Red Bull conducts a SWOT analysis identifying their strengths as strong advertising, overall positive image, high marketability, and good customer engagement. Weaknesses include their higher price compared to competitors, lack of patents, limited product types, and product not being available worldwide. Opportunities lie in sponsorship deals and exploiting competitors' weaknesses in health consciousness and environmental concerns. Threats include parodies of their marketing and increasing health awareness challenging their image. Ultimately, Red Bull differentiates itself through extensive entertainment and fan engagement beyond just its energy drink.

1. Red Bull – SWOT Analysis
Surayya Hasan
IMS 419, Spring 2014

2. STRENGTHS WEAKNESSES
Advertising
Overall Image
Marketability
Customer
Engagement
Price
No Patent
Limited Products
Red Bull Shot
Not Available World
Wide

3. Expansion
Free Advertising
Sponsorships
Health Consciousness
Competitors
Environmental
Concerns
Parodies
OPPORTUNITIES THREATS

4. Ultimately, though Red Bull’s products may be
more expensive than their competitors or have
less caffeine, they’re more than just an energy
drink company. Red Bull is a brand that
entertains and engages their fans in a multitude
of ways. They don’t just rely on their slogan to
stick with people, they make it stick by showing
how their product enables you to do what it
claims to do. Red Bull is a brand that promotes
energy, activity, and even empowerment.