This document outlines different types of advertising including brand advertising which aims to establish long-term identity, retail or local advertising which encourages store traffic, political advertising which promotes politicians, directory advertising with company listings, business-to-business advertising focused on business niches, institutional advertising to establish company identity, public service advertising for good causes, and interactive advertising via digital media and webpages.

1. Types of advertisement

2. Brand Advertising
most commonly seen type of
advertising wherein brands
(products / services) make an effort
to establish long term identity or
image in the minds of its target
(branding).

4. Retail or Local Advertising
advertising done by local stores that
directly states availability of product
or services. This aims to encourage
traffic to come into the store.

6. Political Advertising
a form of advertising that promotes
politicians

7. Directory Advertising
a type of advertising that shows a
listing of companies, products or
services. The most popular type of
which is the Yellow Pages

9. Business-to-Business
Advertising
a type of advertising that focuses on
a certain niche in the business
industry (retailers, wholesalers,
distributors or industrial / professional
brackets)

11. Institutional Advertising
or otherwise known as Corporate
Advertising, wherein the message is
focused on establishing a general
look or identity of a company into the
minds of the target audience.

13. Public Service Advertising
the message communicates in behalf
of a good cause or prevention of a
bad situation from happening

14. Interactive Advertising
advertisements run by webpages or
via digital media