Your deck should include more than you plan to discuss in person, especially as your company scales and more data can be reported. The expectation is for all parties to read the deck in advance. As such, your deck is not a presentation aid but a more complete document that can be read and understood without much commentary. Design q  Keep things simple. Decks should be presentable, clean, and clear, but don’t agonize over beauty. Your board wants to focus on forward progress, not scrutinize your slide design. q  Many directors and observers prefer all information sent in one file, so be sure to include screen shots from any spreadsheets or product mockups/features you’ll discuss. q  It’s best to send via PDF, but if you have to send via PowerPoint for some reason, use basic fonts and slide dimensions that all PPT versions and operating systems can cleanly read. Remember to circulate your deck 1-2 days in advance.
  • 38. Board Discussion Over Time Seed Round Series A Series B Pre-Product Product-Market Fit Revenue Scale 1 2 3 4 65 1. Product direction; key first hire(s); early discussion on Series A 2. Go-to-market plans for product 3. Product-market fit data/traction; Series A fundraise 4. Sales and marketing (process, value prop language, hiring, etc.) 5. Sales and marketing pipeline; product improvements; Series B fundraise 6. Efficiencies; vertical growth; channels Lee Hower Co-Founder & Partner NextView Ventures The major issues should be the bulk of the agenda time. Topics usually depend on the stage of the startup. This slide is a rough approximation of how the topics might change.
  • 39. 2 Templates to Use Building Your Deck
  • 40. Option 1: Full Slide Deck Lee Hower Co-Founder & Partner NextView Ventures Since the goal is to eventually scale into a larger business, at which point you more or less have to create board decks, I advise founders to start early and create full decks, even if they’ll be lean early on.
  • 41. BOARD MEETING! MM.DD.YY! Company Logo David Beisel Co-Founder & Partner NextView Ventures While you should feel free to use some unique branding and layout of your own, don’t spend tons of time designing and re-designing your board deck. The goal is clarity.
  • 42. 1  Housekeeping & Board Updates! 2  High-Level Progress Dashboard! 3  Team Update! 4  Current Priorities/Major Issues! Agenda!
  • 43. 1  Item! •  Context if needed! 2  Item •  Context if needed! 3  Item •  Context if needed! Housekeeping!
  • 44. Examples of Housekeeping 1.  Finance (often included in dashboard) 1.  Cash out date and burn 2.  409A valuation 3.  Cap tables 4.  Common/preferred stock dashboard 2.  Hiring (use dedicated slides early on) 1.  Current org chart 2.  Openings and request for help 3.  Office and Logistics 1.  Potential moves and cost (rent + $/sq.ft. + lease length) 2.  Insurance, healthcare, legal, and other service providers 4.  Meeting Minutes 1.  Approve last meeting’s minutes (if in use) Remove This Slide Rob Go Co-Founder & Partner NextView Ventures “Housekeeping” doesn’t mean “not important.” Finance is critical – it just appears on a recurring basis. Same with hiring, which fluctuates i n v o l u m e a n d u r g e n c y .
  • 45. Finance! •  Cash: $N! •  Burn Rate: $N! •  Runway: X-Y months (worst case, assuming no revenue contribution)! Product! •  Key Update #1! •  Key Update #2! •  Key Update #3! Other Core Metrics*! •  Key Update #1! •  Key Update #2! •  Key Update #3! *as needed for your specific business! Other Core Metrics*! •  Key Update #1! •  Key Update #2! •  Key Update #3! Option 1Progress Dashboard! David Beisel Co-Founder & Partner NextView Ventures Finance updates should report similar data each meeting. Product should be ever-changing, but as a post-seed fundraise startup, you’re urgently seeking product-market fit.
  • 46. KPIs! •  Product: Description of project.! •  Biz Dev: Description of project.! •  Sales/Marketing: Description of project.! •  Ops: Description of project.! •  Team: Description of project.! Option 2Progress Dashboard! Last Month This Month Next (Projected) KPI #1 X Y Z KPI #2 X Y Z KPI #3 X Y Z Lee Hower Co-Founder & Partner NextView Ventures There are many metrics you can and should report, but these change depending on your business and growth stage. Be sure to get your board’s input on important metrics. Top Projects!
  • 47. Team Update! Amy Co-Founder, CEO Bob Co-Founder, CTO Matt Lead Developer Tyler Web Developer Jim Sales Manager (Next Hire) Demand-Gen Marketer (Intern Hire) Graphic Designer Lee Hower Co-Founder & Partner NextView Ventures This can go in the front or back of the deck. I prefer front because it’s easier to get through quickly and focus the rest of the discussion on the 1-2 most important issues.
  • 48. Team Compensation! Name! Role! Base Salary! Equity! Start Date! Amy ! CEO! $XK! $X%! M/D/Y! Bob! Head of Product! $XK! $X%! M/D/Y! Matt! Lead Developer! $XK! $X%! M/D/Y! Tyler! Web Developer! $XK! $X%! M/D/Y! Jim! Sales Manager! $XK! $X%! M/D/Y! TBD Hire! Demand-Gen Marketer! To approve:! $XK! To approve:! $X%! M/D/Y! TBD Intern! Graphic Designer! $XK! (small to none)! M/D/Y! Rob Go Co-Founder & Partner NextView Ventures Particularly for seed-stage startups, when every employee represents a large percent of the team, it’s important to get the board’s quick approval on new hire compensation.
  • 49. About the Next Section The following 3 slides are for Current Priorities. There are countless factors that alter the specifics of your Current Priorities slide, both in terms of content and layout. Because of this, we decided against proposing a single template version. Instead, we’ve included 3 different versions across specific situations: 1.  A pre-launch startup. 2.  A post-launch, pre-revenue consumer mobile startup. 3.  And an early-revenue SaaS startup. These are illustrative only! They’ve been vetted by the partners at NextView and thus can be used to get a general sense of direction and level of detail, but DO NOT simply copy and paste them into your own deck. Remove This Slide
  • 50. Current Priorities! Pre- Launch Startup 1  Design, build, and ship initial product! ! 2  Identify alpha customers/users! ! 3  Collect and analyze feedback! •  Improve feedback loop time/yield! David Beisel Co-Founder & Partner NextView Ventures If your product is pre-launch, focus on the biggest possible levers to pull, and don’t invent priorities for the sake of the board meeting. Good investors know how raw this can be.
  • 51. Current Priorities! Early B2C Mobile 1  User engagement by cohort! •  Day 1, Day 7, Day 30! 2  Acquisition channels! •  Early results by channel! •  Planned experiments! •  Target/new partnerships! 3  Initial app updates! •  Viral features!
  • 52. Current Priorities! Early- Revenue SaaS 1  Determine ideal/target customer persona! 2  Accelerate customer acquisition! •  Hire/train sales leadership/BDRs! •  Top of Funnel: Double down on top lead-gen channels! •  Middle of Funnel: Optimize conversion rates via email, website! •  Watch revenue churn closely! 3  Product enhancements to meet customer requirements
  • 53. Key Concerns/Help Wanted! 1  Concern/request #1! 2  Concern/request #2! 3  Concern/request #3! Lee Hower Co-Founder & Partner NextView Ventures It’s crucial to be as transparent as possible early on. It both sets the tone for your board relationship and helps you gain valuable advice and support. Early board meetings aren’t s i m p l y i n v e s t o r u p d a t e s .
  • 54. Option 2: Running List Rob Go Co-Founder & Partner NextView Ventures This approach helps you avoid overly formalized slides while keeping your board current on the business and the most pressing needs and priorities. Because the doc can be marked by all parties, it helps CEOs and board members have a productive, iterative discussion rather than a one-way information dump.
  • 55. About the Next Section Some seed-stage startups opt not to send slides. In fact, some investors prefer this approach. Instead of a full deck, you can opt to compile a running log of important updates, with a summary at the top, for investors to read and/or print. In some cases, your board may opt to annotate different sections before the meeting and flag various topics to discuss or clarify further. Imagine the next few slides were one scrolling doc. (Microsoft Word, Google Doc, etc.) Note that multiple board meetings can be contained in the same doc, with the most recent placed at the top. Remove This Slide
  • 56. (Company Name) Board Meeting! MM.DD.YY.! High Level Summary! ! ! ! Summarize some of the major progress made and/or challenges uncovered. Include both positives and negatives for a more productive board conversation – especially critical in the seed stage.! ! •  You should also include 3-5 important bullets for certain critical updates and data points.! ! ! (Create in Microsoft Word or Google Docs.) Option 1 (delete this) Option 2 (delete this) Highlights & Big Wins! ! •  List a few major accomplishments and/or data points showing positive traction.! ! Challenges & Setbacks! ! •  List a few disappointments or difficulties. Plan to discuss these candidly, ask for help, and review strategies for overcoming these together with your board.! ! !
  • 57. Housekeeping !! ! (Refer to previous section on housekeeping for ideas of what should be included.)! •  Item 1: context! •  Item 2: context! •  Item 3: context! ! Core Metrics !! ! Metric Name (e.g. Monthly Active Users) ! ! Explain the data in a few short sentences above a screen shot of relevant charts, graphs, or tables. ! ! ! ! ! ! ! ! ! (Include 3-5 similar sections – one per metric – depending on the specifics of your business, your goals, and your current KPIs.)! !
  • 58. Product Roadmap! ! 1.  Milestone #1! 1.  Context if needed! 2.  Milestone #2! 1.  Context if needed! 3.  Milestone #3! 1.  Context if needed! ! ! Hiring! ! •  Recent hires: (job functions)! •  New openings: (job functions)! •  Recent departures: (if any)! ! ! Current Priorities/Discussion! ! 1.  Major Issue #1: (Include a few sentences to describe it.)! 2.  Major Issue #1: (Include a few sentences to describe it.)! 3.  Major Issue #1: (Include a few sentences to describe it.)! !
  • 59. Burn, Budget, and Runway! ! ! ! Link to a Google spreadsheet you use to track finances.! ! (This section will be a recurring item in each board meeting, so linking to a shared spreadsheet is an easy way to provide this information. In most cases, this will be an FYI more than a discussion point.)! ! ! ! ! Cash: $N! Burn Rate: $N! Runway: X-Y months (worst case, assuming no revenue contribution)! ! ! Key Concerns/Help Wanted! ! •  Item #1! •  Item #2! •  Item #3! ! ! * * *! ! Option 1 (delete this) Option 2 (delete this)
  • 60. GET MORE RESOURCES, ADVICE & INSIGHTS FOR S E E D - S TA G E S TA RT U P S •  Visit ViewFromSeed.com! •  Follow @NextViewVC!