The document discusses trends in advertising. It defines advertising and describes different types including print, broadcast, outdoor, and covert advertising. Key trends are niche magazines, direct marketing, satellite TV, emphasis on brand equity and internationalization. Modern trends include internet advertising and agencies taking on more of a marketing consultant role. The four pillars of advertising are attention, creativity, measurement, and inventory. Strategies for marketing to teens include using celebrities, facts, repetition, and appealing to emotions. Examples of creative advertisements include those from FedEx Kinkos, 3M, WWF, and McDonald's.

1. Presentation onPresentation on
‘Latest Trends In‘Latest Trends In
Advertisement’Advertisement’

2. ““ADVERTISING”ADVERTISING”
 The word ‘Advertising’ has its origin from a LatinThe word ‘Advertising’ has its origin from a Latin
word ‘Adventure’ which means to turn to.word ‘Adventure’ which means to turn to.
 Advertising is non personal communication toAdvertising is non personal communication to
promote an idea ,goods and services intended topromote an idea ,goods and services intended to
persuade an audience to take some actionpersuade an audience to take some action
In business world the terms in mainly used withIn business world the terms in mainly used with
reference to selling the product of the concernreference to selling the product of the concern..

3. Different Types of AdvertisingDifferent Types of Advertising
 Print Advertising – Newspapers, Magazines, Brochures,Print Advertising – Newspapers, Magazines, Brochures,
FliersFliers
 Outdoor Advertising – Billboards, Kiosks, TradeshowsOutdoor Advertising – Billboards, Kiosks, Tradeshows
and Eventsand Events
 Broadcast advertising – Television, Radio and theBroadcast advertising – Television, Radio and the
InternetInternet
 Covert Advertising – Advertising in MoviesCovert Advertising – Advertising in Movies
 Surrogate Advertising – Advertising IndirectlySurrogate Advertising – Advertising Indirectly
 Public Service Advertising – Advertising for SocialPublic Service Advertising – Advertising for Social
CausesCauses
 Celebrity AdvertisementCelebrity Advertisement

4. Trends in Advertisement-Trends in Advertisement-
 Niche magazinesNiche magazines
 Emphasis on Direct marketingEmphasis on Direct marketing
 Satellite TVSatellite TV
 Movie channels and pay channelsMovie channels and pay channels
 FM RadioFM Radio
 Emphasis on Brand EquityEmphasis on Brand Equity
 Internationalization of AdvertisingInternationalization of Advertising
 Consumer Tracking and Satisfaction studiesConsumer Tracking and Satisfaction studies

5. Modern technological trendsModern technological trends
 Internationalization of domestic agenciesInternationalization of domestic agencies
 Net AdvertisingNet Advertising
 The role of the advertising agency – changing to that of aThe role of the advertising agency – changing to that of a
marketing consultantmarketing consultant

6. Four Pillars in AdvertisementFour Pillars in Advertisement
TrendsTrends
 AttentionAttention
 CreativityCreativity
 MeasurementMeasurement
 Advertising InventoriesAdvertising Inventories

7. Marketing To Teens AdvertisingMarketing To Teens Advertising
StrategiesStrategies
 Ideal kids,families,family funIdeal kids,families,family fun
 Star powerStar power
 Facts and figuresFacts and figures
 RepetitionRepetition
 Heart stringsHeart strings
 Sound goodsSound goods
 Cartoon charactersCartoon characters
 Weasel words, omissionWeasel words, omission
 Are you cool enough?Are you cool enough?

8. Examples Of SomeExamples Of Some
Creative AdvertisementsCreative Advertisements

9. FedEx Kinkos– office ProductsFedEx Kinkos– office Products

10. 3M Security Glass3M Security Glass

11. WWFWWF – save the world with a– save the world with a
few coinsfew coins

12. Mr. HOT PEPPER- Hot sauces andMr. HOT PEPPER- Hot sauces and
spicy foodspicy food

13. McDonald’sMcDonald’s

14. BibliographyBibliography
 www.marketingweek.co.ukwww.marketingweek.co.uk
 www.about.comwww.about.com
 www.forbes.comwww.forbes.com
 www.hongkiat.com(for pictures)www.hongkiat.com(for pictures)

15. Tushar BansalTushar Bansal
Sagar OgraSagar Ogra
Sahil JindalSahil Jindal
SainathSainath